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Ten Brands That Will Disappear In'13, #1 AA  
User currently offlineSTT757 From United States of America, joined Mar 2000, 16819 posts, RR: 51
Posted (2 years 1 month 4 days ago) and read 27223 times:

Just read this article on MSNBC.com about the ten American brands that will disappear in 2013.
Number one on their list is American Airlines, they cite.

http://lifeinc.today.msnbc.msn.com/_...hat-likely-will-be-gone-in-13?lite

Nothing really new, been discussed to death on these boards, but it's interesting to see how the situation is being depicted to the general public not as knowledgeable as those on these boards.


Eastern Air lines flt # 701, EWR-MCO Boeing 757
73 replies: All unread, showing first 25:
 
User currently offlinePlaneAdmirer From United States of America, joined Jul 2009, 560 posts, RR: 0
Reply 1, posted (2 years 1 month 3 days 23 hours ago) and read 27089 times:

My recollection was that US said they would keep the AA name. Articles of this nature this should be taken with a supertanker full of salt.

User currently offlineLAXdude1023 From India, joined Sep 2006, 7497 posts, RR: 24
Reply 2, posted (2 years 1 month 3 days 23 hours ago) and read 26663 times:

That article must have been written by a squadron of morons. Even if AA is taken over by US, the AA brand will remain. Its already been confirmed.


Stewed...Lewd...Crude...Irreverent...Belligerent
User currently offlineRDH3E From United States of America, joined Mar 2011, 1604 posts, RR: 2
Reply 3, posted (2 years 1 month 3 days 22 hours ago) and read 26415 times:

Quoting LAXdude1023 (Reply 2):
Even if AA is taken over by US, the AA brand will remain. Its already been confirmed.

And what happens when AA runs into CH7 while trying to prevent a US takeover? I'm not saying AA's brand going kaput is likely, but I am saying it's not out of the realm of possibility.


User currently offlineCoal From United States of America, joined Aug 2006, 1989 posts, RR: 9
Reply 4, posted (2 years 1 month 3 days 22 hours ago) and read 26119 times:

Quoting LAXdude1023 (Reply 2):
That article must have been written by a squadron of morons. Even if AA is taken over by US, the AA brand will remain. Its already been confirmed.

  

Well, they are saying RIM is one of 10 American brands to go. RIM, the maker of Blackberry, is a Canadian firm. Idiots.

Cheers
Coal



Nxt Flts: VA SYD-CBR-SYD | VA SYD-OOL-SYD | JQ SYD-MEL | VA MEL-CBR-SYD | DL SYD-LAX-ATL-MIA | B6 FLL-DCA-BOS | DL BOS-L
User currently offlineLAXdude1023 From India, joined Sep 2006, 7497 posts, RR: 24
Reply 5, posted (2 years 1 month 3 days 22 hours ago) and read 26114 times:

Quoting RDH3E (Reply 3):
And what happens when AA runs into CH7 while trying to prevent a US takeover?

Considering that has such a small chance of happening, they can go ahead and write that off.

US may get the opprotunity to take over AA and thats fine. The AA brand and the DFW have already been confirmed as being kept.

Quoting RDH3E (Reply 3):
but I am saying it's not out of the realm of possibility.

The way the article was written, of all brands in the country, AA was most likely to dissapear in 2013.



Stewed...Lewd...Crude...Irreverent...Belligerent
User currently offlinemogandoCI From , joined Dec 1969, posts, RR:
Reply 6, posted (2 years 1 month 3 days 22 hours ago) and read 26090 times:

Quoting RDH3E (Reply 3):
And what happens when AA runs into CH7 while trying to prevent a US takeover? I'm not saying AA's brand going kaput is likely, but I am saying it's not out of the realm of possibility.

Sadly, DL/UA/AA/WN now have grown to such monstrous sizes they're considered too-big-to-fail, so rest assured a government bailout would arrive to prevent Chp 7.

The only CRAZY scenario I could imagine is that US fails to buy AA, AA got imposed poor labor contracts by the BK judge, AA goes into a tail spin, goes through massive shrinkage, and end up being auctioned off piece-meal to DL/UA/US.


