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US Army's New Recruiting Campaign  
User currently offlineUH60FtRucker From , joined Dec 1969, posts, RR:
Posted (7 years 7 months 3 weeks 9 hours ago) and read 3352 times:

A lot of you might remember the old slogan for the Army, "Be All That You Can Be."

Well a few years back they ditched that slogan and replaced it with "Army of One." Which was pretty unpopular and suggested that teamwork/unit conhesion was no longer the chief priority.

Plus the commercials sucked.

However, the Army has now ditched the Army of One and replaced it with "Army Strong." When I first heard the new slogan, I thought it sounded pretty retarded. But after watching the first commercial, I really liked it - it summed up the Army fairly well.

So what do you all think?



-UH60

52 replies: All unread, showing first 25:
 
User currently offlineAirTran737 From United States of America, joined Apr 2004, 3702 posts, RR: 12
Reply 1, posted (7 years 7 months 3 weeks 9 hours ago) and read 3344 times:
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Quite a compelling ad. The Army is doing well with their recent ads.


filler

BTW have you recovered from your trip home?



Nice Trip Report!!! Great Pics, thanks for posting!!!! B747Forever
User currently offlineHalls120 From , joined Dec 1969, posts, RR:
Reply 2, posted (7 years 7 months 3 weeks 9 hours ago) and read 3328 times:

Quoting UH60FtRucker (Thread starter):
However, the Army has now ditched the Army of One and replaced it with "Army Strong." When I first heard the new slogan, I thought it sounded pretty retarded. But after watching the first commercial, I really liked it - it summed up the Army fairly well.

So what do you all think?

My SO, who used to me an Army wife, loves them. She hated "an Army of One."

I think they are better as well. Very well produced, if nothing else.


User currently offlineKROC From , joined Dec 1969, posts, RR:
Reply 3, posted (7 years 7 months 3 weeks 9 hours ago) and read 3324 times:

I'm more for the "Army of One" slogan. it gave us Air Force guys (past and present) an easy target to use when bashing the Army.  Wink

User currently offlineUH60FtRucker From , joined Dec 1969, posts, RR:
Reply 4, posted (7 years 7 months 3 weeks 8 hours ago) and read 3320 times:

Quoting AirTran737 (Reply 1):
BTW have you recovered from your trip home?

Well.... honestly... being home wasn't what I expected. I haven't really talked about it, but I really didn't feel comfortable being home.

Being with my wife was amazing, no doubt. Her and I never left each other's side, and it was so amazing to wake up every morning to her. Not to mention - I never had so much sex in such a short period, in my entire life!  sly 

But at the same time, I almost felt like a guest in my own home. Also, going out was not fun - I simply didn't enjoy being around a lot of people. It made me uncomfortable and uneasy to the point that I wasn't enjoying myself. And I really didn't enjoy being constantly asked, "Hey, what's it like over there?" or I even had one guy ask me, "Hey did ya kill anyone?" He asked me right in front of my wife, that's EXACTLY what I want her to know.  Yeah sure

In all reality, I think it's easier to talk about Iraq to A.Netters than to talk about it to people face to face. Isn't that fucked up?

What disturbed me the most, was that I actually WANTED to be back in Iraq. And when I got back, I felt comfortable. To me - that IS fucked up.

Anyway enough about me.

Quoting AirTran737 (Reply 1):
The Army is doing well with their recent ads.

I agree. The Army is really trying to remake their image, and they're successful so far.

-UH60


User currently offlineFXramper From United States of America, joined Dec 2005, 7181 posts, RR: 86
Reply 5, posted (7 years 7 months 3 weeks 8 hours ago) and read 3313 times:
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Commercial or Short Film? I saw it at a recent government job fair. Good stuff.

