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Apple Makes Major Exec Changes  
User currently offlineKen777 From United States of America, joined Mar 2004, 8164 posts, RR: 8
Posted (1 year 8 months 2 weeks 2 days 16 hours ago) and read 1183 times:

Apple has announced major changes in the Senior VP level.

Scott Forstall has been relieved and will leave Apple next year.

John Browett, head of Apple Stores, is leaving the company immediately.

Forstall has been in charge of iOS, the mobile OS used in Apple's mobile products. He goes back to the Steve Jobs years at NeXT, but has been described as contentious and difficult to get along with. One report has indicated that Jonathan Ive won't even be in the same room with him anymore.

My bet is that he stays until 2013 (a dozen or so weeks) for tax reasons. he's a long enough time employe to get that consideration.

Browett has been at Apple for less than a year and hasn't performed well. He cut staff and put off store repairs. Brought his Dixon's approach with him and that simply doesn't work at Apple Stores. He has had to reverse too much of his decisions and it doesn't look like Apple felt he was worth keeping until his next stock delivery was made.

Several sites have good coverage:

appleinsider.com

macrumors.com

macdailynews.com

And articles from:

http://www.reuters.com/article/2012/...pple-changes-idUSBRE89S18H20121030

http://bits.blogs.nytimes.com/2012/1...tware-and-retail-chiefs-to-depart/

http://blogs.computerworld.com/ios/2...future-apple-user-interface-design

13 replies: All unread, jump to last
 
User currently offlinebaldwin471 From UK - England, joined Mar 2012, 288 posts, RR: 0
Reply 1, posted (1 year 8 months 2 weeks 2 days 15 hours ago) and read 1162 times:

Maybe in iOS7 the design might actually be good.

User currently offlineracko From Germany, joined Nov 2001, 4856 posts, RR: 20
Reply 2, posted (1 year 8 months 2 weeks 2 days 15 hours ago) and read 1155 times:

Quoting baldwin471 (Reply 1):
Maybe in iOS7 the design might actually be good.

Was inenvitable that they were going to make changes, the iOS design was quickly becoming a terrible embarrassment compared to both the exterior of their hardware as well as Android and Windows Phone. Skeumorphic UI stuff has a very "early 2000s" feel to it.


User currently offlineKen777 From United States of America, joined Mar 2004, 8164 posts, RR: 8
Reply 3, posted (1 year 8 months 2 weeks 2 days 15 hours ago) and read 1128 times:

Quoting racko (Reply 2):
the iOS design was quickly becoming a terrible embarrassment compared to both the exterior of their hardware as well as Android and Windows Phone. Skeumorphic UI stuff has a very "early 2000s" feel to it.


The problems with Maps is really the only real embarrassment and Tim Cook is putting a lot of weight into improving that.

Skeumorphic UI can be OK in some areas. I don't mind it on the Mac in Calendar, it's not bad in Notes. I don't use game center (not even on my iPhone) so I can't comment on that.

I believe that Ive can deliver a better user interface than Forstall and that is the reason why it was "safe" to move Forstall out. It will take a year or so before Ive can address everything he is taking on, but it will be interesting to follow.

The overall leadership is very strong at Apple after the changes. This is what Apple is presenting:



http://appleinsider.com/articles/12/...t-forstall-reported-to-leave-apple


User currently onlinealoges From Germany, joined Jan 2006, 8669 posts, RR: 43
Reply 4, posted (1 year 8 months 2 weeks 2 days 15 hours ago) and read 1123 times:

Quoting racko (Reply 2):
the iOS design was quickly becoming a terrible embarrassment

How so? I haven't exposed myself to Android, Symbian or Windows Phone, but I like the lack of chintz and glitter in iOS... as well as in OS X, for that matter. So I'd appreciate it if you could explain what you mean by "terrible embarrassment".



Walk together, talk together all ye peoples of the earth. Then, and only then, shall ye have peace.
User currently offlineracko From Germany, joined Nov 2001, 4856 posts, RR: 20
Reply 5, posted (1 year 8 months 2 weeks 2 days 13 hours ago) and read 1075 times:

Quoting aloges (Reply 4):
I like the lack of chintz and glitter in iOS

But that's the thing, there is no "lack of chintz and glitter" - there is way too much of it. Apple does minimalist exterior design of it's products, and then fills it with software that looks like this:



-

-

-

-

-


It looks tacky and outdated, and absolutely does not fit the industrial design.


User currently offlineBraniff747SP From United States of America, joined Oct 2008, 2958 posts, RR: 1
Reply 6, posted (1 year 8 months 2 weeks 2 days 12 hours ago) and read 1061 times:

Bowett does not surprise me at all; Scott Forestall does. He joined Jobs at NeXT and flowed into Apple. At least we won't see skeuomorphism with Ive running the show. That was one part of Apple's design that I was never a fan of.


