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What Recession? New 2010 Rolls Royce  
User currently offlineStasisLAX From United States of America, joined Jul 2007, 3287 posts, RR: 6
Posted (5 years 10 months 2 days 1 hour ago) and read 11380 times:

It is well known in the automotive press that Rolls-Royce would launch a "small" luxury sedan will head into production as the long-awaited rival to the Bentley Continental Flying Spur sedan.

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2010 Rolls Royce 200EX


The 200EX will debut at the Geneva auto show next month and will go into production late this year - after an official introduction at this fall's Frankfort Auto Show.

“It’s a modern execution of timeless Rolls-Royce elegance, breaking with some areas of tradition but retaining the core values,” says Rolls-Royce CEO Tom Purves. He adds: “We expect the more informal, agile design to broaden the appeal of Rolls-Royce.”

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2010 Rolls Royce 200EX rear


The new car will be assembled alongside the Phantom at Rolls-Royce’s facilities in Goodwood, England, although much of its mechanical package will be prebuilt at parent company BMW in Munich, Germany.

Neat features include an imposing grille, squinty LED headlamps that house the turn indicators, a stainless-steel hood, bold chromed door handles, rear-hinged rear doors, a prominent C-pillar and a subtly angled trunk line--all of which give the 200EX clear visual ties to the Phantom. Seven-spoke, 20-inch wheels complete the look.

The new RR (which is rumored to carry a traditional RR brand name - I'm voting for Silver Spirit) looks sleeker, less stuffy, and more contemporary in it's styling than any Rolls-Royce in history.

This smaller Rolls is quite a bit more compact than the current Phantom, stretching 212.6 inches long, 83 inches wide and 61 inches tall. The new Rolls-Royce shares much of its underpinnings with the new BMW 7-series. The wheelbase measures 129.7 inches, and the chassis is set up with air springs biased toward smooth ride quality.

Rolls-Royce remains tight-lipped on just what engine the 200EX will use. The only detail released was that will be a “new-generation V12" engine - probably a twin turbocharged gasoline motor with direct injection mated to a new eight-speed automatic transmission.

Source: http://www.automobilemag.com/feature...lls_royce_200ex_concept/index.html

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2010 Rolls Royce 200EX interior



"Those who would give up essential liberty to purchase temporary safety deserve neither liberty nor safety!" B.Franklin
33 replies: All unread, showing first 25:
 
User currently offlineAsuflyer05 From United States of America, joined Feb 2004, 2373 posts, RR: 3
Reply 1, posted (5 years 10 months 1 day 17 hours ago) and read 11282 times:

I hope it is still setup where the Spirt of Ecstasy disappears into the bonnet when you lock the doors.

User currently offlineFrancoflier From France, joined Oct 2001, 3844 posts, RR: 11
Reply 2, posted (5 years 10 months 1 day 17 hours ago) and read 11273 times:

A poor man's Rolls, eh?

It looks like the child of an unfortunate (and oh so shamefully shocking) one night stand between a Phantom and a Chrysler 300...

So, now that RR has gone down that path, when are the diesel SUV and sub compact coming?



Looks like I picked the wrong week to quit posting...
User currently offlineType-Rated From , joined Dec 1969, posts, RR:
Reply 3, posted (5 years 10 months 1 day 12 hours ago) and read 11181 times:



Quoting Francoflier (Reply 2):
It looks like the child of an unfortunate (and oh so shamefully shocking) one night stand between a Phantom and a Chrysler 300...

I think they are trying to attract the bling-bling crowd just as Daimler-Chrysler did. Hell, Mercedes is nothing more than bling these days.


User currently offlineUal747 From , joined Dec 1969, posts, RR:
Reply 4, posted (5 years 10 months 1 day 11 hours ago) and read 11162 times:



Quoting Type-Rated (Reply 3):
I think they are trying to attract the bling-bling crowd just as Daimler-Chrysler did. Hell, Mercedes is nothing more than bling these days.

Yeah, I totally agree. It's so funny going to Target these days and seeing soccer moms in the Juicy Coiture sweat pants with their fake dallas blond hair and prada sunglasses stepping out of the Benz with Chrome 22" rims.....but it's a step up from the 90's of the rounded Taurus and the Eddie Bauer Expeditions!  Smile

UAL


User currently offlineStasisLAX From United States of America, joined Jul 2007, 3287 posts, RR: 6
Reply 5, posted (5 years 10 months 1 day 8 hours ago) and read 11099 times:



Quoting Francoflier (Reply 2):
A poor man's Rolls, eh?

