174thfwff From , joined Dec 1969, posts, RR: Reply 1, posted (8 years 11 months 2 weeks 13 hours ago) and read 6064 times:
It's easy Matt. I feel the answer is political correctness. Why offend some of your customers if you don't have to? I mean in the end, it's just a package that goes in the trash at the end of the week so I do not see what the big deal is...but again I'm a white male so maybe that's why.
DeltaGuy From , joined Dec 1969, posts, RR: Reply 2, posted (8 years 11 months 2 weeks 13 hours ago) and read 6051 times:
It changed when Uncle Ben knocked her up
Naw, but seriously...as a white male too, I don't care what she looks like, but the NAACP and others always have to have some sort of say. If you don't like the picture on a damn product, don't buy it.
DL021 From United States of America, joined May 2004, 11443 posts, RR: 78 Reply 3, posted (8 years 11 months 2 weeks 11 hours ago) and read 6012 times:
It was, according to the company, for reasons of modernizing as well as racial sensitivity. The idea of the black mammy that recalled "Gone With the Wind" was offensive to some, and these folks are in the business of selling to the masses. If you offend some with a particular stereotype, while the rest of the buying public are not changing their brand loyalty when you modernize the image you are making a business decision.
The syrup tastes the same, and if the image was offensive to people to the point it wouldhave a negative impact on sales then changing it was a good decision.
Garnetpalmetto From United States of America, joined Oct 2003, 5313 posts, RR: 53 Reply 4, posted (8 years 11 months 2 weeks 11 hours ago) and read 5994 times:
Do you even need to ask or are you just trying to stir crap up, Matt? Look no further than the placard the Cream of Wheat guy is holding for your answer. Aunt Jemima and Rastus in their original forms bear the stereotype of blacks as uneducated societal rejects suitable for work as domestic servants and little else. Never had a problem with Uncle Ben, mind you, but the whole Little Black Sambo image that Jemima and Rastus had were one that needed to be updated. Just as Betty Crocker changed with the times, so too with these two characters. Like DL021 points out, the makers of those products are selling to the masses. Maybe at one point, nobody would blink at Rastus's sign and maybe some people would even get a chuckle out of it. But times change and what was once given a pass is deemed socially unacceptable and as society's mores change, your product packaging changes too. Simple as that.
South Carolina - too small to be its own country, too big to be a mental asylum.
Aloges From Germany, joined Jan 2006, 8515 posts, RR: 46 Reply 7, posted (8 years 11 months 2 weeks 2 hours ago) and read 5910 times:
They could have kept the Aunt Jemima face and put her in a less "maid-ish" outfit, though. After all, I'd consider the stereotype of the friendly, big, black, tranquil greatest mother/aunt on earth not an unfriendly one. If you think that's racist - who said said woman was stupid or anything? I didn't.
Walk together, talk together all ye peoples of the earth. Then, and only then, shall ye have peace.
MD11Engineer From Germany, joined Oct 2003, 13594 posts, RR: 63 Reply 11, posted (8 years 11 months 1 week 6 days 20 hours ago) and read 5845 times:
My African Ex wife used to wear a headtie like this while coking and sleeping (different ones, of course), the one for cooking to prevent food smells enterintg her hair, and the one at night time to keep her hairdo (lots of little braids) in order.
Vaporlock From Canada, joined May 2001, 3645 posts, RR: 57 Reply 13, posted (8 years 11 months 1 week 6 days 20 hours ago) and read 5841 times:
SlamClick, I have the book you are referring to "Little Black Sambo".....it was banned quite a few years ago.....and yes you are correct.....the story involved tigers and they do not have tigers in Africa!!!
BN747 From United States of America, joined Mar 2002, 5460 posts, RR: 52 Reply 14, posted (8 years 11 months 1 week 6 days 16 hours ago) and read 5813 times:
No one really addresses the history behind this... well Garnet does top an extent.
