KC7MMI From United States of America, joined Oct 2003, 854 posts, RR: 3 Posted (11 years 4 months 3 weeks 1 day 6 hours ago) and read 1466 times:
What do you think of the "French Connection United Kingdom" clothing brand marketing campaign? Using the initials FCUK (which I'm sure a lot of you have seen), is very annoying if you ask me. Some of their products include:
FCUK EWE shirt
Brief FCUK underwear
Short FCUK underwear
Long FCUK underwear
I think it's annoying and horrible especially since they're marketing this products to teens. What do you think?
Sabena 690 From , joined Dec 1969, posts, RR:
Reply 3, posted (11 years 4 months 3 weeks 1 day ago) and read 1424 times:
Due to the information overload, and communication overkill, marketeers have to find new ways to draw the attention of their target-group.
Such a campaign towards adults would be stupid, since adults would take offence to it. But the campaign is aimed towards teenagers, who find this kind of language normal. It draws their attention, and it's 'cool'.
Clever from the marketeers, but sad it has to go this far...
Banco From United Kingdom, joined Oct 2001, 14752 posts, RR: 53
Reply 8, posted (11 years 4 months 3 weeks 19 hours ago) and read 1379 times:
It's only clever in the same way that you think swearing is clever when you're a teenager.
Unfortunately, that's the market they aim at, so it works.
When you're a bit older, it jars a bit - but I'm no prude, I swear as well, just not all the time. I hear teenagers in the street swearing every other word, it feels like someone's hitting you over the head with a rock at times.
She's as nervous as a very small nun at a penguin shoot.