User currently offlineTWA85 From United States of America, joined Feb 2012, 221 posts, RR: 0
Reply 7, posted (2 years 1 month 3 days 22 hours ago) and read 25882 times:

This article is nothing but a waste of time. With or without a merger the AA brand will be around for years to come. The real question is how big/strong the brand will be, which only time will tell. The author of the article not only lacks knowledge of the airline industry, but business in general. Major brands don't just disapear unless the company is merging or being bought out by a another company with a stronger brand (aka NW/DL, CO/UA). If a brand disappers as a result of a company going out of business, it is because no other company felt it was economical or worth to take that brand over. This is just HMO and I have been wrong before.

User currently offlineIrishAyes From United States of America, joined Jan 2008, 2162 posts, RR: 15
Reply 8, posted (2 years 1 month 3 days 21 hours ago) and read 25552 times:

Quoting TWA85 (Reply 7):
This article is nothing but a waste of time. With or without a merger the AA brand will be around for years to come. The real question is how big/strong the brand will be, which only time will tell. The author of the article not only lacks knowledge of the airline industry, but business in general. Major brands don't just disapear unless the company is merging or being bought out by a another company with a stronger brand (aka NW/DL, CO/UA). If a brand disappers as a result of a company going out of business, it is because no other company felt it was economical or worth to take that brand over. This is just HMO and I have been wrong before.

Agreed. This author bases their speculations off data points which are far too high-level. Clearly, they've done as much research as to become aware that US is making a bid for AA, yet failed to go further to see that US wants to keep the AA brand.



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User currently offlineenilria From Canada, joined Feb 2008, 7036 posts, RR: 13
Reply 9, posted (2 years 1 month 3 days 21 hours ago) and read 25397 times:

Quoting PlaneAdmirer (Reply 1):
My recollection was that US said they would keep the AA name. Articles of this nature this should be taken with a supertanker full of salt.
Quoting STT757 (Thread starter):

Just read this article on MSNBC.com about the ten American brands that will disappear in 2013.
Number one on their list is American Airlines, they cite.
Quoting LAXdude1023 (Reply 2):
That article must have been written by a squadron of morons. Even if AA is taken over by US, the AA brand will remain. Its already been confirmed.

I really see no scenario where the AA brand isn't around basically as long as air transportation is around. It is a top brand. Everybody else has filed Ch11 and come out, why shouldn't AA? The US Airways brand is completely inferior to AA. No choice to even be made there.

They should have said that the US Airways brand is the #1 brand likely to disappear. LOL


User currently offlinesweair From Sweden, joined Nov 2011, 1811 posts, RR: 0
Reply 10, posted (2 years 1 month 3 days 21 hours ago) and read 25090 times:

SAS and Air France, I used to love flying them but time has come and they wont change. Die you old fat pigs  

User currently offlinepoint2point From United States of America, joined Mar 2010, 2740 posts, RR: 1
Reply 11, posted (2 years 1 month 3 days 21 hours ago) and read 25075 times:

Maybe if the title stated "10 Companies the will disappear in '13" then maybe this wouldn't be such a huge disparity. But still, then the old AA is already gone, and what will emerge is some form of new AA (we hope, eh?). But then the article needed to have bee titled "10 Companies the will disappear in '11"

Quoting LAXdude1023 (Reply 2):
That article must have been written by a squadron of morons.

  

Really pathetic journalism.

  


User currently offlinecanadianpylon From Canada, joined May 2003, 307 posts, RR: 0
Reply 12, posted (2 years 1 month 3 days 21 hours ago) and read 24850 times:

Quoting Coal (Reply 4):
Well, they are saying RIM is one of 10 American brands to go. RIM, the maker of Blackberry, is a Canadian firm. Idiots.

The article is called 'Bye, bye American -- and other brands that likely will be gone In '13.' It does not say that they are all American brands.

Quoting point2point (Reply 11):
Quoting LAXdude1023 (Reply 2):
That article must have been written by a squadron of morons.



Really pathetic journalism.


Yes, yes, yes..... Yet we are all still reading it? +1 for the article...



Always looking for the longest route with the most transfers.
User currently offlinemogandoCI From , joined Dec 1969, posts, RR:
Reply 13, posted (2 years 1 month 3 days 21 hours ago) and read 24699 times:

Quoting enilria (Reply 9):
I really see no scenario where the AA brand isn't around basically as long as air transportation is around. It is a top brand.

