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Scrolling Text Ads On Car Stereo  
User currently offlineAeroWesty From United States of America, joined Oct 2004, 20479 posts, RR: 62
Posted (1 year 6 months 3 weeks 1 day 8 hours ago) and read 1498 times:

Hi all,

Today I was at a stop light and noticed something different on the digital display on my car stereo. I have the screen set to pick up the title/artist sent on the signal by RDS. During a set of commercials, the screen was playing a scrolling text ad for tomorrow night's Powerball draw. (Gee, I could win over $150 million!)

Has anyone else noticed something like this before? I have to say that at the same time I was struck by the ingenuity of it, I was a bit offended by it. I understand that I tune in to the radio station for free tunes supported by advertising, but the stereo system is mine. I don't want ads on it physically.

On the other hand, I could just be becoming an old fart when it comes to technology. I did consider this possibility. 


International Homo of Mystery
21 replies: All unread, jump to last
 
User currently offlinekpitrrat From United States of America, joined Oct 2011, 186 posts, RR: 0
Reply 1, posted (1 year 6 months 3 weeks 1 day 8 hours ago) and read 1474 times:

I immediately thought that this could be a safety issue.

Why would texting while you drive be illegal, but reading scrolling ads on your stereo not be?

They both direct your line of sight away from the road.


User currently offlinekpitrrat From United States of America, joined Oct 2011, 186 posts, RR: 0
Reply 2, posted (1 year 6 months 3 weeks 1 day 8 hours ago) and read 1468 times:

Sorry for back-2-back posts but for some reason my account keeps saying im already logged in but it doesn't let me edit.

What I also wanted to add was that I get that this may be new development in radio so legality may not be an issue, but still lets use our heads. Why would any radio station think this is a good idea?

Obviously,          has something to do with it.


User currently offlineGeezer From United States of America, joined Aug 2010, 1479 posts, RR: 2
Reply 3, posted (1 year 6 months 3 weeks 1 day 8 hours ago) and read 1466 times:

Let me get this straight........are you talking about ordinary, "off air" broadcasting, or are you talking about satellite radio, that you have to have a special radio for, and pay to listen to ? (Please forgive my ignorance, but I almost never turn my car radio on, and if I ever do, I never listen to "music" on the thing.

From the way you're describing this "scrolling down".............I can see right now where that's almost SURE to lead to !

Kinda like watching a TV, while trying to drive in traffic, end up in big CRASH........! If I'm understanding what you're saying. a "moving, line by line advertisement.........kinda like those moving news signs on down town buildings.........if that's what it is, the first big wreck that someone ends up dead.......somebodies gomnna be in deep do-do ! (in addition to the dead guy)


Charley



Stupidity: Doing the same thing over and over and over again and expecting a different result; Albert Einstein
User currently offlineAeroWesty From United States of America, joined Oct 2004, 20479 posts, RR: 62
Reply 4, posted (1 year 6 months 3 weeks 1 day 7 hours ago) and read 1462 times:

Quoting kpitrrat (Reply 1):
Why would texting while you drive be illegal, but reading scrolling ads on your stereo not be?

That's a really good point. On the other hand, it is legal for emergency services to send messages to your dashboard when there's an emergency broadcast. I would guess the difference is you can't respond to the ads or emergency messages, even if they divert your attention for bad or good.



International Homo of Mystery
User currently offlineAeroWesty From United States of America, joined Oct 2004, 20479 posts, RR: 62
Reply 5, posted (1 year 6 months 3 weeks 1 day 7 hours ago) and read 1461 times:

Quoting Geezer (Reply 3):
Let me get this straight........are you talking about ordinary, "off air" broadcasting, or are you talking about satellite radio

I'm talking about regular commercial radio. I was tuned to 94.7 KNRK FM radio.



International Homo of Mystery
User currently offlineBraniff747SP From United States of America, joined Oct 2008, 2972 posts, RR: 1
Reply 6, posted (1 year 6 months 3 weeks 1 day 7 hours ago) and read 1457 times:

I listen exclusively to public radio, so I don't see (or hear) scrolling text or on-air commercials.

Not a bad idea, though... another revenue stream. And I don't see why it's any less distracting than having the song's name there.

