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Fiat Will Change Its Logo. Again...  
User currently offlineL410Turbolet From Czech Republic, joined May 2004, 5728 posts, RR: 19
Posted (8 years 6 hours ago) and read 6562 times:

Italian carmaker FIAT seems to struggle with the same problem as Delta, that is choosing a logo they would be finally happy with. They've decide to change/modify their logo once again. First car with the new logo will be introduced on the Geneva Car Show next spring:



Current logo:



Old logo:



19 replies: All unread, jump to last
 
User currently offlineKevinL1011 From United States of America, joined Mar 2005, 2964 posts, RR: 47
Reply 1, posted (8 years 6 hours ago) and read 6557 times:

What about their slogan?

Will it still be "Fix It Again Tony"? ??

[Edited 2006-10-26 11:12:49] For lack of co-ordination.

[Edited 2006-10-26 11:15:06]


474218, Carl, You will be missed.
User currently offlineAirbusA346 From United Kingdom, joined Dec 2004, 7437 posts, RR: 2
Reply 2, posted (8 years 4 hours ago) and read 6521 times:

That looks horrible.

Tom.



Tom Walker '086' First Officer of a A318/A319 for Air Lambert - Hours Flown: 17 hour 05 minutes (last updated 24/12/05).
User currently offlineJamesbuk From United Kingdom, joined May 2005, 3968 posts, RR: 4
Reply 3, posted (8 years 4 hours ago) and read 6515 times:

Changing the logo doesnt change the fact they make shit cars!!

Rgds --James--

P.S. does anyone else see them going the same way as rover?



You cant have your cake and eat it... What the hells the point in having it then!!!
User currently offlineL410Turbolet From Czech Republic, joined May 2004, 5728 posts, RR: 19
Reply 4, posted (8 years 4 hours ago) and read 6509 times:

Quoting Jamesbuk (Reply 3):
does anyone else see them going the same way as rover

The new Grade Punto is supposed to be selling really well, virtually saving the company from going belly up.
My brother's gf just bought one (1.4, 3-door) few weeks ago so I'm curious how she'll like it.
I've driven the 1.2, 5-door version (rental car) during my recent business trip to the UK and was surprised how good the gas mileage was (380 miles, average gas mileage was 52.2. Too good to be true, imho.


BTW, this is Fiat Bravo (new Stilo), first car with the new logo:

http://www.autorevue.cz/getfile.aspx?id_file=86507

http://www.autorevue.cz/getfile.aspx?id_file=86509

[Edited 2006-10-26 13:40:02]

User currently offlineJJJ From Spain, joined May 2006, 1862 posts, RR: 1
Reply 5, posted (8 years 4 hours ago) and read 6504 times:

Quoting Jamesbuk (Reply 3):
P.S. does anyone else see them going the same way as rover?

They're actually quite healthy. The group posted a nice result on 2005 and 2006 forecasts are even better.

Quote:
The surge in sales volumes was cited by Fiat as a particular growth driver for its core automotive operations. Fiat Auto, which comprises the core Fiat badge as well as Alfa Romeo and Lancia, registered a 23.7% y/y increase in quarterly revenues to 5.7 billion euro. Volume growth allowed Fiat Auto to swing from a 129 million euro loss in the first quarter of 2005 to a 57 million euro trading profit. In addition to higher volumes, Fiat attributed the 186 million euro increase to an improved product mix and containment of governance costs.


Fiat Auto deliveries increased by 15.8% y/y to 485,000 units thanks to strong model launches and the Grande Punto in particular. Vehicle deliveries in Italy increased by 20.7%, boosting Fiat's market share to 30.7%. The 16.8% increase in deliveries elsewhere in Western Europe boosted Fiat's market share in this region by one percentage point to 8%. Its Brazilian market share remained unchanged at around 23.8%, while positive developments were reported in Poland, where Fiat managed to retain its 11% market share despite an overall market decline.


Mixed fortunes were reported by Fiat's two upmarket sports-car brands, Ferrari and Maserati. While Ferrari registered a 27.3% y/y increase in quarterly revenues to 317 million euro, Maserati saw its first-quarter revenues stall. The 6.2% drop in revenues to 121 million euro came as strong Quattroporte sales were unable to offset lower demand for the Coupé and Spider. As a result, Maserati booked a trading loss of 19 million euro, while Ferrari swung from an 8 million euro trading loss in the first quarter of 2005 to an 11 million euro profit.


User currently offlineRAPCON From Puerto Rico, joined Jul 2006, 671 posts, RR: 0
Reply 6, posted (8 years 2 hours ago) and read 6482 times:

All the sthle changes, and all the logo modifications, are not going to change the basic fact: FIAT sucks.


MODS CAN'T STOP ME....THEY CAN ONLY HOPE TO CONTAIN ME!!!
User currently offlinePlymSpotter From Spain, joined Jun 2004, 11669 posts, RR: 60
Reply 7, posted (8 years 2 hours ago) and read 6479 times:

I love the design of their cars, and I liked the old badge, however this new one sucks! It looks cheap and tacky, the red does nothing for me and this would actually put me off buying one of their cars now.

Dan Smile



...love is just a camouflage for what resembles rage again...
User currently offlineOldeuropean From Germany, joined May 2005, 2091 posts, RR: 4
Reply 8, posted (8 years 1 hour ago) and read 6457 times:

Quoting KevinL1011 (Reply 1):
What about their slogan?

Will it still be "Fix It Again Tony"?

