StasisLAX From United States of America, joined Jul 2007, 3283 posts, RR: 6 Posted (5 years 7 months 5 days 7 hours ago) and read 11304 times:
It is well known in the automotive press that Rolls-Royce would launch a "small" luxury sedan will head into production as the long-awaited rival to the Bentley Continental Flying Spur sedan.
2010 Rolls Royce 200EX
The 200EX will debut at the Geneva auto show next month and will go into production late this year - after an official introduction at this fall's Frankfort Auto Show.
“It’s a modern execution of timeless Rolls-Royce elegance, breaking with some areas of tradition but retaining the core values,” says Rolls-Royce CEO Tom Purves. He adds: “We expect the more informal, agile design to broaden the appeal of Rolls-Royce.”
2010 Rolls Royce 200EX rear
The new car will be assembled alongside the Phantom at Rolls-Royce’s facilities in Goodwood, England, although much of its mechanical package will be prebuilt at parent company BMW in Munich, Germany.
Neat features include an imposing grille, squinty LED headlamps that house the turn indicators, a stainless-steel hood, bold chromed door handles, rear-hinged rear doors, a prominent C-pillar and a subtly angled trunk line--all of which give the 200EX clear visual ties to the Phantom. Seven-spoke, 20-inch wheels complete the look.
The new RR (which is rumored to carry a traditional RR brand name - I'm voting for Silver Spirit) looks sleeker, less stuffy, and more contemporary in it's styling than any Rolls-Royce in history.
This smaller Rolls is quite a bit more compact than the current Phantom, stretching 212.6 inches long, 83 inches wide and 61 inches tall. The new Rolls-Royce shares much of its underpinnings with the new BMW 7-series. The wheelbase measures 129.7 inches, and the chassis is set up with air springs biased toward smooth ride quality.
Rolls-Royce remains tight-lipped on just what engine the 200EX will use. The only detail released was that will be a “new-generation V12" engine - probably a twin turbocharged gasoline motor with direct injection mated to a new eight-speed automatic transmission.
Ual747 From , joined Dec 1969, posts, RR:
Reply 4, posted (5 years 7 months 4 days 16 hours ago) and read 11086 times:
Quoting Type-Rated (Reply 3): I think they are trying to attract the bling-bling crowd just as Daimler-Chrysler did. Hell, Mercedes is nothing more than bling these days.
Yeah, I totally agree. It's so funny going to Target these days and seeing soccer moms in the Juicy Coiture sweat pants with their fake dallas blond hair and prada sunglasses stepping out of the Benz with Chrome 22" rims.....but it's a step up from the 90's of the rounded Taurus and the Eddie Bauer Expeditions!
Well, in relative terms. The new "200EX" (hopefully Silver Spirit is the marketed name) is expected to cost approximately $250K, compared to $380K USD for the massive RR Phantom.
One thing to remember - the mechanical parts of the new 200EX come from the new BMW 750iL, and will be shipped prebulit to England for installation. The base price of the 7-series is approximately $90K USD, so the $250K USD base price on the 200EX is quite steep.
"Those who would give up essential liberty to purchase temporary safety deserve neither liberty nor safety!" B.Franklin
Greaser From Bahamas, joined Jan 2004, 1101 posts, RR: 4
Reply 6, posted (5 years 7 months 4 days 12 hours ago) and read 10980 times:
Quoting Francoflier (Reply 2): So, now that RR has gone down that path, when are the diesel SUV and sub compact coming?
I can't imagine anything lower than this. The RR badge is worth its weight in platinum. Anything else will tarnish it, and almost immediately be associated with a bmw, like Audi A3s being a Golf in a "pretty frock"
QFA380 From Australia, joined Jul 2005, 2077 posts, RR: 1
Reply 8, posted (5 years 7 months 4 days 10 hours ago) and read 10933 times:
I quite like this new Rolls and I think it would definitely appeal to the younger people out there with money to throw at a car. The Phantom seems too much of a grandpas car whereas one could easily see a 35 year old in one of these.
Quoting StasisLAX (Reply 5): The base price of the 7-series is approximately $90K USD, so the $250K USD base price on the 200EX is quite steep.
