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Hyundai Suicide Ad Pulled  
User currently offlineBraybuddy From Ireland, joined Aug 2004, 5725 posts, RR: 31
Posted (1 year 4 months 3 weeks 5 days 18 hours ago) and read 3098 times:

Oops!

http://www.independent.ie/world-news...ng-suicide-is-pulled-29222594.html

And the ad:

http://www.youtube.com/watch?v=dxFRa3Cesh0

76 replies: All unread, showing first 25:
 
User currently offlineAeroWesty From United States of America, joined Oct 2004, 20640 posts, RR: 62
Reply 1, posted (1 year 4 months 3 weeks 5 days 18 hours ago) and read 3069 times:

Having seen the aftermath of a neighbor who killed herself this way when I was a child, this ad comes across as extremely offensive. I'm glad it was pulled. It's unbelievable that the Guardian chose it as one of their top picks of the week.


International Homo of Mystery
User currently offlineBraybuddy From Ireland, joined Aug 2004, 5725 posts, RR: 31
Reply 2, posted (1 year 4 months 3 weeks 5 days 18 hours ago) and read 3061 times:

Quoting AeroWesty (Reply 1):
I'm glad it was pulled.

You'd wonder if this was the idea. It'll probably be the most watched Hyundai ad ever. Apart from my favourite from a decace ago, maybe:

http://www.youtube.com/watch?v=RdTyISEM-D8


User currently offlinena From Germany, joined Dec 1999, 10736 posts, RR: 9
Reply 3, posted (1 year 4 months 3 weeks 5 days 18 hours ago) and read 3062 times:

Thats not funny at all. Ok, virals can be more drastic than TV ads, but this is plain impious.

User currently offlineAeroWesty From United States of America, joined Oct 2004, 20640 posts, RR: 62
Reply 4, posted (1 year 4 months 3 weeks 5 days 18 hours ago) and read 3057 times:

Quoting Braybuddy (Reply 2):
It'll probably be the most watched Hyundai ad ever.

People have long memories. I still won't buy anything made by Toshiba.



International Homo of Mystery
User currently onlineBMI727 From United States of America, joined Feb 2009, 15744 posts, RR: 27
Reply 5, posted (1 year 4 months 3 weeks 5 days 17 hours ago) and read 3041 times:

This ad is genius.

It actually makes a relevant point about the car in what could be called an unconventional way. Kind of a nice break from seeing minivans pretend to carve corners or simply parking cars in front of modern style houses in an attempt to make them look cool.

And for those who think it's inappropriate, duh. That's the point. Nobody is going to read a news item about a Hyundai crossover because 1) it's a crossover and 2) it's a Hyundai. But they will rack up tons of pageviews with stories about the commercial. And then we all go watch it. We seek out a commercial. All the news stories, complaints, and apologies basically add up to yelling "Hey everyone, don't watch this interesting and controversial video!"

I'm sure the car is average at best, but Hyundai hit a home run with this commercial. It will end up doing far more than another throwaway car ad.

But, for a less inappropriate attempt and unconventional marketing, Jaguar released a thirteen minute short film starring Damien Lewis which actually wouldn't be awful even without the car porn. Featuring an F-Type makes it definitely worth watching, although for some reason they insisted upon a musical score.



Why do Aerospace Engineering students have to turn things in on time?
User currently offlineAeroWesty From United States of America, joined Oct 2004, 20640 posts, RR: 62
Reply 6, posted (1 year 4 months 3 weeks 5 days 17 hours ago) and read 3024 times:

Quoting BMI727 (Reply 5):
This ad is genius.

Yeah, you're right. It is genius. The only thing that could have made it better is if they used a washed out grad student who was killing himself over being stuck in a retail job. But the joke's on him again, just like that college education was, since the car is zero emissions.

What a knee slapper that'd be! I should write in and suggest that.



International Homo of Mystery
User currently onlineBMI727 From United States of America, joined Feb 2009, 15744 posts, RR: 27
Reply 7, posted (1 year 4 months 3 weeks 5 days 17 hours ago) and read 3014 times:

Quoting AeroWesty (Reply 6):
Yeah, you're right. It is genius.

