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Can McDonald's Commercials Get Any More Stupid?  
User currently offlineConcordeBoy From , joined Dec 1969, posts, RR:
Posted (9 years 3 months 2 weeks 21 hours ago) and read 3560 times:

Seriously... I mean, what's this company's problem??




Granted, there's many more significant aspects of life to b!tch about, I know.... but mon dieu!, I'm almost to the point of tossing my TV if I ever have to endure another McD's Chicken Tender Selects commercial.

Their marketing staff must be on Acid, or sheer genius-- i.e., making the things so damn bad that they're talked about in the manner I'm currently doing.

What say you?

30 replies: All unread, showing first 25:
 
User currently offlineTheCoz From , joined Dec 1969, posts, RR:
Reply 1, posted (9 years 3 months 2 weeks 21 hours ago) and read 3549 times:

Perhaps if the commercials are bad enough, you'll forget how bad the food is.

User currently offlineN317AS From , joined Dec 1969, posts, RR:
Reply 2, posted (9 years 3 months 2 weeks 21 hours ago) and read 3546 times:

Be careful what you ask for, because I am confident you'll get it. IMHO I am sure they can get more stupid. The best thing to do is not watch commercials.

User currently offlineMatt D From United States of America, joined Nov 1999, 9502 posts, RR: 47
Reply 3, posted (9 years 3 months 2 weeks 21 hours ago) and read 3543 times:

TV commercials that transcend the level from witty and cute to just plain asinine are not new and not limited to just Mickey D's. Just about every TV commercial I see has some element of being obnoxious if not overly risqué in it.

I guess from an advertising standpoint, you gotta do what works. But for me, it's these commercials that are both morally and intelectually devoid of anything useful that is an anathema to me. Hence I watch very, VERY little television.

Now as for the food, yeah, I would strongly advise against eating there with any degree of regularity. But a Big Mac or Quarter Pounder once in a blue moon isn't all THAT bad. And their chicken salads actually aren't half bad if you buy them early enough in the day. Although what you get for what you pay leaves something to be desired.


User currently offlineDfwRevolution From United States of America, joined Jan 2010, 968 posts, RR: 51
Reply 4, posted (9 years 3 months 2 weeks 21 hours ago) and read 3527 times:

Quoting ConcordeBoy (Thread starter):
Seriously... I mean, what's this company's problem??

Got me... "I Am Loving It" is an anagram for "Ailing Vomit."

Quoting ConcordeBoy (Thread starter):
or sheer genius

I'm more inclined to think the former

Quoting ConcordeBoy (Thread starter):


What say you?

I get the feeling that McD's did some McResearch and found out that young people are drifting away from McDonalds food. It's the only way to explain desperate attempts to portray their product as "hip" and "cool," that really just looks like spare material from a DARE campaign.

Once the Play-Place and Happy Meal Toy buzz wears off, there isn't a whole lot keeping the 13-30 crowd in their restraunts, especially when Subway is blasting an image conscious age gap with a message we we all knew, but never wanted to admit, about McDonalds food: you might as well eat a stick of butter. Even if Jared isn't getting people into Subway, it's keeping them out of McDonalds.

A not-so-young generation of marketing directors are probably trying to cut back into the young niche, and like all attempts to connect with a younger generation, they miss the mark by miles.


User currently offlineMatt D From United States of America, joined Nov 1999, 9502 posts, RR: 47
Reply 5, posted (9 years 3 months 2 weeks 21 hours ago) and read 3523 times:

Good points DFW...

I wonder if maybe I should go into marketing? I am in that sort of "black hole" demographic that no one really cares about: I am a 31 year old male. Too old to go after while chasing the Ipod crowd but too young to chase after for second mortgatges and IRA's.

Maybe I'm where I am old enough to be considered for marketing and young enough to still reasonably connect with the younger crowds (Ok...I'd probably be lost on any high school).

But here are some things that have always and always will hold the <21 crowds attention:

1. Anything that pisses off people older than 40
2. If it blinks, beeps, has LEDS and lots of unnecessary buttons and functions
3. It is a lousy value (costs more than it's really worth)
4. It contains scantily clad women (this also works for 40-59 year old men)
5. It is "earth friendly"
6. It entails postponing or dodging responsibility


User currently offlineAGC525 From United States of America, joined Sep 2004, 989 posts, RR: 0
Reply 6, posted (9 years 3 months 2 weeks 21 hours ago) and read 3505 times:

Here's an idea:

Change the channel!



