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Phone Numbers  
User currently offlineMatt D From United States of America, joined Nov 1999, 9502 posts, RR: 47
Posted (11 years 3 weeks 2 days 1 hour ago) and read 1122 times:

For years and years, whenever I saw phone numbers advertised on TV or in print, they always looked like this:

(800) 987-6543

Note the parenthesis and the dash.

Now when I see them, they look like this:


NO parenthesis or dash, and the number separated only with a decimal point.

Is there a reason for this?

Just wondering.

17 replies: All unread, jump to last
User currently offline2912n From United States of America, joined Oct 2001, 2013 posts, RR: 8
Reply 1, posted (11 years 3 weeks 2 days 1 hour ago) and read 1116 times:

A couple of years ago someone in the advertising world decided to adopt a "European" look to the way phone numbers were presented and so they went with the decimal.

No real reason other than someone felt it looked "Sexier."

I wish I could find a link to a news story about it, but it has been a couple of years since I read about it.

User currently offlineSonic From Lithuania, joined Jan 2000, 1670 posts, RR: 1
Reply 2, posted (11 years 3 weeks 2 days 1 hour ago) and read 1112 times:

In Lithuania it is ussually with dashes, like 25-89-65 or 258-965. As for prefix, it is ussually in brackets (state prefix) or just simply written (city prefix). Like 8-5, prefix of Vilnius. Dash here means that you have to wait after pressing 8.

User currently offlineCptkrell From United States of America, joined Sep 2001, 3220 posts, RR: 12
Reply 3, posted (11 years 3 weeks 2 days 1 hour ago) and read 1111 times:

Maybe because it takes up two less character spaces when writing it? I started using this system years ago @ work because of that very reason, however, I do believe I saw it long ago (where the phone numbering system was different) in Europe - that is, using decimal points and no parentheses...Jack

all best; jack
User currently offlineSuperfly From Thailand, joined May 2000, 39898 posts, RR: 74
Reply 4, posted (11 years 3 weeks 2 days 1 hour ago) and read 1103 times:

Anyone from Chicago familiar with this number?


MAtt D:
Maybe people are just lazier today.

Bring back the Concorde
User currently offlineAloges From Germany, joined Jan 2006, 8707 posts, RR: 43
Reply 5, posted (11 years 3 weeks 2 days ago) and read 1084 times:

"European Look"? Well, it's certainly not common in Germany. We use various ways to write a phone number, for example 0800 5678 111 or (0800) 5678111 or 0800/5678111 or 0800-5678111; there are more. But I can't remember having seen dots in Germany.

Walk together, talk together all ye peoples of the earth. Then, and only then, shall ye have peace.
User currently offlineDesertJets From United States of America, joined Feb 2000, 7781 posts, RR: 16
Reply 6, posted (11 years 3 weeks 1 day 23 hours ago) and read 1059 times:

Superfly, I think that is the most memorable phone number out there... well for anyone who spent anytime living in Chicagoland. Now that Empire carpet advertises nationally it is 1-800-588-2300... not quite as catchy, but still reminds me of being a little kid back in Chicago.

Stop drop and roll will not save you in hell. --- seen on a church marque in rural Virginia
User currently offlineJcs17 From United States of America, joined Jun 2001, 8065 posts, RR: 39
Reply 7, posted (11 years 3 weeks 1 day 23 hours ago) and read 1050 times:

Numbers are written like this:



America's chickens are coming home to rooooost!
User currently offlineCovert From Ghana, joined Oct 2001, 1451 posts, RR: 2
Reply 8, posted (11 years 3 weeks 1 day 22 hours ago) and read 1035 times:

It doesn't matter in the end, because the CO reads the digits the same way.

thank goodness for TCAS !
User currently offlineCancidas From Poland, joined Jul 2003, 4112 posts, RR: 11
Reply 9, posted (11 years 3 weeks 1 day 22 hours ago) and read 1032 times:

i never really noticed. i always wrote it like this: 123,456,7890

"...cannot the kingdom of salvation take me home."
User currently offlineLOT767-300ER From , joined Dec 1969, posts, RR:
Reply 10, posted (11 years 3 weeks 1 day 20 hours ago) and read 1001 times:

SupaFly: 588-2800 Call Empirrrrrrrrrrrrrrrrrre...

