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Variations Of Brand's Names In Different Countries  
User currently offlineRunway23 From US Minor Outlying Islands, joined Jan 2005, 2192 posts, RR: 35
Posted (6 years 11 months 6 days 2 hours ago) and read 17317 times:

I find it quite funny that every tim I visit the USA, the french company Danone have decided to spell it as Dannon in the States.

Whereas in Europe or Canada it follows the company's real spelling, Danone.

What other examples do we have of brands which have a different spelling or name in various countries to make up for the lack of intelligence of locals.

46 replies: All unread, showing first 25:
 
User currently offlineTupolevTu154 From Germany, joined Aug 2004, 2184 posts, RR: 28
Reply 1, posted (6 years 11 months 6 days 2 hours ago) and read 17309 times:

Walkers and Lays are the only one's that come to mind at the moment!

Tom Big grin



Atheists - Winning since 33 A.D.
User currently offlineBigOrange From United States of America, joined Apr 2004, 2365 posts, RR: 3
Reply 2, posted (6 years 11 months 6 days 2 hours ago) and read 17300 times:

Milky Way (US) and Mars bars (UK)

Baby Ruth (US) and Milky Way (UK)

At one time there was

Snickers (US) and Marathon (UK)


User currently offlineRunway23 From US Minor Outlying Islands, joined Jan 2005, 2192 posts, RR: 35
Reply 3, posted (6 years 11 months 6 days 2 hours ago) and read 17300 times:

Quoting TupolevTu154 (Reply 1):
Walkers and Lays are the only one's that come to mind at the moment!

This reminds me of Vauxhall and Opel both which produce the same cars and are of course owned by GM.


User currently offlinePlymSpotter From Spain, joined Jun 2004, 11648 posts, RR: 60
Reply 4, posted (6 years 11 months 6 days 2 hours ago) and read 17300 times:

Vauxhalls (UK) and Opels (continent). Also until a few years ago 'Jif' was pronounced differently accross Europe, so they changed the name to 'Cif' instead.


Dan 

EDIT - Runway 23 was 8 seconds quicker than me  grumpy 

[Edited 2007-10-02 18:40:09]


...love is just a camouflage for what resembles rage again...
User currently offlineAloges From Germany, joined Jan 2006, 8706 posts, RR: 43
Reply 5, posted (6 years 11 months 6 days 2 hours ago) and read 17294 times:

Schick and Wilkinson shavers

all the Unilever "heartbrand" ice cream brands

Axe and Lynx deodorants

Daewoo and "Chevrolet" in Europe

Quoting Runway23 (Reply 3):
This reminds me of Vauxhall and Opel both which produce the same cars and are of course owned by GM.

Then you have them as Chevrolets in Latin America and Holdens in Australia.

[Edited 2007-10-02 18:42:49]


Walk together, talk together all ye peoples of the earth. Then, and only then, shall ye have peace.
User currently offlineBigOrange From United States of America, joined Apr 2004, 2365 posts, RR: 3
Reply 6, posted (6 years 11 months 6 days 2 hours ago) and read 17279 times:

Quoting Runway23 (Reply 3):
This reminds me of Vauxhall and Opel both which produce the same cars and are of course owned by GM.

Add Saturn (US) to that!


User currently offlineToast From , joined Dec 1969, posts, RR:
Reply 7, posted (6 years 11 months 6 days 2 hours ago) and read 17270 times:

Mitsubishi Pajero. We'll never know what the Japanese were thinking when they created this model, but an SUV with such a name is an unfortunate marketing decision indeed. They renamed it to "Montero" for Spanish-speaking countries, but in the rest of the world, Mitsubishi "Jerk-offs" still roam the roads. It kills me every time I see one. Big grin

Another funny coincidence I can recall is the light bulb manufacturer Osram. In Polish, "osram" means something like "I will shit all over". Oddly enough, they didn't change the brand's name for the Polish market.

The Belgian mobile operator "Base" is often jokingly pronounced "Bezz" by French speakers (French: la baise = fucking).  Smile


User currently offlineWolverine From Germany, joined Aug 2006, 411 posts, RR: 0
Reply 8, posted (6 years 11 months 6 days 2 hours ago) and read 17262 times:

Before Twix was called Twix in Germany, it was named Raider..


