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Holden Replaces Epica, Unveils Malibu Sedan  
User currently offlinestasisLAX From United States of America, joined Jul 2007, 3280 posts, RR: 6
Posted (1 year 8 months 3 weeks 6 days 7 hours ago) and read 2150 times:

2013 Holden Malibu Sedan


The new Holden Malibu offers an all-new 2.5-litre direct-injection four-cylinder "Ecotec" petrol engine and a mild restyling of the American Malibu's face (see official GM/Holden photo above), ditching the signature twin-port Chevrolet grille for a traditional Holden one (with perhaps a touch of Opel?). The interior, dashboard, and rear end styling are near carbon copies of the Chevrolet. A 2.0-litre turbocharged motor in the Chevrolet Malibu Turbo, is rumored to be a "go" for the Australian market. Furthermore, the Cruze models 2.0 liter 155 horsepower diesel motor is also rumored to be under review by Holden. Holden's engineers are said to have recalibrated the suspension and the six speed automatic transmission (the only gearbox to be offered) shift points of the American Malibu to handle the "wide range" of Australian roadways.

The Malibu fills a gaping hole in Holden’s range between the small Cruze and large Commodore (aka the current Caprice PPV in the USA - in long wheelbase form) created when Holden discontinued the thoroughly unpopular Epica sedan in 2011, finally giving Holden a serious competitor to the Toyota Camry, Mazda6, Honda Accord, and the Ford Mondeo/Fusion sedans. Now the question becomes can Holden secure sufficient market share in this highly competitive marketplace - after a year of abandoning the same market after fielding a sub-par model (the Epica). Hard to say....

Source: http://media.gm.com/media/au/en/hold...724_HoldenMalibuOneStepCloser.html

[Edited 2012-07-23 20:59:01]

[Edited 2012-07-23 21:07:21]


"Those who would give up essential liberty to purchase temporary safety deserve neither liberty nor safety!" B.Franklin
22 replies: All unread, jump to last
 
User currently offlinesccutler From United States of America, joined Jan 2000, 5391 posts, RR: 26
Reply 1, posted (1 year 8 months 3 weeks 6 days 7 hours ago) and read 2131 times:

Go forth and sell - the Malibu is an outstanding car, by any measure. I prefer Holden's styling, as well...


...three miles from BRONS, clear for the ILS one five approach...
User currently onlinezkojq From New Zealand, joined Sep 2011, 1059 posts, RR: 1
Reply 2, posted (1 year 8 months 3 weeks 6 days 6 hours ago) and read 2103 times:

Well the styling is er significantly better than the Epica's, still not what I would call pretty though. It looks very much like the Holden Cruze (which is selling surprisingly well here in NZ). Am I right in thinking that this is just another re-badged Daewoo, or was this actually designed and engineered by Holden?

Quoting stasisLAX (Thread starter):
Now the question becomes can Holden secure sufficient market share in this highly competitive marketplace - after a year of abandoning the same market after fielding a sub-par model (the Epica).

To be honest I doubt it. The Ford Mondeo, Mazda 6 and Honda Accord are almost certainly going to be technical superior, and the Toyota Camry is the class leader in terms of build quality/reliability. The only selling point at which I see the Malibu challenging them is on price...



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User currently offlineKent350787 From Australia, joined May 2008, 955 posts, RR: 0
Reply 3, posted (1 year 8 months 3 weeks 6 days 6 hours ago) and read 2098 times:

Holden hasn't had a successful mid-sizer since the Camira in the mid-80s. It was followed up with the Apollo (badge engineered Camry) and then the Vectra, which was even locally assembled. After switching back to imports for the Vectra, the Epica started the changeover to Daewoo production for small and mid-sized Holdens. Unloved isn't the beginning of the language used to describe the Epica.

The Malibu appears to be a good vehicle, but Holden is years behind in the booming mid-sized market here because of the Epica. It will be interesting to see how it goes against the Japanese and Korean competition, and even the "premium" Insignia if the Opel strategy ever gets off the ground.


User currently offlinekiwirob From New Zealand, joined Jun 2005, 6626 posts, RR: 3
Reply 4, posted (1 year 8 months 3 weeks 6 days 5 hours ago) and read 2058 times:

They should have imported the Opel Insignia, it's better looking, it's European, it's available in sedan, wagon and liftback, there are high performance (possible HSV model) and diesel variants, all together it's a much better package.

