Asuflyer05 From United States of America, joined Feb 2004, 2372 posts, RR: 3
Reply 5, posted (5 years 11 months 1 week 4 days 18 hours ago) and read 2815 times:
Husker Auto Group in Nebraska learned a hard lesson a few months ago. They put a brand new BMW M3 on eBay and forgot to set a reserve (or set the reserve too low I forget). Well when the successful bidder won the auction, the dealer indicated the auction was a mistake and they were not willing to sell the car for that price.
So the customer went to an BMW Owners discussion forum to seek advice and ignited a firestorm of bad press regarding the sale. Long story short, they honored the price on a different car but the dealer's reputation was ruined.