Face your fears, live your dreams! (No Fear)
User currently offlineAloges From Germany, joined Jan 2006, 8706 posts, RR: 43
Reply 9, posted (6 years 11 months 6 days 2 hours ago) and read 17258 times:

Quoting Toast (Reply 7):

"Bosch" is an unfortunate name for a German company operating in France as well.  Wink



Walk together, talk together all ye peoples of the earth. Then, and only then, shall ye have peace.
User currently offlineToast From , joined Dec 1969, posts, RR:
Reply 10, posted (6 years 11 months 6 days 2 hours ago) and read 17235 times:

Quoting Aloges (Reply 9):
"Bosch" is an unfortunate name for a German company operating in France as well.

It is indeed.  Smile Although it probably goes unnoticed in French-speaking Belgium because "Bosch" is a typical last name and toponym here.

I also recall that the word "blue" be better avoided when marketing anything in Russia, because "blue" ("голубой") is the slang term for "gay". So I think "Virgin Blue" would need to think long and hard before expanding into the Russian market.  Smile


User currently offlineNdebelebev From Sudan, joined Apr 2004, 877 posts, RR: 44
Reply 11, posted (6 years 11 months 6 days 2 hours ago) and read 17226 times:

Quoting TupolevTu154 (Reply 1):
Walkers and Lays

Mmmm Lays... Somehow they always taste a lot nicer than Walkers though.. And they come in really big bags in other countries.

Quoting Aloges (Reply 5):
Axe and Lynx deodorants

I buy Lynx... Strange for a woman I know but I like the fragrances. However, I didn't realise that Axe and Lynx were the same because if you see Axe anywhere here its always a lot cheaper than Lynx so I never buy it because I thought it was just a cheap imitation!!! Maybe I'll give it a try next time...

Bev xx



Her Pose Is That Of Someone... Who Knows It All And Is In Total Control Of Her World... Little Does She Know...
User currently offlineIFEMaster From , joined Dec 1969, posts, RR:
Reply 12, posted (6 years 11 months 6 days 2 hours ago) and read 17220 times:

Quoting BigOrange (Reply 2):
Baby Ruth (US) and Milky Way (UK)

 confused  Baby Ruth isn't anything like a Milky Way. However, 3 Musketeers (US) are just like Milky Way (UK)

Some more that I've noticed...

TJ Maxx (US) and TK Maxx (UK)
Campbell's Soup (US) and Batchelor's Soup (UK) - although Cambell's is about to become Batchelor's in the US.


User currently offlineBraybuddy From Ireland, joined Aug 2004, 5692 posts, RR: 32
Reply 13, posted (6 years 11 months 6 days 1 hour ago) and read 17209 times:

Quoting Toast (Reply 7):
Another funny coincidence I can recall is the light bulb manufacturer Osram. In Polish, "osram" means something like "I will shit all over". Oddly enough, they didn't change the brand's name for the Polish market.

Does anyone know if the liqueuer Irish Mist is actually called that in Germany? Surely it's branded under a different name there?

Wasn't the Opel/Vauxhall Nova called something else in Spanish?


User currently offlineCastleIsland From , joined Dec 1969, posts, RR:
Reply 14, posted (6 years 11 months 6 days 1 hour ago) and read 17204 times:

Quoting Runway23 (Thread starter):
What other examples do we have of brands which have a different spelling or name in various countries to make up for the lack of intelligence of locals.

You mean like people who put a period instead of a question mark at the end of a question? Or people who use poor grammar, writing "brands which have" instead of "brands that have?"

Well done, I say. Well done.

Quoting Runway23 (Thread starter):
I find it quite funny


User currently offlineAndz From South Africa, joined Feb 2004, 8452 posts, RR: 10
Reply 15, posted (6 years 11 months 6 days 1 hour ago) and read 17198 times:
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My grandmother used Oil of Ulay in the UK and it is called Oil of Olay here.


After Monday and Tuesday even the calendar says WTF...
User currently offlineAloges From Germany, joined Jan 2006, 8706 posts, RR: 43
Reply 16, posted (6 years 11 months 6 days ago) and read 17169 times:

Quoting Ndebelebev (Reply 11):
I didn't realise that Axe and Lynx were the same because if you see Axe anywhere here its always a lot cheaper than Lynx

It might be cheaper because no one knows the brand... however the last thing I make a mental note of is deodorant prices.  Silly

Quoting Braybuddy (Reply 13):
Does anyone know if the liqueuer Irish Mist is actually called that in Germany? Surely it's branded under a different name there?

