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Marketing Books/References - Need Recommendations  
User currently offline2H4 From United States of America, joined Oct 2004, 8955 posts, RR: 60
Posted (6 years 11 months 4 weeks 1 day 22 hours ago) and read 1540 times:
AIRLINERS.NET CREW
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I need to learn as much as I can about marketing as quickly as possible. I'd like to learn the basics (ie: "Marketing for Dummies"), as well as some recent trends.

If anyone can recommend some key books/magazines/websites to study, it would be greatly appreciated.  Smile


2H4





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User currently offlineJRadier From Netherlands, joined Sep 2004, 4650 posts, RR: 50
Reply 1, posted (6 years 11 months 4 weeks 1 day 21 hours ago) and read 1534 times:

"Marketing Management" by Philip Kotler is often considered as 'the bible' on marketingsubjects


For once you have tasted flight you will walk the earth with your eyes turned skywards, for there you have been and ther
User currently offline2H4 From United States of America, joined Oct 2004, 8955 posts, RR: 60
Reply 2, posted (6 years 11 months 3 weeks 5 days 20 hours ago) and read 1513 times:
AIRLINERS.NET CREW
HEAD DATABASE EDITOR




Quoting JRadier (Reply 1):

Thanks, JRadier....I'll check it out.  Smile


2H4





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