KC7MMI From United States of America, joined Oct 2003, 854 posts, RR: 4 Posted (9 years 4 months 1 week 4 days 3 hours ago) and read 966 times:
What do you think of the "French Connection United Kingdom" clothing brand marketing campaign? Using the initials FCUK (which I'm sure a lot of you have seen), is very annoying if you ask me. Some of their products include:
FCUK EWE shirt
Brief FCUK underwear
Short FCUK underwear
Long FCUK underwear
I think it's annoying and horrible especially since they're marketing this products to teens. What do you think?
LH423 From Canada, joined Jul 1999, 6501 posts, RR: 55 Reply 1, posted (9 years 4 months 1 week 4 days 2 hours ago) and read 948 times:
I think it's clever but above all I just find it annoying. And frankly they want the word "f-u-c-k" to come to mind so I play into their ploy and simply call it "fuck".
Don't own any of their clothes.
LH423
« On ne voit bien qu'avec le cœur. L'essentiel est invisible pour les yeux » Antoine de Saint-Exupéry
KC7MMI From United States of America, joined Oct 2003, 854 posts, RR: 4 Reply 2, posted (9 years 4 months 1 week 4 days 2 hours ago) and read 945 times:
LH423, I agree with you and have changed the words in my original post from "vulgar" to "annoying" since that description is more fitting.
Sabena 690 From , joined Dec 1969, posts, RR: Reply 3, posted (9 years 4 months 1 week 3 days 20 hours ago) and read 924 times:
Due to the information overload, and communication overkill, marketeers have to find new ways to draw the attention of their target-group.
Such a campaign towards adults would be stupid, since adults would take offence to it. But the campaign is aimed towards teenagers, who find this kind of language normal. It draws their attention, and it's 'cool'.
Clever from the marketeers, but sad it has to go this far...
Johnboy From United States of America, joined Aug 1999, 2472 posts, RR: 1 Reply 4, posted (9 years 4 months 1 week 3 days 20 hours ago) and read 913 times:
On large windows of the SF store:
"San Francisco's first FCUK"
Has a certain giggle factor, but to depend on that completely...heaven help us.
Banco From United Kingdom, joined Oct 2001, 14752 posts, RR: 55 Reply 8, posted (9 years 4 months 1 week 3 days 15 hours ago) and read 879 times:
It's only clever in the same way that you think swearing is clever when you're a teenager.
Unfortunately, that's the market they aim at, so it works.
When you're a bit older, it jars a bit - but I'm no prude, I swear as well, just not all the time. I hear teenagers in the street swearing every other word, it feels like someone's hitting you over the head with a rock at times.
She's as nervous as a very small nun at a penguin shoot.
USAIRWAYS321 From United States of America, joined Jul 2001, 1806 posts, RR: 10 Reply 9, posted (9 years 4 months 1 week 3 days 3 hours ago) and read 846 times:
The funniest part is that my 30-ish gay Sociology teacher wears a lot of FCUK jeans. He's a weird one...
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