I have never seen it on sale here... which might be the reason why there aren't any jokes about it.  Wink

Quoting Andz (Reply 15):
My grandmother used Oil of Ulay in the UK and it is called Oil of Olay here.

In Germany, it's "Oil of Olaz".



Walk together, talk together all ye peoples of the earth. Then, and only then, shall ye have peace.
User currently offlineN1120A From United States of America, joined Dec 2003, 26449 posts, RR: 75
Reply 17, posted (6 years 11 months 6 days ago) and read 17156 times:

Pepsi Max (EU) and Pepsi One (US) (Now Diet Pepsi Max)
Kraft Macaroni and Cheese (US) and Kraft Dinner (Canada)

Quoting BigOrange (Reply 6):

Add Saturn (US) to that!

Only sort of. Saturn was not formed to be a US brand for the Opal platforms, rather it has become that more recently.

Quoting Ndebelebev (Reply 11):
And they come in really big bags in other countries.

That isn't exactly a good thing.

Quoting IFEMaster (Reply 12):
although Cambell's is about to become Batchelor's in the US

Incorrect. Campbell's Soup sold the UK and Ireland rights to the product, but not the branding, to Premier. Since the license to use the name expires next year, Premier is going to call their soup "Batchelor's, Formerly Campbell's" in a bit of a "Thomas Cook, Powered by Condor" moment. Campbell's will still be Campbell's in the US.



Mangeons les French fries, mais surtout pratiquons avec fierte le French kiss
User currently offlineLTU932 From Germany, joined Jan 2006, 13864 posts, RR: 50
Reply 18, posted (6 years 11 months 6 days ago) and read 17134 times:

Quoting Aloges (Reply 16):
In Germany, it's "Oil of Olaz".

I guess that can be explained as a typo, because in Germany we use a QWERTZ keyboard and not the in most countries usual QWERTY (except France, which AFAIK uses AZERTY keyboards).

BTW: Don't forget Langnese.



^^The logo with the heart can be seen pretty much everywhere in the world, but the brand name always changes. In Germany it's Langnese, in other countries it's something completely different. Even the old logo with the red stripes could be seen outside of Germany without the Langnese brand as well.

Finally, if I remember correct, Dr. Oetker from Germany has a different name in Italy. I don't remember which one, but here's the logo, in case someone recognises it from the Italian brand.



User currently offlineKaitak From Ireland, joined Aug 1999, 12436 posts, RR: 37
Reply 19, posted (6 years 11 months 6 days ago) and read 17131 times:

The small bottles of Tropicana is sold as Fruice in Ireland; similar bottles, just a different name. Not quite sure why; Tropicana is sold under its own name in the larger Tetra Pak containers.

Also, Walls Ice Cream is sold as HB in Ireland.

[Edited 2007-10-02 21:18:27]

User currently offlineKiwiandrew From New Zealand, joined Jun 2005, 8557 posts, RR: 13
Reply 20, posted (6 years 11 months 6 days ago) and read 17118 times:
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One that I always find funny is "Hungry Jacks" in Australia - everything about it , logo , typeface and of course the actual fast 'food' itself is exactly the same as Burger King ... except the name . Someone did explain to me why it operates under a different brand in Australia but I have long since forgotten


Moderation in all things ... including moderation ;-)
User currently offlineSBBRTech From Brazil, joined Jul 2007, 722 posts, RR: 0
Reply 21, posted (6 years 11 months 5 days 23 hours ago) and read 17108 times:

Quoting LTU932 (Reply 18):
BTW: Don't forget Langnese.

In Brazil:
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"I'm beginning to get the hang of this flying business" - C3PO
User currently offlineLTU932 From Germany, joined Jan 2006, 13864 posts, RR: 50
Reply 22, posted (6 years 11 months 5 days 23 hours ago) and read 17095 times:

Quoting SBBRTech (Reply 21):
In Brazil:

Exactly what I was thinking. I guess they all belong to the same parent company, hence why none has copyright problems regarding the heart logo.