It is. We both watched it, along with tons of other people.

It is wildly inappropriate, but then, plenty of things that are wildly inappropriate also become wildly popular, or at least very well known. All of the sudden, basically the whole world now knows about a car that could only be more nondescript if it wore a Toyota badge. (And even those are grounded to the ground)

The goal wasn't to be inoffensive or even likable. The goal was to get people to notice the ix35, and by those standards I think the ad is a smashing success.



Why do Aerospace Engineering students have to turn things in on time?
User currently offlineAeroWesty From United States of America, joined Oct 2004, 20640 posts, RR: 62
Reply 8, posted (1 year 4 months 3 weeks 5 days 17 hours ago) and read 3009 times:

Quoting BMI727 (Reply 7):
The goal was to get people to notice the ix35, and by those standards I think the ad is a smashing success.

Aha! But, I didn't walk away noticing the ix35. I didn't even know that was the car being advertised. All I walked away with was that Hyundai is revolting. The danger is that a large portion of their audience will react the same way when you pick a controversial topic.

As I said before, yeah I'm aware of Toshiba, but I haven't bought a Toshiba-branded item, even though I've had the opportunity, since the mid-1980s. And never will.



International Homo of Mystery
User currently offlineairportugal310 From Tokelau, joined Apr 2004, 3641 posts, RR: 2
Reply 9, posted (1 year 4 months 3 weeks 5 days 17 hours ago) and read 3002 times:

Quoting AeroWesty (Reply 1):

Ahhhh there we have it. The big "O" word that you all love. Only took one post.

Control your feelings, will ya? I don't feel like doing it for you.

And I should mention this follows a similar plot line from the movie "Office Space", but I'm sure that was ok for most...  Yeah sure

[Edited 2013-04-25 23:48:37]


I sell airplanes and airplane accessories
User currently offlineAeroWesty From United States of America, joined Oct 2004, 20640 posts, RR: 62
Reply 10, posted (1 year 4 months 3 weeks 5 days 17 hours ago) and read 2990 times:

Quoting airportugal310 (Reply 9):
Control your feelings, will ya? I don't feel like doing it for you.

Well that's just stupid. You weren't the one who came upon a neighbor's house with the garage door open, cops in the driveway, a dead body in the front seat, and a hose taped to the tailpipe early one morning as a child. If you had, perhaps you'd use the "O word" too. If you haven't had the same experience, how could you legitimately say how I feel about Hyundai using that to sell cars? Bottom line: you can't.



International Homo of Mystery
User currently onlineBMI727 From United States of America, joined Feb 2009, 15744 posts, RR: 27
Reply 11, posted (1 year 4 months 3 weeks 5 days 16 hours ago) and read 2969 times:

Quoting AeroWesty (Reply 8):
But, I didn't walk away noticing the ix35.

Other people will. And that isn't necessarily knowing anything relevant about the car, even the zero emissions thing. Just knowing it exists is an accomplishment, considering there are probably a half dozen similar vehicles that are pretty much equivalent for what anyone would ever use them for.

Quoting AeroWesty (Reply 8):
All I walked away with was that Hyundai is revolting.

You're right, but it has nothing to do with the ad. Owning a Hyundai crossover might actually kind of be a contributing factor in wanting to commit suicide in the first place.   

Quoting airportugal310 (Reply 9):
Ahhhh there we have it. The big "O" word that you all love. Only took one post.

Control your feelings, will ya? I don't feel like doing it for you.

I hate the fact that people have to keep explaining this, but here it is: If you don't like something, stop watching it. If you find it offensive, mute it or change the channel. Don't click on stuff you hate. There's enough annoying stuff that one will run across accidentally that it's unnecessary to go seek it out.

For example, I'm a football fan but I watched none of the first round of the draft tonight. The coverage is over the top, often wrong, and full of self serving BS. Any hilarious screw ups will be nicely condensed on Deadspin. (BTW, you should stand up when Roger Goodell is shamelessly using wounded vets for a PR boost. Otherwise, you're an a-hole apparently)

Quoting AeroWesty (Reply 10):
You weren't the one who came upon a neighbor's house with the garage door open, cops in the driveway, a dead body in the front seat, and a hose taped to the tailpipe early one morning as a child.

