Avt007 From Canada, joined Jul 2000, 2132 posts, RR: 5 Posted (10 years 9 months 1 day 23 hours ago) and read 1578 times:
OK, I'll start this by saying I'm 43 years old, so I'm hardly in touch with the latest trends. but this one bugs me somehow. Here in Canada, McDonalds is running an ad where this kid is shopping for a car, and ends up with a POS of some sort, while in the background runs this rap commentary, with an LA rapper/gangster style, miles away from your average Canadian kid. This ad uses words and gestures that are so out of place here. I've noticed this in other marketing so maybe it is effective, but do we want a generation looking up to, and imitating a bunch of losers?
Why is it cool (or is it?) to look like a bum from the wrong side of town?
Deltajax From , joined Dec 1969, posts, RR:
Reply 8, posted (10 years 9 months 1 day 8 hours ago) and read 1504 times:
Coca-Cola/Sprite has some sh*tty ads as well. One that sticks out in my mind is the one I see in the AMC movie theatre all the time, starring this kid, "Delux_247" is his rap moniker, showing people around his house as if he is on MTV Cribs. Totally dumb.
CactusA319 From United States of America, joined Jan 2000, 2918 posts, RR: 25
Reply 9, posted (10 years 9 months 1 day 8 hours ago) and read 1489 times:
Coca-Cola/Sprite has some sh*tty ads as well. One that sticks out in my mind is the one I see in the AMC movie theatre all the time, starring this kid, "Delux_247" is his rap moniker, showing people around his house as if he is on MTV Cribs. Totally dumb
I think that one is pretty funny. The kid is such a wannabe you can't help but laugh. I see quite a few kids like that in the suburb I just moved into.
Avt007 From Canada, joined Jul 2000, 2132 posts, RR: 5
Reply 10, posted (10 years 9 months 1 day 7 hours ago) and read 1488 times:
And apart from the whole wannabe homeboy crap, no one in my family can figure out the point of the ad. This kid starts looking at a Jaguar, then gets progressively cheaper `til he ends up with an AMC Gremiln, I think. The voiceover says something like "I bought these wheels because I eat McDeals". Huh? What does that mean? Are McDeals the culinary equivalent of a POS AMC? BTW, the car in question breaks down and needs to be pushed. Where is the connection between the car and the "food"? If he didn't spend his money at McDs, could he afford something better? I dunno, it's all lost on me, and more importantly, my kids, who these marketing geniuses are supposed to figure out.
Srbmod From , joined Dec 1969, posts, RR:
Reply 13, posted (10 years 9 months 23 hours ago) and read 1451 times:
Anheuser-Busch picks Ludacris as a spokespersona, and already conservatives (particularly O'Reilly) are calling for a boycott.
I'm not a conservative and I'm boycotting A-B. Not because of any spokesperson they've signed, but because they make peewater strength brews and pass them off as beer.
As for companies using the hip-hop/urban style to do commericals, they're trying to pass themselves off as being up to the minute on the pop culture radar, and at the same time, try to give their product(s) some sort of edge by association with the hip-hop/urban culture, regardless of the actuality.