Sponsor Message:
Non Aviation Forum
My Starred Topics | Profile | New Topic | Forum Index | Help | Search 
Odd Capitalization In Southwest Press Releases  
User currently offlineskyguyB727 From , joined Dec 1969, posts, RR:
Posted (1 year 4 months 2 days 19 hours ago) and read 2049 times:

Why do all WN press releases have various, seemingly random nouns capitalized in the middle of sentences? English grammar rules say that only the first word in a sentence or a proper noun begin with a capital letter.

Here are some examples:

The Branson Community rolled out the red carpet today as Congressman Billy Long joined the Branson Airport in welcoming Southwest's first Customers to Branson.

Community Members joined the Branson Airport to celebrate the long-anticipated arrival of Southwest Airlines and its Employees to the market.

In its 42nd year of service, Dallas-based Southwest Airlines (LUV) continues to differentiate itself from other carriers with exemplary Customer Service delivered by nearly 46,000 Employees to more than 100 million Customers annually.

29 replies: All unread, showing first 25:
 
User currently offlineBraniff747SP From United States of America, joined Oct 2008, 2958 posts, RR: 1
Reply 1, posted (1 year 4 months 2 days 16 hours ago) and read 1851 times:

Quoting skyguyB727 (Thread starter):
English grammar rules say that only the first word in a sentence or a proper noun begin with a capital letter.

Look at what they capitalize--things like Employees and Customers. Companies often do this; makes my skin crawl, but I assume it's to emphasize the importance of those people.



The 747 will always be the TRUE queen of the skies!
User currently offlineSilver1SWA From United States of America, joined Mar 2004, 4761 posts, RR: 26
Reply 2, posted (1 year 4 months 2 days 6 hours ago) and read 1741 times:
Support Airliners.net - become a First Class Member!

Quoting Braniff747SP (Reply 1):
Quoting skyguyB727 (Thread starter):
English grammar rules say that only the first word in a sentence or a proper noun begin with a capital letter.

Look at what they capitalize--things like Employees and Customers. Companies often do this; makes my skin crawl, but I assume it's to emphasize the importance of those people.

   That is correct, a practice that Southwest is very open and proud of. Just their way of emphasizing importance of Customer Service, People, Employees and Customers etc. I should probably know, but I can't think of them all off the top of my head.



ALL views, opinions expressed are mine ONLY and are NOT representative of those shared by Southwest Airlines Co.
User currently offlineWestJet747 From Canada, joined Aug 2011, 1830 posts, RR: 10
Reply 3, posted (1 year 4 months 2 days 5 hours ago) and read 1729 times:

Quoting Braniff747SP (Reply 1):
Look at what they capitalize--things like Employees and Customers. Companies often do this; makes my skin crawl, but I assume it's to emphasize the importance of those people.

  

It's all about branding and perception. It's the same as WS calling their employees "WestJetters". At the restaurant I worked at through highschool, we had to call our customers "Guests", or the managers would get on our case.



Flying refined.
User currently offlineRevelation From United States of America, joined Feb 2005, 12287 posts, RR: 25
Reply 4, posted (1 year 4 months 1 day 17 hours ago) and read 1660 times:

Quoting skyguyB727 (Thread starter):
Odd Capitalization In Southwest Press Releases

ReaLLy?  
Quoting skyguyB727 (Thread starter):
a proper noun

Maybe their Customers and Employees are Proper?



Inspiration, move me brightly!
User currently offlineBirdwatching From Germany, joined Sep 2003, 3802 posts, RR: 51
Reply 5, posted (1 year 4 months 1 day 13 hours ago) and read 1634 times:

Maybe they have some Germans working in their PR Department.

In German Language, every Noun is capitalized.

Soren   



All the things you probably hate about travelling are warm reminders that I'm home
User currently offlineCalebWilliams From United States of America, joined Dec 2008, 299 posts, RR: 0
Reply 6, posted (1 year 4 months 1 day 12 hours ago) and read 1630 times:

Sounds like a house style to emphasize keywords.

[Edited 2013-03-14 09:18:30]


Caleb Williams MSP AUS STL AMS CPH LGW YYZ
User currently offlineBraybuddy From Ireland, joined Aug 2004, 5619 posts, RR: 32
Reply 7, posted (1 year 4 months 1 day 12 hours ago) and read 1616 times:

It looks awful and is very distracting to read. One of those hare-brained ideas that makes no difference to the bottom line. It's actually quite condescending to think that customers or employees are that shallow that they're going to be impressed by capitalising such words.   