It's understandable why you might find this ad more distasteful than some, but explain exactly how any of that is the fault of Hyundai or their ad agency.



Why do Aerospace Engineering students have to turn things in on time?
User currently offlineairportugal310 From Tokelau, joined Apr 2004, 3641 posts, RR: 2
Reply 12, posted (1 year 4 months 3 weeks 5 days 16 hours ago) and read 2969 times:

Quoting AeroWesty (Reply 10):

Stupid eh? That's mature.

Sorry, thats tough for sure, but since you don't know me, who I am, what I stand for, etc etc etc... You should not speak for me.

Simple as that.

I do like the fact that the video has a happy ending.



I sell airplanes and airplane accessories
User currently offlineAeroWesty From United States of America, joined Oct 2004, 20640 posts, RR: 62
Reply 13, posted (1 year 4 months 3 weeks 5 days 16 hours ago) and read 2955 times:

Quoting BMI727 (Reply 11):
I hate the fact that people have to keep explaining this, but here it is: If you don't like something, stop watching it. If you find it offensive, mute it or change the channel.

Earlier you argued that the ad was genius, but people will do exactly as you said here. You don't know how many who start watching the ad will finish watching it, which takes away from its value. That's a waste of advertising dollars. Wasting advertising dollars never has been and never will be "genius".

Quoting airportugal310 (Reply 12):
since you don't know me, who I am, what I stand for,

So what's good for the goose, isn't good for the gander?   



International Homo of Mystery
User currently onlineBMI727 From United States of America, joined Feb 2009, 15744 posts, RR: 27
Reply 14, posted (1 year 4 months 3 weeks 5 days 16 hours ago) and read 2939 times:

Quoting AeroWesty (Reply 13):
Earlier you argued that the ad was genius, but people will do exactly as you said here. You don't know how many who start watching the ad will finish watching it,

You can't finish watching if you don't start, obviously. And a lot of people will watch it, find it in poor taste, and then never watch it again for that very reason, but at least they watched it.

Quoting AeroWesty (Reply 13):
That's a waste of advertising dollars. Wasting advertising dollars never has been and never will be "genius".

My understanding is that the ad was for Europe. That means that we, being American, were never supposed to even see it and the only reason we did watch it was precisely because of it's offensiveness. The car isn't even sold under that name here.

It probably says something about the culture of being offended that Americans are getting bent out of shape over a video they were never supposed to watch.

Quoting airportugal310 (Reply 12):
I do like the fact that the video has a happy ending.

What happy ending? He still owns a Hyundai Tucson.   

[Edited 2013-04-26 00:36:25]


Why do Aerospace Engineering students have to turn things in on time?
User currently offlinescbriml From United Kingdom, joined Jul 2003, 12566 posts, RR: 46
Reply 15, posted (1 year 4 months 3 weeks 5 days 16 hours ago) and read 2933 times:
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Quoting airportugal310 (Reply 12):
I do like the fact that the video has a happy ending.

Only because they cut it before he goes back in the house and hangs himself.   



Time flies like an arrow, but fruit flies like a banana!
User currently offlineairportugal310 From Tokelau, joined Apr 2004, 3641 posts, RR: 2
Reply 16, posted (1 year 4 months 3 weeks 5 days 16 hours ago) and read 2928 times:

Quoting BMI727 (Reply 14):
Quoting scbriml (Reply 15):

I don't care what anyone says around here...you're both alright in my book



I sell airplanes and airplane accessories
User currently offlineMir From United States of America, joined Jan 2004, 21634 posts, RR: 55
Reply 17, posted (1 year 4 months 3 weeks 5 days 16 hours ago) and read 2923 times:

Quoting BMI727 (Reply 11):
I hate the fact that people have to keep explaining this, but here it is: If you don't like something, stop watching it.

