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Russia/Nigeria Venture May Want To Rethink Name  
User currently onlineMaverickM11 From United States of America, joined Apr 2000, 17777 posts, RR: 46
Posted (5 years 4 months 3 weeks 5 days 7 hours ago) and read 2363 times:

http://www.guardian.co.uk/world/2009...30/russia-nigeria-gas-name-blunder

"It probably seemed a good idea at the time. But Russia's attempt to create a joint gas venture with Nigeria is set to become one of the classic branding disasters of all time ‑ after the new company was named Nigaz"


E pur si muove -Galileo
28 replies: All unread, showing first 25:
 
User currently offlineAirCatalonia From Spain, joined Nov 2007, 568 posts, RR: 0
Reply 1, posted (5 years 4 months 3 weeks 5 days 6 hours ago) and read 2335 times:

Well probably the company wasn't planning to serve english-speaking consumers, but funny nontheless 

Here in Spain we've also had our share of branding disasters, specially with cars coming from Asia with funny names.

Some examples are:

Nissan Moco - which essentially translates as Nissan Snot/booger

Mazda Laputa - Mazda Thebitch

or Mitsubishi Pajero - Mitsubishi the wanker

[Edited 2009-06-30 16:07:01]

User currently onlineLonghornmaniac From United States of America, joined Jun 2005, 3342 posts, RR: 45
Reply 2, posted (5 years 4 months 3 weeks 5 days 3 hours ago) and read 2273 times:

I'm very fond of the Chevy Nova in Mexico.

For those that don't speak spanish, Nova->'no va' which means 'it doesn't go.'

Cheers,
Cameron


User currently offlineLTU932 From Germany, joined Jan 2006, 13864 posts, RR: 50
Reply 3, posted (5 years 4 months 3 weeks 5 days 3 hours ago) and read 2259 times:



Quoting AirCatalonia (Reply 1):
Mitsubishi Pajero - Mitsubishi the wanker

They were re-branded as Mitsubishi Montero, at least in the Spanish speaking world. However, here in Costa Rica I have seen one or two Monteros that were labeled as Mitsubishi Pajero. They were probably imported from Europe?


User currently offlineShyFlyer From , joined Dec 1969, posts, RR:
Reply 4, posted (5 years 4 months 3 weeks 5 days 1 hour ago) and read 2225 times:



Quoting MaverickM11 (Thread starter):
after the new company was named Nigaz"

Snoop Dogg to be Chairman or CEO?


User currently offlineDallasnewark From Estonia, joined Nov 2005, 495 posts, RR: 1
Reply 5, posted (5 years 4 months 3 weeks 5 days ago) and read 2219 times:

Since i can speak Russian very well, the word "Gaz" means natural gas and the connotation NI stood for Nigeria.

They used the same technique for the joint Ukranian company called UkrGaz, and TurkmenGaz for the joint venture with Turkmenistan



B732/3/4/5/6/7/8/9, B742/4, B752/3,B762/3/4, B772/3, A306, A318/9/20/21, A332/3, A343/6, MD80/83/88, L1011, TU104/134, F
User currently offlineAcheron From Spain, joined Sep 2005, 1689 posts, RR: 2
Reply 6, posted (5 years 4 months 3 weeks 5 days ago) and read 2213 times:

Funny thing is that also in spanish, they screwed it up because Nigaz could be understood as No Gas or "not even gas" in spanish.

User currently offlineNighthawk From UK - Scotland, joined Sep 2001, 5178 posts, RR: 33
Reply 7, posted (5 years 4 months 3 weeks 4 days 23 hours ago) and read 2180 times:



Quoting Dallasnewark (Reply 5):
Since i can speak Russian very well, the word "Gaz" means natural gas and the connotation NI stood for Nigeria.

you needed to be able to speak Russian to work that one out?  Yeah sure



That'll teach you
User currently offlineMir From United States of America, joined Jan 2004, 21795 posts, RR: 55
Reply 8, posted (5 years 4 months 3 weeks 4 days 23 hours ago) and read 2178 times:



Quoting Dallasnewark (Reply 5):
Since i can speak Russian very well, the word "Gaz" means natural gas and the connotation NI stood for Nigeria.

That may be, but the two still go really strangely together.