User currently offlineAndz From South Africa, joined Feb 2004, 8452 posts, RR: 10
Reply 23, posted (6 years 11 months 5 days 23 hours ago) and read 17078 times:
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From the Unilever website:

"Heartbrand" products are sold in more than 40 countries. The Heartbrand operates under different names in different markets (Walls in the UK and most parts of Asia, Algida in Italy, Langnese in Germany, Kibon in Brazil, and Ola in South Africa and the Netherlands).



After Monday and Tuesday even the calendar says WTF...
User currently offlineRayChuang From United States of America, joined Jun 2000, 8005 posts, RR: 5
Reply 24, posted (6 years 11 months 5 days 22 hours ago) and read 17059 times:

Quoting Runway23 (Reply 3):
This reminds me of Vauxhall and Opel both which produce the same cars and are of course owned by GM.

From what I've read, Vauxhall was bought by GM in 1925 and Opel by GM in 1929. The Vauxhall brand name is only used in the UK, while the Opel brand name is used worldwide.


25 Post contains links Sabena332 : You can see the complete list of the names on the German Wikipedia website: * Algida (Serbien, Griechenland, Kosovo, Italien, Tschechien, Polen, Russ
26 N1120A : Because someone already owned a restaurant called Burger King in Australia. The US Heartbrand is Good Humor.
27 LTU932 : I remember Holanda. They used to be around here in Costa Rica, around the time of the first rebranding to the yellow heart logo. However, they quietl
28 Andrej : Hey all, how about Esso (Canada, UK,) and Exxon (well now Exxon-Mobil) (USA)? Cheers Andrej
29 Garnetpalmetto : And similarly the Czech Budweiser has to be marketed as "Czechvar" here in the States. Meanwhile a "Coronita" in the States is a smaller-sized (250 m
30 LTU932 : In Germany, we also have the Esso brand. Sometimes in all Esso stations, you'll also find a small Exxon logo as well.
31 NCFC99 : The Pajero is called a Shogun in the UK.
32 Mdsh00 : Soemtimes there are brand differences in the same country: Dryers Ice Cream on the West Coast (west of the Mississippi to be exact), is called Edy's o
33 Post contains images Aloges : I don't know, maybe they changed it to "Olaz" for easier pronounciation. Can you imagine a typical German Waltraud or Irmgard pronouncing "Olay"? I s
34 Post contains images LTU932 : But doesn't that sound a lot like "Olaf" or "Olav"? I don't know, using the oil from a guy named Olaf doesn't sound very reassuring as to the quality
35 Post contains images Aloges : Oh yes, certainly. I'm sure most of their European brands had the common old style logo before the "heartbrand", even though I remember only "Eskimo"
36 N1120A : Here is another. Unilever Best Foods markets their mayonnaise in the US west of the Rockies as Best Foods and east of the Rockies as Hellmann's Named
37 Post contains images LTU932 : We definitely need to rename this thread into "The Ultimate Unilever Brands Thread".
38 Acheron : Kind of. They use Chevrolet for Lat-Am, and its rare to find an Opel around here as they are usually imports.
39 Post contains images Toast : I just remembered a brand that should have been adapted to its market but wasn't: Gerber baby foods. The verb "gerber" means "to puke" in French! I'm
40 Gemuser : Almost, but not quite! Burger King(BK) sold the Australian franchise to BK to a local company called Hungry Jacks(HJ), which then proceeded to open a
41 Gemuser : Looking at that logo they are called "Streets" Ice Creams in Australia and are owned by Unilever. gemuser
42 Post contains images Aloges : or just refer everyone to Wikipedia and the Unilever website where they'll get a damn sight more info than here
43 Post contains images Birdwatching : Diet Coke (USA) is Coca Cola Light here in Germany, and if I remember correctly I saw it as Coca Cola Diet in Arab countries. Soren
44 Bhxfaotipyyc : Daewoo, now known as Chevrolet here. What crap. There was me expecting to see Corvettes etc being launched, but no, its a Daewoo shitbox with a new na
45 N1120A : Actually, we are both right. Jack Cowin named his company Hungry Jack's because Burger King was already taken by someone else in Australia. When the
46 Post contains images LTU932 : But it's much more fun here.
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