Those Army recruiters are relentless. The Navy was the only one's not asking me to give them a blood sample and urinalysis on the spot.  Wink


User currently offlineKaiGywer From United States of America, joined Oct 2003, 12213 posts, RR: 35
Reply 6, posted (7 years 7 months 3 weeks 8 hours ago) and read 3299 times:
AIRLINERS.NET CREW
FORUM MODERATOR

I haven't seen them, nor can I because of my damn firewall, but I know I have been looking into joining. $20,000 signing bonus sounds good  Wink


911, where is your emergency?
User currently offlineHalls120 From , joined Dec 1969, posts, RR:
Reply 7, posted (7 years 7 months 3 weeks 8 hours ago) and read 3290 times:

Quoting UH60FtRucker (Reply 4):
In all reality, I think it's easier to talk about Iraq to A.Netters than to talk about it to people face to face. Isn't that fucked up?

No. You are no different than other combat vets. They didn't want to talk about what it was like, I think for obvious reasons. War is hell, as Gen. Sherman said, and who in their right mind finds that to be proper dinner time conversation with guests?

Quoting UH60FtRucker (Reply 4):
What disturbed me the most, was that I actually WANTED to be back in Iraq. And when I got back, I felt comfortable. To me - that IS fucked up.

No, not really. My SO manages a laboratory at a Army clinic. The Senior NCO just came from Iraq, and he wants to go back.


User currently offlineCharlienorth From United States of America, joined Jun 2006, 1119 posts, RR: 5
Reply 8, posted (7 years 7 months 3 weeks 7 hours ago) and read 3256 times:

Quoting UH60FtRucker (Reply 4):
What disturbed me the most, was that I actually WANTED to be back in Iraq. And when I got back, I felt comfortable. To me - that IS fucked up.



Quoting Halls120 (Reply 7):
No, not really. My SO manages a laboratory at a Army clinic. The Senior NCO just came from Iraq, and he wants to go back.

A friend of mine retired after 23 years in the USMC and went right back as a civillian contractor,you're not alone and definitely not f)(*&d up!


User currently offlineFalstaff From United States of America, joined Jun 2006, 6069 posts, RR: 29
Reply 9, posted (7 years 7 months 3 weeks 6 hours ago) and read 3231 times:
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Quoting UH60FtRucker (Reply 4):
What disturbed me the most, was that I actually WANTED to be back in Iraq. And when I got back, I felt comfortable. To me - that IS fucked up.

I have had many of my students come back from Iraq and want to go back, including one who was badly wounded. Most of them have gone back.

Everyone of my students who has joined the Army, Navy, Marines (never had a Air Force vet) liked it. They all come back to school and talk about their experiences. I recall the guys I knew in school did the same. I tried to join the Navy after college, but a spinal deformity would have kept me out of OCS.

As far as the Army of One thing went ; I didn't like it, my dad who is a Army Combat veteran didn't like it either he always said an army is a team and guys who didn't act as a team players many times didn't come home.

Be all you can be is a good one. I think of the students that I have had that went to the services. They all came back stronger (physically & mentally), and they all talk of things they thought they never could do.



My mug slaketh over on Falstaff N503
User currently offlineFlyDeltaJets87 From , joined Dec 1969, posts, RR:
Reply 10, posted (7 years 7 months 3 weeks 6 hours ago) and read 3216 times:

I personally like this new advertising campaign to come out for the US Army:



Don't take it personal UH60. Just a little friendly jab from one of your brother's in (Air Force) blue.  biggrin   wink 

[Edited 2006-12-04 21:33:17]

User currently offlineFuturecaptain From , joined Dec 1969, posts, RR:
Reply 11, posted (7 years 7 months 3 weeks 6 hours ago) and read 3212 times:

The new ad says "nothing is stronger than an army soilder"

I know a marine who would disagree.  Smile


Otherwise, it's ok.


User currently offlineJpax From United States of America, joined Aug 2006, 1018 posts, RR: 0
Reply 12, posted (7 years 7 months 3 weeks 5 hours ago) and read 3202 times:

That ad was incredible, I really like the new 'Army Strong'.