That argument breaks down somewhat when it comes to advertisements. Unlike TV shows, movies or videos, you normally don't get to pick which ads you see and which you don't.

-Mir



7 billion, one nation, imagination...it's a beautiful day
User currently offlineAeroWesty From United States of America, joined Oct 2004, 20640 posts, RR: 62
Reply 18, posted (1 year 4 months 3 weeks 5 days 16 hours ago) and read 2918 times:

Quoting BMI727 (Reply 14):
but at least they watched it.

If people close the page, or switch the channel, they don't get to the end of the ad, where it gives the product name. If an advertiser can't get people to the point where the product is sold, then it's useless. It's a waste of the ad budget.

I probably skip the ad on 90% or more of the ads on youtube, because they don't capture my attention in a way that I'd be interested in watching it. The only one I've watched all the way through recently was for cars, but I think it was for Subaru. The cars on the piano keys commercial.



International Homo of Mystery
User currently onlineAR385 From Mexico, joined Nov 2003, 6209 posts, RR: 30
Reply 19, posted (1 year 4 months 3 weeks 5 days 14 hours ago) and read 2877 times:
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My classmate and seatmate at my MBA program in the US, Kevin B. offed himself this way. He was the life of the party, a very good looking (in a typical American way) young man, incredibly bright, with a lovely Hollywoodesque type fiancée and always helping others. Heck, I know I wouldn´t have passed Corporate Finance without his help. He was always organizing stuff, volunteering activities, soccer tournaments, etc.

And one day during December break, with only 5 months to go in that very hard two year program he did exactly what the guy in this commercial did. Only there was not water vapor, but poisonous gases.

That was 15 years ago and I am still left with questions. I get why he did it. Now I understand depression, symptomless depression and its issues but still, there´s guilt, remorse and anger. And I am not even his family.

The only thing I see in this commercial (and by the way, halfway through it I wasn´t even interested in the car) is an attempt by some geek in advertising to do something different. Sure, he may get people to watch through the commercial and actually some may note the car and comment on it being a Hyundai.

But I´m willing to bet that the feeling of disgust a lot more people will feel and associate with such brand will be more than whatever profits this ghoulish ad may bring. Otherwise, why did they pull it?



MGGS
User currently offlineOA260 From Ireland, joined Nov 2006, 26997 posts, RR: 57
Reply 20, posted (1 year 4 months 3 weeks 5 days 14 hours ago) and read 2874 times:

Well its a very sore subject here in Ireland. With so many suicides for various reasons lots to do with economic crisis and depression generally and still Gay men kill themselves because of fear of coming out. Its not the best brain wave Hyundai ever had anyway. They are a cheap rubbish brand anyway .

User currently offlineaerorobnz From Rwanda, joined Feb 2001, 7190 posts, RR: 13
Reply 21, posted (1 year 4 months 3 weeks 5 days 13 hours ago) and read 2866 times:

If I had a Hyundai I'd be suicidal too...It would probably mean the end of the world was coming...

User currently offlineltbewr From United States of America, joined Jan 2004, 13115 posts, RR: 12
Reply 22, posted (1 year 4 months 3 weeks 5 days 12 hours ago) and read 2845 times:

To me such ads show a total lack of common sense, sensitivity, ignorance of real life and far too many who won't speak up and say no, this is wrong. This ad should have died at the earliest stages at the ad agency. The TV stations that allowed this ad to be put on should have some standards to say no. We saw a similar lack of thought a few months ago with a Ford car ad in India that depicted famous women tied up.

There are far too many tasteless ads, sexist, ethnically insulting, violent, make you go WTF were they thinking. I hope Hyundai and others who pay for ads put in stricter standards for ads, to screen them with a broader group of people, note any objections and make adjustments. One can be clever, humorous and make an ad that sells the product, not create negative reactions.


User currently offlineRussianJet From Belgium, joined Jul 2007, 7703 posts, RR: 21
Reply 23, posted (1 year 4 months 3 weeks 5 days 9 hours ago) and read 2765 times:
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I really don't know what is wrong with some advertisers. Only the other week here in the UK we had a manufacturer of body lotion advertising their product with a parody of a recovering heroin addict, lonely in a darkened room 'confessing' that she "....started with a small dose, all her friends were doing it". It ended with something along the lines of "try it once - you'll be hooked".

