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Marketing Books/References - Need Recommendations

2H4 From United States of America, joined Oct 2004, 8950 posts, RR: 62
Posted (6 years 3 weeks 4 days 18 hours ago) and read 1068 times:

AIRLINERS.NET CREW
HEAD DATABASE EDITOR

I need to learn as much as I can about marketing as quickly as possible. I'd like to learn the basics (ie: "Marketing for Dummies"), as well as some recent trends.

If anyone can recommend some key books/magazines/websites to study, it would be greatly appreciated. Smile

2H4

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2 replies: All unread, jump to last

JRadier From Netherlands, joined Sep 2004, 4598 posts, RR: 51
Reply 1, posted (6 years 3 weeks 4 days 17 hours ago) and read 1062 times:

"Marketing Management" by Philip Kotler is often considered as 'the bible' on marketingsubjects

For once you have tasted flight you will walk the earth with your eyes turned skywards, for there you have been and ther

2H4 From United States of America, joined Oct 2004, 8950 posts, RR: 62
Reply 2, posted (6 years 3 weeks 1 day 16 hours ago) and read 1041 times:

AIRLINERS.NET CREW
HEAD DATABASE EDITOR

Quoting JRadier (Reply 1):

Thanks, JRadier....I'll check it out. Smile

2H4

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