The thing with a Roller though is you're paying for the badge (well the Spirit of Ecstasy), if they get any cheaper than $250k then you lose much of that status.
DEVILFISH From Philippines, joined Jan 2006, 4841 posts, RR: 1
Reply 10, posted (5 years 7 months 4 days 10 hours ago) and read 10918 times:
Quoting Greaser (Reply 6): Anything else will tarnish it, and almost immediately be associated with a bmw, like Audi A3s being a Golf in a "pretty frock"
If they made the front look like the rear then it would be close - but at least sleeker. Then they could remove the figurine on the hood and slap a round plate badge on the bonnet to complete the look!
StasisLAX From United States of America, joined Jul 2007, 3283 posts, RR: 6
Reply 13, posted (5 years 7 months 4 days 9 hours ago) and read 10879 times:
Quoting N174UA (Reply 11): If you have to ask the price, you probably can't afford i
Quoting QFA380 (Reply 8): The thing with a Roller though is you're paying for the badge (well the Spirit of Ecstasy), if they get any cheaper than $250k then you lose much of that status.
Although BMW (Roll-Royce's parent) does really desire to more than double RR sales with this "small" Roller to about 3,000 total units annually starting in 2010, from 1,200 (Phantom) units currently. I'm just not sure that utilizing so much of the BMW 7-series platform and powertrain is a good idea because it does somewhat dilute the cache of the Rolls-Royce brand, in my opinion. But not that I wouldn't be absolutely thrilled to own one, mind you!
"Those who would give up essential liberty to purchase temporary safety deserve neither liberty nor safety!" B.Franklin
KiwiRob From New Zealand, joined Jun 2005, 7419 posts, RR: 5
Reply 18, posted (5 years 7 months 4 days 5 hours ago) and read 10811 times:
If you have a look at this webpage http://issue.imotormag.co.uk/1H49996f97e7d29542.cde/page/6 and click on the click to compare with the Phantom button you will see the exact size difference, it's not a lot really. I don't really see this car as a Bently Flying Spur competitor, its a lot more expensive.
From other publications I've read only 20% of this car is shared with the 7 series, the major component they share is the wiring loom, the platform is considerably different.
JCS17 From United States of America, joined Jun 2001, 8065 posts, RR: 39
Reply 19, posted (5 years 7 months 4 days 5 hours ago) and read 10805 times:
My old man was a CEO of an start-up video conferencing company based in Manhattan. He always got a kick out of having a Bentley at his service because he never needed the damn thing. He just wanted to catch a cab wherever he went. I gave him a hard time about his parner's Bentley all the time.
The biggest laugh came when we were nearing the Queens-Midtown tunnel, my dad turned to me and said, "If I cared about you, I would've sent the Rolls." I couldn't stop laughing until we hit his apartment in the East 60s.
Francoflier From France, joined Oct 2001, 3766 posts, RR: 11
Reply 20, posted (5 years 7 months 4 days 4 hours ago) and read 10790 times:
Quoting KiwiRob (Reply 18): From other publications I've read only 20% of this car is shared with the 7 series, the major component they share is the wiring loom, the platform is considerably different.
BMW parts aren't a bad thing to have, really. You just don't want to advertise it too much to your customers.
After all, BMWs might be common as chips these days, they still are some of the best engineered cars on the planet. Rolls Royces, on the other hand, have always been some of the classiest cars around, but not always with the best engineering, especially when they were at it alone. A company that sells 1000 cars a year can't really afford the design and engineering department of one that sells millions, no matter how expensive they are.
Superfly From Thailand, joined May 2000, 39887 posts, RR: 74
Reply 21, posted (5 years 7 months 4 days 4 hours ago) and read 10783 times:
Quoting QFA380 (Reply 8): I think it would definitely appeal to the younger people out there with money to throw at a car. The Phantom seems too much of a grandpas car whereas one could easily see a 35 year old in one of these.
Why do established luxury brands want to cater to young people?
I am 35 and I think this car is hideous and I don't like the idea of trying to appeal to my age bracket. Personally I like the older Silver Shadow, Silver Spur, Cornich and the model that followed.
Not too crazy about the Phantom and Bentley Continental.
