DesertJets From United States of America, joined Feb 2000, 7839 posts, RR: 15
Reply 1, posted (3 years 1 week 8 hours ago) and read 960 times:
Both BMW Motorad and Ducati have done surprisingly well in a relatively weak economy. And both have introduced some pretty impressive new product that really broadened their market appeal (S1000RR for BMW and the Diavel for Duc). But the problem for Ducati is that they don't have the deep pockets that BMW Motorad has.
Audi infuses a bunch of cash into Ducati so they can develop a bigger line up of bikes and likely try to move into some of the emerging motorcycle markets in south and southeast Asia. Largely I suspect Duc will be left to its own devices, much like Lamborghini was, but there will be some cross pollination of tech and manufacturing expertise.
Stop drop and roll will not save you in hell. --- seen on a church marque in rural Virginia
KiwiRob From New Zealand, joined Jun 2005, 8474 posts, RR: 5
Reply 2, posted (3 years 1 week 7 hours ago) and read 936 times:
Quoting DesertJets (Reply 1): Ducati have done surprisingly well in a relatively weak economy.
That's not correct, Ducati has built up massive debt, it's one of the reasons why they are being sold. Looks like the recent Ducati AMG tie up is now history!
Audi will be a good owner for Ducati, you just have to look at what they have done with Lamborghini, it's in the best financial shape ever, it's got several new models waiting to be launched. It's now (finally) the rival to Ferrari that Ferruccio intended it to be.