Rabenschlag From Germany, joined Oct 2000, 1055 posts, RR: 0 Posted (11 years 8 months 1 week 4 days 9 hours ago) and read 3468 times:
this thread is inspired by reading an american fellow airlienrs' comment how much he likes ALDI crisps. this reminded me that, indeed, ALDI operates worldwide.
i am so curious how you perceive aldi for several reasons. the reasons are:
(A) in germany, aldi's image has dramatically changed the last years. whereas before, shopping there was seen as a clear sign for being "lower class" and "without any sense for quality", people now think that it is quite smart to shop there, as in independent tests, many products were proved to be as good as branded products. so literally, many people who yould easily afford to shop in more fancy stores think that its just foolish not to buy there. my own experience is that many producs are excellent while being incredibly cheap.
(B) i really think its interesting that they spit into advertising worlds face. there is no PR budget (or very little). as a person sick of brands with no substance, i really like the idea. aldi is a brand that shines from within.
(C) in germany, people complain and complain about the little service you experience while shopping in germany - everywehre, not only at aldi. no bags for free, no clerks that pack and carry your goods and so on. no shopping on sundays, not after 8 pm and so on. shopping in the US, OTOH, is always seen as the eldorado. (btw., my own experience in the US tells me that it really depends on where you go. e.g., most of the time when i went for fast food in the us, i was treated like shit compared to what happens to you in germany when you go for it. not that it is brilliant though, but still. i digress..). so the interesting thing is that ALDI exported all those thing that people hate about shopping in germany (no bags, tight shopping hours etc.) to the eldorado of shoppin-service. and it seems to work!
Scorpio From Belgium, joined Oct 2001, 5098 posts, RR: 43
Reply 2, posted (11 years 8 months 1 week 4 days 9 hours ago) and read 3437 times:
Most of the food you buy at Aldi is equal to or better than the big 'brands', for a fraction of the cost. Sometimes it's even the same product in another wrapper (e.g. 'Leo' chocolate is sold as 'Olé' by Aldi, but it's the exact same thing, even made at the same factory). BTW, I'm typing this from a computer purchased at, yep, you guessed it, Aldi!
Andreas From Germany, joined Oct 2001, 6104 posts, RR: 30
Reply 3, posted (11 years 8 months 1 week 4 days 9 hours ago) and read 3410 times:
I guess it's safe to say that Aldi, and, increasingly successful so, Lidl, are doing the same as the LCCs in aviation:
-extreme standardisation of goods offered
-extreme standardisation of shop interior
-low number of staff
-no so-called 1A innercity locations
-subsequently low prices
...and: Quality of goods is as good as that of the brand names.
Well I buy at Aldi, even more so at Lidl, as it is closer to my flat here in FRA, and I have absolutely no image problem with them...sometimes I even go there still wearing my suit, and still have no probs whatsoever.
Goingboeing From United States of America, joined Dec 1999, 4875 posts, RR: 15
Reply 4, posted (11 years 8 months 1 week 4 days 9 hours ago) and read 3394 times:
Aldi only exists in poorer communities within Metro Detroit.
Their strategy differs a bit in Kansas City then...there is a new Aldi in an area surrounded by $200,000 to $500,000 homes here. FWIW, $200k buys you about a 2,500 to 3,000 square foot home here. And the prices are good - one store was selling cantaloupe at .49 cents a pound - Aldi had them for .59 cents EACH. Rather odd, as Aldi has held that "lower class" image for some time here....now it's funny to see Lexus, Mercede's and Jaguars in the parking lot.
NoUFO From Germany, joined Apr 2001, 7984 posts, RR: 11
Reply 5, posted (11 years 8 months 1 week 4 days 8 hours ago) and read 3388 times:
Not liking supermarkets too much, I dislike Aldi (as well as Lidl). It's not that I'm having an image problem, it is just that I don't like the cold atmosphere there. I really like the district I'm living in and supermarkets contribute little to this "nice district"-feeling.
Sometimes I have to save money (this is when just another client mixes up the maturity of my bill with the assumed date of the second coming) and then I think it's better to shop at Aldi.