Well, in relative terms. The new "200EX" (hopefully Silver Spirit is the marketed name) is expected to cost approximately $250K, compared to $380K USD for the massive RR Phantom.

One thing to remember - the mechanical parts of the new 200EX come from the new BMW 750iL, and will be shipped prebulit to England for installation. The base price of the 7-series is approximately $90K USD, so the $250K USD base price on the 200EX is quite steep.



"Those who would give up essential liberty to purchase temporary safety deserve neither liberty nor safety!" B.Franklin
User currently offlineGreaser From Bahamas, joined Jan 2004, 1101 posts, RR: 4
Reply 6, posted (5 years 10 months 1 day 6 hours ago) and read 11056 times:



Quoting Francoflier (Reply 2):
So, now that RR has gone down that path, when are the diesel SUV and sub compact coming?

I can't imagine anything lower than this. The RR badge is worth its weight in platinum. Anything else will tarnish it, and almost immediately be associated with a bmw, like Audi A3s being a Golf in a "pretty frock"



Now you're really flying
User currently offlineN174UA From United States of America, joined Jun 2006, 994 posts, RR: 0
Reply 7, posted (5 years 10 months 1 day 5 hours ago) and read 11021 times:



Quoting StasisLAX (Thread starter):
this fall's Frankfort Auto Show

Frankfort, Kentucky??? Or Frankfurt, Germany?


User currently offlineQFA380 From Australia, joined Jul 2005, 2083 posts, RR: 1
Reply 8, posted (5 years 10 months 1 day 5 hours ago) and read 11009 times:

I quite like this new Rolls and I think it would definitely appeal to the younger people out there with money to throw at a car. The Phantom seems too much of a grandpas car whereas one could easily see a 35 year old in one of these.

Quoting StasisLAX (Reply 5):
The base price of the 7-series is approximately $90K USD, so the $250K USD base price on the 200EX is quite steep.

The thing with a Roller though is you're paying for the badge (well the Spirit of Ecstasy), if they get any cheaper than $250k then you lose much of that status.


User currently offlineStasisLAX From United States of America, joined Jul 2007, 3287 posts, RR: 6
Reply 9, posted (5 years 10 months 1 day 5 hours ago) and read 11008 times:



Quoting N174UA (Reply 7):
Or Frankfurt, Germany?

Spelling does matter, I agree. The production version of the baby RR will make its public debut this fall at the Frankfurt, Germany auto show.  Wink



"Those who would give up essential liberty to purchase temporary safety deserve neither liberty nor safety!" B.Franklin
User currently offlineDEVILFISH From Philippines, joined Jan 2006, 4952 posts, RR: 1
Reply 10, posted (5 years 10 months 1 day 5 hours ago) and read 10994 times:



Quoting Greaser (Reply 6):
Anything else will tarnish it, and almost immediately be associated with a bmw, like Audi A3s being a Golf in a "pretty frock"

If they made the front look like the rear then it would be close - but at least sleeker. Then they could remove the figurine on the hood and slap a round plate badge on the bonnet to complete the look!  duck 



"Everyone is entitled to my opinion." - Garfield
User currently offlineN174UA From United States of America, joined Jun 2006, 994 posts, RR: 0
Reply 11, posted (5 years 10 months 1 day 4 hours ago) and read 10976 times:



Quoting QFA380 (Reply 8):
if they get any cheaper than $250k then you lose much of that status.

If you have to ask the price, you probably can't afford it...  Wink


User currently offlineWarRI1 From United States of America, joined Sep 2007, 9290 posts, RR: 12
Reply 12, posted (5 years 10 months 1 day 3 hours ago) and read 10956 times:

At a 250K price, that would make about ten people in my state that could afford one in this economy.  Smile


It is better to die on your feet, than live on your knees.
User currently offlineStasisLAX From United States of America, joined Jul 2007, 3287 posts, RR: 6
Reply 13, posted (5 years 10 months 1 day 3 hours ago) and read 10955 times:



Quoting N174UA (Reply 11):
If you have to ask the price, you probably can't afford i



Quoting QFA380 (Reply 8):
The thing with a Roller though is you're paying for the badge (well the Spirit of Ecstasy), if they get any cheaper than $250k then you lose much of that status.

Although BMW (Roll-Royce's parent) does really desire to more than double RR sales with this "small" Roller to about 3,000 total units annually starting in 2010, from 1,200 (Phantom) units currently. I'm just not sure that utilizing so much of the BMW 7-series platform and powertrain is a good idea because it does somewhat dilute the cache of the Rolls-Royce brand, in my opinion. But not that I wouldn't be absolutely thrilled to own one, mind you!  yes 



"Those who would give up essential liberty to purchase temporary safety deserve neither liberty nor safety!" B.Franklin
User currently offlineQFA380 From Australia, joined Jul 2005, 2083 posts, RR: 1
Reply 14, posted (5 years 10 months 1 day 2 hours ago) and read 10938 times:



Quoting N174UA (Reply 11):
If you have to ask the price, you probably can't afford it...

