Cptkrell From United States of America, joined Sep 2001, 2606 posts, RR: 13 Reply 5, posted (10 years 2 weeks 2 days 13 hours ago) and read 3447 times:
If easyJet were a USA airline, every feminist group in the country would be organizing a protest boycott. The whackos even protested the Hooters name here as a bar/restaraunt not too long ago. Remember the "Coffee, tea or me?" and "Fly me" campaigns that were withdrawn?
My only complaint is that the ad would look better in color...Jack
Srbmod From United States of America, joined Mar 2001, 16896 posts, RR: 51 Reply 13, posted (10 years 2 weeks 2 days 5 hours ago) and read 3059 times:
Once again, the old maxim about "Sex Sells" holds true. I do like the play on words with the "Weapons of Mass Distraction", since the other WMD phrase has been seared into our brains like those damn Old Navy ads.
Cptkrell From United States of America, joined Sep 2001, 2606 posts, RR: 13 Reply 16, posted (10 years 2 weeks 2 days 4 hours ago) and read 3020 times:
727Lover wrote that the "Fly Me" advertising campaign wasn't withdrawn because of protests; it just ran its' course. I'm GLAD I mispoke...I remember the feminists protesting NAL and the ad agency (but that was a quarter of a century ago) and am happy they didn't prevail.
F. William Free, the ad exec who created the campaign for National, just passed away in January...Jack
MxCtrlr From United States of America, joined Nov 2001, 2485 posts, RR: 39 Reply 17, posted (10 years 2 weeks 2 days 3 hours ago) and read 2992 times:
That National "Fly Me" campaign was, without a doubt, one of the most successful campaigns in the airline industry. The campaign was launched immediately after the 1969 wildcat walkout strike of the machinist's union (or "fiasco", as it was better known to the folks at NAL). NAL had been shut down for 18 months due to that strike, and needed some good publicity campaign desparately so! Sex sells and "Fly Me" was borne. They even dedicated one of the DC-10 "Geraldine" and had Flip Wilson (who's "Geraldine" character in the early 1970's, was the impetus for the name) dedicate that aircraft!
If memory serves correctly, Fly Me ran in the US and Europe (at least in those cities that NAL served) for about 1 year or so and then NAL moved onto the "We're Shining Brighter" campaign. The Fly Me campaign was parodied in just about every medium of the day, on both sides of the pone, including a Benny Hill skit! I'd say that made it a pretty successful campaign!
As far as the protestors went (and go), ever notice that most of the women protesting anything sexual towards women, are women you wouldn't f**k with a borrowed co*k? Just like most nudists are people you do even want to see with their clothes ON, much less nude!
Freight Dogs Anonymous - O.O.T.S.K.
DAMN! This SUCKS! I just had to go to the next higher age bracket in my profile! :-(