I was astounded. Here is something that blights people's lives, those of their family and friends, victims of drug-related crime, law-enforcement and health professionals who deal with addicts, and the list goes on. Unbelievably stupid choice of subject matter.

This advert is no better. Suicide is way more common than people realise, and there is nothing - not one single aspect of it - that is funny. There really are some things that just shouldn't be made light of.



✈ Every strike of the hammer is a blow against the enemy. ✈
User currently onlinestlgph From United States of America, joined Oct 2004, 9371 posts, RR: 26
Reply 24, posted (1 year 4 months 3 weeks 5 days 5 hours ago) and read 2637 times:

Plain and simple - I loved this ad. It's awesome.


if assumptions could fly, airliners.net would be the world's busiest airport
25 OA260 : Discussing at work today and the general feeling is that its wrong. One colleague I didn't mention it to as her husband took his own life leaving thre
26 Post contains images AeroWesty : I thought it was both interesting and appropriate that the Independent gave the phone number for the Samaritans at the end of their article. You woul
27 IH8BY : You say that, but evidently many people don't share your badge snobbery, judging by Hyundai's double-digit growth in sales and its advancing market s
28 OA260 : I dont like the brand its got nothing to do about snobbery ! Dont make accusations when you dont know what your talking about. Maybe you are a bit bi
29 DeltaMD90 : Very bad taste, IMO, but if the company really wanted to put that ad out and the channels really wanted to air it, well, I see it as freedom... I've l
30 vikkyvik : Why make a donation? All that shows is that Hyundai is trying to placate the folks who are offended. If they actually wanted to make a donation to su
31 IH8BY : You said it was a "cheap rubbish brand" - I felt it was worth making the point that Hyundai is no longer an also-ran in the European car industry and
32 RussianJet : People make a great many jokes about suicide on a regular basis, throw-away comments and so on. But, you hit the nail on the head with the audience i
33 AeroWesty : Generally, I'm not a fan of that mentality either. However, the imagery of suicide is a known behavioral contagion, where those already prone to suic
34 BMI727 : I doubt you're strapped to your chair though. If it doesn't keep people's attention, for one reason or another, then it isn't helping anyway. It has
35 RussianJet : Sounds good. You owe us a nickel.
36 AeroWesty : It's on YouTube. Someone in crisis could just repeat the pertinent parts. You don't know if they would, nor do I. I do know that in some, watching gr
37 Post contains images OA260 : No probs Ive owned cars which would certainly not claim the badge you mentioned. Quite the opposite. Like everything I have brands that I like or I l
38 BMI727 : Hyundai did not just invent a new way of killing oneself. It's pretty clear that anyone who wanted to know could find out. Not to mention that now th
39 AeroWesty : Dude, myself and others have realized you're simply playing an online persona, so I'm not going to be your enabler on this topic any further. Suicide
40 BMI727 : Then don't. And I'm not making light of suicide, just pointing out that 1) if someone commits suicide it isn't because of a Hyundai commercial, so th
41 OA260 : Many over the years but usually for the reason its smart/funny/conveys a good message. Not by bad taste and ill though out campaigns. Agreed Wrong !
42 BMI727 : You pay more attention to commercials than my friends and I do apparently, but still, there is no such thing as bad publicity. I don't think anyone i
43 dc9northwest : Well, most of the ads in Europe and the US would be offensive in many/most parts of the Middle East. I guess they should just stop broadcasting them,
44 ATCtower : I agree. So because you experienced something you shouldnt have to, a company, a society has to change? And that is the goal of advertising, to get p
45 AeroWesty : What on earth does your reply have to do with the context of the post you quoted? Oh right, nothing. I'd been criticized for using the "O" word, if y
46 vikkyvik : I cannot fault Hyundai for suicides resulting from watching their ad. Just like I can't fault Ozzy Osbourne for the song "Suicide Solution" that supp
47 AeroWesty : Of course not, and that's not what was either stated nor implied. Good try, though. Congrats!
48 SmittyOne : This Holly Brockwell in the article is mad at Hyundai for eliciting an emotional reaction to her own father's death. Well, I am sorry for her loss but