User currently offlineSilver1SWA From United States of America, joined Mar 2004, 4761 posts, RR: 26
Reply 8, posted (1 year 4 months 1 day 11 hours ago) and read 1597 times:
Support Airliners.net - become a First Class Member!

Is it really, I mean REALLY, that big of a deal?!


ALL views, opinions expressed are mine ONLY and are NOT representative of those shared by Southwest Airlines Co.
User currently offlineBraybuddy From Ireland, joined Aug 2004, 5619 posts, RR: 32
Reply 9, posted (1 year 4 months 1 day 9 hours ago) and read 1586 times:

Quoting Silver1SWA (Reply 8):
Is it really, I mean REALLY, that big of a deal?!

In the grand scheme of things, no. But I'd love to know if anyone is actually impressed by it. And if there are any people who ARE impressed, I'm sure there are many more people (ie sticklers like myself who will always use the simple and typographically correct forms such as Easyjet, Jetblue, BMI and I-pad) who find it irritating. I just don't see the point. It's fine for a logo, but if you want to go down the road of writing or typing logos as they are designed, to be consistent you need to do that with EVERY company logo. I regularly see a.net members imitate the logos of the companies I've mentioned above, yet somehow they never seem to get around to typing RYANAIR or AIRFRANCE. Strange.


User currently offlineBraniff747SP From United States of America, joined Oct 2008, 2958 posts, RR: 1
Reply 10, posted (1 year 4 months 1 day 9 hours ago) and read 1585 times:

Quoting Braybuddy (Reply 9):
who find it irritating

Yeah, I find it quite irritating as it makes no sense. Now, once you arrive at known marketing names--iPhone, iPad, etc--I'm fine with it. But capitalizing a certain group of people to feign importance is ridiculous.



The 747 will always be the TRUE queen of the skies!
User currently offlineWestJet747 From Canada, joined Aug 2011, 1830 posts, RR: 10
Reply 11, posted (1 year 4 months 1 day 5 hours ago) and read 1555 times:

Quoting Braybuddy (Reply 9):
But I'd love to know if anyone is actually impressed by it. And if there are any people who ARE impressed, I'm sure there are many more people (ie sticklers like myself who will always use the simple and typographically correct forms such as Easyjet, Jetblue, BMI and I-pad) who find it irritating. I just don't see the point. It's fine for a logo, but if you want to go down the road of writing or typing logos as they are designed, to be consistent you need to do that with EVERY company logo. I regularly see a.net members imitate the logos of the companies I've mentioned above, yet somehow they never seem to get around to typing RYANAIR or AIRFRANCE. Strange.

Ah, but you're only looking at one side of the equation. Of course there will be some customers that take notice, either consciously or subconsciously. Some will appreciate it, most won't care. But this is also done for the employees' sake. The employees are the ones who are putting emphasis on the capitalization of the these words, and they are the ones seeing it every day. It serves as a reminder that they are in a service industry, and that the customer always comes first. It goes back to my earlier example about how I had to call my restaurants customers "Guests". It wasn't only to make them feel welcome in our establishment, but also to remind the wait staff to treat them as you would treat your own guests.


*Edited for epic typing fail

[Edited 2013-03-14 17:08:48]


Flying refined.
User currently offlineSilver1SWA From United States of America, joined Mar 2004, 4761 posts, RR: 26
Reply 12, posted (1 year 4 months 1 day 5 hours ago) and read 1544 times:
Support Airliners.net - become a First Class Member!

Quoting Braniff747SP (Reply 10):
Yeah, I find it quite irritating as it makes no sense.

Are you really that much of a grammar stickler that you actually get irritated and can't appreciate the gesture?

Quoting WestJet747 (Reply 11):
Ah, but you're only looking at one side of the equation. Of course there will be some customers that take notice, either consciously or subconsciously. Some will appreciate it, most won't care. But this is also done for the employees' sake. The employees are the ones who are putting emphasis on the capitalization of the these words, and they are the ones seeing it every day. It serves as a reminder that they are in a service industry, and that the customer always comes. It goes back to my earlier example about how I had to call my restaurants customers "Guests". It wasn't only to make them feel welcome in our establishment, but also to remind the wait staff to treat them as you would treat your own guests.


