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Who's The Next U.S. Auto Brand To Bite It?  
User currently offlinetristarenvy From United States of America, joined Jan 2004, 2265 posts, RR: 3
Posted (3 years 1 month 1 week 2 days 23 hours ago) and read 1830 times:

With the demise of Mercury, Saturn, Hummer, and my beloved Pontiac fresh on our minds, who do you think the next brand to "go" will be?

My vote: Chrysler.

Why? All they have to offer that's relavent is the 300. The 200...(choke)...is forgettable at best. The Town & Country can be bought cheaper as a Grand Caravan. I understand FIAT is no longer going to be offering these cars as "Chryslers" in Europe and rebranding them.

Plus, why is "RAM" now a brand, and just not a Dodge truck, anymore?

Dodge, Jeep and RAM can exist with what they have to offer. I think Chrysler is going the way of Plymouth with the lack of unique offerings.

Thoughts?


If you don't stand for SOMETHING, you'll fall for ANYTHING.
52 replies: All unread, showing first 25:
 
User currently offlineDesertJets From United States of America, joined Feb 2000, 7760 posts, RR: 16
Reply 1, posted (3 years 1 month 1 week 2 days 22 hours ago) and read 1814 times:

I think Chrysler will make it. We are still too early in the reorg/refresh process at Chrysler Group to really know what is going to happen. Any potential synergies that FIAT can achieve with Chrysler in the US and globally frankly aren't even close to being seen yet. I believe the willingness of FIAT to share platforms, drivetrains, tech across brands will help Chrysler be successful -- unlike the former German leadership.

Part of what plays in Chrysler's favor is that for all intents and purposes in the US/Canadian market all of Chrysler Group's product is now in a single sales channel.... which was being pushed before the DaimlerBenz merger. The only spanner in the works I feel is what FIAT will do w/ Alfa Romeo in the US. But if they follow what GM has done, Chrysler could be akin to Buick and Alfa akin to Cadillac.



Stop drop and roll will not save you in hell. --- seen on a church marque in rural Virginia
User currently offlinetristarenvy From United States of America, joined Jan 2004, 2265 posts, RR: 3
Reply 2, posted (3 years 1 month 1 week 2 days 22 hours ago) and read 1785 times:

I happened to wander through a room where my daughters were watching some 'chick flick' one night..."Letters to Juliette" and stopped suddenly when they showed the car that was being used in the movie. It was a black third generation Lancia Delta. Needless to say... I watched the rest of the movie just to see the car.

One was shown at the 2010 Chicago car show, badged as a Chrysler.

That's what I hope happens with the brand, that it uses more of the European platforms and shares little w/Dodge.



If you don't stand for SOMETHING, you'll fall for ANYTHING.
User currently offlineConfuscius From United States of America, joined Aug 2001, 3829 posts, RR: 1
Reply 3, posted (3 years 1 month 1 week 2 days 22 hours ago) and read 1776 times:




Ain't I a stinker?
User currently offlinePHLBOS From United States of America, joined Mar 2004, 7511 posts, RR: 24
Reply 4, posted (3 years 1 month 1 week 2 days 21 hours ago) and read 1754 times:

Quoting tristarenvy (Thread starter):
why is "RAM" now a brand, and just not a Dodge truck, anymore?

I believe the separation is a marketing attempt to reacquaint people with Dodge when they think of cars rather than just trucks.

Another reason (one more likely) may have to do with our favorite 4-letter (how appropriate) acronym:
C A F E.

While some of the heavier trucks are exempt from the having EPA ratings posted and CAFE figures; some of the lighter models indeed have, obviously, lower posted ratings and drag Dodge's overall mileage average down. Separating the larger trucks from the Dodge brand allows it to better avoid the CAFE red zone.

Quoting tristarenvy (Thread starter):
The 200...(choke)...is forgettable at best.

The 200's only a stop-gap/placeholder offering until a new platform is launched for the 2014(?) model year.

Quoting tristarenvy (Thread starter):
who do you think the next brand to "go" will be?

In all honesty, if things remain unaltered; the next US brand to go could very well be Lincoln.