American Aviation: From Kitty Hawk to the Moon in 66 years!
User currently offlineMGA From Nicaragua, joined Mar 2005, 726 posts, RR: 3
Reply 7, posted (9 years 3 months 2 weeks 20 hours ago) and read 3491 times:

Theire Marketing is excelent! You know why? because you noticed it... I happen to love Mickey D's, but I do feel like their comercials are on 153 times an hour....

MGA



Que viva el guaro, el dinero y los aviones!!!
User currently offlineAirWillie6475 From United States of America, joined Jan 2005, 2448 posts, RR: 1
Reply 8, posted (9 years 3 months 2 weeks 20 hours ago) and read 3489 times:

Their commercials aren't stupid they are golf alpha yankee.

I do go to McDonalds because it seems like out of all the junk food places they are the only ones where the portions are smaller and don't make you wish you never went to a fast food restaurant like Cars Jr or Jackinthebox makes you feel.

I do have to say that the worst place is JackinBox their food is overpriced and thier meat tastes like it was marinated in milk. I paid 7 bucks for a meal the equivalent of the 3.99 big n' tasty meal at Mcdonlads the other day and I felt ripped because I felt hungry an hour later.


User currently offlineTPASXM787 From United States of America, joined Mar 2005, 1730 posts, RR: 19
Reply 9, posted (9 years 3 months 2 weeks 19 hours ago) and read 3461 times:

I lost it laughing when they had the radio spot with the guy singing " I love sausage" in the shower.


This is the Last Stop.
User currently offlineSeptember11 From United States of America, joined May 2004, 3623 posts, RR: 21
Reply 10, posted (9 years 3 months 2 weeks 18 hours ago) and read 3434 times:

McDonald's commercials are for KIDS!


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User currently offlineJetjack74 From United States of America, joined Jul 2003, 7407 posts, RR: 50
Reply 11, posted (9 years 3 months 2 weeks 18 hours ago) and read 3419 times:
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It's McDonalds intense effort to keep with the times. A few years ago, It was, "Did sombody say McDonalds?", and now we're forced to watch this I'm lovin it" campaign. What really amases me is this intense love affair with the urban community. I remember watching a show that satirises the Calvin ads. It was something like this: " Did you see Calvin? I hear he got a job, working at McDonalds" and then the Dave Chappelle's show did the, "Did you know that Calvin got arrested? Yeah I saw him at the police station last week, I heard he's workin at McDonalds again". It was a riot.


Made from jets!
User currently offlineMaverickM11 From United States of America, joined Apr 2000, 17418 posts, RR: 46
Reply 12, posted (9 years 3 months 2 weeks 18 hours ago) and read 3416 times:

Rest assured I ain't gonna touch your chicken selects anyway since I'm not big on G.I. cramps.


E pur si muove -Galileo
User currently offlineJetjack74 From United States of America, joined Jul 2003, 7407 posts, RR: 50
Reply 13, posted (9 years 3 months 2 weeks 18 hours ago) and read 3410 times:
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Quoting MaverickM11 (Reply 12):
Rest assured I ain't gonna touch your chicken selects anyway since I'm not big on G.I. cramps

Oh good, I can rest easy now.



Made from jets!
User currently offlineAloha717200 From United States of America, joined Aug 2003, 4478 posts, RR: 15
Reply 14, posted (9 years 3 months 1 week 6 days 23 hours ago) and read 3344 times:

The only thing I'll eat at McDonald's these days is their salads or Chicken Selects, which are quite good, actually.

The commercial promotion is nothing short of asinine, but this is what we have to put up with, or change the channel. Little anyone can do about it. But, fortunately, like all other ad campaigns they eventually go away after a few years.

As far as Jack in the Box, their burgers are inedible, but much of their menu puts Mcdonald's to shame. Their tacos, potato wedges, salads, and egg rolls are great. Their chicken is getting worse though, and Pannidos give me stomach cramps.


User currently offlineKFLLCFII From United States of America, joined Sep 2004, 3301 posts, RR: 30
Reply 15, posted (9 years 3 months 1 week 6 days 23 hours ago) and read 3337 times:

Quoting ConcordeBoy (Thread starter):
Can McDonald's Commercials Get Any More Stupid?

Sure beats the Burger King commercials with the king handing a breakfast sandwich to the guy just waking up...