-Mir



7 billion, one nation, imagination...it's a beautiful day
User currently offlineNorthstarBoy From United States of America, joined Jun 2005, 1860 posts, RR: 0
Reply 9, posted (5 years 4 months 3 weeks 4 days 23 hours ago) and read 2177 times:
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when Northwest Orient changed it's branding to Northwest and then finally NWA, i had to wonder if whoever came up with the NWA branding had heard of a notorious rap band with the same name.


Why are people so against low yields?! If lower yields means more people can travel abroad, i'm all for it
User currently offlineDallasnewark From Estonia, joined Nov 2005, 495 posts, RR: 1
Reply 10, posted (5 years 4 months 3 weeks 4 days 23 hours ago) and read 2171 times:



Quoting Nighthawk (Reply 7):
you needed to be able to speak Russian to work that one out?

No. Just pointing out the pattern



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User currently offlineL410Turbolet From Czech Republic, joined May 2004, 5738 posts, RR: 19
Reply 11, posted (5 years 4 months 3 weeks 4 days 22 hours ago) and read 2147 times:



Quoting Dallasnewark (Reply 5):
Since i can speak Russian very well, the word "Gaz" means natural gas and the connotation NI stood for Nigeria.

Thanks for stating the obvious...  Yeah sure


User currently offlineRussianJet From Belgium, joined Jul 2007, 7714 posts, RR: 21
Reply 12, posted (5 years 4 months 3 weeks 4 days 22 hours ago) and read 2143 times:



Quoting Mir (Reply 8):
That may be, but the two still go really strangely together.

Depends if you're a Russian speaker or not. To Russian ears it certainly doesn't sound strange, the language is full of such combinations and apart from potentially problematic English interpretations of the name it sounds perfectly normal. Fact is that in many languages you can find words that sound like something else in another tongue. Perhaps people should grow up and take it for what it is, rather than giggling like school children about linguistic differences.



✈ Every strike of the hammer is a blow against the enemy. ✈
User currently offlinePellegrine From France, joined Mar 2007, 2472 posts, RR: 8
Reply 13, posted (5 years 4 months 3 weeks 4 days 18 hours ago) and read 2104 times:



Quoting RussianJet (Reply 12):
Depends if you're a Russian speaker or not. To Russian ears it certainly doesn't sound strange, the language is full of such combinations and apart from potentially problematic English interpretations of the name it sounds perfectly normal.

I was thinking along the same lines. To someone who works with Russian companies, they would be used to such abbreviations and combinations. It is rather funny to a native English speaker I suppose. How about "Nigerianeftegaz" (NNG).



oh boy!!!
User currently offlineD L X From United States of America, joined May 1999, 11486 posts, RR: 52
Reply 14, posted (5 years 4 months 3 weeks 4 days 18 hours ago) and read 2086 times:



Quoting RussianJet (Reply 12):
Perhaps people should grow up and take it for what it is

Only if the product is supposed to stay completely within Russian borders. If that hits the English speaking world, or even just western Europe, it's going to be a problematic name. Like a poster above said, I would hear that and expect it to be run by Snoop Dogg or somebody, and the company deserves the incumbent laughter.



Send me a PM at http://www.airliners.net/aviation-forums/sendmessage.main?from_username=NULL
User currently offlineRussianJet From Belgium, joined Jul 2007, 7714 posts, RR: 21
Reply 15, posted (5 years 4 months 3 weeks 4 days 17 hours ago) and read 2078 times:



Quoting D L X (Reply 14):
I would hear that and expect it to be run by Snoop Dogg or somebody

Knowing that it's a gas company?  rotfl   wink 

Just joshing of course. I see your point, but we should be used to the fact that companies get called all sorts of things that sound weird in our own language.



✈ Every strike of the hammer is a blow against the enemy. ✈
User currently offlineDtwclipper From , joined Dec 1969, posts, RR:
Reply 16, posted (5 years 4 months 3 weeks 4 days 16 hours ago) and read 2054 times:

Can't wait for them to open an office in Detroit.

User currently offlineNA From Germany, joined Dec 1999, 10804 posts, RR: 9
Reply 17, posted (5 years 4 months 3 weeks 4 days 16 hours ago) and read 2034 times:



Quoting MaverickM11 (Thread starter):
is set to become one of the classic branding disasters of all time ‑ after the new company was named Nigaz"

Nigeria is largely English-speaking. How can such happen there?

Quoting AirCatalonia (Reply 1):
or Mitsubishi Pajero - Mitsubishi the wanker

Or the new Misubishi Miev. That stupid name means "bad smell/pong" in German.