Next year will be the first without the tried-and-true Town Car sales to limo and livery services. While the smaller MKZ and MKX have held their own (though the former falls short of its Cadillac CTS rival); Lincoln's larger MKS and MKT have not exactly won people over. Prior to its debut in 2009, many limo coach builders gave the MKS sedan a rousing thumbs down mainly due to its narrow cabin width and smallish (18 cubic feet) trunk. As a result, Lincoln will be marketing its MKT cross-over to limo coach builders once the last Town Car rolls out of production. Needless to say, the useless 3rd row (for a large CUV) seat on the MKT will be ditched on models used for limo conversions. Some coach builders may start eyeing the Navigator for limo conversions if the MKT doesn't cut it.

The biggest issue I personally have with the MKS and MKT (FWD and no V8 aside) is that despite being the same size as their Ford Taurus and Flex bretheren; BOTH of the Lincoln variants have less interior room and trunk/cargo space than their cheaper Ford counterparts. That liability alone coupled with the higher price tag (courtesy of the Lincoln brand) is an automatic deal-breaker IMHO.

While the Navigator SUV is heavy enough to avoid the EPA/CAFE radar and possibly survive without being drastically downsized; its sales popularity peaked years ago. Will those who missed out on getting a Town Car next year gravitate towards the bigger and more costly Navigator? While there will likely be some that will; others might balk at the lower gas mileage associated w/it and other big SUVs... especially if gas prices either remain high or skyrocket again. That said, the Navigator alone won't save Lincoln.

As it was stated in the recent Lincoln thread; Lincoln faced the possibility of extinction 2 to 3 times previously. The last time was when the 1961 Continental was being planned. IMHO, Lincoln needs to launch a large flagship sedan that will appeal to both the retail market AND the limo/livery market. The much discussed (at least on A.net) Continental show car of 2002(?) could be what the doctor ordered to re-create the 1961 breakthrough. Had it been launched into production right around the time the RWD Chrysler 300 came out; it would've stolen some of the 300's thunder.

If it's done right, the new Continental could save Lincoln; it's definitely at a cross-roads.



"TransEastern! You'll feel like you've never left the ground because we treat you like dirt!" SNL Parady ad circa 1981
User currently offlineDesertJets From United States of America, joined Feb 2000, 7760 posts, RR: 16
Reply 5, posted (3 years 1 month 1 week 2 days 21 hours ago) and read 1714 times:

Quoting PHLBOS (Reply 4):
In all honesty, if things remain unaltered; the next US brand to go could very well be Lincoln.

As much as I hate to say it I am going to have to agree with you. Ultimately what Lincoln lacks is brand cachet. For better or worse a good chunk of people buying in the luxury segment are buying for the badge. Breaking into or returning to this segment is very difficult and requires the right mix of product and price -- see Lexus in 1990 w/ the LS 400 and the recent renaissance at Cadillac. The problem for Lincoln is that there isn't anything terribly wrong with their product, but then there is no compelling reason to buy a Lincoln either. I think the MKS is a rather attractive looking large sedan, but there isn't too much that sets it aside from the Taurus. In fact a Taurus Limited or SHO is a pretty damn nice car. And all that fancy tech in SYNC and MyFord Touch system is available in the lesser Taurus.



Stop drop and roll will not save you in hell. --- seen on a church marque in rural Virginia
User currently offlinetristarenvy From United States of America, joined Jan 2004, 2265 posts, RR: 3
Reply 6, posted (3 years 1 month 1 week 2 days 21 hours ago) and read 1710 times:

Quoting PHLBOS (Reply 4):

The 200's only a stop-gap/placeholder offering until a new platform is launched for the 2014(?) model year.

They could go and dig up the tools and dies for the AMC Hornet and it would be an improvement.



If you don't stand for SOMETHING, you'll fall for ANYTHING.
User currently offlinePHLBOS From United States of America, joined Mar 2004, 7511 posts, RR: 24
Reply 7, posted (3 years 1 month 1 week 2 days 21 hours ago) and read 1697 times:

Quoting tristarenvy (Reply 6):
They could go and dig up the tools and dies for the AMC Hornet and it would be an improvement.

Iacocca probably had all the tools and dies for anything AMC melted when Chrysler bought AMC in 1987.

I'm going to add a tabulation of current/existing brands (sorry Confusius) mentioned thus far.

