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Marketing- Android V IOS  
User currently offlinestealthz From Australia, joined Feb 2005, 5609 posts, RR: 45
Posted (1 year 11 months 1 week 3 days 9 hours ago) and read 1072 times:
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Curious about the politics and I say politics because I can think of no other reason.

"Download the iPad app for xxx"

I understand that there are many apps developed for iOS that are not seen on Android and the fanboi's... my mistake , the Apple aware commentators... will say that is because you can develop one app for iOS yet the vast range of devices avail for Android makes it difficult( crock of s&*%e as there are APIs avail that get around the issues caused by the freedom of choice avail in the Android world) to develop for that market.

Having said that , I know of several orgs that have apps avail for both environments yet only promote the iOS app. Here in Oz , Westfield make a big thing about their iPhone app and do not promote the Android ver. at all yet it is just as easily available and just as functional.
Is this due to pressure from Cupertino.. Apple pay considerable rents to Westfield around the world... or is it perhaps the "marketing/creative" folk do not understand the platform issue and consider any smartphone = iPhone and any tablet = iPad.


If your camera sends text messages, that could explain why your photos are rubbish!
12 replies: All unread, jump to last
 
User currently offlineAesma From France, joined Nov 2009, 6100 posts, RR: 9
Reply 1, posted (1 year 11 months 1 week 2 days 22 hours ago) and read 1001 times:

Maybe it's because the only one they get money from is the iPhone one ? For example I play angry birds on my Galaxy Tab and it's free, while for iOS devices you must pay.


New Technology is the name we give to stuff that doesn't work yet. Douglas Adams
User currently offlineBill142 From Australia, joined Aug 2004, 8434 posts, RR: 9
Reply 2, posted (1 year 11 months 1 week 2 days 15 hours ago) and read 966 times:

Quoting stealthz (Thread starter):

I don't know if you shop there, but Woolworths have been promoting their Android app lately around the store after promoting their iOS app which was available first. I also notice that Qantas are giving the Windows Phone 7 app prime real estate on their website which looks to be far better than their iOS offering and their non-existent Android and Blackberry offerings.


User currently offlineAirPacific747 From Denmark, joined May 2008, 2314 posts, RR: 21
Reply 3, posted (1 year 11 months 1 week 2 days 15 hours ago) and read 957 times:

You may be right that apps are more promoted for the iOS platform than Android, but personally I have all the apps I need on my Android phone, and I just want a phone that is well integrated with Google's services.. I use a lot of them..

User currently offlinemoo From Falkland Islands, joined May 2007, 3829 posts, RR: 5
Reply 4, posted (1 year 11 months 1 week 2 days 14 hours ago) and read 940 times:

I've developed for both platforms (infact, I still develop for both platforms) and I have say that it is indeed the diversity that exists in the Android spread of devices that make it harder to code for, and despite stealthz assertions to the contrary, no framework covers all of the issues on all devices.

With IOS you have three screen sizes, iPhone, iPad and retina, and one single aspect ratio but other than artwork it's pretty much all abstracted away by IOS itself which is very nice. With Android, I personally encountered 14 screen sizes and 3 aspect ratios, and none of it is successfully abstracted away so I have to deal with it in some fashion.

One of the companies that I developed apps for got nine times as many support calls for their Android version than the IOS version, despite having an install base of a quarter that of the IOS version, and I'd say that 95% of those calls we're about device specific issues that needed special handling.

Another big problem is that Google has only standardised part of Android, so you can't guarantee something xsts or even if you can access it in the same manner across a selection of devices.


User currently offlineManuCH From Switzerland, joined Jun 2005, 3007 posts, RR: 48
Reply 5, posted (1 year 11 months 1 week 2 days 14 hours ago) and read 934 times:
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I think it has to do with the fact that most non-tech savvy people know their phone by its brand name (say, HTC Sensation, Samsung Galaxy, etc) and not by their operating system.

I know people who have know an Android phone, but they don't know it's running Android. It's just their "HTC Inspire".

From a marketing point of view, telling customers to "download the Android apps" would make the non-tech savvy ones go "huh? what's an Android app?". OTOH, telling your grandma to download an "iPad app" will probably make even her go "oh, yeah, the small computer thingy everyone is talking about".

So I guess it's simply a matter of brand name awareness.



Never trust a statistic you didn't fake yourself
User currently offlinestealthz From Australia, joined Feb 2005, 5609 posts, RR: 45
Reply 6, posted (1 year 11 months 1 week 1 day 21 hours ago) and read 847 times:
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Manu & Moo.

I agree with the points you make but I still don't get the companies that have gone to the trouble of creating an Android App yet don't tell anyone about it.

AirPacific, I also have all the apps I need and am having trouble of conceiving of a need not covered in the Android world.

Quoting Bill142 (Reply 2):
I don't know if you shop there, but Woolworths have been promoting their Android app lately around the store after promoting their iOS app which was available first.

I saw that but curiously where I live, in a reasonably wealthy and densely populated part of Sydney there is not a Woolworths convenient to me or my commute.



If your camera sends text messages, that could explain why your photos are rubbish!
User currently offlinestealthz From Australia, joined Feb 2005, 5609 posts, RR: 45
Reply 7, posted (1 year 11 months 4 days 9 hours ago) and read 731 times:
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This is kind of related but might be a little off topic..

Maybe there is an "Apple is cool" or somehow more attractive than other equipment factor at play!