[Edited 2013-01-29 19:45:59]


The 747 will always be the TRUE queen of the skies!
User currently offlinekpitrrat From United States of America, joined Oct 2011, 186 posts, RR: 0
Reply 7, posted (1 year 6 months 3 weeks 1 day 7 hours ago) and read 1438 times:

Quoting Braniff747SP (Reply 6):
Not a bad idea, though... another revenue stream. And I don't see why it's any less distracting than having the song's name there.

I see your point. However, Im assuming that these messages are longer than simply a song and band title.


User currently offlineAeroWesty From United States of America, joined Oct 2004, 20479 posts, RR: 62
Reply 8, posted (1 year 6 months 3 weeks 1 day 7 hours ago) and read 1436 times:

Quoting kpitrrat (Reply 7):
However, Im assuming that these messages are longer than simply a song and band title.

Yes, I caught the message midway as it was at the "win 150 million" part of the advertisement.



International Homo of Mystery
User currently offlinerfields5421 From United States of America, joined Jul 2007, 7607 posts, RR: 32
Reply 9, posted (1 year 6 months 3 weeks 1 day 7 hours ago) and read 1427 times:

Quoting AeroWesty (Thread starter):
Has anyone else noticed something like this before?

There is a radio station in Dallas which scrolls the station ID - a Blue Cross ad - the station id - the song title and artist - a Blue Cross ad - repeat

I haven't seen any others - but I mostly drive my truck with Sirus/XM. No commercials on the display there yet.


User currently offlineJetsgo From United States of America, joined Jul 2003, 3082 posts, RR: 5
Reply 10, posted (1 year 6 months 3 weeks 1 day 7 hours ago) and read 1426 times:

Kinda sorta same topic... I bought a Panasonic LED television back in September and couldn't believe it when I got it home and it displayed ads upon start up and changing the volume. This wasn't some cheap model, but a mid-high range 55" So much for having a smart tv... not only are they garbage since they don't pack enough RAM (making for a very choppy GUI), but it looks like they are slowly being infested with ads. This is one area I wouldn't mind Apple coming in and cleaning house.


Marine Corps Aviation, The Last To Let You Down!
User currently offlinetype-rated From United States of America, joined Sep 1999, 4974 posts, RR: 19
Reply 11, posted (1 year 6 months 3 weeks 1 day 5 hours ago) and read 1391 times:

I find this news very disturbing. Over the past 10 years we are being bombarded by commercials and sales pitches everywhere we look. The other day I was watching a television show and midway through the show the screen split, 1/2 of the screen was the show in progress the other half was a commercial playing.

As far as television goes, I now DVD everything and watch it from the DVD so I can commercial skip. But when they do commercials via split screen like that you'll miss part of the show if you jump ahead.



Fly North Central Airlines..The route of the Northliners!
User currently offlinebohica From United States of America, joined Feb 2004, 2686 posts, RR: 0
Reply 12, posted (1 year 6 months 3 weeks 1 day 5 hours ago) and read 1381 times:

Quoting type-rated (Reply 11):
The other day I was watching a television show and midway through the show the screen split, 1/2 of the screen was the show in progress the other half was a commercial playing.

I really don't mind this during sporting events. You can still see the action while the commercial plays.

What bothers me on television are the networks doing self promotions by having "pop-up" ads along the bottom 1/4 of the screen for an upcoming show, partially blocking the view of the show I am watching.


User currently offlinealoges From Germany, joined Jan 2006, 8702 posts, RR: 43
Reply 13, posted (1 year 6 months 3 weeks 1 day 2 hours ago) and read 1358 times:

They're probably using the RT (radio text) function of the RDS for this. Some stereos allow you to choose which information is displayed, if you choose PS (programme service) only, you may be able to block this sort of ad. If, however, they are using the PS function itself, you're stuck because that is displayed by default and can only be avoided if you switch off RDS altogether.


Walk together, talk together all ye peoples of the earth. Then, and only then, shall ye have peace.
User currently offlineAeroWesty From United States of America, joined Oct 2004, 20479 posts, RR: 62
Reply 14, posted (1 year 6 months 3 weeks 1 day 2 hours ago) and read 1346 times:

Oh, interesting. I'll have to leaf through the owner's manual in the morning. The ad appeared in the area where the title/artist displays. It's funny how one forgets details about something you look at all of the time—I believe that there's a small portion of the screen on the far right which always displays the station number (like it could be the 8-character feed mentioned in your link).