User currently offlineGunsontheroof From United States of America, joined Jan 2006, 3499 posts, RR: 10
Reply 13, posted (7 years 7 months 3 weeks 5 hours ago) and read 3203 times:

Quoting UH60FtRucker (Thread starter):
Plus the commercials sucked.

"Not really."  Wink

As for my thoughts on the commercial...it's got too much of the feel of a movie preview. I think a minute time slot might be pushing it.



Next Flight: 9/17 BFI-BFI
User currently offlineUH60FtRucker From , joined Dec 1969, posts, RR:
Reply 14, posted (7 years 7 months 3 weeks 5 hours ago) and read 3201 times:

Quoting FlyDeltaJets87 (Reply 10):
Just a little friendly jab from one of your brother's in (Air Force) blue.

No worries.

When y'all get the urge to get off those lazy-boys and start acting like soldiers, you let me know.  Wink

-UH60


User currently offlineSprout5199 From United States of America, joined Feb 2005, 1851 posts, RR: 2
Reply 15, posted (7 years 7 months 3 weeks 5 hours ago) and read 3195 times:

I like it. it is alot better than army of one.

still think "the few, the proud, the Marines" is the best one yet. Even better than the Navy one ---its not just a job, its an adventure.

Quoting UH60FtRucker (Reply 4):
What disturbed me the most, was that I actually WANTED to be back in Iraq. And when I got back, I felt comfortable. To me - that IS fucked up.

Naa, when you come back for real, you will want to stay.

Dan in Jupiter


User currently offlineKROC From , joined Dec 1969, posts, RR:
Reply 16, posted (7 years 7 months 3 weeks 5 hours ago) and read 3185 times:

Quoting UH60FtRucker (Reply 14):
When y'all get the urge to get off those lazy-boys and start acting like soldiers, you let me know

We don't need to get up. We have civilians to do our work.  Wink


User currently offlineFlyDeltaJets87 From , joined Dec 1969, posts, RR:
Reply 17, posted (7 years 7 months 3 weeks 5 hours ago) and read 3189 times:

Quoting UH60FtRucker (Reply 14):
No worries.

When y'all get the urge to get off those lazy-boys and start acting like soldiers, you let me know.

Haha. This is one of my favorites, even if it is making fun of the Air Force:




UH60, you should know we only get off those lazy boys when we get up to get another beer from the fridge or when we have to go search for the remote control.  biggrin 


User currently offlineFuturecaptain From , joined Dec 1969, posts, RR:
Reply 18, posted (7 years 7 months 3 weeks 5 hours ago) and read 3176 times:

I feel compelled to post this.

U.S. AIR FORCE OATH OF ENLISTMENT

I, Zoomie, swear to sign away four years of my useless life to the United States Air Force because I know I couldn't hack it in the Army and because the Marines frighten me. I swear to sit behind a desk and take credit for the work done by others more dedicated than me who take their job seriously. I also swear not to do any form of real exercise, but promise to defend our bike-riding test as a valid form of exercise.

I swear to uphold and defend the Constitution of the United States, even though I believe myself to be above that. I promise to walk around calling everyone by their first name because I know I'm not really in the military and I find it amusing to annoy the other services. I will have a better quality of life than all those around me and will at all times be sure to make them aware of that fact.

After completion of my -- snicker -- "basic training," I will be a lean, mean, doughnut-eating, lazy-boy sitting, civilian-wearing-blue-clothes, Chairborne Ranger. I will believe that I am superior to all others, and will make an effort to clean the knife before stabbing the next person in the back with it. I will do no work unless someone is watching me (and it makes me look good), will annoy those around me, and will go home early everyday.

I consent to never getting promoted -- EVER -- and understand that all those whom I made fun of yesterday probably will outrank me tomorrow.

So help me God.

