Why worry with speculation about the 'chief holy warrior with a facial hair makeover' and his latest message?
Is he alive (er..yes), what does it really mean, is it a precursor to a major attack?

Maybe that's looking at it the wrong way, also at the attitudes amongst Jihadists about aspects of Western Society in general?

I think the first (main) part of this article, is a much more healthy way of seeing all this;

http://www.guardian.co.uk/g2/story/0,,2168902,00.html