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Buyout Of Frontier By Southwest - Coke Or Pepsi?  
User currently online1337Delta764 From United States of America, joined Oct 2005, 6627 posts, RR: 2
Posted (5 years 3 months 1 week 6 days 6 hours ago) and read 4175 times:

Well, with Southwest now officially planning to buy out Frontier, this will leave Southwest in a dillemma - will Southwest stay with Coke, or will they switch to Pepsi?

While I know Southwest intends on selling Frontier's Airbus fleet, I don't think this will have any effect on Southwest's beverage contract. Both Coke and Pepsi will probably fight hard to keep a customer, as they did with HP/US and DL/NW, which Coke ultimately winning both.

I am pretty sure that the Dr. Pepper/Snapple products will remain in place though.

If Pepsi loses this contract, this will be a big blow to them. Pepsi already lost DL/NW to Coke. There are now very few U.S. airlines that serve Pepsi products exclusively, and only AA serves both Coke and Pepsi products.


The Pink Delta 767-400ER - The most beautiful aircraft in the sky
14 replies: All unread, jump to last
 
User currently offlineType-Rated From , joined Dec 1969, posts, RR:
Reply 1, posted (5 years 3 months 1 week 6 days 6 hours ago) and read 4107 times:

It all depends on how long F9 operates as F9. When WN folds them, they will no longer exist, so the contract will be dissolved with Pepsi.

User currently online1337Delta764 From United States of America, joined Oct 2005, 6627 posts, RR: 2
Reply 2, posted (5 years 3 months 1 week 6 days 5 hours ago) and read 3981 times:



Quoting Type-Rated (Reply 1):
It all depends on how long F9 operates as F9. When WN folds them, they will no longer exist, so the contract will be dissolved with Pepsi.

That means absolutely nothing. After DL (who served Coke) bought out NW (who served Pepsi), DL said last spring that they would be a "free agent" for the beverage contract. Coke ultimately won the contract, although I am pretty sure that Pepsi was pushing hard to keep DL/NW onboard.

Just because it is Southwest who is buying out Frontier doesn't automatically mean that the combined airline will serve Coke products. After all, it was America West (who served Pepsi products) who bought out US Airways (who served Coke products) but kept the US Airways name. Coke ultimately won their contract, despite the fact that the America West management was in charge of the combined company.



The Pink Delta 767-400ER - The most beautiful aircraft in the sky
User currently offlineDocLightning From United States of America, joined Nov 2005, 20177 posts, RR: 59
Reply 3, posted (5 years 3 months 1 week 6 days 5 hours ago) and read 3945 times:



Quoting 1337Delta764 (Thread starter):


While I know Southwest intends on selling Frontier's Airbus fleet, I don't think this will have any effect on Southwest's beverage contract. Both Coke and Pepsi will probably fight hard to keep a customer, as they did with HP/US and DL/NW, which Coke ultimately winning both.

Coke. I can't imagine that there is anything in this merger that would change that policy. With NW/DL, for example, they were close enough in size that there was a question about policy with regards to onboard product. But it's obvious that what's about to happen is that WN is going to swallow F9 and leave it without a trace.


User currently offlineKL911 From Czech Republic, joined Jul 2003, 5256 posts, RR: 15
Reply 4, posted (5 years 3 months 1 week 6 days 5 hours ago) and read 3933 times:

Who cares what brand of coke an airline service? Take off, take a Heineken or a nice red wine... Jameson is nice as well on a longhaul .  Smile

User currently online1337Delta764 From United States of America, joined Oct 2005, 6627 posts, RR: 2
Reply 5, posted (5 years 3 months 1 week 6 days 4 hours ago) and read 3860 times:



Quoting DocLightning (Reply 3):
Coke. I can't imagine that there is anything in this merger that would change that policy. With NW/DL, for example, they were close enough in size that there was a question about policy with regards to onboard product. But it's obvious that what's about to happen is that WN is going to swallow F9 and leave it without a trace.

What about the America West acquisition of US Airways? America West served Pepsi products prior to their purchase of US Airways. I am pretty sure that both Coke and Pepsi will push hard to get Southwest's contract. I agree that Coke is more likely to win the contract, but I wouldn't necessarily say that a Pepsi contract isn't out of the question.



The Pink Delta 767-400ER - The most beautiful aircraft in the sky
User currently offlineOkie From United States of America, joined Jul 2003, 3144 posts, RR: 3
Reply 6, posted (5 years 3 months 1 week 6 days 2 hours ago) and read 3776 times:



Quoting Type-Rated (Reply 1):
When WN folds them, they will no longer exist, so the contract will be dissolved with Pepsi.

All contracts will be null and void at bankruptcy. It will be up to WN to determine to continue or renegotiate contracts whether it be Pepsi, tyres or Jet A from current supplier. There will be a long line of new vendors trying to get their foot in the door on top of present vendors or WN's normal vendors.

So for all intents and purposes it could be RC Cola for F9 for a short period of time until switched to WN. Generally companies that are purchased out of BK vendors lose their contracts in short order as the mentality is that what was going on beforehand contributed to the BK.