49 DeltaMD90 : Uh, you do realize that most people that commit suicide emotionally can't think rationally? It's like getting mad at someone with mental problems for
50 N867DA : This is a great ad at bringing publicity to the brand, but whether it is good publicity remains in doubt. Companies should take care not to be too off
51 D L X : What do you think happens to the TV show when everyone, or even just a sizable portion of the audience turns it off when they see this commercial? BM
52 BMI727 : They don't see the ad. But the effect of not seeing an ad and seeing an ad but not liking it is basically the same. It got plenty of people to think
53 RussianJet : And sent out grovelling apologies in a couple of statements to boot.
54 DeltaMD90 : Has that "there is no such thing as bad publicity" argument ever been proven or are you just repeating what you heard from the TV or internet or what
55 BMI727 : The difference is that BP actually caused some tangible damage. Hyundai's ad doesn't actually hurt anyone or anything. Hyundai already makes most peo
56 RussianJet : Do you seriously believe that? Maybe in terms of physical harm you're correct, but psychological harm and upset can be completely real, no matter how
57 vikkyvik : Thank you! Almost as good as you ignoring the rest of my post. We were discussing Hyundai donating to suicide charities. I don't believe that's requi
58 Post contains images iMissPiedmont : Really? I can't recall the last ad I watched. That was tasteless, thanks.
59 SmittyOne : Thank you for helping me to make my point. Let's assume for a second here that I genuinely lack empathy. You seem to have no problem at all calling m
60 Post contains links AeroWesty : It's actually known to be false. I ran across an interesting article asking the question, is any publicity good publicity. The conclusion is no, unle
61 vikkyvik : No, I'll repeat it again because you don't seem to get it. I fully believe that events seen on TV etc. get re-enacted. I just don't believe the TV sh
62 AeroWesty : Thank you for clarifying your earlier remarks.
63 DeltaMD90 : I'm not really sure that tanglible vs intangible has anything to do with it, I think it has to do with impressing people or pissing them off. Histori
64 RussianJet : They can be effective, in some situations, with some people. You have taken the fact that they are one useful tool and used it as proof that all suic
65 SmittyOne : Just to be clear, I don't mean using 'shame' as a tactic on the individual who is imminently suicidal. What I am talking about is changing the messag
66 RussianJet : It's not ridiculous, it's extremely sad. Again, what makes you think that getting help always stops people from still getting to the stage that they
67 DeltaMD90 : Agree with the first part, but I'm at a lost for what you're saying in your second part. I don't see any glorification, none at all If you are depres
68 D L X : Uhh... did you read my question? Please take another look at what I wrote. If people SEE THE AD and respond by CHANGING THE CHANNEL, what do you thin
69 vikkyvik : But if you're dead, you don't have to deal with it being a cowardly and selfish act..... Shaming people can quite readily push them toward suicide, r
70 BMI727 : It makes the same amount of money, the ad time is already sold. The only way the show would make less money is if people don't watch next time becaus
71 Post contains images RussianJet : Exactly. While there are some instances of the classic 'cry for help' where the attempt might not be too serious, I will confess that the two times I
72 Post contains images vikkyvik : Ain't that the truth. I've never attempted suicide, but I went through a bad couple of years of addiction, and that's absolutely the hardest thing to
73 RussianJet : Sorry to hear that. The thing is I know it was wrong, I always knew suicide was wrong, but castigating me for it would have just made things worse -
74 SmittyOne : I will take your word for that! I think the truth is that a healthy level of guilt about the impact to my family if I were to punch out is much of wh
75 Darksnowynight : Yeah, and you shouldn't dwell on that part; they're your family after all. Nor should their love make it harder to bear. I'll say the same thing I to
76 RussianJet : Thanks for that - much appreciated. Indeed you're right, and they don't hold it against me in any way. It's just that I know what I put them through,
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