User currently offlinemelpax From Australia, joined Apr 2005, 1561 posts, RR: 1
Reply 5, posted (1 year 8 months 3 weeks 5 days 22 hours ago) and read 1994 times:

Quoting zkojq (Reply 2):
To be honest I doubt it. The Ford Mondeo, Mazda 6 and Honda Accord are almost certainly going to be technical superior, and the Toyota Camry is the class leader in terms of build quality/reliability. The only selling point at which I see the Malibu challenging them is on price...

Holden tried that route with the Epica & failed misrably. Hopefully the Malibu will be a much better car, will wait to see one in the flesh. Couldn't see too many private buyers passing up a 6, Camry, Mondeo or Accord for one of these though. Fleet sales are a different matter though, wouldn't be suprised to start seeing reps getting around in these instead of Commodores.



Essendon - Whatever it takes......
User currently offlinekiwirob From New Zealand, joined Jun 2005, 6626 posts, RR: 3
Reply 6, posted (1 year 8 months 3 weeks 5 days 21 hours ago) and read 1975 times:

Quoting melpax (Reply 5):
Fleet sales are a different matter though, wouldn't be suprised to start seeing reps getting around in these instead of Commodores.

A lot of fleets like wagons and it appears that there isn't a Malibu wagon, yet another reason why the Insignia would have been a better bet.


User currently offlinetommy767 From United States of America, joined Aug 2003, 6584 posts, RR: 11
Reply 7, posted (1 year 8 months 3 weeks 5 days 21 hours ago) and read 1967 times:

Wow. My last name is Holden and I currently drive a Malibu. Maybe I should get this car  


"Folks that's the news and I'm outta here!" -- Dennis Miller
User currently offlinemham001 From United States of America, joined Feb 2005, 3389 posts, RR: 2
Reply 8, posted (1 year 8 months 3 weeks 5 days 19 hours ago) and read 1937 times:

Quoting kiwirob (Reply 4):
it's European,

Oooooh, that must make it instantly soooo much better.

Funny, we hear a lot of that noise here about Australian designs too. Where did they go?


User currently offlineKen777 From United States of America, joined Mar 2004, 8044 posts, RR: 8
Reply 9, posted (1 year 8 months 3 weeks 5 days 18 hours ago) and read 1919 times:

Quoting stasisLAX (Thread starter):
Holden's engineers are said to have recalibrated the suspension and the six speed automatic transmission (the only gearbox to be offered) shift points of the American Malibu to handle the "wide range" of Australian roadways.

That scares me, but I had a Commodore with a great Toyota 4 that Holden's engineers played with until it was garbage.

It might come as a surprise to Holden Engineers, but Aussie roads are not that different that US roads. The suspension and tranny probably didn't need the "Holden Touch". Sort of make work, ensuring it is "Designed For Australian Conditions". That phrase was used so much in the 70s & 80's that I finally asked a bloke if their condoms were "Designed For Australian Conditions".


User currently offlinekiwirob From New Zealand, joined Jun 2005, 6626 posts, RR: 3
Reply 10, posted (1 year 8 months 3 weeks 5 days 16 hours ago) and read 1894 times:

Quoting mham001 (Reply 8):

Oooooh, that must make it instantly soooo much better.

The buying public perceives European and in particular German cars as the best in the world, it makes sense to use this perception to your advantage, I bet the Insignia would sell better than the Malibu for that very reason.


User currently offlinekiwirob From New Zealand, joined Jun 2005, 6626 posts, RR: 3
Reply 11, posted (1 year 8 months 3 weeks 5 days 16 hours ago) and read 1890 times:

Quoting Ken777 (Reply 9):
That scares me, but I had a Commodore with a great Toyota 4 that Holden's engineers played with until it was garbage.

You never had a Commodore with a Toyota engine, the only 4 cylinder engines used by Holden in the Commodore were the 1.9 litre Starfire, and the 2.0 Family II engine. The Starfire was Holden's home grown straight 6 with 2 cylinders lopped off. This engine was used in the VC, VH, VK (NZ only) and the XT130 Corona. The VL Commodore used Nissan's RB30E and RB20E enigne's, which also mean the RB26 TT Skyline GTR engine drops straight in. The VN Commodore 4 cylinder was the Opel designed family II engine, the VN was the last 4 cylinder Commodore.