   THANK YOU.



ALL views, opinions expressed are mine ONLY and are NOT representative of those shared by Southwest Airlines Co.
User currently offlineBraniff747SP From United States of America, joined Oct 2008, 2958 posts, RR: 1
Reply 13, posted (1 year 4 months 1 day 2 hours ago) and read 1511 times:

Quoting Silver1SWA (Reply 12):

Are you really that much of a grammar stickler that you actually get irritated and can't appreciate the gesture?

I'm not a stickler at all. I merely appreciate correct English.

I get it; it's part of WN's culture, and that's fine. One can't deny that it is improper, though. I see nothing special through the 'gesture'.



The 747 will always be the TRUE queen of the skies!
User currently offlineN243NW From United States of America, joined Jul 2003, 1624 posts, RR: 20
Reply 14, posted (1 year 4 months 1 day 1 hour ago) and read 1496 times:

Quoting Braybuddy (Reply 9):
RYANAIR or AIRFRANCE.

Don't forget oneworld.  
Quoting Braybuddy (Reply 9):
Easyjet, Jetblue, BMI and I-pad

That's not that annoying to me, but I don't understand why so many people call an iPod touch an "iTouch."



B-52s don't take off. They scare the ground away.
User currently offlineSilver1SWA From United States of America, joined Mar 2004, 4761 posts, RR: 26
Reply 15, posted (1 year 4 months 1 day 1 hour ago) and read 1492 times:
Support Airliners.net - become a First Class Member!

Quoting N243NW (Reply 14):
That's not that annoying to me, but I don't understand why so many people call an iPod touch an "iTouch."

LOL What is there not to understand? It's simply easier to say.



ALL views, opinions expressed are mine ONLY and are NOT representative of those shared by Southwest Airlines Co.
User currently offlineBraybuddy From Ireland, joined Aug 2004, 5619 posts, RR: 32
Reply 16, posted (1 year 3 months 3 weeks 2 days 12 hours ago) and read 1311 times:

Quoting WestJet747 (Reply 11):
The employees are the ones who are putting emphasis on the capitalization of the these words, and they are the ones seeing it every day. It serves as a reminder that they are in a service industry, and that the customer always comes first. It goes back to my earlier example about how I had to call my restaurants customers "Guests".

Are they really that naive to be impressed by such condescending claptrap?


User currently offlineL1011 From United States of America, joined May 1999, 1665 posts, RR: 9
Reply 17, posted (1 year 3 months 3 weeks 2 days 2 hours ago) and read 1279 times:
Support Airliners.net - become a First Class Member!

I noticed just the opposite at SFO. A sign reads "welcome to san francisco". How do you explain this to a child who has learned that the first words in sentences and proper nouns are always capitalized?

Bob Bradley



Fly Eastern's Golden Falcon DC-7B
User currently offlineBraybuddy From Ireland, joined Aug 2004, 5619 posts, RR: 32
Reply 18, posted (1 year 3 months 3 weeks 1 day 20 hours ago) and read 1256 times:

Quoting L1011 (Reply 17):
I noticed just the opposite at SFO. A sign reads "welcome to san francisco". How do you explain this to a child who has learned that the first words in sentences and proper nouns are always capitalized?

There's a school of thought that reckons capitals are too formal and not as cuddly or friendly-looking as lower case. British Airways' first corporate design by Negus and Negus in the '70s half-followed this principle when they used a lower case "a" for Airways, but Landor obviously thought otherwise when they dropped the idea when they revised the livery in the mid '80s.

So, in the long run, it would seem to make not one iota of difference.


User currently offlineGeezer From United States of America, joined Aug 2010, 1479 posts, RR: 2
Reply 19, posted (1 year 3 months 2 weeks 5 days 2 hours ago) and read 1157 times:

First of all, what are we talking about here, a news story, written (and edited) by people working for a newspaper ?
No, we're talking about a "Press Release", which was no doubt written by someone in the PR Department of Southwest Airlines, which BTW, is a highly successful, profit oriented business, which I might add, has a very enviable track record of actually making a profit, while many of it's competitors were doing just the opposite.