Signature: ___________________
Date: _________________


--------------------------------------------------------------------------------

U.S. ARMY OATH OF ENLISTMENT

I, Rambo, swear to sign away four years of my mediocre life to the United States Army because I couldn't score high enough on the ASVAB to get into the Air Force, I'm not tough enough for the Marines, and the Navy won't take me because I can't swim.

I will wear camouflage every day and tuck my trousers into my boots because I can't figure out how to use blousing straps. I promise to wear my uniform 24 hours a day even when I have a date. I will continue telling myself that I am a fierce killing machine because my drill sergeant told me I am, despite the fact that the only action I ever will see is a court martial for sexual harassment.

I acknowledge the fact that I will make E-8 in my first year of service, and vow to maintain that it is because I scored perfect on my PT test. After completion of my sexual -- er -- I mean, BASIC training, I will attend a different Army school once every other month and return knowing less than I did when I left.

On my first trip home after boot camp, I will walk around like I am cool and propose to my ninth-grade sweetheart. I will make my wife stay home, because if I let her out she might leave me for a smarter, better-looking Air Force guy. Should she leave me twelve times, I will continue to take her back.

While at work, I will maintain a look of knowledge while getting absolutely nothing accomplished. I will arrive at work every day at 1000 hours because of morning PT and leave every day at 1300 hours to report back to the "COMPANY." I understand that I will undergo no training whatsoever that will help me get a job upon separation, and will end up working construction with my friends from high school. I will brag to everyone about the Army giving me $30,000 for college, but will be unable to use it because I can't pass a placement exam.

So help me God.

Signature:__________________ Date:_______________


--------------------------------------------------------------------------------

NAVY OATH OF ALLEGIANCE

I, Top Gun, in lieu of going to prison, swear to sign away four years of my life to the United States Navy because I want to hang out with Marines without actually having to be one of them, because I thought the Air Force was too "corporate," and because I thought, "Hey, I like to swim...Why not?"

I promise to wear clothing that went out of style in 1976, and have my name stenciled on the butt of every pair of pants I own. I understand that I will be mistaken for the Good Humor man during the summer, and for the Waffen SS during the winter. I will strive to use a different language than the rest of the English-speaking world, using words like "deck, bulkhead, cover, and head," when I really mean "floor, wall, hat, and toilet." I will take great pride in the fact that all Navy acronyms, ranks and insignia, and everything else for that matter, are completely different from the other services and make absolutely no sense whatsoever.

I will muster (whatever that is) at 0700 hours every morning unless I am buddy-buddy with the Chief, in which case I will show up around 0930 hours.

I vow to hone my coffee cup handling skills to the point that I can stand up in a kayak being tossed around in a typhoon and still not spill a drop.

I consent to being promoted and subsequently busted at least twice each fiscal year. I realize that, once selected for Chief, I am required to submit myself to the sick (and quite possibly illegal) whims of my new-found "colleagues." So help me Neptune.

Signature:__________________ Date:_______________


--------------------------------------------------------------------------------

U.S. MARINE CORPS OATH OF ENLISTMENT

I, ________________ (state name here), swear...uhhhh...high-and-tight... grunt... cammies... ugh... Air Force women.... HOORAH!

So help me Corps.

Thumb Print:___________________ Date:______________


User currently offlineSprout5199 From United States of America, joined Feb 2005, 1851 posts, RR: 2
Reply 19, posted (7 years 7 months 3 weeks 2 hours ago) and read 3128 times:

Quoting Futurecaptain (Reply 18):

God aint that the truth.

Dan in Jupiter


User currently offlineSpeedbird747BA From , joined Dec 1969, posts, RR:
Reply 20, posted (7 years 7 months 3 weeks 1 hour ago) and read 3108 times:

Quoting UH60FtRucker (Reply 4):
Well.... honestly... being home wasn't what I expected. I haven't really talked about it, but I really didn't feel comfortable being home.

Being with my wife was amazing, no doubt. Her and I never left each other's side, and it was so amazing to wake up every morning to her. Not to mention - I never had so much sex in such a short period, in my entire life!