User currently offlinestasisLAX From United States of America, joined Jul 2007, 3280 posts, RR: 6
Reply 12, posted (1 year 8 months 3 weeks 5 days 14 hours ago) and read 1872 times:

Quoting kiwirob (Reply 6):
A lot of fleets like wagons and it appears that there isn't a Malibu wagon, yet another reason why the Insignia would have been a better bet.

You are correct, there is no Malibu station wagon. But is there a Camry wagon sold in Australia? I ask because the Camry (as boring and vanilla as it is - but of course it's a reliable "appliance") it's the top seller in the mid-sized market in Australia, the last time I looked.



"Those who would give up essential liberty to purchase temporary safety deserve neither liberty nor safety!" B.Franklin
User currently offlineKent350787 From Australia, joined May 2008, 955 posts, RR: 0
Reply 13, posted (1 year 8 months 3 weeks 5 days 11 hours ago) and read 1838 times:

Quoting stasisLAX (Reply 12):
But is there a Camry wagon sold in Australia?

No, it was dropped with the XV30 in 2002. And the Camry is in the odd position of competing as much with full-sizers (especially in V6 form as the Aurion) as with mid-sizers. Toyota's mid-90s "wide body Camry" campaign was quite successful positioning.

The largest mainstream wagon in Australia is probably the Mondeo, now that the Commodore wagon (Sportswagon) is based on the sedan floorpan rather than the LWB Caprice and Ford dropped its wagon as the Territory SUV had chopped wagon sales.


User currently offlineKen777 From United States of America, joined Mar 2004, 8044 posts, RR: 8
Reply 14, posted (1 year 8 months 3 weeks 5 days 8 hours ago) and read 1814 times:

Quoting kiwirob (Reply 11):
You never had a Commodore with a Toyota engine, the only 4 cylinder engines used by Holden in the Commodore were the 1.9 litre Starfire, and the 2.0 Family II engine.

So basically I had a Holden 4 in the '76 Corona that Toyota cleaned up? We bought the wife the second version of the Commodore and it had, according to the salesman, the same engine as the Corona we were trading in. I always assumed it was a Toyota engine that Holden screwed up - but it was actually a Holden engine that toyota cleaned up.

BTW, the engine would continue to run (Dieseling I think it is called - running backwards). My wife got to the point that she would just get out of the car after parking it and the damn thing would keep going as she walked away from it. The noise it made did get some strange looks by people walking by it.

Regardless, it did demonstrate that Holden engineering was something to be concerned with.


User currently offlineCXB77L From Australia, joined Feb 2009, 2539 posts, RR: 5
Reply 15, posted (1 year 8 months 3 weeks 5 days 7 hours ago) and read 1801 times:
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Quoting kiwirob (Reply 10):
I bet the Insignia would sell better than the Malibu for that very reason.

I'm not sure I would agree with that. Sure, I prefer European cars too, but the fact that the Malibu has a Holden badge might just be enough to persuade the masses ... just look at how much the Cruze is outselling the Focus now, even if the Focus is the much better car.

Rightly or wrongly, Holden has built up an image as "Australia's own" brand. Even if they sell imported cars, people associate "Holden" with "Australian".



Boeing 777 fanboy
User currently onlinezkojq From New Zealand, joined Sep 2011, 1059 posts, RR: 1
Reply 16, posted (1 year 8 months 3 weeks 5 days 7 hours ago) and read 1801 times:

Quoting kiwirob (Reply 4):

They should have imported the Opel Insignia, it's better looking, it's European, it's available in sedan, wagon and liftback, there are high performance (possible HSV model) and diesel variants, all together it's a much better package.

Agreed. I have no Idea why they never imported Insignias. Seems silly not to.

Quoting mham001 (Reply 8):
Oooooh, that must make it instantly soooo much better.

History seems to have proven as much.

Quoting kiwirob (Reply 10):
The buying public perceives European and in particular German cars as the best in the world, it makes sense to use this perception to your advantage, I bet the Insignia would sell better than the Malibu for that very reason.

