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Norwegian Pm Calls Ikea "Sexist"  
User currently offlineN5176Y From , joined Dec 1969, posts, RR:
Posted (9 years 6 months 3 weeks 3 days 21 hours ago) and read 1677 times:

I'm glad this is the only major issue affecting the Norwegian population.

Gender bias in IKEA instructions?

Norway's prime minister says company should alter brochures that show only men assembling furniture.
March 10, 2005: 1:46 PM EST

OSLO, Norway (Reuters) - Swedish home furnishings giant IKEA is guilty of sex discrimination by showing only men putting together furniture in its instruction manuals, Norway's prime minister says.

IKEA, which has more than 200 stores in 32 nations, fears it might offend Muslims by depicting women assembling everything from cupboards to beds. Its manuals show only men or cartoon figures whose sex is unclear.

"This isn't good enough," Prime Minister Kjell Magne Bondevik was quoted Thursday as telling the daily Verdens Gang. "It's important to promote attitudes for sexual equality, not least in Muslim nations."

http://money.cnn.com/2005/03/10/news...tional/ikea.reut/index.htm?cnn=yes

23 replies: All unread, jump to last
 
User currently offlineOYRJA From Denmark, joined Feb 2007, 78 posts, RR: 15
Reply 1, posted (9 years 6 months 3 weeks 3 days 21 hours ago) and read 1661 times:

Hahahaha!!!

That is the biggest bullshit! They have had females in their instructions since 1987. God damn prime minister. Big grin
He probably never owned a IKEA furniture anyway.


User currently offlineTbar220 From United States of America, joined Feb 2000, 7013 posts, RR: 26
Reply 2, posted (9 years 6 months 3 weeks 3 days 21 hours ago) and read 1655 times:

God that's hysterical Big grin I've seen those "cartoon figures whose sex is unclear", that appears pretty sexist to me  Yeah sure

Pretty funny



NO URLS in signature
User currently offlineTheCoz From , joined Dec 1969, posts, RR:
Reply 3, posted (9 years 6 months 3 weeks 3 days 20 hours ago) and read 1641 times:

brochures that show only men assembling furniture

Just change the illustrations so that the men have man-boobs. Sort of like KROC. Big grin


fears it might offend Muslims by depicting women assembling everything from cupboards to beds

Wait a sec here, this is totally wrong. What they need to do is include the woman behind the man nagging about how it's taken him forever to put the damn thing together.


User currently offlineSrbmod From , joined Dec 1969, posts, RR:
Reply 4, posted (9 years 6 months 3 weeks 3 days 20 hours ago) and read 1624 times:

What's wrong with being sexy?

User currently offlineMartinairYYZ From Canada, joined Nov 2003, 1209 posts, RR: 7
Reply 5, posted (9 years 6 months 3 weeks 3 days 20 hours ago) and read 1620 times:

B.S.......... I hate political correctness and don't use it! Those cartoon figures are cute little things and this is just stupid now :- Why doesn't he now blame then because half of them aren't coloured black?  Silly hehe


Chelsea Football Club supporter.
User currently offlineCaptaingomes From Canada, joined Feb 2001, 6413 posts, RR: 55
Reply 6, posted (9 years 6 months 3 weeks 3 days 18 hours ago) and read 1589 times:

I agree with the minister, this is plain wrong. Why are men expected to do women's chores, and still have to assemble furniture? If women want us to cook and clean, they have to start assembling furniture too!  Wink

hehehehehehe



"it's kind of like an Airbus, it's an engineering marvel, but there's no sense of passion" -- J. Clarkson re: Coxster
User currently offlineSolnabo From Sweden, joined Jan 2008, 852 posts, RR: 2
Reply 7, posted (9 years 6 months 3 weeks 3 days 12 hours ago) and read 1549 times:

K M Bondevik:

Get a life!!! Eat more Prozac man.....

Micke//SE  Wink



Airbus SAS - Love them both
User currently offlineMdsh00 From United States of America, joined May 2004, 4125 posts, RR: 8
Reply 8, posted (9 years 6 months 3 weeks 3 days 12 hours ago) and read 1543 times:

Quoting TheCoz (Reply 3):
Just change the illustrations so that the men have man-boobs. Sort of like KROC. Big grin

Man...you are just asking for it!



"Look Lois, the two symbols of the Republican Party: an elephant, and a big fat white guy who is threatened by change."
User currently offlineThom@s From Norway, joined Oct 2000, 11953 posts, RR: 46
Reply 9, posted (9 years 6 months 3 weeks 3 days 11 hours ago) and read 1528 times:

Quoting Solnabo (Reply 7):
K M Bondevik:

Get a life!!! Eat more Prozac man.....

Don't worry, we'll get rid of him after the election this autumn...  Smile

And for the record, this is not among the headlines in the news in Norway today. A controversial newly appointed bishop accused of being to conservative, two swedish police officers beating up a 60 year old, and people objecting about the fact that an Iraqi citizen (who killed a norwegian woman) has been sentenced to death in Iraq. But no Ikea news...  Smile Never heared of it before.

Thom@s



"If guns don't kill people, people kill people - does that mean toasters don't toast toast, toast toast toast?"
User currently offlineSolnabo From Sweden, joined Jan 2008, 852 posts, RR: 2
Reply 10, posted (9 years 6 months 3 weeks 3 days 10 hours ago) and read 1513 times:

I´ll call this "storm in a teacup"....