Okie


User currently offlineF9fan From United States of America, joined Jan 2004, 700 posts, RR: 3
Reply 7, posted (5 years 3 months 1 week 6 days 2 hours ago) and read 3776 times:

It sounds like WN will be the surviving company, so they would keep the Coke contracts.

User currently offlineMAH4546 From Sweden, joined Jan 2001, 33173 posts, RR: 71
Reply 8, posted (5 years 3 months 1 week 6 days 2 hours ago) and read 3776 times:

There is no dilemma. Southwest is purchasing Frontier to slowly shut-down Frontier, and its delusional to think Frontier will survive.


a.
User currently offlineKingCavalier From United States of America, joined Nov 2006, 1313 posts, RR: 17
Reply 9, posted (5 years 3 months 1 week 6 days 2 hours ago) and read 3776 times:



Quoting MAH4546 (Reply 8):
There is no dilemma. Southwest is purchasing Frontier to slowly shut-down Frontier, and its delusional to think Frontier will survive.

I sort of agree about this thread. It's sort of silly to discuss what carbonated beverage F9 might serve after WN buys them when WN intends to close up F9. There are lots of Frontier jobs on the line, but we want to talk about Coke vs. Pepsi. WN hasn't got F9 yet. The auction starts on Thursday.

Frontier used to serve Coke, but when Coke did not want to play with F9 after their bankruptcy filing F9 put out an RFP for a new vendor. F9 chose Pepsi because Pepsi had better terms.

F9 currently serves Pepsi, Diet Pepsi, Sierra Mist, Diet Sierra Mist, Dr. Pepper, Diet Dr. Pepper, Mountain Dew, Orange Juice, Cran Apple Juice, Tomato Juice, Apple Juice, Bloody Mary mix, Tonic Water, Club Soda and Boulder water.

Their buy on board program includes Udi's fresh sandwiches (Turkey Pastrami & Big Apple Turkey), Salads (Chef & Southwest) and fresh fruit cups. Shelf stable snacks include chips & salsa, M&M's, trail mix, granola, cereal & milk and Aquafina water.



Travel is fatal to prejudice, bigotry, and narrow-mindedness
User currently offlineBurnsie28 From United States of America, joined Aug 2004, 7557 posts, RR: 8
Reply 10, posted (5 years 3 months 1 week 5 days 12 hours ago) and read 3776 times:



Quoting 1337Delta764 (Reply 2):
That means absolutely nothing. After DL (who served Coke) bought out NW (who served Pepsi), DL said last spring that they would be a "free agent" for the beverage contract

Which we all knew was a lie to begin with, no way DL would give up coke, i mean look at the peanuts that they "have to serve" because Georgia is the largest peanut producer. Either way, Pepsi is somewhat still on Delta... its just coming in the Frito-Lay brand because NW had a very long contract with Pepsi, which I would imagine would have cost Delta millions to end completely. Frito Lay will be sold on DL flights coming soon. So perhaps WN might do something of the same sorts to keep in good standing with the contracts.



"Some People Just Know How To Fly"- Best slogan ever, RIP NW 1926-2009
User currently online1337Delta764 From United States of America, joined Oct 2005, 6627 posts, RR: 2
Reply 11, posted (5 years 3 months 1 week 5 days 10 hours ago) and read 3776 times:



Quoting Burnsie28 (Reply 20):
Which we all knew was a lie to begin with, no way DL would give up coke, i mean look at the peanuts that they "have to serve" because Georgia is the largest peanut producer. Either way, Pepsi is somewhat still on Delta... its just coming in the Frito-Lay brand because NW had a very long contract with Pepsi, which I would imagine would have cost Delta millions to end completely. Frito Lay will be sold on DL flights coming soon. So perhaps WN might do something of the same sorts to keep in good standing with the contracts.

But have you read my US Airways/America West example yet? As I already stated numerous times, America West bought out US Airways and kept the US Airways name, and America West served Pepsi products prior to the acquisition of US Airways. By everyone's logic here, shouldn't the new US Airways be serving Pepsi products by default? That obviously is not the case.



The Pink Delta 767-400ER - The most beautiful aircraft in the sky
User currently offlineIkramerica From United States of America, joined May 2005, 21560 posts, RR: 59
Reply 12, posted (5 years 3 months 1 week 5 days 8 hours ago) and read 2542 times:



Quoting KL911 (Reply 4):
Take off, take a Heineken or a nice red wine...

Colas are American wine. That's why we care...  Wink



Of all the things to worry about... the Wookie has no pants.
User currently offlineAirframeAS From United States of America, joined Feb 2004, 14150 posts, RR: 24
Reply 13, posted (5 years 3 months 1 week 4 days 9 hours ago) and read 1973 times:

A simple solution would be to carry both. But that is just me.


A Safe Flight Begins With Quality Maintenance On The Ground.
User currently offlineShyFlyer From , joined Dec 1969, posts, RR:
Reply 14, posted (5 years 3 months 1 week 4 days 8 hours ago) and read 1961 times:

Coke....Pepsi.....it all tastes the same.  duck   flamed   silly 

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