Sabena332 From , joined Dec 1969, posts, RR:
Reply 6, posted (11 years 8 months 1 week 4 days 8 hours ago) and read 3381 times:
Sometimes I buy at Aldi because they offer good products for favourable prices, the only problem is that you have to wait very long on the cash desks because the shop is always full of people and you can't pay with debit card there.
I prefer my local Kaiser's supermarket, there is a nice atmosphere in it, they have very good opening hours (always until 20:00h, on Saturday's until 18:00h), a huge line of goods, the employees on the cash desks are really fast and you can pay with debit card there.
TriStar500 From Germany, joined Nov 1999, 4703 posts, RR: 40
Reply 7, posted (11 years 8 months 1 week 4 days 5 hours ago) and read 3363 times:
I guess my shopping habits are a bit like my airline travels.
If the low-cost option (i.e. Aldi, Lidl, Plus) gives me the same basic product like the "regular" stores (REWE, Edeka etc.), then I'll happily go for that. I don't care where my rice, my pasta or my Pepsi comes from - if it is cheaper at the "low cost" competitor, then I'll go for it there. These products are almost interchangeable.
Thus I get about 70% of my basic daily food items from discounters.
However, some items are not offered by the "low cost" stores or I'd like a little variety, so there is the niche for the "full service" shops. Good examples are bread, meat, fruits and delicatessen I cannot get in the rather streamlined discounters.
So the other 30% come from traditional stores.
And just like with airfares, buying at the "quality competitor" (e.g. REWE) doesn't necessarily mean that everything is more expensive that at the "low cost" option (e.g. Aldi). You just have to find the right deals and specials.
Isn't it wonderful how the aviation business finds its mirror in other every-day branches, too!?
Homer: Facts are meaningless. You could use facts to prove anything that's even remotely true!
UPSfueler From United States of America, joined May 2003, 430 posts, RR: 0
Reply 8, posted (11 years 8 months 1 week 4 days 4 hours ago) and read 3348 times:
Like stated above Aldi is good food (or better) than most name brands and is a fraction of the cost. In the Chicago area Aldi is surrounded by 200,000 dollar homes and is not in the slums like a member said it was in Detroit.
Koad From Germany, joined Feb 2000, 59 posts, RR: 0
Reply 11, posted (11 years 8 months 1 week 4 days 2 hours ago) and read 3309 times:
Once or twice a month I go to Aldi and fill up the cart with certain things like Toblerone, Shrimps, Thuna, Spaghetti, Cookies, Spanish sparkling wine, Cereals, Milk, Paper towels, Shampoo, Dishwasher tabs... and I save at least 20-25 € compared to other supermarkets. I have never been disappointet by their Quality.
I have been at an Aldi in Michigan (Kalamazoo) and it was almost exactly like an Aldi Süd here except the packages are bigger and they don´t sell alcohol. Even on the parking lot you could see expensive new cars like it is here.
Redngold From United States of America, joined Mar 2000, 6907 posts, RR: 42
Reply 12, posted (11 years 8 months 1 week 4 days 1 hour ago) and read 3295 times:
There is an Aldi in Brooklyn, Ohio, right across from Sam's Club and Wal-Mart. 1/2 mile away there is a Super K-Mart, Circuit City, Best Buy, Home Depot, and HHGregg. Brooklyn seems to attract the discount and big-box places.
Srbmod From , joined Dec 1969, posts, RR:
Reply 13, posted (11 years 8 months 1 week 4 days ago) and read 3277 times:
They've been opening up locations in the Atlanta area over the last few years, and I actually like their stores. I'm pretty much a get in, get out with what I need shopper. I mean I can go into a Wal-Mart Supercenter to pick up a few items and end up staying in there for two hours because I end up browsing the entire store. The savings at Aldi are really good. The Aldi near where I live is near a Kroger and a Publix, and if you went into each store with the same list, you'd pay almost twice as much for those items at those stores than you would @ Aldi. The products at Aldi are not that bad, I really love the cheese danishes they sell (pack of 6 for $1.99).
Covert From Ghana, joined Oct 2001, 1487 posts, RR: 2
Reply 14, posted (11 years 8 months 1 week 3 days 23 hours ago) and read 3272 times:
Well, first of all, they don't bag your stuff.