But at the same time, I almost felt like a guest in my own home. Also, going out was not fun - I simply didn't enjoy being around a lot of people. It made me uncomfortable and uneasy to the point that I wasn't enjoying myself. And I really didn't enjoy being constantly asked, "Hey, what's it like over there?" or I even had one guy ask me, "Hey did ya kill anyone?" He asked me right in front of my wife, that's EXACTLY what I want her to know.

In all reality, I think it's easier to talk about Iraq to A.Netters than to talk about it to people face to face. Isn't that fucked up?

What disturbed me the most, was that I actually WANTED to be back in Iraq. And when I got back, I felt comfortable. To me - that IS fucked up.

My dad had much the same feeling 11 YEARS after being in Iraq. We were walking around Kingston, Jamaica, and he said that all this poverty, so many people in an area like this made him feel nervous, naked without is weapon.

Cheers,
Kyle


User currently offlineStirling From Italy, joined Jun 2004, 3943 posts, RR: 22
Reply 21, posted (7 years 7 months 3 weeks 1 hour ago) and read 3103 times:

Quoting FlyDeltaJets87 (Reply 17):

Is it me, or the Aviation dude look like Mr Burns?

Seriously, just saw an ad tonight for the Army tonight on TV, at the end is said something like "join now and get a free sportswatch."

WTF? A watch? Pardon me if I don't rush to the phone.......

Quoting Charlienorth (Reply 8):
A friend of mine retired after 23 years in the USMC and went right back as a civillian contractor

That's where it's at, getting a hook-up with *Executive Outcomes*, *Sandline*, *Blackwater*, *Armorgroup*, or *Control Risks*, pays way better than the US Army....

Stirling
USAF/319AMS/SAC/GFAFB/1981-84
What's a "La-z-boy"?



Delete this User
User currently offlineTedTAce From , joined Dec 1969, posts, RR:
Reply 22, posted (7 years 7 months 3 weeks 1 hour ago) and read 3088 times:

Quoting FlyDeltaJets87 (Reply 10):
I personally like this new advertising campaign to come out for the US Army:

I new this one was going to hit this thread the second I saw the original post. Some Ad Exec @ Geico is having a coronary I'm sure..

Quoting Futurecaptain (Reply 18):
Thumb Print:___________________

BRILLIANT!!!  rotfl 


User currently offlineANCFlyer From , joined Dec 1969, posts, RR:
Reply 23, posted (7 years 7 months 3 weeks 1 hour ago) and read 3078 times:

Quoting UH60FtRucker (Thread starter):
A lot of you might remember the old slogan for the Army, "Be All That You Can Be."

 checkmark 

If it's not broken, don't fix it.

Army of One was and always will be bullshit.

Army Strong isn't much better. The commericals are great, motivational, well done - but the Slogan IMO still sucks.

Quoting UH60FtRucker (Reply 4):
Quoting AirTran737 (Reply 1):
BTW have you recovered from your trip home?

Well.... honestly... being home wasn't what I expected. I haven't really talked about it, but I really didn't feel comfortable being home.

Absolutely normal . . . this too shall pass . . .

Your desire to be back in the fight instead of at home is not unusual . . . lots of folks - myself included - felt that way . . . particularly in a sense that "my buddies, my comrades in Arms are there - I should be there".

It'll take some time.

Quoting KROC (Reply 16):
We don't need to get up. We have civilians to do our work.

You Air Farce fuckers actually have work????  faint 


U.S. ARMY - BE ALL YOU CAN BE


User currently offlineSpeedbird747BA From , joined Dec 1969, posts, RR:
Reply 24, posted (7 years 7 months 3 weeks 1 hour ago) and read 3071 times:

Quoting ANCFlyer (Reply 23):
my comrades in Arms are there

RED FEVER!!! *PANIC PANIC PANIC*

Quoting ANCFlyer (Reply 23):
You Air Farce fuckers actually have work????

