Toast From , joined Dec 1969, posts, RR:
Reply 7, posted (7 years 5 months 5 days 15 hours ago) and read 19525 times:
Mitsubishi Pajero. We'll never know what the Japanese were thinking when they created this model, but an SUV with such a name is an unfortunate marketing decision indeed. They renamed it to "Montero" for Spanish-speaking countries, but in the rest of the world, Mitsubishi "Jerk-offs" still roam the roads. It kills me every time I see one.
Another funny coincidence I can recall is the light bulb manufacturer Osram. In Polish, "osram" means something like "I will shit all over". Oddly enough, they didn't change the brand's name for the Polish market.
The Belgian mobile operator "Base" is often jokingly pronounced "Bezz" by French speakers (French: la baise = fucking).
Toast From , joined Dec 1969, posts, RR:
Reply 10, posted (7 years 5 months 5 days 14 hours ago) and read 19490 times:
Quoting Aloges (Reply 9): "Bosch" is an unfortunate name for a German company operating in France as well.
It is indeed. Although it probably goes unnoticed in French-speaking Belgium because "Bosch" is a typical last name and toponym here.
I also recall that the word "blue" be better avoided when marketing anything in Russia, because "blue" ("голубой") is the slang term for "gay". So I think "Virgin Blue" would need to think long and hard before expanding into the Russian market.
I buy Lynx... Strange for a woman I know but I like the fragrances. However, I didn't realise that Axe and Lynx were the same because if you see Axe anywhere here its always a lot cheaper than Lynx so I never buy it because I thought it was just a cheap imitation!!! Maybe I'll give it a try next time...
Her Pose Is That Of Someone... Who Knows It All And Is In Total Control Of Her World... Little Does She Know...
Braybuddy From Ireland, joined Aug 2004, 5932 posts, RR: 31
Reply 13, posted (7 years 5 months 5 days 14 hours ago) and read 19464 times:
Quoting Toast (Reply 7): Another funny coincidence I can recall is the light bulb manufacturer Osram. In Polish, "osram" means something like "I will shit all over". Oddly enough, they didn't change the brand's name for the Polish market.
Does anyone know if the liqueuer Irish Mist is actually called that in Germany? Surely it's branded under a different name there?
Wasn't the Opel/Vauxhall Nova called something else in Spanish?
Quoting IFEMaster (Reply 12): although Cambell's is about to become Batchelor's in the US
Incorrect. Campbell's Soup sold the UK and Ireland rights to the product, but not the branding, to Premier. Since the license to use the name expires next year, Premier is going to call their soup "Batchelor's, Formerly Campbell's" in a bit of a "Thomas Cook, Powered by Condor" moment. Campbell's will still be Campbell's in the US.
Mangeons les French fries, mais surtout pratiquons avec fierte le French kiss
I guess that can be explained as a typo, because in Germany we use a QWERTZ keyboard and not the in most countries usual QWERTY (except France, which AFAIK uses AZERTY keyboards).
BTW: Don't forget Langnese.
^^The logo with the heart can be seen pretty much everywhere in the world, but the brand name always changes. In Germany it's Langnese, in other countries it's something completely different. Even the old logo with the red stripes could be seen outside of Germany without the Langnese brand as well.
Finally, if I remember correct, Dr. Oetker from Germany has a different name in Italy. I don't remember which one, but here's the logo, in case someone recognises it from the Italian brand.
Kiwiandrew From New Zealand, joined Jun 2005, 8673 posts, RR: 13
Reply 20, posted (7 years 5 months 5 days 12 hours ago) and read 19373 times:
One that I always find funny is "Hungry Jacks" in Australia - everything about it , logo , typeface and of course the actual fast 'food' itself is exactly the same as Burger King ... except the name . Someone did explain to me why it operates under a different brand in Australia but I have long since forgotten
Moderation in all things ... including moderation ;-)
Andz From South Africa, joined Feb 2004, 8492 posts, RR: 10
Reply 23, posted (7 years 5 months 5 days 11 hours ago) and read 19333 times:
From the Unilever website:
"Heartbrand" products are sold in more than 40 countries. The Heartbrand operates under different names in different markets (Walls in the UK and most parts of Asia, Algida in Italy, Langnese in Germany, Kibon in Brazil, and Ola in South Africa and the Netherlands).
After Monday and Tuesday even the calendar says WTF...