Aldi's is a bargain basement chain of shopping centers. You can't beat the prices there and in similar establishments for household goods. Here in Pittsburgh, we have one in Millvale, a borough just outside the city. Typically, people are reluctant to take the plunge, thinking that everything sold there is inferior. Once you buy that cheap stuff and see it is the same as what you can get at a bigger place with brand names, you will never go back. I save countless dollars a month buying cheap meat and eggs. It's not cheap being a young bodybuilder, ya know.
Around here, people aren't really aware of the bargains to be had.
N312RC From United States of America, joined Aug 2000, 2684 posts, RR: 15
Reply 16, posted (11 years 8 months 1 week 3 days 8 hours ago) and read 3237 times:
I live in Metro Detroit and can attest to Aldi's being in the slum.
Redford (I drive past this one every day and wouldnt even think of stopping because I value my life)
Southgate (redneck blue-collar)
Ferndale (Ferndale is... Ferndale. Not as bad as the others)
Garden City (not a bad area but lower-class/old people and very blue-collar.)
Dearborn Heights (older people/blue collar, arabs.)
Oak Park (black)
Even out of the city theyre in somewhat bad areas:
Benton Harbor (black)
Sabena332 From , joined Dec 1969, posts, RR:
Reply 19, posted (11 years 8 months 1 week 3 days 3 hours ago) and read 3212 times:
Do your markets all close at 8PM and you need to pay for bags?
Here in Germany, the supermarkets are open until 8pm on weekdays and mostly until 6pm on Saturdays (they can also open until 8pm on Saturdays but only a few do so, at least in the area where I live), on Sundays and on public holidays are all supermarkets closed except those in airports or in train stations.
Yes, we have to pay for bags, usually 10 or 15 cent. Shopping carts are available for free, you have to put an Euro or a 50 Cent coin in it to get it, but after using you get the money back.
DeltaRules From United States of America, joined Sep 2001, 3938 posts, RR: 8
Reply 20, posted (11 years 8 months 1 week 3 days 2 hours ago) and read 3201 times:
Their food is equal to or better than other brands...I can attest to that- I like their sausage better than sausage bought at Kroger, Big Bear, etc.
Aldi does have some different operational strategies, though...
As for the store, it's the no-frills, LCC of grocery stores. We also have to buy bags here...paper being 5 cents more than plastic, and carts have to be rented for 25 cents (I think you get the quarter back, though). There are four checkout lines at the store here, but in the 10 or so times I've gone there, I've seen more than one lane open once...there's always 1 checkout open, which is time-consuming. The store is understaffed, IMO. They also do close early here....8 pm, I think & they're not open on Sunday.
I think it's neat how it's an international chain. I saw one in Germany & wondered if it was the same chain, which my dad said it was. The freezers in the store here also say "Bitte (German word for close)", translated to "Please Close" right below it.
______________________________ Here in Pittsburgh...
Doesn't that give away your "classified" location, Covert?
Aa757first From United States of America, joined Aug 2003, 3350 posts, RR: 7
Reply 24, posted (11 years 8 months 1 week 2 days 23 hours ago) and read 3179 times:
I hate ALDI. The neighborhood is fine. But that place is a dump. You have to put a quarter in the shopping cart. They don't put the food on display shelves. They don't have any product consistency. For example, some days they will have a generic brand of Fruit Loops, show up there the next week and no "Fun Loops" or whatever their name for Fruit Loops is. We stick to Giant or Wegmans, which has a Sushi Bar, a cafe, a sandwich Shop, and so on and so forth.
ZSSNC From Germany, joined Feb 2003, 428 posts, RR: 8
Reply 25, posted (11 years 8 months 1 week 2 days 17 hours ago) and read 3167 times:
I avoid ALDI out of principle. As has been mentioned before the atmosphere at ALDI is really cold. I am absolutely willing to pay 50 or even 100 % more for the same product if the store is nicely furnished.
Also, there is a common misconception about ALDI food being cheap. If you don't buy frozen food but rather cook your own food you are a) paying less than if you buy a pizza at ALDI every day and b) are going to live much healthier.