Here in Germany we say: "Fehler in allen Teilen" (faults in every part) Big grin

Axel



Wer nichts weiss muss alles glauben
User currently offlineBA757 From United Kingdom, joined Dec 2003, 2832 posts, RR: 14
Reply 9, posted (7 years 12 months 4 days 20 hours ago) and read 6419 times:

Quoting Jamesbuk (Reply 3):
Changing the logo doesnt change the fact they make shit cars!!

Yup including those shitty rosso Ferrari's...

The new Fiat 500 is dinky though.

Adam


User currently offlineSpringbok747 From Australia, joined Nov 2004, 4387 posts, RR: 10
Reply 10, posted (7 years 12 months 4 days 8 hours ago) and read 6367 times:

The new logo looks horrible...the old one was much better.

Quoting Jamesbuk (Reply 3):
Changing the logo doesnt change the fact they make shit cars!!

Hmm..the new Punto looks very nice...and drives well too. In fact Fiat seem to be doing pretty well in Australia since they first launched the Punto here in July. There are plenty of Puntos on the roads here in ADL.



אני תומך בישראל
User currently offlineLTU932 From Germany, joined Jan 2006, 13864 posts, RR: 50
Reply 11, posted (7 years 12 months 4 days 8 hours ago) and read 6363 times:

At least the current logo is based on one of FIAT's old logos. The new one gives me the impression of FIAT having a bit of an identity crisis.

I have to admit though, that FIAT Bravo in the pictures looks very sleek. I hope it drives as well as it looks.  Wink

Quoting KevinL1011 (Reply 1):
What about their slogan?

Will it still be "Fix It Again Tony"?



Quoting Oldeuropean (Reply 8):
Here in Germany we say: "Fehler in allen Teilen" (faults in every part)

 rotfl   rotfl   rotfl 


User currently offlineKaddyuk From Wallis and Futuna, joined Nov 2001, 4126 posts, RR: 26
Reply 12, posted (7 years 12 months 4 days 8 hours ago) and read 6358 times:

Quoting PlymSpotter (Reply 7):
It looks cheap and tacky, the red does nothing for me and this would actually put me off buying one of their cars now.

If you buy a car by what the logo looks like, i'm sure Fiat dont want your business...

Quoting RAPCON (Reply 6):
All the sthle changes, and all the logo modifications, are not going to change the basic fact: FIAT sucks.

They're not all that bad, i've got a friend who drove his Cinquachento into the ground over 100,000 miles posted. I'd certainly drive one. With proper maintenance, a fiat is actually pretty reliable...



Whoever said "laughter is the best medicine" never had Gonorrhea
User currently offlineL410Turbolet From Czech Republic, joined May 2004, 5728 posts, RR: 19
Reply 13, posted (7 years 12 months 4 days 8 hours ago) and read 6352 times:

Quoting LTU932 (Reply 11):
At least the current logo is based on one of FIAT's old logos. The new one gives me the impression of FIAT having a bit of an identity crisis.

Even the new logo is basically "revisiting" some of the concepts/colors of Fiat's logos 1930s - 1960s. But why fix something what's not exactly broken and waste huge amounts of EUR on rebranding?



User currently offlineLTU932 From Germany, joined Jan 2006, 13864 posts, RR: 50
Reply 14, posted (7 years 12 months 4 days 8 hours ago) and read 6350 times:

Quoting L410Turbolet (Reply 13):
why fix something what's not exactly broken and waste huge amounts of EUR on rebranding?

 checkmark 

My thoughts exactly. The current "retro" logo lasted over 6 years, though I've seen new cars with both the blue logo and the current retro one, though personally I always prefered the blue logo because it's simple yet modern and timeless. It's either an identity crisis as I said or maybe, judging from the picture, simply "tradition".


User currently offlineOldeuropean From Germany, joined May 2005, 2091 posts, RR: 4
Reply 15, posted (7 years 12 months 4 days 6 hours ago) and read 6332 times:

Quoting Oldeuropean (Reply 8):
Here in Germany we say: "Fehler in allen Teilen" (faults in every part)

uuups, it's indeed: "faults in all parts!"

(Not good, when during you are writting a post, your wife wants to switch of the computer)

Women!

Axel

[Edited 2006-10-27 11:15:47]


Wer nichts weiss muss alles glauben
User currently offlineAirPacific747 From Denmark, joined May 2008, 2433 posts, RR: 24
Reply 16, posted (7 years 12 months 4 days 5 hours ago) and read 6317 times:

The logo is just getting uglier and uglier  Wink

User currently offlineAndz From South Africa, joined Feb 2004, 8455 posts, RR: 10
Reply 17, posted (7 years 12 months 4 days 5 hours ago) and read 6311 times:
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Quoting AirPacific747 (Reply 16):
The logo is just getting uglier and uglier

Then it is perfect as the cars are too.



After Monday and Tuesday even the calendar says WTF...
User currently offlineThePRGuy From , joined Dec 1969, posts, RR:
Reply 18, posted (7 years 12 months 4 days 5 hours ago) and read 6308 times:

Quoting L410Turbolet (Thread starter):

I love how the current one is pretty much the original again, yet they had that god awful square F I A T one for ages when they could have kept it retro.

Thanks
Alex


User currently offlineBA787 From United Kingdom, joined Jun 2006, 2596 posts, RR: 7
Reply 19, posted (7 years 12 months 4 days 3 hours ago) and read 6289 times:

Quoting L410Turbolet (Reply 4):

Like that a lot


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