Tiger119 From United States of America, joined Sep 2003, 1919 posts, RR: 0 Posted (7 years 3 months 3 weeks 1 day 9 hours ago) and read 4294 times:
There is a new Geico Insurance television commercial airing on national television in the U.S. The setting is an business office in a building with a skyscrapper view out the window. The Gecko is standing on the desk and sitting behind the desk is a white male (actor I assume) conversing with the Gecko. The guy sort of looks like Bill Walsh, former head coach of the San Francisco 49ers but the voice does not sound like him. Is this guy an actor or famous? Thanks,
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B6JFKH81 From United States of America, joined Mar 2006, 2948 posts, RR: 7
Reply 2, posted (7 years 3 months 3 weeks 23 hours ago) and read 4222 times:
Okay, now I have a question about Geico commercials. Why do they have so many damn advertising campaigns at once? At one point there were 3 up and running at the same time, I think there are 4 now:
> Normal people with a "celeb" (I still don't think Mrs. Butterworth is a celeb though)
> The lizard
> Now they started one with two wads of banded cash and a pair of eyeballs
Why are there so many!?!?!?
"If you do not learn from history, you are doomed to repeat it"
Cptkrell From United States of America, joined Sep 2001, 3220 posts, RR: 12
Reply 3, posted (7 years 3 months 3 weeks 3 hours ago) and read 4130 times:
It's not totally unprecedented for a company to have more than one unique ad campaign running concurrently but it is unusual to have so many. I would suggest that because their market is so diverse, management , or more likely their ad agency the Martin Agency, decided on this multi-"shotgun" approach to appeal to as many viewers as possible. Geico relies on most sales from customers telephoning or E-mailing on the spot; they have no sales agencies per se, so I think it's plausible they feel thay are reaching a more diverse cross section of prospective clientel.
BTW, the "actor" mentioned above is most certainly NOT Mr. Warren Buffet. regards...jack