My point being, SWA is "in business" to A. To provide a service to it's many loyal customers, in some cases by providing service to destinations that other carriers don't serve, and B. to provide an exceptionally stable, pleasant, and well paid working environment for it's employees, (99% of whom wouldn't dream of working anyplace else). In other words, Southwest Airlines overall track record indicates to many people that they very obviously "know what they're doing, and how to do it".

As always happens in a case like this, there will ALWAYS be a few people who will "find fault" with any and all efforts of a successful company when they announce anything, such as this new service, often by individuals who are, shall we say, "hyper-sensitive" as to which words in said press release should be capitalized, and which ones shouldn't be.

In reading through this press release several times, I can in all honesty say, had I been writing this press release, I would not have capitalized 1."customers", 2. "members", 3. "members", 4. "employees", and 5. "employees" and I think the overall effect in the newspaper would probably have been just as adequate; it will be interesting to see when I'm in Branson in early June if anyone in the community was as critical of the item in the local newspaper as some have been here. (If I think of it, maybe I'll post my "findings".)

Inasmuch as I wouldn't want this to sound "personal", I won't be quoting anyone, however I will point out, if I were inclined to be this "sensitive", I would certainly make every effort to spell all my words correctly.

Charley



Stupidity: Doing the same thing over and over and over again and expecting a different result; Albert Einstein
User currently offlinePellegrine From United States of America, joined Mar 2007, 2324 posts, RR: 8
Reply 20, posted (1 year 3 months 2 weeks 4 days 21 hours ago) and read 1144 times:

Quoting skyguyB727 (Thread starter):
The Branson Community rolled out the red carpet today as Congressman Billy Long joined the Branson Airport in welcoming Southwest's first Customers to Branson.

Community Members joined the Branson Airport to celebrate the long-anticipated arrival of Southwest Airlines and its Employees to the market.

In its 42nd year of service, Dallas-based Southwest Airlines (LUV) continues to differentiate itself from other carriers with exemplary Customer Service delivered by nearly 46,000 Employees to more than 100 million Customers annually.

This is terrible grammar.



oh boy!!!
User currently offlinecgnnrw From Germany, joined May 2005, 1135 posts, RR: 2
Reply 21, posted (1 year 3 months 2 weeks 4 days 12 hours ago) and read 1117 times:

If that bothers people I would suggest not to visit Germany. It would make you scream to see how German companies abuse the English language by inventing English words or using a word in the complete incorrect way, all in the name of appearing hip and modern.

It's now perfectly acceptable to use the words "shit", "fuck" in ads on tv, Radio and billboards. My latest pet peeve is "shitstorm". Mainstream media use this term al the time because apparently it sends out a signal to the masses "we're hip, modern, etc".

Just my two cent rant of the day.



A330 man.
User currently offlineSilver1SWA From United States of America, joined Mar 2004, 4761 posts, RR: 26
Reply 22, posted (1 year 3 months 2 weeks 4 days 11 hours ago) and read 1110 times:
Support Airliners.net - become a First Class Member!

Seriously, GET OVER IT!

See here....

http://books.google.com/books?id=C8Y...rLLsX5iwKWyYGQBQ&ved=0CDYQ6AEwAjgK



ALL views, opinions expressed are mine ONLY and are NOT representative of those shared by Southwest Airlines Co.
User currently offlineRara From Germany, joined Jan 2007, 2048 posts, RR: 2
Reply 23, posted (1 year 3 months 2 weeks 4 days 6 hours ago) and read 1087 times:

Quoting WestJet747 (Reply 3):
At the restaurant I worked at through highschool, we had to call our customers "Guests", or the managers would get on our case.

LH has a policy of not using the word "passengers", but "guests" instead.



Samson was a biblical tough guy, but his dad Samsonite was even more of a hard case.
User currently offlineBraybuddy From Ireland, joined Aug 2004, 5619 posts, RR: 32
Reply 24, posted (1 year 3 months 2 weeks 3 days 17 hours ago) and read 1056 times:

Quoting Rara (Reply 23):
LH has a policy of not using the word "passengers", but "guests" instead.