Micke//SE  wave 



Airbus SAS - Love them both
User currently offlineLifelinerOne From Netherlands, joined Nov 2003, 1922 posts, RR: 7
Reply 11, posted (9 years 6 months 3 weeks 2 days 3 hours ago) and read 1470 times:

I'm working at the the company and even we didn't noticed it in our press scanning work that we do every morning.

Cheers!



Only Those Who Sleep Don't Make Mistakes
User currently offlineGary2880 From , joined Dec 1969, posts, RR:
Reply 12, posted (9 years 6 months 3 weeks 2 days 3 hours ago) and read 1462 times:

i agree, lucky norway if thats all the prime minister has to worry about. personally ive always wanted a matching knife and fork called kaflooklick and jakrooberbick

User currently offline777236ER From , joined Dec 1969, posts, RR:
Reply 13, posted (9 years 6 months 3 weeks 2 days 3 hours ago) and read 1463 times:

I hate political correctness and don't use it!

I'm sure all the wogs, niggers, pakis and gypos hate it too.


User currently offlineQR332 From , joined Dec 1969, posts, RR:
Reply 14, posted (9 years 6 months 3 weeks 2 days 3 hours ago) and read 1455 times:

Quoting 777236ER (Reply 13):
I'm sure all the wogs, niggers, pakis and gypos hate it too.

Come on 777! There is a difference between calling someone a paki and saying a company is sexist because there are no woman in their manuals! The two things are on two different levels.


User currently offline777236ER From , joined Dec 1969, posts, RR:
Reply 15, posted (9 years 6 months 2 weeks 6 days 20 hours ago) and read 1383 times:

Come on 777! There is a difference between calling someone a paki and saying a company is sexist because there are no woman in their manuals! The two things are on two different levels.

Really? Given the glass ceiling that exists in nearly every company, calling Ikea sexist is probably true, for whatever reason. The stigma of being female can be just as bad as the stigma associated with being called 'a paki'.


User currently offlineLTBEWR From United States of America, joined Jan 2004, 13120 posts, RR: 12
Reply 16, posted (9 years 6 months 2 weeks 6 days 17 hours ago) and read 1360 times:

Maybe IKEA is suggesting that women are smart enough to get a guy to assemble their furniture. I would also note that many women on average could have some difficult in assembling some furniture (I have assembled a number of items from them) due to the weight of some large wood parts or the entire item itself, as you move the item after assembly  Wink

User currently offlineAgill From Sweden, joined Feb 2004, 1011 posts, RR: 0
Reply 17, posted (9 years 6 months 2 weeks 6 days 9 hours ago) and read 1342 times:

Well as OYRJA said, IKEA has had women in their instructions since the late 80s. The norwegian PM probably just tried to score some cheap points and failed miserably.

User currently offlineLehpron From United States of America, joined Jul 2001, 7028 posts, RR: 21
Reply 18, posted (9 years 6 months 2 weeks 6 days 4 hours ago) and read 1319 times:

Quoting N5176Y (Thread starter):
IKEA, which has more than 200 stores in 32 nations, fears it might offend Muslims by depicting women assembling everything from cupboards to beds

While understans the PM's point, what if muslims are a percentage of the customer base, is it worth loosing sales to appease those customers that don't complain as loudly as Norway's PM?

What may this guy gain from having his voice be heard regarding this issue?



The meaning of life is curiosity; we were put on this planet to explore opportunities.
User currently offlineOrion737 From , joined Dec 1969, posts, RR:
Reply 19, posted (9 years 6 months 2 weeks 6 days 4 hours ago) and read 1318 times:

What the PM should have said, is that IKEA furniture and decor is crap and very ugly and lacking totally in any sort of charm or character.

User currently offlineThom@s From Norway, joined Oct 2000, 11953 posts, RR: 46
Reply 20, posted (9 years 6 months 2 weeks 6 days ago) and read 1300 times:

Quoting Orion737 (Reply 19):
What the PM should have said, is that IKEA furniture and decor is crap and very ugly and lacking totally in any sort of charm or character.

But then he certainly wouldn't become PM for another term, as 90% of all norwegian homes have something from IKEA...

Then again, he can say what he will... he's stepping down after his term ends this autumn anyway.  Smile

Thom@s



"If guns don't kill people, people kill people - does that mean toasters don't toast toast, toast toast toast?"
User currently offlineDaedaeg From United States of America, joined Feb 2003, 657 posts, RR: 1
Reply 21, posted (9 years 6 months 2 weeks 6 days ago) and read 1295 times:

Wow, I would think the Norwegian prime minister has better things to discuss.
Leave IKEA alone, I just bought $1000 worth of furniture from there on Sunday.  bigthumbsup 



Everyday you're alive is a good day.
User currently offlineBCNGRO From Andorra, joined Oct 2004, 584 posts, RR: 2
Reply 22, posted (9 years 6 months 2 weeks 6 days ago) and read 1293 times:

They are definitely sexist! lol eyepopping Maybe some Russian A.net member from can translate it for us.



[Edited 2005-03-15 22:06:45]

[Edited 2005-03-15 22:11:01]


At the bus station, buses stop. At the train station, trains stop. At my desk, I have a work station.
User currently offlineNorskMan From Norway, joined Jan 2005, 113 posts, RR: 3
Reply 23, posted (9 years 6 months 2 weeks 5 days 18 hours ago) and read 1261 times:

K M Bondevik:

Get a life!!! Eat more Prozac man.....


100% agree with you!



yeah i know
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