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Celebrity Spokespersons Advertising A Product

Cptkrell From United States of America, joined Sep 2001, 2606 posts, RR: 13
Posted (9 years 11 months 6 days 9 hours ago) and read 585 times:

I watched/listened to a bit of the British Open final round this morning (wow, you folks in Sandwich need some RAIN!) whilst groveling over household chores and thought about the value companies think(?) they are receiving from hiring celebrities to hawk their products.

I can understand how El Tigre might influence a golf club purchase, or even maybe get people to play with a certain brand ball...but, how many of you would give a shit when he shills for the American Express credit card? Would you consider walking into a Buick dealership to test-drive one of those agitating Rendezvooses because he is a "spokesman"?

Also, have any celebrities that piss you off actually KEPT you from buying a certain product? Just curious...Jack

all best; jack

4 replies: All unread, jump to last

LY744 From Canada, joined Feb 2001, 5536 posts, RR: 11
Reply 1, posted (9 years 11 months 6 days 8 hours ago) and read 574 times:

I would go for a Buick even without Tiger promoting it. Mmmmmmmmm, Buick...

LY744.

Pacifism only works if EVERYBODY practices it

Matt D From United States of America, joined Nov 1999, 9502 posts, RR: 51
Reply 2, posted (9 years 11 months 6 days 8 hours ago) and read 572 times:

You'd be amazed at how brain dead, or at least easily impressed and/or manipulated some people can be. Forget about the fact that brand of shoe you wear has absolutely no impact on your athletic ability. The type of credit card you have will probably not make that much of an impact on your life (unless you spend yourself into bankruptcy with it).

It's all about image....there really is no rhyme or reason to it.

The only thing that will turn me off to a product is if the commercials are incredibly annoying (read: loud and obnoxious) and/or repeated over and over.

I am one of those types that advertising focus groups HATE. I will not buy Nike's because Tiger Woods endorsed them. I will not run down to 7-11 and buy some Budweiser because I'm actually stupid enough to think that a harem of beautiful women will suddenly materialize around me.

Of all the products I use, where I buy them, I'm pretty much split beteen a creatur of habit, and gtting from whoever provides the cheapest and/or easiest availability.

Jwenting From Netherlands, joined Apr 2001, 10213 posts, RR: 21
Reply 3, posted (9 years 11 months 6 days 1 hour ago) and read 552 times:

I am one of those types that advertising focus groups HATE

They hate me even more. The only thing commercials do for me is tell me what NOT to buy (meaning products for which the commercials are really obnoxious or stupid, which is a lot of them...).

But people like us are the minority.
Many will indeed buy something because their sports hero or favourite actor uses it (or rather says (s)he uses it).

I wish I were flying

Homer71 From United States of America, joined Jul 2001, 2209 posts, RR: 16
Reply 4, posted (9 years 11 months 5 days 19 hours ago) and read 541 times:

We will never use AT&T for collect calls because of that idiot Carrot Top

Sincerely, EVERYBODY IN THIS F**KING WORLD

"On spaceship earth there are no passengers...only crew."

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