Oh please. Air Force does 100% of Army WX, for an aviation guy, you should know that! Im sure UH60 does.

Cheers,
Kyle


25 Sprout5199 : Not sticking up for the Army, but if you could let someone else do that wouldn't you? Have you seen the youtube of the WX guy screaming about the coc
26 Speedbird747BA : no havent seen that vid, is it an AF guy, or a pussy from channel 7 or whatever (or worse, the PGA!) AF WX is always accurate bub, and id like 1 refe
27 Post contains images ANCFlyer : Easy there killer. Don't get your pretty blue Air Farce bloomers in a wad . . . it's all good interservice rivalry . . . when you get old enough to j
28 Sprout5199 : I think it was out of Miami channel 7 or something. Navy WX is even better. We are out there already. Dan in Jupiter
29 Post contains images FlyDeltaJets87 : Someone has to haul your shit over there. The Army doesn't have too many C-5's and C-17's lying around. Besides, we have to come in and set up a golf
30 Speedbird747BA : Yes, i know that. And they are pretty, arent they? no no, but youre an aviation guy, that happened to be in the army, which means you probably know m
31 Sprout5199 : PT? What the hell is that? As long as you can fit thru the escape scuttle you're good. Dan in Jupiter
32 Post contains images ANCFlyer : Perhaps this will help in the future . . . or to convey the humor . . . especially to us humorless farts . Close - I'm an Army guy that likes aviatio
33 Queso : I guess the important question is was it effective enough to make you want to re-enlist?
34 Speedbird747BA : Its a deal. Cheers, Kyle
35 QXatFAT : Wow.....wow.....this is an amazing video. Wow. My hats go off to you UH60! Thank you or serving our country! I have one family member in the military
36 Sprout5199 : Beetle Baily?At least Popeye kicked ass. Hey, every service has paint chippers(grunts,plane washers). At least the Navy treats them right and gives t
37 Speedbird747BA : Hey hey -- im a navy man myself, but AF runs in my blood. Cheers, Kyle
38 Sprout5199 : bad luck got ya. I'm Navy, Like my Dad, however, my sister is was(is) a Marine, one nephew was(is) a Marine, and one nephew is Army(just got back fro
39 Post contains images Halls120 : That's because we are very selective.
40 TZ757300 : Wow, thats great. Can't wait to see it on the tube sometime. This just makes my aspirations to serve in the armed forces more clear. Maybe not in the
41 KSYR : I happen to like the commercials. I was talking to an ROTC guy at UNC the other day, he told me that the Army was willing to guarantee a certain job (
42 ShyFlyer : Yeah, me too. Sounds like something a person with limited linguistic skills would say (i.e. Me Tarzan, you Jane; Strong like bear, smart like tractor
43 Sprout5199 : Yep, you have to be at least 6 foot tall, in case the boat sinks. Dan in Jupiter
44 DavestanKSAN : I quite like it. It's pretty inspirational. It reminds me of the strength and honor of our Armed Forces and thankful that so many brave men and women
45 Falstaff : I also liked what they used to say in the commercials. "In the Army we do more before nine in the morning than most people do all day."
46 Post contains images FlyDeltaJets87 : They probably had to pull that one for "false advertising". God knows there is no government agency, be it the Defense Department, Transportation, Ho
47 Post contains images ANCFlyer : Well done!
48 Post contains images MDorBust : There are persistant rumors that you tried to be one... but just couldn't get enough speed before you ran out of runway.
49 Post contains links and images ANCFlyer : Hmmm, eventually, I passed the test . . . please note the AIRBORNE Abrams in the photo below . . . taken many moons ago while your's truly was at the
50 Post contains images Halls120 : Ho, ho, ho. At least Dan could have come up with a newer insult. That one is as old as the hills.
51 AGM100 : I like the commercial, ! It is good they show the people that really get the job done.. the soldiers. Good job !
52 Sprout5199 : An oldie but a goodie. Dan in Jupiter
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