The 747 will always be the TRUE queen of the skies!
User currently onlinealoges From Germany, joined Jan 2006, 8669 posts, RR: 43
Reply 7, posted (1 year 8 months 2 weeks 2 days 9 hours ago) and read 1016 times:

Quoting racko (Reply 5):
Apple does minimalist exterior design of it's products, and then fills it with software that looks like this:

Err... you were talking about "the iOS design", do you have any criticisms of that? All of the examples that you gave are apps, hence my question.

Anyway, example no. 1 only looks like that if you don't change the font - you only get three to choose from, but Helvetica is among them. The rest of the design is a bit "ye olde" style, but highly functional.
Example no. 2... what is that? I've never seen it, so I cannot comment.
Example no. 3, iBooks, certainly doesn't glitter and it's as chintzy as an IKEA bookshelf.
Example no. 4: Is that a special theme for the music player or an "aftermarket" app? I've never seen that either.
Example no. 5, the compass... I don't know if you can change the looks of that, but it's not exactly the centrepiece of the system anyway.
Example no. 6, the Game Center - I'll give you that one, although I personally don't care one iota about it.

Quoting Braniff747SP (Reply 6):
At least we won't see skeuomorphism with Ive running the show.

You're probably right, but I do hope that they won't keep reinventing the wheel just to make everything look "techy" or some such. I actually like the compass, for example.  



Walk together, talk together all ye peoples of the earth. Then, and only then, shall ye have peace.
User currently offlineBraniff747SP From United States of America, joined Oct 2008, 2958 posts, RR: 1
Reply 8, posted (1 year 8 months 2 weeks 2 days 7 hours ago) and read 981 times:

Quoting aloges (Reply 7):

Example no. 2... what is that? I've never seen it, so I cannot comment.

That's Find my Friends.

Quoting aloges (Reply 7):
Example no. 4: Is that a special theme for the music player or an "aftermarket" app? I've never seen that either.

That's not standard. I'm thinking it may be Garage Band, but I wouldn't know--never purchased it for iOS.

Quoting aloges (Reply 7):
Example no. 6, the Game Center - I'll give you that one, although I personally don't care one iota about it.

Agreed--Game Center does not look good; however, I've never used it and I don't intend to.



The 747 will always be the TRUE queen of the skies!
User currently onlinealoges From Germany, joined Jan 2006, 8669 posts, RR: 43
Reply 9, posted (1 year 8 months 2 weeks 2 days 1 hour ago) and read 932 times:

Quoting Braniff747SP (Reply 8):
That's Find my Friends.

Thanks, that explains why I've never seen it. I tend to use another function of my iPhone whenever I want to find friends.   

Quoting Braniff747SP (Reply 8):
Game Center does not look good; however, I've never used it and I don't intend to.

Same here - the only game I play on my phone is "Lufthansa Top Trumps", so I don't exactly have a use for the Game Center.



Walk together, talk together all ye peoples of the earth. Then, and only then, shall ye have peace.
User currently offlineBraniff747SP From United States of America, joined Oct 2008, 2958 posts, RR: 1
Reply 10, posted (1 year 8 months 2 weeks 1 day 7 hours ago) and read 867 times:

Quoting aloges (Reply 9):
Thanks, that explains why I've never seen it. I tend to use another function of my iPhone whenever I want to find friends.   


You're not alone on that one. Never have used Find my Friends, and don't need to, either...



The 747 will always be the TRUE queen of the skies!
User currently offlinevirginblue4 From United Kingdom, joined Jun 2008, 902 posts, RR: 0
Reply 11, posted (1 year 8 months 1 week 6 days 10 hours ago) and read 800 times:

Quoting aloges (Reply 7):

Example 4 is the Podcasts app.

I'm looking forward to see what happens with iOS with Craig & Jony in charge.



The amazing tale of flight.
User currently offlinezippyjet From United States of America, joined Sep 2001, 5467 posts, RR: 13
Reply 12, posted (1 year 8 months 1 week 6 days 5 hours ago) and read 767 times:

Apple has a Teflon aura. No matter what happens they smell like roses. It seems like every other day they come out with some new and improved gee gaw. BFD! Apple reminds me of all those Twilight and other hipster vampire movies. Like the energizer bunny both keep going and going and make a sh*t load of money while doing it. Must be nice!


I'm Zippyjet & I approve of this message!
User currently onlinealoges From Germany, joined Jan 2006, 8669 posts, RR: 43
Reply 13, posted (1 year 8 months 1 week 6 days ago) and read 748 times:

Quoting zippyjet (Reply 12):
Apple has a Teflon aura. No matter what happens they smell like roses.

I do beg your pardon? You must have forgot about the Foxconn scandal: various IT companies have outsourced their manufacturing to Foxconn, but Apple received the criticism when the suicides were reported.

They're no more or less altruistic than many other big corporations, it's just that their product and marketing philosophies are quite different from the rest pf the pack. That's why some people love them, others hate them and most have slight or no preferences.

Quoting zippyjet (Reply 12):
Apple reminds me of all those Twilight and other hipster vampire movies.

OK, you don't like them... BFD!  



Walk together, talk together all ye peoples of the earth. Then, and only then, shall ye have peace.
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