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User currently offlineAeroWesty From United States of America, joined Oct 2004, 20479 posts, RR: 62
Reply 15, posted (1 year 6 months 3 weeks 21 hours ago) and read 1311 times:

Quoting aloges (Reply 13):
If, however, they are using the PS function itself, you're stuck

Alrighty, I've read the section of the manual regarding the stereo. Looks like I'm stuck.

Amazingly, the stereo will seek a selection of stations to scan by genre when I travel outside of my local area if I want, it will auto-sense the ambient sound level in the car so it knows how loudly to play emergency broadcast messages, even overriding the system for one if I'm playing a CD, and it will allow two separate drivers to customize everything to their liking. But block Powerball ads? Nope, apparently that's just too much to ask of it, LOL



International Homo of Mystery
User currently offlinealoges From Germany, joined Jan 2006, 8702 posts, RR: 43
Reply 16, posted (1 year 6 months 3 weeks 19 hours ago) and read 1284 times:

Quoting AeroWesty (Reply 15):
But block Powerball ads? Nope, apparently that's just too much to ask of it, LOL

I suppose you could look at it this way: you'll never miss another chance to WIN BIG MONEY!   



Walk together, talk together all ye peoples of the earth. Then, and only then, shall ye have peace.
User currently offlineAeroWesty From United States of America, joined Oct 2004, 20479 posts, RR: 62
Reply 17, posted (1 year 6 months 3 weeks 18 hours ago) and read 1273 times:

TRUE!! I just hope I don't have to wire money to some bank account in Nigeria to collect.   


International Homo of Mystery
User currently offlineRevelation From United States of America, joined Feb 2005, 12414 posts, RR: 25
Reply 18, posted (1 year 6 months 3 weeks 17 hours ago) and read 1256 times:

Quoting Jetsgo (Reply 10):
I bought a Panasonic LED television back in September and couldn't believe it when I got it home and it displayed ads upon start up and changing the volume.

That TV'd be going back to the store if it were me.

Quoting AeroWesty (Reply 15):
But block Powerball ads? Nope, apparently that's just too much to ask of it, LOL

Yes, the consumer is getting sick of all this sillyness.

Currently I have a car phone doc and most of my content comes off its flash, be it music or audio books I paid for, or commercial-free podcasts.

Interesting how Kindle players no longer has an ad-free option.

No need for them, anyhow...



Inspiration, move me brightly!
User currently offlineRussianJet From Belgium, joined Jul 2007, 7694 posts, RR: 21
Reply 19, posted (1 year 6 months 3 weeks 16 hours ago) and read 1252 times:
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Quoting Revelation (Reply 18):
Interesting how Kindle players no longer has an ad-free option.

That's why they can kiss my hairy backside if they think I'm going to buy one of their crappy devices. If I buy something it's MINE, and I should decide what goes on it.

Quoting AeroWesty (Thread starter):
I was a bit offended by it

I agree with your sentiments.



✈ Every strike of the hammer is a blow against the enemy. ✈
User currently offlinerwessel From United States of America, joined Jan 2007, 2338 posts, RR: 2
Reply 20, posted (1 year 6 months 2 weeks 6 days 9 hours ago) and read 1167 times:
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Quoting Revelation (Reply 18):
Interesting how Kindle players no longer has an ad-free option.

Sure the Kindle has an ad-free option. What's changed is even when you buy the ad-free version, you still get new book lists and suggestions from the Kindle store (but not general ads). And you can turn those off pretty easily.


User currently offlineJetsgo From United States of America, joined Jul 2003, 3082 posts, RR: 5
Reply 21, posted (1 year 6 months 2 weeks 6 days 9 hours ago) and read 1164 times:

Quoting Revelation (Reply 18):
That TV'd be going back to the store if it were me.

Believe me, I tried, but RC Willey wasn't having any of it. They wanted a hefty restocking fee at minimum. Don't plan on seeing them anytime again soon - which is unfortunate since I generally enjoyed going there be it for furniture or electronics.



Marine Corps Aviation, The Last To Let You Down!
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