If your from Chicago you also know:

Hello, this is the Doctor speaking...what? $2000 down on all mitsubishis including Montero, Galant, Eclipse, and Montero Sport...yes yes.....hes mad, hes glad but hes not crazy.

Yea the Max Madsen Mitsubishi commercial are annoying as hell. And yes Mitsubishi does suck bigger than your Nader supporting Renault Clio/Twingo (Americans read go-kart) owner.

User currently offlineJetService From United States of America, joined Feb 2000, 4798 posts, RR: 11
Reply 11, posted (11 years 3 weeks 1 day 20 hours ago) and read 992 times:

Superfly, I remember that from when we had WGN on our cable system. I also remember that annoying Bob ROOOOOOHRman. Then he goes and buys a batch of dealerships in Fort Wayne. UGH!!!!

As for the decimals, the reason that is becoming popular is because this format is associated with technology (like a URL). Businesses think it gives them the appearence of being 'cutting edge'. Our company just released all their branding guidelines and all the business cards, fax cover sheets, etc use this.

"Shaddap you!"
User currently offlineCptkrell From United States of America, joined Sep 2001, 3220 posts, RR: 12
Reply 12, posted (11 years 3 weeks 1 day 19 hours ago) and read 983 times:

The more I think about it, the more I think space might be the reason:
(800) 123-4567 vs.

Anyhoo, I thought Empire was a Detroit phenom. Guess not. BTW, they advertise as "Empire Today" locally. I don't trust the old guy's voice-over. He sounds like a child molester...Jack

all best; jack
User currently offlineSccutler From United States of America, joined Jan 2000, 5537 posts, RR: 28
Reply 13, posted (11 years 3 weeks 1 day 19 hours ago) and read 967 times:

There is another reason- since ten digit dialing is becoming the norm, rather than the exception, expressing phone numbers as a cohesive unit makes more sense. As for the periods rater than spaces or dashes, I think it is mostly a style thing.

The first place I ever saw that practice was when TRW took over my company the mid eighties; they had a style manual with all sorts of directives as to how things were don and how they should look... the dots were a part of that. Unique then; ubiquitous, now.

As for Chicago numbers, what about National Two Nine Thousand?

...three miles from BRONS, clear for the ILS one five approach...
User currently offlineIloveBOI From , joined Dec 1969, posts, RR:
Reply 14, posted (11 years 3 weeks 1 day 18 hours ago) and read 969 times:

Anyone seen or remember that cheesy, uh, Yaffa commercials? The 1980s like commercial played in the late 1990s and I am now seeing the commercial again. It's a fake exaggerated exciting sound made by this woman...

They are new!
They are hot, new laundry holders!
You can stack 'em up just like skyscrapers!
Just dial, 1-800-455-YAFFA!!!!!!

So retarded.

I  Love BOI

User currently offlineScarletHarlot From Canada, joined Jul 2003, 4673 posts, RR: 56
Reply 15, posted (11 years 3 weeks 21 hours ago) and read 913 times:

Does anybody remember the jewelry company commercials from like the mid-80s in Detroit? We got Detroit TV in Thunder Bay and I can still remember:

Call Diiiiiiiiamond! D-I-A-M-O-N-D!

But that was when I ruled the world
User currently offlineS.p.a.s. From Liechtenstein, joined Mar 2001, 967 posts, RR: 2
Reply 16, posted (11 years 3 weeks 20 hours ago) and read 903 times:

Here our numbers are written this way:

200-3311 or 6265-6456

For the city code

0xxCC where CC is city code, and xx is the long distance phone company (mandatory), ie. 21 (021CC) could be AT&T, 15 Bell South, 23 British Telecom and so on...(off course, those are not the actual companies)



"ad astra per aspera"
User currently offlineN312RC From United States of America, joined Aug 2000, 2682 posts, RR: 16
Reply 17, posted (11 years 3 weeks 19 hours ago) and read 890 times:

Eight Hundred Five Eight Eight Two Three Hundred, Empiiiiiiiiiiire!!

Its so catchy.. we have it here in DTW too.

ive always written my numbers as 248-999-9999 or 2489999999

Fly Delta's Big Jets!
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