When these 'labels' 1st appeared, they were conjured up at a time when blacks and all minorities were fair game for ridicule in the media or any commercial environment! Several racist Bugs Bunny cartoons from the 40s are still around-- the portrayed blacks as ignorant,illiterate slackers and clowns. Minorities could protest... but it would fall on deaf-ears and go nowhere! So they had just take it. The makers of these products pretty much targeted whites only for years and years... marketing to different demographics didn't kick in until the late 1960s-70s. How long many whites would put up with products such as:
Uncle Jim Crows Cajun Rice - featuring some beat-down resident of a trailerpark
Aunt Crackers' biscuits - Another beat down toothless granny
Whitey's Baked Beans - a fat guy with a mouth full of 'chew' tabacco and traces dripping from the corner of his mouth.
Sambos was about as racist an organization one could find! How about some fine dining at 'Lil Klans' dinner?
Whites wouldn't tolerate a black-owned company advertising this nonsense for a second.
It's a shame that Matt's playing dumb about all this... he really has WAY too much time on his hands....
"Home of the Brave, made by the Slaves..Land of the Free, if you look like me.." T. Jefferson
DL021 From United States of America, joined May 2004, 11443 posts, RR: 78 Reply 15, posted (8 years 11 months 1 week 6 days 15 hours ago) and read 5792 times:
IF you find DL021 and BN747 on the same side of an issue, then their is serious consensus on this. I think that Matt may be just getting folks thinking here, and not really asking a serious question. Unless he is simply unaware of the racial overtones I mentioned earlier.
Little Black Sambo, who ate pancakes like there was no tomorrow, was about a little Indian (Asian) boy who was stereotyped differently here than in Great Britain. Most here assumed that Sambo was of African descent and took serious umbrage, similar to the D.C. Mayoral assistant who used the word "niggardly" in proper context and was assailed by people who missed the "d" in the word and did not know what it meant. It was bad judgement to use this word in todays society that reads pretty much at a 6th grade level, but it illustrates just how some words and characters become unusable in their original context due to changing sensitivities, perceptions and meanings (see the words 'gay' or 'fag' in a current dictionary and then go look in the Oxford Dictionary for the current and archaic meanings for further illustration).
Garnetpalmetto From United States of America, joined Oct 2003, 5313 posts, RR: 53 Reply 17, posted (8 years 11 months 1 week 6 days 15 hours ago) and read 5775 times:
DL - The assumption that Sambo was of African descent comes threefold. First, the original illustrations had Sambo as black with kinky hair. Certainly darker than any Indian I've seen, despite the setting of the story...
Secondly, the first lines of the story are "Once upon a time there was a little black boy...."
And lastly, the word Sambo itself is a play off the Foulah word for "uncle," which was often used as a pejorative for old black men.
At any rate, that's neither here nor there in regards to Matt's original post. I'll amend my statement then to state that Rastus and Jemima were blackface-esque depictions of blacks in house-slave roles. Look for instance at some 1920s ad copy for Aunt Jemima batter:
"On the old plantation, Aunt Jemima refused to reveal to a soul the secret of those light fragrant pancakes which she baked for her master and his guests. Only once, long after her master's death did Aunt Jemima reveal her recipe. It's still a secret."
Or some Aunt Jemima promotional materials from the 40s.
[Edited 2004-12-28 00:56:27]
South Carolina - too small to be its own country, too big to be a mental asylum.
DL021 From United States of America, joined May 2004, 11443 posts, RR: 78 Reply 19, posted (8 years 11 months 1 week 6 days 14 hours ago) and read 5763 times:
GP.....You are correct and that is some good quick research, unless you are a weirder collector than I am.
There are differing skin tones on the Eurasians and Aryans inhabiting the Asian subcontinent, and I don't pretend to be a cultural anthropologist (although I did stay at a Holiday Inn Express last night) I do know that some British referred to some Asians from India as black up to very recent times (perhaps even to this day). They were never referring to Africans in this context, but to Asians, some of whom were much darker toned than others due to skin pigmentation or sunlight exposure. I think we are discussing the arrangement of deck chairs on the Titanic on this one, however.
Racial stereotypes, while perhaps once acceptable in polite company, and certainly appeared in many different societies, are no longer accepted by todays society.