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Why No Advertising On NBA/MLB/NFL Sport Shirts?  
User currently offlineSabena332 From , joined Dec 1969, posts, RR:
Posted (9 years 8 months 5 days 23 hours ago) and read 4439 times:

Hi all,

I noticed recently that MLB/NFL/NBA teams do not have a sponsor ad on their sport shirts but only the name of the team/player and a number:



Here in Europe every soccer club has such a sponsor ad on their shirts:



Does anyone know why it is not the case in aforementioned leagues?

Do soccer (or other sport) teams have ads on their shirts or is it uncommon in all sport leagues in the USA?

Patrick

7 replies: All unread, jump to last
 
User currently offlineRen41 From United States of America, joined Jan 2001, 1524 posts, RR: 1
Reply 1, posted (9 years 8 months 5 days 23 hours ago) and read 4432 times:

It's uncommon in American sport leagues. There was a big debate about whether or not to put a small logo for the Spiderman movie on the bases at MLB games last summer. That idea was quickly shot down by everyone becasue many people thought it would make baseball look cheap. Many lower-level leagues have ads all over the place and it just looks stupid. I'm against putting ads on pro uniforms.

R41


User currently offlineUSAFHummer From United States of America, joined May 2000, 10685 posts, RR: 52
Reply 2, posted (9 years 8 months 5 days 23 hours ago) and read 4429 times:

Im not sure how sports work overseas, but here in the US...EVERYTHING sports related has some sort of corporate sponsor...Official airline this of a league, Official toothpaste that of a team...also stadium naming rights are often sold off for millions of dollars, and luxury suites are huge profitmakers for many major pro sports teams (and some college teams to an extent)...not sure how prevalent these things are in overseas sports...


Chief A.net college football stadium self-pic guru
User currently offlineNewark777 From United States of America, joined Dec 2004, 9348 posts, RR: 29
Reply 3, posted (9 years 8 months 5 days 23 hours ago) and read 4429 times:

It is just not done. Teams have tried to put ads places, such as the bases in baseball, but fans have strongly objected, and plans were scrapped. It has been discussed in the past, but it is not something that would go over well with the fans.

Harry



Why grab a Heine when you can grab a Busch?
User currently offlineAsstChiefMark From , joined Dec 1969, posts, RR:
Reply 4, posted (9 years 8 months 5 days 23 hours ago) and read 4419 times:

But aren't they advertising for the manufacturers of the jerseys on the NFL jerseys?



Mark


User currently offlineTom in NO From United States of America, joined Nov 1999, 7194 posts, RR: 32
Reply 5, posted (9 years 8 months 5 days 23 hours ago) and read 4418 times:

I would think that numerous licensing issues would come in to play, especially considering the numbers of exclusive brands/contracts that are negotiated by the various teams and sporting venues to be sold at those stadiums (ie Coke, Budweiser, Farmer John, clothing, etc, etc, etc). Reference also the extensive advertising found at most if not all professional sporting venues.

I would also imagine that there are clauses written into the Collective Bargaining Agreements for the various sports that both prohibit the various leagues from imposing specific advertising (other than league negotiated clothing contracts), and also prohibit players from wearing other apparel brands as a part of their uniforms.

I seem to recall this being somewhat of an issue (perhaps in the NFL?) recently where a player(s) were fined for wearing certain brand gear which the league didn't authorize.

Tom at MSY



"The criminal ineptitude makes you furious"-Bruce Springsteen, after seeing firsthand the damage from Hurricane Katrina
User currently offlineNewark777 From United States of America, joined Dec 2004, 9348 posts, RR: 29
Reply 6, posted (9 years 8 months 5 days 23 hours ago) and read 4410 times:

Quoting AsstChiefMark (Reply 4):
But aren't they advertising for the manufacturers of the jerseys on the NFL jerseys?

That is the logo of the company that made the apparel, as opposed to some company paying the team or NFL for the rights to display their logo on that location.

Harry



Why grab a Heine when you can grab a Busch?
User currently offlineWrenchBender From Canada, joined Feb 2004, 1779 posts, RR: 8
Reply 7, posted (9 years 8 months 5 days 23 hours ago) and read 4404 times:

Quoting AsstChiefMark (Reply 4):
But aren't they advertising for the manufacturers of the jerseys on the NFL jerseys?

Yes and Reebok payed a huge premium to be the "Official Uniform Supplier" tp the CFL and NFL (2 Seperate Deals). At the start of last years season in the CFL the first 3 flags thrown in the opener were for uniform infractions. The Adidas/Nike/Puma logo was visible on a receivers shoes etc.

I believe the way ahead for sports in N. America for pro sports is to start having some active team sponsorship. It would alleviate some of the problems encountered in the NHL strike.

WrenchBender



Silly Pilot, Tricks are for kids.......
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