Chrysler - 1

Lincoln - 2



"TransEastern! You'll feel like you've never left the ground because we treat you like dirt!" SNL Parady ad circa 1981
User currently onlineFlighty From United States of America, joined Apr 2007, 8411 posts, RR: 3
Reply 8, posted (3 years 1 month 1 week 2 days 21 hours ago) and read 1694 times:

Quoting PHLBOS (Reply 4):
In all honesty, if things remain unaltered; the next US brand to go could very well be Lincoln.

Lincoln has been incredibly mismanaged for over 15 years now. I could have done it much better. They did worse than amateurs would.... much worse.


Lincolns still have appeal. Ford has tons of money and power right now. If they want Lincoln to stay and prosper, it might happen out of sheer will. But they need a RWD Continental / Town Car and a Mark coupe. It's not optional; it is REQUIRED. Ford is going to persist in its Acura-esque letter names. Which is idiotic for both companies, which have rejected their own very positive brand images.

Acura's best car was the Legend. If they re-introduced the Legend it would sell. Ditto for Integra.

For Lincoln it is the same. It is like if Mercedes stopped building the S class, or BMW stopped building the 3 series. It is so stupid the people rsponsible should be killed. OK let me calm down now.


User currently offlineConfuscius From United States of America, joined Aug 2001, 3829 posts, RR: 1
Reply 9, posted (3 years 1 month 1 week 2 days 20 hours ago) and read 1684 times:

Quoting PHLBOS (Reply 7):

AMC is out of business? When?

Here's the next to fail...




Ain't I a stinker?
User currently offlineDesertJets From United States of America, joined Feb 2000, 7760 posts, RR: 16
Reply 10, posted (3 years 1 month 1 week 2 days 20 hours ago) and read 1651 times:

Quoting Flighty (Reply 8):
Ford has tons of money and power right now. If they want Lincoln to stay and prosper, it might happen out of sheer will. But they need a RWD Continental / Town Car and a Mark coupe. It's not optional; it is REQUIRED. Ford is going to persist in its Acura-esque letter names. Which is idiotic for both companies, which have rejected their own very positive brand images.

As much as I'd like to see a Continental flagship.... Lincoln needs to make sure its bread and butter models are in place first. While it has product in the right places (mid-sized sedan, large sedan, 2 and 3 row CUVs) the product isn't quite right and not differentiated enough from their Ford cousins. Though a Mark IX, perhaps based on the next gen Mustang platform, would be a worthy addition.

-The next gen Mondeo/Fusion should spawn a new Lincoln mid-sizer.... should be renamed the Zephyr
-The next gen Edge should spawn a replacement to the MKX that needs to be visually much more distinct than the Ford.
-The Explorer platform should be used as a base to a large 3-row CUV that will effectively take the place of the Navigator (heck call it the Navigator, that name still has some traction). I'd almost want to say that the Ecoboost 3.5 should be the sole engine choice.
-Next gen Mustang based Mark IX coupe.
-And something to replace the MKS to make it more distinct from the Taurus... but don't call it a Continental (or Versailles) that name must be reserved for a future flagship.

Quoting Flighty (Reply 8):
Lincoln has been incredibly mismanaged for over 15 years now.

The Lincoln LS was fundamentally a move in the right direction that sort of dead ended. It was a solid rear drive platform that could have evolved in later generations. The general consensus was that it was under developed and didn't compare all that well to the BMW 5 series and Mercedes-Benz E-class. Jacques Nasser was far too busy buying up Jaguar, Aston-Martin, Land Rover and Volvo to really pay attention to the core brands. While it did yield some useful stuff it still seems like a distraction.



Stop drop and roll will not save you in hell. --- seen on a church marque in rural Virginia
User currently offlinetristarenvy From United States of America, joined Jan 2004, 2265 posts, RR: 3
Reply 11, posted (3 years 1 month 1 week 2 days 20 hours ago) and read 1651 times:

HAHAHAHAHAH...

(whispering) Don't tell him Oldsmobile is gone, folks...he'll probably have a heart attack...


Had I been in command of Chrysler, instead of introducing the Eagle line, I'd have killed off all of Plymouth that was a clone of Dodge, which was pretty much everything. Give Plymouth the AMC/Renault cars, and made Plymouth the "captive import" brand that Eagle started out as.



