Asuflyer05 From United States of America, joined Feb 2004, 2373 posts, RR: 3
Reply 5, posted (6 years 4 months 2 weeks 5 days 9 hours ago) and read 3011 times:
Husker Auto Group in Nebraska learned a hard lesson a few months ago. They put a brand new BMW M3 on eBay and forgot to set a reserve (or set the reserve too low I forget). Well when the successful bidder won the auction, the dealer indicated the auction was a mistake and they were not willing to sell the car for that price.
So the customer went to an BMW Owners discussion forum to seek advice and ignited a firestorm of bad press regarding the sale. Long story short, they honored the price on a different car but the dealer's reputation was ruined.