Online Firms Retrench From Pop-Up Ads
Major Internet retailers are starting to decrease their use of online pop-up ads, as they find that the gimmick alienates as many potential customers as it attracts, The Washington Times reports. According to Nielsen/NetRatings data, the Internet had 11.3 billion appearances of pop-up ads between January and July. Nearly 9 billion, or 80 percent, originated from just 63 of the 2,208 companies advertising on the Web. As a result, Companies are cutting back on pop-up ads or even banning them altogether. Amazon.com and BarnesandNoble.com cut back to half the number of pop-up ads. IVillage, a Web portal for women, banned pop-ups in July after 95 percent of its cusomters complained that the ads were "the most frustrating feature on the Web." And the search engine Google.com recently said it would not accept pop-up ads on its site. In other e-commerce news, The Wall Street Journal reports that Office Depot will post a storefront on Amazon.com's Web site.