Pan Am says hi.


User currently offlinerwy04lga From United States of America, joined Jul 2005, 3176 posts, RR: 8
Reply 14, posted (2 years 1 month 3 days 21 hours ago) and read 24690 times:

Quoting mogandoCI (Reply 13):
Pan Am says hi.

Beat me to it.



Just accept that some days, you're the pigeon, and other days the statue
User currently offlineaajfksjubklyn From United States of America, joined Jul 2007, 901 posts, RR: 1
Reply 15, posted (2 years 1 month 3 days 21 hours ago) and read 24393 times:

Quoting point2point (Reply 11):
Really pathetic journalism.

As is about 95% of any journalism.


User currently offline777STL From United States of America, joined Dec 2004, 3553 posts, RR: 3
Reply 16, posted (2 years 1 month 3 days 21 hours ago) and read 24392 times:

Quoting RDH3E (Reply 3):
And what happens when AA runs into CH7 while trying to prevent a US takeover? I'm not saying AA's brand going kaput is likely, but I am saying it's not out of the realm of possibility.

Me winning Powerball isn't out of the realm of possibility either, but that doesn't mean there's a snowball's chance in hell of it actually happening.

Quoting TWA85 (Reply 7):
With or without a merger the AA brand will be around for years to come.

Bingo. Whether AA merges or not is really rather irrelevant - the brand isn't going anywhere in either case. AA as a brand has much more international prescence than US does and that's exactly why US would keep the AA brand if they were to acquire AA.



PHX based
User currently offlineBMI727 From United States of America, joined Feb 2009, 15717 posts, RR: 26
Reply 17, posted (2 years 1 month 3 days 20 hours ago) and read 23828 times:

Quoting mogandoCI (Reply 6):
Sadly, DL/UA/AA/WN now have grown to such monstrous sizes they're considered too-big-to-fail, so rest assured a government bailout would arrive to prevent Chp 7.

That's what Braniff thought too.



Why do Aerospace Engineering students have to turn things in on time?
User currently offlineEWRandMDW From United States of America, joined Jul 2006, 410 posts, RR: 0
Reply 18, posted (2 years 1 month 3 days 20 hours ago) and read 23688 times:

Quoting mogandoCI (Reply 6):
Sadly, DL/UA/AA/WN now have grown to such monstrous sizes they're considered too-big-to-fail, so rest assured a government bailout would arrive to prevent Chp 7.

AA is based in Texas, a "red" state. What makes anyone think that in today's polarized political climate the government (oh so very "blue") will want to help an opposition state/company? Let's not forget that the banks and GM which were bailed out are located in "blue" states!


User currently offlineSW733 From United States of America, joined Feb 2004, 6299 posts, RR: 9
Reply 19, posted (2 years 1 month 3 days 20 hours ago) and read 23491 times:

Quoting Coal (Reply 4):
Well, they are saying RIM is one of 10 American brands to go.

What a bunch of morons

Quoting canadianpylon (Reply 12):
The article is called 'Bye, bye American -- and other brands that likely will be gone In '13.' It does not say that they are all American brands.

It takes reading beyond just the headline...and not far. The first line of the actual article states "Each year, 24/7 Wall St. identifies 10 important American brands that we predict will to disappear within a year."


User currently offlineghifty From United States of America, joined Jul 2010, 891 posts, RR: 0
Reply 20, posted (2 years 1 month 3 days 20 hours ago) and read 23236 times:

Quoting aajfksjubklyn (Reply 15):
As is about 95% of any journalism.

95%? Oh really?  

While it's true for most of the aviation-related news articles seen here (not from *some* sites), maybe you should just start reading article published by *different* news companies.

Quoting SW733 (Reply 19):
Each year, 24/7 Wall St. identifies 10 important American brands that we predict will to disappear within a year.

So it's Wall St. that's stupid. News companies report news. Not make it.



Fly Delta Jets
User currently offlineSW733 From United States of America, joined Feb 2004, 6299 posts, RR: 9
Reply 21, posted (2 years 1 month 3 days 20 hours ago) and read 23123 times:

Quoting ghifty (Reply 20):
News companies report news. Not make it.

Well that's not always true. In this case it may be, but not always.