I work in an organisation that has probably 2000 PC type machines, at my location there is probaly more than 800 office computers and related devices, there are 3 Apple products I know of**, one iPad that does sterling service mounted on the wall of our large break room and has the sole function of acting as a remote control and channel selector for the AV system installed there (a perfect device for the role and I wish iPads or similar were around when I was in the corporate AV installation business)
The other two large screen iMacs are at the reception desk, they don't do anything special, the receptionists greet visitors, issue visitor badges, act nice the usual stuff and use the same Citrix based applications the rest of us do.. they just have these cool looking things on their desk.(oh the night security guard watches YouTube on them, the actual security camera stuff displays on a large TV overhead!!)
The rest of the (desktop) business runs on Windows PCs mostly Dell & HP

I mentioned this to friend who runs an Apple support business and he told me about a customer of his with similar vendor ratios that were filming promotional material and their marketing people directed the film crew to only shoot the Apple equip because "it looks cooler"

So despite what some say the stuff just looks better.. perhaps!


Cheers

** 4 actually, I almost forgot the iPad tethered to a desk in the break room in case a workforce that spends all day looking at computer screens almost all with their own smartphones feel the urge to surf the web or check FB during their breaks..almost no one does!!



If your camera sends text messages, that could explain why your photos are rubbish!
User currently offlinemoo From Falkland Islands, joined May 2007, 3829 posts, RR: 5
Reply 8, posted (1 year 11 months 4 days 9 hours ago) and read 730 times:

Stealthz, check the following blog article out, its quite interesting and raises some good points about how Apple gets it "right" and Android gets it "wrong".

http://bjango.com/articles/everythingisagrid/

Its the little things that end up counting the most - who would have thought that basic things such as scaling can end up eating time and money.


User currently offlinestealthz From Australia, joined Feb 2005, 5609 posts, RR: 45
Reply 9, posted (1 year 11 months 4 days 8 hours ago) and read 713 times:
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Quoting moo (Reply 8):
Apple gets it "right" and Android gets it "wrong".


There is the perception that Apple got it right, and market performance seems to indicate they have at the moment.

But there is not a right and wrong, Apple have got it right by dictating very strictly what the consumer is allowed to have and at this time they are doing OK, history shows that markets ultimately like choice and Apple may not always be the one they choose.

Apple once famously claimed to release the consumers of the world from conformity and closed systems... ironically releasing them from an open and free world into one that Apple have relentlessly closed and controlled ever since.

I accept completely that early in the 2nd decade of this century Apple is the elephant in the room and are doing very nicely but to say they have got it right and everyone else is wrong is simply disingenuos, there were those that said Lotus, MicroPro etc "had it right" (had a boss once that said "we will continue to support 1-2-3 & WordStar" because they will run on whatever we are selling... he still cringes when reminded of that!!)

Android has some scaling issues with apps but if someone fixes those(and it could happen tomorrow.. or an alternative shows up!) then Apple may not be such a good place.


Like I said there is no right or wrong.. there is only now!



If your camera sends text messages, that could explain why your photos are rubbish!
User currently offlinemoo From Falkland Islands, joined May 2007, 3829 posts, RR: 5
Reply 10, posted (1 year 11 months 4 days 8 hours ago) and read 710 times:

Stealthz, read the article I posted - it adds context to my point.

Basically, Android - sets no limits on the DPI of the screens you can have on a device, so you either need very expensive vector images for everything, or you have to include graphics for each size.

Android UI elements supplied with the Google codebase are horrificly bad at the 3 most common scalings - 100% (how did they make them bad at their "normal" scale?!), 150% and 200%.

Apples UI elements supplied with iOS are perfect at the only two scalings iOS devices have - 100% and 200%.

Take a look at the article, its very interesting.


User currently offlinestealthz From Australia, joined Feb 2005, 5609 posts, RR: 45
Reply 11, posted (1 year 11 months 4 days 8 hours ago) and read 703 times:
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Quoting moo (Reply 10):
Take a look at the article, its very interesting.

I did and it added to my understanding of the differences... and why the earth may shift under Apple someday.



If your camera sends text messages, that could explain why your photos are rubbish!
User currently offlinemoo From Falkland Islands, joined May 2007, 3829 posts, RR: 5
Reply 12, posted (1 year 11 months 4 days 8 hours ago) and read 694 times:

Quoting stealthz (Reply 11):
I did and it added to my understanding of the differences... and why the earth may shift under Apple someday.

The thing is, *this* problem isnt going to go away - its symptomatic of the lack of control in Android. Any device manufacturer can many a device with any DPI screen, and then things look rubbish on it.

People keep saying Android will dominate Apple someday soon - its been five years and the situation hasn't improved. Android tablets were supposed to destroy the iPad, yet two years later there isnt a "tablet" market, there is an "iPad" market with a few "odd" competitors  

People do like to use the "Android devices outside Apple devices this year" stories in support of Android, but look at the disparity in industry profit shares among those devices - Apple still blows every other devices manufacturer away, and a lot of Android device manufacturers make a pittance (not all, dont make the mistake of thinking i said all).

Its my personal belief that Android outsells Apple IOS devices because a lot of the old "feature phone" group of devices that held the very low end of the consumer market have been replaced by cheap Android devices - its a market Apple doesnt even glance at, let alone wish to compete for. Are those devices bought because they are Android devices, or are they bought because granny wants a new phone for the next two years and this Android device being waves in her face does more than the Nokia she had, plus its free? Or little Kimmy wants something she can call her highschool friends on? I know where my suspicions lie...

I'm going to go out on a limb and say something controversial - a significantly large amount of the time, an Apple device is bought because its an *Apple device* that does what the user wants, a conscious choice is made most of the time to buy an *Apple device* when one is sold.

Apples not going anywhere. The only real threat to Apple at this point is judicial - will they run foul of anti-trust laws, will they run foul of competition laws etc. There is no viable threat from an actual competitor at this point.


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