L410Turbolet From Czech Republic, joined May 2004, 5855 posts, RR: 18 Posted (8 years 11 months 2 weeks 2 days 22 hours ago) and read 7687 times:
Italian carmaker FIAT seems to struggle with the same problem as Delta, that is choosing a logo they would be finally happy with. They've decide to change/modify their logo once again. First car with the new logo will be introduced on the Geneva Car Show next spring:
L410Turbolet From Czech Republic, joined May 2004, 5855 posts, RR: 18
Reply 4, posted (8 years 11 months 2 weeks 2 days 20 hours ago) and read 7634 times:
Quoting Jamesbuk (Reply 3): does anyone else see them going the same way as rover
The new Grade Punto is supposed to be selling really well, virtually saving the company from going belly up.
My brother's gf just bought one (1.4, 3-door) few weeks ago so I'm curious how she'll like it.
I've driven the 1.2, 5-door version (rental car) during my recent business trip to the UK and was surprised how good the gas mileage was (380 miles, average gas mileage was 52.2. Too good to be true, imho.
BTW, this is Fiat Bravo (new Stilo), first car with the new logo:
JJJ From Spain, joined May 2006, 2147 posts, RR: 1
Reply 5, posted (8 years 11 months 2 weeks 2 days 20 hours ago) and read 7629 times:
Quoting Jamesbuk (Reply 3): P.S. does anyone else see them going the same way as rover?
They're actually quite healthy. The group posted a nice result on 2005 and 2006 forecasts are even better.
Quote: The surge in sales volumes was cited by Fiat as a particular growth driver for its core automotive operations. Fiat Auto, which comprises the core Fiat badge as well as Alfa Romeo and Lancia, registered a 23.7% y/y increase in quarterly revenues to 5.7 billion euro. Volume growth allowed Fiat Auto to swing from a 129 million euro loss in the first quarter of 2005 to a 57 million euro trading profit. In addition to higher volumes, Fiat attributed the 186 million euro increase to an improved product mix and containment of governance costs.
Fiat Auto deliveries increased by 15.8% y/y to 485,000 units thanks to strong model launches and the Grande Punto in particular. Vehicle deliveries in Italy increased by 20.7%, boosting Fiat's market share to 30.7%. The 16.8% increase in deliveries elsewhere in Western Europe boosted Fiat's market share in this region by one percentage point to 8%. Its Brazilian market share remained unchanged at around 23.8%, while positive developments were reported in Poland, where Fiat managed to retain its 11% market share despite an overall market decline.
Mixed fortunes were reported by Fiat's two upmarket sports-car brands, Ferrari and Maserati. While Ferrari registered a 27.3% y/y increase in quarterly revenues to 317 million euro, Maserati saw its first-quarter revenues stall. The 6.2% drop in revenues to 121 million euro came as strong Quattroporte sales were unable to offset lower demand for the Coupé and Spider. As a result, Maserati booked a trading loss of 19 million euro, while Ferrari swung from an 8 million euro trading loss in the first quarter of 2005 to an 11 million euro profit.
PlymSpotter From Spain, joined Jun 2004, 12007 posts, RR: 59
Reply 7, posted (8 years 11 months 2 weeks 2 days 18 hours ago) and read 7604 times:
I love the design of their cars, and I liked the old badge, however this new one sucks! It looks cheap and tacky, the red does nothing for me and this would actually put me off buying one of their cars now.
...love is just a camouflage for what resembles rage again...
Springbok747 From Australia, joined Nov 2004, 4387 posts, RR: 10
Reply 10, posted (8 years 11 months 2 weeks 2 days ago) and read 7492 times:
The new logo looks horrible...the old one was much better.
Quoting Jamesbuk (Reply 3): Changing the logo doesnt change the fact they make shit cars!!
Hmm..the new Punto looks very nice...and drives well too. In fact Fiat seem to be doing pretty well in Australia since they first launched the Punto here in July. There are plenty of Puntos on the roads here in ADL.
Kaddyuk From Wallis and Futuna, joined Nov 2001, 4126 posts, RR: 24
Reply 12, posted (8 years 11 months 2 weeks 2 days ago) and read 7483 times:
Quoting PlymSpotter (Reply 7): It looks cheap and tacky, the red does nothing for me and this would actually put me off buying one of their cars now.
If you buy a car by what the logo looks like, i'm sure Fiat dont want your business...
Quoting RAPCON (Reply 6): All the sthle changes, and all the logo modifications, are not going to change the basic fact: FIAT sucks.
They're not all that bad, i've got a friend who drove his Cinquachento into the ground over 100,000 miles posted. I'd certainly drive one. With proper maintenance, a fiat is actually pretty reliable...
Whoever said "laughter is the best medicine" never had Gonorrhea
LTU932 From Germany, joined Jan 2006, 14095 posts, RR: 47
Reply 14, posted (8 years 11 months 2 weeks 2 days ago) and read 7475 times:
Quoting L410Turbolet (Reply 13): why fix something what's not exactly broken and waste huge amounts of EUR on rebranding?
My thoughts exactly. The current "retro" logo lasted over 6 years, though I've seen new cars with both the blue logo and the current retro one, though personally I always prefered the blue logo because it's simple yet modern and timeless. It's either an identity crisis as I said or maybe, judging from the picture, simply "tradition".