User currently offlinepoint2point From United States of America, joined Mar 2010, 2740 posts, RR: 1
Reply 22, posted (2 years 1 month 3 days 20 hours ago) and read 22724 times:

Quoting canadianpylon (Reply 12):
Yes, yes, yes..... Yet we are all still reading it? +1 for the article...

I just read it once, and that was more than enough for me.......

Quoting aajfksjubklyn (Reply 15):
As is about 95% of any journalism.

Not quite sure the number is that high, but I will agree that the messengers of information have really deteriorated over the last couple of decades or so......

 


User currently offlinePHX787 From Japan, joined Mar 2012, 7204 posts, RR: 17
Reply 23, posted (2 years 1 month 3 days 20 hours ago) and read 22668 times:

Quoting LAXdude1023 (Reply 2):
Even if AA is taken over by US, the AA brand will remain. Its already been confirmed.

Who confirmed? I never saw anything.



One of the FB admins for PHX Spotters. "Zach the Expat!"
User currently offlineRDH3E From United States of America, joined Mar 2011, 1604 posts, RR: 2
Reply 24, posted (2 years 1 month 3 days 19 hours ago) and read 22177 times:

Quoting Coal (Reply 4):
Well, they are saying RIM is one of 10 American brands to go. RIM, the maker of Blackberry, is a Canadian firm. Idiots.

I think if we look beyond the obvious Pot-shots we can say that in the US RIM is much larger than it is in Canada. It is also publicly traded on an exchange in the US NASDAQ: RIMM So while not technically true, it's not as big an error and people are saying it is.

Quoting ghifty (Reply 20):
So it's Wall St. that's stupid. News companies report news. Not make it.

24/7 Wall St. is the news company, they are the one that made the story and screwed it up.