Keep Rolls Royce old, stuffy and aristocratic. That is what they are good at.
Rolls Royce best days are in the past.
Charles79 From Puerto Rico, joined Mar 2007, 1331 posts, RR: 6
Reply 22, posted (5 years 7 months 3 days 21 hours ago) and read 10722 times:
I quite like this new Rolls, it softens the somewhat grotesque design language of the Phantom. At $250K or there abouts it sits above the Continental but I actually see it fighting the upcoming Arnage more directly. Bentley sells about 5000 Continentals a year versus 1500 or so Arnages; clearly the Rolls would have more of an impact with the clientele Bently targets with the Arnage.
As for the parts sharing with the 7-Series I doubt people will care much. Has the platform sharing affected the Audi TT much? Are punters saying "Oy, that's a Golf in sexier clothes"? Same with the Rolls, folks will look at the car and not realize its more humble beginnings as a $90K car. I'm sure it'll sell.
Quoting WarRI1 (Reply 12): At a 250K price, that would make about ten people in my state that could afford one in this economy.
Bear in mind that the economy WILL recover, if not next year then the next one, but this car will be in production for 6 years at least. Don't forget about California or South Florida, plenty of fools in those two places willing to pay twice as much for a 7-Series!
Asuflyer05 From United States of America, joined Feb 2004, 2372 posts, RR: 3
Reply 23, posted (5 years 7 months 3 days 20 hours ago) and read 10704 times:
You can't get the kind of customization and material quality with the 7-series as you do with Rolls. Not to mention everyone and their brother has a 7-series. The outgoing body style can be had in the late $20ks-30ks especially if you look at 2002 models. People buy a Roller because they can roll up to a party on the Hamptons and stand out amongst the Benzs and Porsches.
Luv2cattlecall From United States of America, joined Sep 2007, 1650 posts, RR: 2
Reply 24, posted (5 years 7 months 3 days 12 hours ago) and read 10629 times:
Quoting Asuflyer05 (Reply 1): I hope it is still setup where the Spirt of Ecstasy disappears into the bonnet when you lock the doors.
Quoting Ual747 (Reply 4): stepping out of the Benz with Chrome 22" rims
Well...when you build your cars in South America w/fake leather (as MB does)....of course it'll be priced to attract soccer moms!
Quoting StasisLAX (Reply 13): sales with this "small" Roller to about 3,000 total units annually starting in 2010, from 1,200 (Phantom) units currently. I'm just not sure that utilizing so much of the BMW 7-series platform and powertrain is a good idea because it does somewhat dilute the cache of the Rolls-Royce brand, in my opinion.
BMW is near-impossible to beat for engines....and their chasis technology and other engineering is top-notch. I realize that the majority of bimmer buyers buy it for the badge and to "look cool"...but if you really take to time to appreciate vehicles, BMW is nothing short of mind-blowing.
Quoting Asuflyer05 (Reply 23): You can't get the kind of customization and material quality with the 7-series as you do with Rolls. Not to mention everyone and their brother has a 7-series.
Actually, the BMW Individual program allows for quite a bit of customization. Sure it's not the opulence of a RR, but it's not exactly aiming for that.
When you have to breaststroke to your connecting flight...it's a crash!
: Interesting information in this article - most interesting is that the info that the new baby Roller will be called the "Silver Ghost"! Cool doors op
: I wonder if it comes standard with a jar of grey poupon in the glove compartment... StasisLAX: that last picture makes it look small inside...
: I guess Newport is so unlike the rest of the state, I tend to forget them. Lots of the green stuff there.
: Quite right. Not for nothing did BMW get the task of producing the McLaren F1 engine. (arguably one of the finest sports car engines). I think this n
: I would have expected a bit more than just a shrunk Phantom. From the rear its a clone, from the side its design is a bit softened. I like the Phantom
: From the rear looks like a Rover 75. So much for luxury.
: I looked those up, and I had no idea Bentley whored themselves to produce those atrocities... Many of these look like TATA concept cars gone horribly
: I thought the rear looked rather Jaguar S-Type-ish myself.....
: I don't know, there's one last-gen Rover 75 in the company car park and it's the first thing I thought when I saw that RR. At least they're all Britis