If you don't stand for SOMETHING, you'll fall for ANYTHING.
User currently offlineBMI727 From United States of America, joined Feb 2009, 15719 posts, RR: 26
Reply 12, posted (3 years 1 month 1 week 2 days 20 hours ago) and read 1639 times:

Quoting tristarenvy (Thread starter):
The 200...(choke)...is forgettable at best.

If it is merely forgettable, that is a significant improvement on the Sebring.

Quoting PHLBOS (Reply 4):
I believe the separation is a marketing attempt to reacquaint people with Dodge when they think of cars rather than just trucks

Now thinking of Dodge cars isn't wretch inducing the way it was before. Sure the Avenger and Caliber are subpar and their attempts to frame the Caravan as cool and manly seem like grasping at straws, but the Charger and Challenger are respectable if bloated cars.

Quoting PHLBOS (Reply 4):
In all honesty, if things remain unaltered; the next US brand to go could very well be Lincoln.

That was my first response too. Rebadged Tauruses won't cut it.

Quoting Confuscius (Reply 3):

You think Wayne and Garth would be caught dead in a Chrysler 200?

Quoting Flighty (Reply 8):
Lincolns still have appeal.

...to people old enough to remember when Lincoln was a nice car to have. That population is shrinking.

Quoting Flighty (Reply 8):
Acura's best car was the Legend. If they re-introduced the Legend it would sell. Ditto for Integra.

It doesn't matter what it's called if the car has the goods. The Ford Five Hundred still sucked donkey nuts after they renamed it.



Why do Aerospace Engineering students have to turn things in on time?
User currently offlinePHLBOS From United States of America, joined Mar 2004, 7511 posts, RR: 24
Reply 13, posted (3 years 1 month 1 week 2 days 19 hours ago) and read 1612 times:

Quoting DesertJets (Reply 10):
-The next gen Mondeo/Fusion should spawn a new Lincoln mid-sizer.... should be renamed the Zephyr
Suddenly, it's 2006. 
Quoting DesertJets (Reply 10):
-The next gen Edge should spawn a replacement to the MKX that needs to be visually much more distinct than the Ford.

As you probably already know, both the Edge and MKX were revamped/restyled for 2011.

While I agree, in principle, that the Lincoln version should have distinct/different styling than its Ford counterpart; the last 2 efforts (MKS & MKT) compromised too much on interior room and cargo space to achieve that goal. If Lincoln's going to do such, they may have to do what they've done with their past full-size models (like the Town Car) for years; make them actually longer than their Ford siblings. The big Lincolns were ALWAYS larger/longer than the big Fords and Mercurys.

Quoting DesertJets (Reply 10):
-The Explorer platform should be used as a base to a large 3-row CUV that will effectively take the place of the Navigator (heck call it the Navigator, that name still has some traction). I'd almost want to say that the Ecoboost 3.5 should be the sole engine choice.

You are aware that the new Explorer uses the same platform as the Ford Flex and Lincoln MKT aren't you? Because it sounds like you're essentially describing the MKT but restricting the engine choice. As I mentioned earlier, the MKT has probably the WORST 3rd row seating in its class. I sat in one at the Auto Show and my head was hitting the glass part of the rear hatch and I'm only 5'-7". I did not experience such when sitting in the Flex's 3rd row BTW. Redoing the MKT and renaming it the Aviator would be a better move.

Until Lincoln is serious about offering a large RWD V8 sedan again; I would keep the Navigator essentially as it is for now. It may attact more limo coachbuilders after the Town Car goes; it will be the only body-on-frame Lincoln left.

Quoting DesertJets (Reply 10):
-Next gen Mustang based Mark IX coupe.

Interesting. Although the current S197 platform would be more fitting IMHO.

Quoting DesertJets (Reply 10):
-And something to replace the MKS to make it more distinct from the Taurus... but don't call it a Continental (or Versailles) that name must be reserved for a future flagship.

   Let's see, maybe revive either the Premier name (last used on a Lincoln in 1960) or the more recent LS badge.



"TransEastern! You'll feel like you've never left the ground because we treat you like dirt!" SNL Parady ad circa 1981
User currently offlineDesertJets From United States of America, joined Feb 2000, 7760 posts, RR: 16
Reply 14, posted (3 years 1 month 1 week 2 days 19 hours ago) and read 1600 times:

Quoting PHLBOS (Reply 13):
You are aware that the new Explorer uses the same platform as the Ford Flex and Lincoln MKT aren't you? Because it sounds like you're essentially describing the MKT but restricting the engine choice. As I mentioned earlier, the MKT has probably the WORST 3rd row seating in its class. I sat in one at the Auto Show and my head was hitting the glass part of the rear hatch and I'm only 5'-7". I did not experience such when sitting in the Flex's 3rd row BTW. Redoing the MKT and renaming it the Aviator would be a better move.