25 SW733 : I think it's more reflective on journalism in 2012. It's not hard to figure out that RIM is not an American company. The fact that something so basic
26 something : America is a double-continent that is home to 35 sovereign states, as well as 24 overseas regions/dependencies/colonies. Canada is one of them. Awkwa
27 XT6Wagon : Its not that small of a chance. If the labor dispute blows up into full scale strikes, Its pretty much a one way ride to the asset auction.
28 DocLightning : Then US buys the brand and the name and probably a good portion of the fleet.
29 eldanno : They also take pride in Myspace disappearing one week after last year's article. Of course, Myspace was simply sold but still exists.
30 BE77 : I'll agree on tech Aviation topics, but challenge the assumption on business knowledge as much of the Av industry is truly in a world of it's own as
31 mikey72 : LOL Don't mince your words will you. You obviously don't know the French very well. SQ would go before AF. They'd stick two fingers up to the EU and
32 eldanno : Oh, knock it off. I've never heard of Pele being called an American sporting legend, or the Montreal Canadiens being one of America's most loved team
33 BE77 : A person or country of course has a lot of things they have the right to do. In the text quoted here I am not sure if you are referring to the right
34 blueheronNC : I ask this question in my mind almost every day, but it's a wonder that so many journalists are employed with the drivel they write when the United St
35 bobloblaw : No its not. AMR still has a mountain of cash. AA isnt making the mistake Braniff did. I have spoken with ex-Braniff mgmt and they never considered Ch
36 woodsboy : To think that AA would never go away just because right now we think its a top brand totally forgets what happened to all the other "top brands" over
37 manny : Two things: 1. This is good news for AA. That means if this article is true it survives 2012. 2. When did Nokia, Research in Motion, Sony Ericsson bec
38 BMI727 : Braniff was expecting someone to swoop in and buy them at the last minute. Even if they weren't planning Chapter 11 exactly, they did take significan
39 CALPSAFltSkeds : Along with their ratings and bias, the world would be a better place if MSNBC were on the list.
40 UALWN : As does TWA. When I was a kid in the 60s and 70s, Pan Am and TWA were the big names of international air travel. They are now long gone. And they wer
41 RDH3E : Hrmm, thats awkward. It's actually 8.1% if you believe the Bureau of Labor Statistics... So lets at least use facts when we make our claims. https://
42 CRFLY : What would happen if the PAN AM scenario repeats once again? BK courts decides to sell piece by piece, hub by hub, and AA remais a small carrier, unab
43 lightsaber : While possible, I think unlikely. Technically, Canada was in the Americas... Many residents of North, Central, and South America do not like the US b
44 something : Which may be true in your village. But go to Argentina, or Brazil and ask the people there how they feel about the U.S.A. claiming the name of ''Amer
45 bobloblaw : 8.2..........counting those who have dropped out, its much higher
46 Post contains links CALPSAFltSkeds : Yes, let's use the facts. "Underemployed", which is what the poster referred to would be akin to the U6 unemployment rate. "The U6 unemployment rate
47 RDH3E : I'm sorry but that is a load of BS. If you want a job, you don't stop looking. I did misread his post as unemployed (long week) but the way the way t
48 koruman : Can I just point out that outside the USA, TWA has far more brand power then AA, which sounds parochial and petty nationalistic. Even if US choose to
49 CALPSAFltSkeds : There are several unemployment rates and if one is a science then all, done buy the Department of Labor, must be science. By the way, may daughter is
50 Viscount724 : That's a more common usage outside North America. When used in North America, the term "America" by itself is usually understood to mean the USA. Can
51 usa330300 : Completely false statement. The people of the aforementioned countries do in fact refer to US citizens as Americans. For that matter, people of count
52 Post contains images Mcoov : Completely false statement. The people of the aforementioned countries do in fact refer to US citizens as Americans. For that matter, people of count
53 Post contains links OB1504 : I may be nitpicking here, but while Pan Am as an airline is long gone, the brand itself is still going strong. Pan Am Railways, Pan Am International
54 Mcoov : These guys run through my town. Used to be called Guilford Rail System, and up until the last four years, they used to be pretty darn crappy.
55 mikey72 : Well I think we all agree that AF 'can' be made to work and I'm just not convinced (for 1 second) that France would allow Air France to fold. That's
56 skywaymanaz : My father worked for TWA and as much as I'd love this to happen it won't. Even if the TWA brand name meant more in Europe (dubious after 11 years gon
57 mikey72 : I'm sure everyone that was around then remembers the TWA commercials. They advertised a hell of a lot in the UK. The jingle....You're going to like u
58 EA CO AS : Interesting how the title of the article went from "Ten brands..." to just "Brands..." Seems someone probably got a nasty (but rightfully deserved!) a
59 Post contains links Beardown91737 : These lists are annual and not terribly accurate. It is compiled by 24/7 Wall St, and was presented by MSNBC, It does not list the brands as "American
60 klwright69 : Anything can happen, like winning the lottery as someone else said. But I think to compare TW and PA to AA is a big stretch. Those two airlines were n
61 DTWPurserBoy : Quoting Coal (Reply 4):Well, they are saying RIM is one of 10 American brands to go. What a bunch of morons[/quote] No, it was moronic when the CEO o
62 Post contains images BE77 : I'll do the Scot / English thing occasionally with some Scottish coworkers I have known very well for years, purely for the entertainment value or in
63 planereality : Impressive insight on MSNBC's part
64 PHX787 : Not to stray off topic but: I know about MySpace about to go under and Saab just got bought out by someone, but why would A&W, Soap Opera, and Son
65 BE77 : I suppose it depends on the marker a bit. In some ways, a D or even a C might be in order. A few of the examples are more like the TWA or PanAm resur
66 AJMIA : If you are going to go with that argument you cannot forget that four of the five cornerstone hubs are in blue states... NYC, LAX, ORD & MIA. AJM
67 AAplat4life : This was a very disturbing statement. Banks have been bailed out all of the country, and in past crises banks were bailed out in Texas. The federal g
68 UALWN : Yeah, but the banks were bailed out on October 3rd, 2008, when the president was George W. Bush, a Republican. So much for your conspiracy theory...
69 PHX787 : I would like to point out that Tempe is in Arizona which is also very much a red state.
70 Post contains images WestJet747 : Then we might as well call RIM an Indonesian company, because their market there is much larger than in the US. I should also add that they were list
71 ltbewr : Such lists are by allegedly knowlegble persons making guesses from their asses to get paid for their articles. Some may also be trying to screw around
72 PHX787 : Kinda a weird question but mods- why did this move to this forum? was it because we strayed off topic?
73 TheCol : RIM will still be around in 2013. They might have to lay off over 50% of their staff, but they will probably keep marketing their products to the corp
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