Apparently villagers from a rural community were digging a well and hit a "flexible, fungi-like object" that they could not identify. They asked the local news about it, who sent out a young reporter. She and the a villager identified the object as:
a type of lingzhi, a shelf fungus of the Ganoderma lucidum species, which according to legend has the ability to give immortality. Asserting that the mushroom is rarely seen because it grows underground, she says, "When the Emperor Qin Shi Huang [the First emperor of China] was on the hunt for the secret to longevity, it is said he discovered this lingzhi was the answer."
After the program aired, many viewers immediately recognized the object as a sex toy modeled after female genitalia, and online video of the report gained millions of views overnight. While the video received many comments lauding the station's and villagers' "purity," the day after the program aired the Xi'an news station posted an apology on Sina Weibo, a Chinese blogging website.
"Our program last night made everyone laugh," the apology said, expressing regret for an "uncomfortable and misleading" report. "Our reporter is very young and sheltered."
She will never live that one down for the rest of her life!