Exactly! These though get heavily optioned, I highly doubt many people would end up paying less than $300k for one.


User currently offlineJCS17 From United States of America, joined Jun 2001, 8065 posts, RR: 39
Reply 15, posted (5 years 10 months 1 day 2 hours ago) and read 10925 times:

Yuck. They went to a controller device a la Mercedes, BMW, etc. The interior looks like an S600 with a little bit more class. I'll stick with the Bentley Arnage, personally.


America's chickens are coming home to rooooost!
User currently offlinePyrex From Portugal, joined Aug 2005, 4059 posts, RR: 30
Reply 16, posted (5 years 10 months 1 day 1 hour ago) and read 10909 times:



Quoting WarRI1 (Reply 12):
At a 250K price, that would make about ten people in my state that could afford one in this economy.

I assume you're not counting the out-of-staters in Newport, then? This car would fit in well there.



Read this very carefully, I shall write this only once!
User currently offlineStasisLAX From United States of America, joined Jul 2007, 3287 posts, RR: 6
Reply 17, posted (5 years 10 months 1 day ago) and read 10894 times:



Quoting JCS17 (Reply 15):
Yuck. They went to a controller device a la Mercedes, BMW, etc

Noooo, not an I-Drive system!!  scared 



"Those who would give up essential liberty to purchase temporary safety deserve neither liberty nor safety!" B.Franklin
User currently offlineKiwiRob From New Zealand, joined Jun 2005, 7819 posts, RR: 5
Reply 18, posted (5 years 10 months 1 day ago) and read 10887 times:

If you have a look at this webpage http://issue.imotormag.co.uk/1H49996f97e7d29542.cde/page/6 and click on the click to compare with the Phantom button you will see the exact size difference, it's not a lot really. I don't really see this car as a Bently Flying Spur competitor, its a lot more expensive.

From other publications I've read only 20% of this car is shared with the 7 series, the major component they share is the wiring loom, the platform is considerably different.


User currently offlineJCS17 From United States of America, joined Jun 2001, 8065 posts, RR: 39
Reply 19, posted (5 years 10 months 1 day ago) and read 10881 times:

My old man was a CEO of an start-up video conferencing company based in Manhattan. He always got a kick out of having a Bentley at his service because he never needed the damn thing. He just wanted to catch a cab wherever he went. I gave him a hard time about his parner's Bentley all the time.

The biggest laugh came when we were nearing the Queens-Midtown tunnel, my dad turned to me and said, "If I cared about you, I would've sent the Rolls." I couldn't stop laughing until we hit his apartment in the East 60s.



America's chickens are coming home to rooooost!
User currently offlineFrancoflier From France, joined Oct 2001, 3844 posts, RR: 11
Reply 20, posted (5 years 10 months 23 hours ago) and read 10866 times:



Quoting KiwiRob (Reply 18):
From other publications I've read only 20% of this car is shared with the 7 series, the major component they share is the wiring loom, the platform is considerably different.

BMW parts aren't a bad thing to have, really. You just don't want to advertise it too much to your customers.

After all, BMWs might be common as chips these days, they still are some of the best engineered cars on the planet. Rolls Royces, on the other hand, have always been some of the classiest cars around, but not always with the best engineering, especially when they were at it alone. A company that sells 1000 cars a year can't really afford the design and engineering department of one that sells millions, no matter how expensive they are.

Quoting StasisLAX (Reply 17):
Noooo, not an I-Drive system!!

Oh, yeah. Except that bit...  biggrin 



Looks like I picked the wrong week to quit posting...
User currently offlineSuperfly From Thailand, joined May 2000, 40066 posts, RR: 74
Reply 21, posted (5 years 10 months 23 hours ago) and read 10859 times:



Quoting QFA380 (Reply 8):
I think it would definitely appeal to the younger people out there with money to throw at a car. The Phantom seems too much of a grandpas car whereas one could easily see a 35 year old in one of these.

