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Gangster/rapper Promotion.  
User currently offlineAvt007 From Canada, joined Jul 2000, 2132 posts, RR: 5
Posted (10 years 5 months 3 weeks 1 day 13 hours ago) and read 1537 times:

OK, I'll start this by saying I'm 43 years old, so I'm hardly in touch with the latest trends. but this one bugs me somehow. Here in Canada, McDonalds is running an ad where this kid is shopping for a car, and ends up with a POS of some sort, while in the background runs this rap commentary, with an LA rapper/gangster style, miles away from your average Canadian kid. This ad uses words and gestures that are so out of place here. I've noticed this in other marketing so maybe it is effective, but do we want a generation looking up to, and imitating a bunch of losers?
Why is it cool (or is it?) to look like a bum from the wrong side of town?

13 replies: All unread, jump to last
 
User currently offlineConcordeBoy From , joined Dec 1969, posts, RR:
Reply 1, posted (10 years 5 months 3 weeks 1 day 12 hours ago) and read 1516 times:

same happens here all the time...

Anheuser-Busch picks Ludacris as a spokespersona, and already conservatives (particularly O'Reilly) are calling for a boycott.


User currently offlineRockyRacoon From United States of America, joined Oct 2003, 966 posts, RR: 0
Reply 2, posted (10 years 5 months 3 weeks 1 day 11 hours ago) and read 1511 times:

They signed him after the whole Pepsi fiasco went down? I guess they want the publicity.


peace


User currently offlineFreshlove1 From , joined Dec 1969, posts, RR:
Reply 3, posted (10 years 5 months 3 weeks 1 day 11 hours ago) and read 1501 times:

LUDACRIS is the man, no doubt about it, he got mad skillz G

User currently offlineProsimtec From , joined Dec 1969, posts, RR:
Reply 4, posted (10 years 5 months 3 weeks 1 day 2 hours ago) and read 1487 times:

McDonalds has been running very "urban" radio spots too. I heard one on a newsradio show just the other day. I guess the Tupac Happy Meal will be next.

User currently offlineKROC From , joined Dec 1969, posts, RR:
Reply 5, posted (10 years 5 months 3 weeks 1 day 1 hour ago) and read 1488 times:

McDonalds "rap music" ads are just horrible. They do rap music NO justice, and only ad to stereotypes of the music. I cannot believe that somewhere, someone gave the go ahead for these ads.

User currently offlineCPH-R From Denmark, joined May 2001, 5986 posts, RR: 3
Reply 6, posted (10 years 5 months 3 weeks 1 day ago) and read 1472 times:

Please, we're still stuck with the 'I'm Loving it' ads - get over it Big grin

User currently offlineLHMark From United States of America, joined Jan 2000, 7255 posts, RR: 47
Reply 7, posted (10 years 5 months 3 weeks 1 day ago) and read 1470 times:

And the urban hip-hop McDonalds "Roller Basketball" TV spot is one of the most retarded and ethnically insulting ads I've seen in years.


"Sympathy is something that shouldn't be bestowed on the Yankees. Apparently it angers them." - Bob Feller
User currently offlineDeltajax From , joined Dec 1969, posts, RR:
Reply 8, posted (10 years 5 months 3 weeks 22 hours ago) and read 1463 times:

Coca-Cola/Sprite has some sh*tty ads as well. One that sticks out in my mind is the one I see in the AMC movie theatre all the time, starring this kid, "Delux_247" is his rap moniker, showing people around his house as if he is on MTV Cribs. Totally dumb.

User currently offlineCactusA319 From United States of America, joined Jan 2000, 2918 posts, RR: 25
Reply 9, posted (10 years 5 months 3 weeks 22 hours ago) and read 1448 times:

Coca-Cola/Sprite has some sh*tty ads as well. One that sticks out in my mind is the one I see in the AMC movie theatre all the time, starring this kid, "Delux_247" is his rap moniker, showing people around his house as if he is on MTV Cribs. Totally dumb

I think that one is pretty funny. The kid is such a wannabe you can't help but laugh. I see quite a few kids like that in the suburb I just moved into.

The new McDonald's ads suck donkey however.



User currently offlineAvt007 From Canada, joined Jul 2000, 2132 posts, RR: 5
Reply 10, posted (10 years 5 months 3 weeks 21 hours ago) and read 1447 times:

And apart from the whole wannabe homeboy crap, no one in my family can figure out the point of the ad. This kid starts looking at a Jaguar, then gets progressively cheaper `til he ends up with an AMC Gremiln, I think. The voiceover says something like "I bought these wheels because I eat McDeals". Huh? What does that mean? Are McDeals the culinary equivalent of a POS AMC? BTW, the car in question breaks down and needs to be pushed. Where is the connection between the car and the "food"? If he didn't spend his money at McDs, could he afford something better? I dunno, it's all lost on me, and more importantly, my kids, who these marketing geniuses are supposed to figure out.

User currently offlineNWA Man From United States of America, joined Jun 1999, 1828 posts, RR: 12
Reply 11, posted (10 years 5 months 3 weeks 21 hours ago) and read 1437 times:

A link that everyone pissed off at Mickey D's new ad campaign can appreciate...

http://maddox.xmission.com/c.cgi?u=lovin_it



N-Dub



Create your own luck.
User currently offlineProsimtec From , joined Dec 1969, posts, RR:
Reply 12, posted (10 years 5 months 3 weeks 21 hours ago) and read 1434 times:

Oh my god! When I saw the graph, I was laughing so hard I was crying!

User currently offlineSrbmod From , joined Dec 1969, posts, RR:
Reply 13, posted (10 years 5 months 3 weeks 13 hours ago) and read 1410 times:

Anheuser-Busch picks Ludacris as a spokespersona, and already conservatives (particularly O'Reilly) are calling for a boycott.


I'm not a conservative and I'm boycotting A-B. Not because of any spokesperson they've signed, but because they make peewater strength brews and pass them off as beer.

As for companies using the hip-hop/urban style to do commericals, they're trying to pass themselves off as being up to the minute on the pop culture radar, and at the same time, try to give their product(s) some sort of edge by association with the hip-hop/urban culture, regardless of the actuality.


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