User currently offlineSW733 From United States of America, joined Feb 2004, 6361 posts, RR: 9
Reply 18, posted (5 years 4 months 3 weeks 4 days 15 hours ago) and read 2017 times:



Quoting NA (Reply 17):
Nigeria is largely English-speaking. How can such happen there?

It's hard to explain this without pissing people off, so stick with me here folks and please don't ban me...the full word "nigger" is largely understood as being a bad word in the English speaking world, though not used other places quite as often as it is in the USA. The slang "nigaz", however, is a very American term that was promoted by the rap industry. So, I don't think it is really used in Nigeria, or even known for the most part, so that's how it could be overlooked.

Just my thoughts...


User currently offlineL410Turbolet From Czech Republic, joined May 2004, 5738 posts, RR: 19
Reply 19, posted (5 years 4 months 3 weeks 4 days 15 hours ago) and read 2017 times:



Quoting NA (Reply 17):
Misubishi Miev



Quoting RussianJet (Reply 15):
but we should be used to the fact that companies get called all sorts of things that sound weird in our own language.

True, but I am surprised this happens even with cars (ok, Pajero has been around for couple of decades), because I think I've read somewhere that car companies before they give a car model a name they now use a highly sophisticated software which cross-checks the intended name against vocabularies of almost any language there is to prevent this from happening.
Some most likely do not perform this check as Hyundai Getz was sold under different name in Hungary since there is a similar word in Hungarian for ejaculation.


User currently onlineMaverickM11 From United States of America, joined Apr 2000, 17777 posts, RR: 46
Reply 20, posted (5 years 4 months 3 weeks 4 days 14 hours ago) and read 1992 times:



Quoting NA (Reply 17):
Nigeria is largely English-speaking. How can such happen there?

Plus the lingua franca of the energy industry, and business in general, is English. I don't see a lot of Nigerians learning Russian or Russians picking up Hausa so the common ground is of course English.



E pur si muove -Galileo
User currently offlineFCA767 From United Kingdom, joined Nov 2006, 1786 posts, RR: 1
Reply 21, posted (5 years 4 months 3 weeks 4 days 13 hours ago) and read 1963 times:

more funny website names:
expertsexchange Big grin
They changed it to Experts-Exchange though  Smile
And also
Therapist.com
Changed to dunno what  Smile


User currently onlineMaverickM11 From United States of America, joined Apr 2000, 17777 posts, RR: 46
Reply 22, posted (5 years 4 months 3 weeks 4 days 13 hours ago) and read 1961 times:



Quoting FCA767 (Reply 21):
Therapist.com

On Arrested Development there was a character who combined the best traits of an analyst with those of a therapist and invented the profession of analrapist. Silly



E pur si muove -Galileo
User currently offlineFCA767 From United Kingdom, joined Nov 2006, 1786 posts, RR: 1
Reply 23, posted (5 years 4 months 3 weeks 4 days 11 hours ago) and read 1921 times:



Quoting MaverickM11 (Reply 22):

On Arrested Development there was a character who combined the best traits of an analyst with those of a therapist and invented the profession of analrapist

LOL that's funny Big grin also Analyst he could be an analyst as an anal analyser Big grin


User currently offlineNA From Germany, joined Dec 1999, 10804 posts, RR: 9
Reply 24, posted (5 years 4 months 3 weeks 4 days 11 hours ago) and read 1904 times:



Quoting SW733 (Reply 18):
The slang "nigaz", however, is a very American term that was promoted by the rap industry. So, I don't think it is really used in Nigeria, or even known for the most part

You would wonder what kind of music is ruling Nigeria today! Rap, Hip-Hop and such very US-influenced stuff.


25 LTU932 : Not only that, it also reminds you of the song "Mief" by "Die Doofen". Remember that weird music duo of Wigald Boning and Olli Dittrich?
26 MD11Engineer : You would be surprised! In the 1960s to the 1980s Russia (or better the old USSR) used to run the Lumumba university in Moscow (I don´t know if it s
27 PHLBOS : In Canada, Buick could not use the name Lacrosse for its mid-size sedan. It went with the name Allure because Lacrosse, in French Canadian, is slang
28 SW733 : Oh, I know. Rap is everywhere these days, I have ever heard it blasting on the streets of Lagos last time I was there in 2006. But I just have never
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