Quite aware. The MKT is interesting looking and tries more to mimick a tall station wagon, which the Ford Flex does FAR FAR FAR better. An Explorer based CUV that biases towards the SUVish image vs. a tall wagon would work and the Navigator name is wholly appropriate. Nobody remembers the Explorer based rebadge anyways.



Stop drop and roll will not save you in hell. --- seen on a church marque in rural Virginia
User currently onlineFlighty From United States of America, joined Apr 2007, 8411 posts, RR: 3
Reply 15, posted (3 years 1 month 1 week 2 days 18 hours ago) and read 1577 times:

Quoting DesertJets (Reply 10):
While it has product in the right places (mid-sized sedan, large sedan, 2 and 3 row CUVs) the product isn't quite right and not differentiated enough from their Ford cousins. Though a Mark IX, perhaps based on the next gen Mustang platform, would be a worthy addition.

Yeah a Mark and other products that make sense for Lincoln's brand image. They could avoid this struggle for brand coherence if they would just go with the flow. Most Americans have ridden in a Lincoln before. We know what Lincoln is. It's the previous sharp-edged Town Car, Continental etc and the Mark. Plus the Navigator.

If Ford wants to make crossovers and SUVs I suggest they sell them as Fords. Lincoln is not flexible and those re-definitions don't scan with me anyway.

Quoting BMI727 (Reply 12):
...to people old enough to remember when Lincoln was a nice car

You bet. Better than young people who think Lincoln is a piece of dookie. Why not show them otherwise.







   


User currently offlinePHLBOS From United States of America, joined Mar 2004, 7511 posts, RR: 24
Reply 16, posted (3 years 1 month 1 week 2 days 3 hours ago) and read 1483 times:

Quoting DesertJets (Reply 14):
Nobody remembers the Explorer based rebadge anyways.

That's because it was launched several years AFTER the Mercury Mountaineer (which was sold in the same showroom) and was seldom advertised.

Quoting DesertJets (Reply 10):
As much as I'd like to see a Continental flagship.... Lincoln needs to make sure its bread and butter models are in place first. While it has product in the right places (mid-sized sedan, large sedan, 2 and 3 row CUVs) the product isn't quite right and not differentiated enough from their Ford cousins.

I meant to chime on this yesterday. At present, one of Lincoln's biggest challenges is that many dealerships that once housed Lincolns and Mercurys have closed and consolidated with existing Ford dealers. While there were a handful of dealerships that sold all 3 brands under one roof (one dealer was in Millbury, MA, another in Chester, PA as 2 examples); the majority of Lincoln dealerships were usually separate from the Ford dealarships.

Now that Lincolns are moslty sold under the same roof as Fords; I don't think it is wise for them to have a clone of every Ford product out there.

In contrast, there are still separate Dodge and Chrysler dealerships as well as separate Chevy and Cadillac dealerships and even separate Toyota and Lexus dealerships. While there are Cadillac dealerships that sell Buicks as well; there's less of an overlap between products.

I've said it before and I will say it again; Lincoln's in for a rough ride ahead.



"TransEastern! You'll feel like you've never left the ground because we treat you like dirt!" SNL Parady ad circa 1981
User currently offlineSuperfly From Thailand, joined May 2000, 39706 posts, RR: 75
Reply 17, posted (3 years 1 month 1 week 2 days 1 hour ago) and read 1464 times:

Lincoln will die August 31st, 2011 when the final Town Car rolls off the assembly line at the Saint Thomas, Ontario plant.

Quoting PHLBOS (Reply 4):
In all honesty, if things remain unaltered; the next US brand to go could very well be Lincoln.

I agree. Once the Town Car is gone, the Lincoln brand is gone. The other alphabet soup vehicles are a joke.

Quoting BMI727 (Reply 12):
...to people old enough to remember when Lincoln was a nice car to have. That population is shrinking.

I'm only 38 years old so that mean there is a LOT of people that remember when Lincoln was great.