This is the sort of marketing gobbledygook that does nothing other than devalue the language. I would LOVE to be a Lufthansa guest, but until such time when then send me an e-mail, invite me on board free of charge, stuff me with food and ply me with drink, I'm afraid I'm nothing more than a humble passenger, or customer, if you prefer (lower case "c" [unless the invite is in German, of course ])

So if anyone on Lufthansa is reading this, send me an IM and I'll provide my e-mail address and I'm more than happy to be your guest!


User currently offlineRevelation From United States of America, joined Feb 2005, 12287 posts, RR: 25
Reply 25, posted (1 year 3 months 2 weeks 3 days 16 hours ago) and read 1055 times:

Quoting L1011 (Reply 17):
noticed just the opposite at SFO. A sign reads "welcome to san francisco". How do you explain this to a child who has learned that the first words in sentences and proper nouns are always capitalized?

Remind the child that you are in San Francisco?

Even a child can tell SF is a pretty weird place.

Quoting Braybuddy (Reply 18):
There's a school of thought that reckons capitals are too formal and not as cuddly or friendly-looking as lower case.

Opposite of certain conventions various religions have around the written form of their deity, like He Whose Name Cannot Be Spoken, GOD, etc.

Quoting Braybuddy (Reply 18):
British Airways' first corporate design by Negus and Negus

I understand that's a difficult name to spell: http://www.youtube.com/watch?v=HAU4p1ZxPyE



Inspiration, move me brightly!
User currently offlinecactus739 From United States of America, joined Jan 2004, 2439 posts, RR: 31
Reply 26, posted (1 year 3 months 2 weeks 3 days 12 hours ago) and read 1041 times:

The company I work for all of our job titles are all lower case letters, to show that no one job is more important than another. Does that bother you guys too?


You can't fix stupid.... - Ron White
User currently offlineBraniff747SP From United States of America, joined Oct 2008, 2958 posts, RR: 1
Reply 27, posted (1 year 3 months 2 weeks 3 days 11 hours ago) and read 1033 times:

Quoting cactus739 (Reply 26):
Does that bother you guys too?

Yes. It's idiotic, for one, and wrong. And the CEO is more important than the mail-room boy, regardless of how you capitalize it.



The 747 will always be the TRUE queen of the skies!
User currently offlineSilver1SWA From United States of America, joined Mar 2004, 4761 posts, RR: 26
Reply 28, posted (1 year 3 months 2 weeks 3 days 10 hours ago) and read 1029 times:
Support Airliners.net - become a First Class Member!

Quoting Braniff747SP (Reply 27):
Yes. It's idiotic, for one

I'd argue letting something like that bother you so much is idiotic.



ALL views, opinions expressed are mine ONLY and are NOT representative of those shared by Southwest Airlines Co.
User currently offlineBraniff747SP From United States of America, joined Oct 2008, 2958 posts, RR: 1
Reply 29, posted (1 year 3 months 2 weeks 3 days 3 hours ago) and read 999 times:

Quoting Silver1SWA (Reply 28):
I'd argue letting something like that bother you so much is idiotic.

That may certainly be, but making all titles at a company lowercase so everyone feels special is inarguably idiotic.

If it isn't, then I don't know what is.



The 747 will always be the TRUE queen of the skies!
Top Of Page
Forum Index

This topic is archived and can not be replied to any more.

Printer friendly format

Similar topics:More similar topics...
About Posting Press Releases (to Admin) posted Fri Dec 21 2001 15:09:30 by Avion
New VW GTI Revealed In Photos Leaked To Auto Press posted Thu Feb 5 2009 00:26:52 by StasisLAX
Bush/da Silva's Press Briefing In Brazil posted Sat Mar 10 2007 02:12:54 by Aloges
Aprils Fools Jokes In Your Local Press? posted Sat Apr 1 2006 10:13:58 by RootsAir
Something Odd In This Picture? posted Sun Jan 29 2006 08:15:53 by VirginFlyer
Lay's Connection To Clinton Overlooked In Press posted Thu Jul 8 2004 06:14:02 by Sccutler
What To Do In This Odd Situation... posted Tue Feb 3 2004 07:12:32 by A330Fan1
It's Getting Ugly In The British Press posted Fri Mar 14 2003 03:51:08 by Clipperhawaii
Sedition In Press? posted Thu Sep 20 2001 08:56:43 by Gekkogecko
Only In Chicago! Nine School Buses "Disappear"! posted Sat Mar 9 2013 09:32:20 by Geezer