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French Connection United Kingdom  
User currently offlineKC7MMI From United States of America, joined Oct 2003, 854 posts, RR: 3
Posted (12 years 1 month 10 hours ago) and read 1750 times:

What do you think of the "French Connection United Kingdom" clothing brand marketing campaign? Using the initials FCUK (which I'm sure a lot of you have seen), is very annoying if you ask me. Some of their products include:

  • FCUK EWE shirt
  • Brief FCUK underwear
  • Short FCUK underwear
  • Long FCUK underwear

    I think it's annoying and horrible especially since they're marketing this products to teens. What do you think?


    [Edited 2004-01-15 05:53:01]

  • 9 replies: All unread, jump to last
    User currently offlineLH423 From Canada, joined Jul 1999, 6501 posts, RR: 52
    Reply 1, posted (12 years 1 month 10 hours ago) and read 1732 times:

    I think it's clever but above all I just find it annoying. And frankly they want the word "f-u-c-k" to come to mind so I play into their ploy and simply call it "fuck".

    Don't own any of their clothes.


    « On ne voit bien qu'avec le cœur. L'essentiel est invisible pour les yeux » Antoine de Saint-Exupéry
    User currently offlineKC7MMI From United States of America, joined Oct 2003, 854 posts, RR: 3
    Reply 2, posted (12 years 1 month 9 hours ago) and read 1729 times:

    LH423, I agree with you and have changed the words in my original post from "vulgar" to "annoying" since that description is more fitting.


    User currently offlineSabena 690 From , joined Dec 1969, posts, RR:
    Reply 3, posted (12 years 1 month 4 hours ago) and read 1708 times:

    Due to the information overload, and communication overkill, marketeers have to find new ways to draw the attention of their target-group.

    Such a campaign towards adults would be stupid, since adults would take offence to it. But the campaign is aimed towards teenagers, who find this kind of language normal. It draws their attention, and it's 'cool'.

    Clever from the marketeers, but sad it has to go this far...


    User currently offlineJohnboy From United States of America, joined Aug 1999, 2657 posts, RR: 6
    Reply 4, posted (12 years 1 month 4 hours ago) and read 1697 times:

    On large windows of the SF store:

    "San Francisco's first FCUK"

    Has a certain giggle factor, but to depend on that completely...heaven help us.

    User currently offlineGordonsmall From UK - Scotland, joined Jun 2001, 2236 posts, RR: 19
    Reply 5, posted (12 years 1 month ago) and read 1675 times:

    I have a personal number plate on my car that reads EW D1C  Smile/happy/getting dizzy .

    Slightly off topic but still in the same childish sense of humour.


    Statistically, people who have had the most birthdays tend to live the longest.
    User currently offlineUal747 From , joined Dec 1969, posts, RR:
    Reply 6, posted (12 years 1 month ago) and read 1679 times:

    Funny topic, I just picked up my FCUK bookbag to walk to class! LOL.


    User currently offlineLHR340 From United Kingdom, joined Apr 2003, 877 posts, RR: 1
    Reply 7, posted (12 years 4 weeks 1 day 23 hours ago) and read 1661 times:

    I like fcuk I have a couple of there shirts, but I still read it as 'fuck' - stays in your head, pretty clever if you ask me.


    A340 LoVeR! EC-GQK - LHR The Bussiest International Airport & 3rd Bussiest In The World!
    User currently offlineBanco From United Kingdom, joined Oct 2001, 14752 posts, RR: 52
    Reply 8, posted (12 years 4 weeks 1 day 23 hours ago) and read 1663 times:

    It's only clever in the same way that you think swearing is clever when you're a teenager.

    Unfortunately, that's the market they aim at, so it works.

    When you're a bit older, it jars a bit - but I'm no prude, I swear as well, just not all the time. I hear teenagers in the street swearing every other word, it feels like someone's hitting you over the head with a rock at times.

    She's as nervous as a very small nun at a penguin shoot.
    User currently offlineUSAIRWAYS321 From United States of America, joined Jul 2001, 1858 posts, RR: 8
    Reply 9, posted (12 years 4 weeks 1 day 10 hours ago) and read 1630 times:

    The funniest part is that my 30-ish gay Sociology teacher wears a lot of FCUK jeans. He's a weird one...


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