Bring back the Concorde
User currently offlineConfuscius From United States of America, joined Aug 2001, 3829 posts, RR: 1
Reply 18, posted (3 years 1 month 1 week 2 days ago) and read 1454 times:

Quoting Superfly (Reply 17):
Lincoln will die August 31st, 2011 when the final Town Car rolls off the assembly line at the Saint Thomas, Ontario plant.

Perfect timing because the world will end in 2012 anyway.



Ain't I a stinker?
User currently offlineConfuscius From United States of America, joined Aug 2001, 3829 posts, RR: 1
Reply 19, posted (3 years 1 month 1 week 2 days ago) and read 1443 times:

Quoting tristarenvy (Reply 11):
(whispering) Don't tell him Oldsmobile is gone

Oh no, I need to replace my Custom Cruiser station wagon! Oh well, with high gas prices I guess I'll have to buy a Saturn.



Ain't I a stinker?
User currently offlineDesertJets From United States of America, joined Feb 2000, 7760 posts, RR: 16
Reply 20, posted (3 years 1 month 1 week 1 day 23 hours ago) and read 1440 times:

Quoting PHLBOS (Reply 16):
Now that Lincolns are moslty sold under the same roof as Fords; I don't think it is wise for them to have a clone of every Ford product out there.

I think part of the problem is that Lincoln really is no longer a luxury brand in the same light that Cadillac has been able to re-become. This is compounded by the fact that the current Fords, especially in the higher trim levels, are pretty nice. Again what distinguishes a Taurus Limited or a Taurus SHO from the Lincoln cousin. Probably not enough, as much as I find the MKS to be a handsome car. Like you said Toyota created the separate dealer network just for Lexus to distinguish the product from the more plebeian Toyotas. Though it greatly helped Toyota that a lot of what become Lexus was sourced from products that were up to that point almost exclusively JDM only.

Quoting Superfly (Reply 17):
I agree. Once the Town Car is gone, the Lincoln brand is gone. The other alphabet soup vehicles are a joke.

I think the Town Car is unique and I suspect there is still a market for a large more traditional luxury car. Which is why I think Cadillac's strategy with the XTS (even though people will piss and moan it is FWD/AWD) is sound. As to whether or not the brand equity or whatever will be diluted when half of units sold will be black and driving people to the airport is another question. I don't think the current lineup is a joke, there is little reason to buy one vs. a similar Ford or any of the competition.



Stop drop and roll will not save you in hell. --- seen on a church marque in rural Virginia
User currently onlineFlighty From United States of America, joined Apr 2007, 8411 posts, RR: 3
Reply 21, posted (3 years 1 month 1 week 1 day 19 hours ago) and read 1407 times:

Quoting DesertJets (Reply 20):
I don't think the current lineup is a joke, there is little reason to buy one vs. a similar Ford or any of the competition.

I don't consider them Lincolns. Real Lincolns are essentially out of production. To create one, you'd need to buy a vintage one and update it. Which is actually sort of a good idea.


User currently offlineBMI727 From United States of America, joined Feb 2009, 15719 posts, RR: 26
Reply 22, posted (3 years 1 month 1 week 1 day 17 hours ago) and read 1382 times:

Quoting Superfly (Reply 17):
there is a LOT of people that remember when Lincoln was great.

I bet a lot of them ponder the greatness of Lincoln from the driver's seat of their Lexus.

Quoting DesertJets (Reply 20):
This is compounded by the fact that the current Fords, especially in the higher trim levels, are pretty nice.

So are Toyotas, Hondas, etc. That isn't the problem.



Why do Aerospace Engineering students have to turn things in on time?
User currently offlineSuperfly From Thailand, joined May 2000, 39706 posts, RR: 75
Reply 23, posted (3 years 1 month 1 week 1 day 17 hours ago) and read 1377 times:

Quoting Confuscius (Reply 18):
Perfect timing because the world will end in 2012 anyway.

Darn.  
Quoting DesertJets (Reply 20):
half of units sold will be black

Nothing wrong with that. Although most traditional full-sized domestic sedans are hard to find in black on the showroom. Most are white, champagne or light silver/blue.   