Geez!
Why do established luxury brands want to cater to young people?
I am 35 and I think this car is hideous and I don't like the idea of trying to appeal to my age bracket. Personally I like the older Silver Shadow, Silver Spur, Cornich and the model that followed.
Not too crazy about the Phantom and Bentley Continental.
Keep Rolls Royce old, stuffy and aristocratic. That is what they are good at.
Rolls Royce best days are in the past.  Sad



Bring back the Concorde
User currently offlineCharles79 From Puerto Rico, joined Mar 2007, 1331 posts, RR: 6
Reply 22, posted (5 years 10 months 16 hours ago) and read 10798 times:

I quite like this new Rolls, it softens the somewhat grotesque design language of the Phantom. At $250K or there abouts it sits above the Continental but I actually see it fighting the upcoming Arnage more directly. Bentley sells about 5000 Continentals a year versus 1500 or so Arnages; clearly the Rolls would have more of an impact with the clientele Bently targets with the Arnage.

As for the parts sharing with the 7-Series I doubt people will care much. Has the platform sharing affected the Audi TT much? Are punters saying "Oy, that's a Golf in sexier clothes"? Same with the Rolls, folks will look at the car and not realize its more humble beginnings as a $90K car. I'm sure it'll sell.

Quoting WarRI1 (Reply 12):
At a 250K price, that would make about ten people in my state that could afford one in this economy.

Bear in mind that the economy WILL recover, if not next year then the next one, but this car will be in production for 6 years at least. Don't forget about California or South Florida, plenty of fools in those two places willing to pay twice as much for a 7-Series!  Big grin


User currently offlineAsuflyer05 From United States of America, joined Feb 2004, 2373 posts, RR: 3
Reply 23, posted (5 years 10 months 15 hours ago) and read 10780 times:

You can't get the kind of customization and material quality with the 7-series as you do with Rolls. Not to mention everyone and their brother has a 7-series. The outgoing body style can be had in the late $20ks-30ks especially if you look at 2002 models. People buy a Roller because they can roll up to a party on the Hamptons and stand out amongst the Benzs and Porsches.

I'm curious to drive one.


User currently offlineLuv2cattlecall From United States of America, joined Sep 2007, 1650 posts, RR: 2
Reply 24, posted (5 years 10 months 7 hours ago) and read 10705 times:
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Quoting Asuflyer05 (Reply 1):
I hope it is still setup where the Spirt of Ecstasy disappears into the bonnet when you lock the doors.

Still does

Quoting Ual747 (Reply 4):
stepping out of the Benz with Chrome 22" rims

Well...when you build your cars in South America w/fake leather (as MB does)....of course it'll be priced to attract soccer moms!

Quoting StasisLAX (Reply 13):
sales with this "small" Roller to about 3,000 total units annually starting in 2010, from 1,200 (Phantom) units currently. I'm just not sure that utilizing so much of the BMW 7-series platform and powertrain is a good idea because it does somewhat dilute the cache of the Rolls-Royce brand, in my opinion.

BMW is near-impossible to beat for engines....and their chasis technology and other engineering is top-notch. I realize that the majority of bimmer buyers buy it for the badge and to "look cool"...but if you really take to time to appreciate vehicles, BMW is nothing short of mind-blowing.

Quoting Asuflyer05 (Reply 23):
You can't get the kind of customization and material quality with the 7-series as you do with Rolls. Not to mention everyone and their brother has a 7-series.

Actually, the BMW Individual program allows for quite a bit of customization. Sure it's not the opulence of a RR, but it's not exactly aiming for that.

http://www.autocult.com.au/img/gallery/full/CARmageddon1967.jpg



When you have to breaststroke to your connecting flight...it's a crash!
25 Post contains images StasisLAX : Interesting information in this article - most interesting is that the info that the new baby Roller will be called the "Silver Ghost"! Cool doors op
26 N174UA : I wonder if it comes standard with a jar of grey poupon in the glove compartment... StasisLAX: that last picture makes it look small inside...
27 WarRI1 : I guess Newport is so unlike the rest of the state, I tend to forget them. Lots of the green stuff there.
28 Cpd : Quite right. Not for nothing did BMW get the task of producing the McLaren F1 engine. (arguably one of the finest sports car engines). I think this n
29 Na : I would have expected a bit more than just a shrunk Phantom. From the rear its a clone, from the side its design is a bit softened. I like the Phantom
30 JJJ : From the rear looks like a Rover 75. So much for luxury.
31 Francoflier : I looked those up, and I had no idea Bentley whored themselves to produce those atrocities... Many of these look like TATA concept cars gone horribly
32 StasisLAX : I thought the rear looked rather Jaguar S-Type-ish myself.....
33 Post contains images JJJ : I don't know, there's one last-gen Rover 75 in the company car park and it's the first thing I thought when I saw that RR. At least they're all Britis
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