Also agreed.



repaint ZK-PBG!
User currently offlinestasisLAX From United States of America, joined Jul 2007, 3280 posts, RR: 6
Reply 17, posted (1 year 8 months 3 weeks 5 days 7 hours ago) and read 1799 times:

Quoting kiwirob (Reply 4):
They should have imported the Opel Insignia

Keep in mind that the Insignia platform (known as the "Epsilon" within GM) underpins the Chevrolet Malibu, and the Buick Lacrosse, and the Buick Regal. The only substantial difference is the styling of the front grille and tail lights, and some suspension turning. Engine choices vary by market, with Opel getting some diesel motors that will probably appear on the Holden version.



"Those who would give up essential liberty to purchase temporary safety deserve neither liberty nor safety!" B.Franklin
User currently offlineKent350787 From Australia, joined May 2008, 955 posts, RR: 0
Reply 18, posted (1 year 8 months 3 weeks 5 days 7 hours ago) and read 1795 times:

Quoting zkojq (Reply 16):
Agreed. I have no Idea why they never imported Insignias. Seems silly not to.

Opel as a premium brand strategy - although I'm not sure sure how sponsoring a rugby league team fits with that strategy   (although the sport is downmarket, the team is the Roosters, from the well heeled eastern suburbs of Sydney)

Holden was quite badly burnt by exchange rates, which would have been one of the factors in the switch from Opel to Daewoo supply for small and medium sized cars. Now the AUD is doing well against the Euro, there is an opportunity to create a higher priced (and hopefully profitable) Opel niche - well, unless Opel itself gets canned....


User currently offlinekiwirob From New Zealand, joined Jun 2005, 6626 posts, RR: 3
Reply 19, posted (1 year 8 months 3 weeks 5 days 5 hours ago) and read 1773 times:

Quoting CXB77L (Reply 15):
Rightly or wrongly, Holden has built up an image as "Australia's own" brand. Even if they sell imported cars, people associate "Holden" with "Australian".

I would suggest that any Opel Insignia is badged as a Holden.

Quoting stasisLAX (Reply 17):
Keep in mind that the Insignia platform (known as the "Epsilon" within GM) underpins the Chevrolet Malibu, and the Buick Lacrosse, and the Buick Regal.

True but the design is German, not American.


User currently offlineBMI727 From United States of America, joined Feb 2009, 15444 posts, RR: 26
Reply 20, posted (1 year 8 months 3 weeks 5 days 4 hours ago) and read 1769 times:

Quoting kiwirob (Reply 19):
True but the design is German, not American.

It shows too. My uncle's LaCrosse is a nice enough car. Certainly won't tempt any prospective BMW or Mercedes buyers, and probably won't do much for those considering Lexus, Audi, or Infiniti either. But it's reasonably attractively styled, pretty well built, and has a comfortable interior. Overall it's not a great car, only decent, and not one I'd ever be interested in owning. But it's a huge step forward for Buick.



Why do Aerospace Engineering students have to turn things in on time?
User currently offlineKent350787 From Australia, joined May 2008, 955 posts, RR: 0
Reply 21, posted (1 year 8 months 3 weeks 5 days 3 hours ago) and read 1755 times:

Quoting kiwirob (Reply 19):
I would suggest that any Opel Insignia is badged as a Holden.

Rebadging the Vectra as a Holden is perceived as a failure here in Oz, both from a sales volume and brand marketing perspective given its German design heritage. I'd suggest that, if it doesn't come here as an Opel (priced higher than the equivalent Holden/Chev) it won't come here at all.


User currently offlinemelpax From Australia, joined Apr 2005, 1561 posts, RR: 1
Reply 22, posted (1 year 8 months 3 weeks 4 days 22 hours ago) and read 1726 times:

Quoting Ken777 (Reply 14):

I think you're talking about the dreaded Starfire 4 motor that Holden produced in the late 70's to mid 80's as a hasty response the 70's fuel crisis. The motor was basically a normal Holden straight 6 motor with 2 cylinders removed. Toyota also used the motor in some of it's Aussie-made Corona's in the early 80's, most likely in an attempt to increase local content. Holden used the motor in the Torana & some Commodore models, usually fleet specials (most private buyers didn't bother with the 4, the fuel economy wasn't much better than the 6 cylinder models...)

http://en.wikipedia.org/wiki/Holden_Starfire_engine#Starfire



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