Bring back the Concorde
User currently offlinecomorin From United States of America, joined May 2005, 4896 posts, RR: 16
Reply 24, posted (3 years 1 month 1 week 1 day 16 hours ago) and read 1370 times:

I think Lincoln will do really well. Reasons:

1. Great ad campaign targeted to boomers - covers of 'Space Oddity' by Cat Power and 'Major Tom-Coming Home ' by Shiny Toy Guns are brilliant and speak to us old gits.
2. CEO happens to be Alan Mulally. Case closed.

Links to music:

http://www.youtube.com/watch?v=i64HJrmLxtU&feature=player_detailpage

http://www.youtube.com/watch?v=3WS_alU8X2Q&feature=player_detailpage


25 EddieDude : I don't think Chrysler is the next to go. The new 300 has won again good reviews from the press and I am sure it will sell decently. The 200 is a mere
26 ltbewr : Sunday, I went by one of the biggest Lincoln dealerships in the Eastern USA (Wayne Lincoln, Wayne, NJ) and they have at least 100 Town Cars parked on
27 stasisLAX : Lincoln is definitely the next brand that die in the U.S. marketplace - Suzuki is probably the next import brand to disappear from the U.S. - dealers
28 tristarenvy : Careful! Confucius will want a new Isuzu, or Sterling after he hears that!
29 Superfly : The Versailles was hardly "terrible". It was a great car that unfortunatley didn't sale well. It was the first production line car to use clear-coat
30 Post contains images Confuscius : Isuzu and Sterling too?! No way!!!
31 PHLBOS : Which mean absolutely nothing if the vehicles don't sell. Case and point, not even Jill Wagner could save Mercury. Personal take, he seems to be more
32 TheCol : Which is a crying shame. The best car I ever owned was an Oldsmobile. Never needed maintenance beyond the usual annual stuff. Really good gas mileage
33 Superfly : True. People love to rag on the Versailles for being a dressed up Granada/Monarch while the Seville was a dressed up Nova. The Granada was a fancier
34 PHLBOS : My guess is that the reasoning behind that was while the Seville sported a different look and sheetmetal (which would be later applied to the bigger
35 tristarenvy : Pretty much. I once saw a Granada/Monarch with a Versailles front clip on it. It wasn't "pretty" but it worked. The only big difference came after it
36 Post contains images stasisLAX : How to save Lincoln. Take the Aussie Falcon platform, lengthen the wheelbase (perhaps just resurrect the defunct Fairlane platform) provide a V-8 powe
37 ltbewr : In my post, I note that they also sell Suzuki brand cars, have done so for a number of years. They have been a Lincoln-Mercury stand-alone dealer for
38 Post contains images Flighty : No, that would be too obvious and too successful. Lincoln really must have a paradigm shift to show it is as "cool" as BMW and Honda. Because import
39 PROSA : What about Mitsubishi? As far as I know their U.S. sales aren't particularly good.
40 wn700driver : Offer that in some kind of Charcoal color and Olive drab metallic & I'll take two.
41 Ken777 : Ford, like GM & Chrysler, spent decades delivering a set of upgrading brands. the objective was to get the consumer early with the base brand (Fo
42 DesertJets : While that may have been a sound strategy in 1958 it pretty quickly eroded through the 60s and by the 1970s you'd be hard pressed to tell the differe
43 Post contains images PHLBOS : I am very well aware of that. However, it is worth noting that prior to the downsizing that took place in the late 70s/early 80s.; despite sharing th
44 KiwiRob : Interesting idea but the Falcon platform (the Fairlane sat on the LWB Ute/Wagon platform) was never engineered for right hand drive, there was govt e
45 PHLBOS : Prior to 1977, the Delta 88's wheelbase was longer than that of an Impala/Caprice. You must be joking. The only time a Plymouth Gran Fury even remote
46 PROSA : It can't pay its workers, which is definitely not a good sign.
47 WESTERN737800 : Hopefully none of them. In my oponion we've lost too many brands already. When you think of all the people who have been put out of work its depressi
48 BMI727 : Let's be honest, is anyone really going to miss Saturn?
49 Superfly : Give me one in black with black leather seats.
50 stasisLAX : 'Fly, definitely with you with the black exterior - but perhaps a dark red interior, if not a tan leather interior. Hey, I live in Arizona and an all
51 Post contains images BMI727 : Vinyl top?
52 Post contains images Superfly : The air conditioner will have to work that much harder.
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