"About the only way to look at it, just a pity you are not POTUS KFLLCFII, seems as if we would all be better off."
User currently offlineKaiGywer From United States of America, joined Oct 2003, 12241 posts, RR: 35
Reply 16, posted (9 years 3 months 1 week 6 days 23 hours ago) and read 3326 times:
AIRLINERS.NET CREW
FORUM MODERATOR

KFLLCFII, I was just gonna say. BK has to have the worst commercials out there, and this is coming from an ex-BK employee.


911, where is your emergency?
User currently offlineEA CO AS From United States of America, joined Nov 2001, 13547 posts, RR: 62
Reply 17, posted (9 years 3 months 1 week 6 days 23 hours ago) and read 3321 times:
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That's the thing - McDonald's doesn't have to worry because their primary competitor keeps whipping out lame-ass stuff like the scary-guy King.

Were they REALLY thinking it would get people into Burger King?



"In this present crisis, government is not the solution to our problem - government IS the problem." - Ronald Reagan
User currently offlineBlackhawk144 From , joined Dec 1969, posts, RR:
Reply 18, posted (9 years 3 months 1 week 6 days 22 hours ago) and read 3306 times:

Actually I think the BK commercials are great, make me laugh because it just seems so random...

However I will say that BK and McD's commercials are the result when the Marketing people run out of ideas...kinda like rap music.

Anthony


User currently offlineMir From United States of America, joined Jan 2004, 21554 posts, RR: 55
Reply 19, posted (9 years 3 months 1 week 6 days 22 hours ago) and read 3298 times:

Quoting Blackhawk144 (Reply 18):
However I will say that BK and McD's commercials are the result when the Marketing people run out of ideas...kinda like rap music.

Or perhaps when they realise that the product they are supposed to be selling is total crap, and everyone knows it, and that by making commercials that everyone remembers as stupid, people will think of McDonalds more.

-Mir



7 billion, one nation, imagination...it's a beautiful day
User currently offlineZippyjet From United States of America, joined Sep 2001, 5478 posts, RR: 12
Reply 20, posted (9 years 3 months 1 week 6 days 19 hours ago) and read 3268 times:

Mickey Dees is going after the kids and especially the urban poor. I detest hip hop or for that matter country or showtune themes in commercials. Those 3 afore mentioned music genres generally make me want to lose my lunch. And honorable mention for shitty commercials go to Checkers for their hip hop noise and bad English. I want me some lemme have it gotta eat




I'm Zippyjet & I approve of this message!
User currently offlineTedTAce From , joined Dec 1969, posts, RR:
Reply 21, posted (9 years 3 months 1 week 6 days 19 hours ago) and read 3266 times:

Try having a 6 year old boy and a 3 year old girl..now imagine that every time they hear "McDonald's" they do the "Bu du da da da, I'm loving it' in very good harmony..Then Imagine that when they actually get to McDonald's, they do the same thing over and over again for at least until they are shoving the burgers down their throat!!

Can I have 'Annoying Childhood behaviours' for $1,000 Alex?


User currently offlineAirWillie6475 From United States of America, joined Jan 2005, 2448 posts, RR: 1
Reply 22, posted (9 years 3 months 1 week 6 days 18 hours ago) and read 3258 times:

"Mickey Dees is going after the kids and especially the urban poor"

I do have to agree that most of their commercials take place in the "Ghetto" don't they? Besides those office chicken selects commercials. They are not going after the poor they are just going after teenagers (who don't have money anyways) because if they get them then they know that the teens will go to McDonalds when they are adults. Its marketing.

As far as the BK commercials go maybe they are catching on that they need to make lame and colorful commericals to be successful. I mean can you imagine if you woke up and saw a masked king next your bed, I would have a heart attack.


User currently offlineZippyjet From United States of America, joined Sep 2001, 5478 posts, RR: 12
Reply 23, posted (9 years 3 months 1 week 6 days 18 hours ago) and read 3257 times:

Quoting TedTAce (Reply 21):
Try having a 6 year old boy and a 3 year old girl..now imagine that every time they hear "McDonald's" they do the "Bu du da da da, I'm loving it' in very good harmony..Then Imagine that when they actually get to McDonald's, they do the same thing over and over again for at least until they are shoving the burgers down their throat!!

Can I have 'Annoying Childhood behaviours' for $1,000 Alex?

I feel your pain. Now, I have no kids (2 legged that is). My kid is a 20 pound tubby tabby with "Cattitude. However "Mr. Bigglesworth" meows I'm lovin it to Mc Donalds; he's never met food he didn't like.

And, there is one commercial that makes Mickey Dees look like Harvard; Applebys "eatin good in the neighborhood." And their latest which is country music a take off on Johnny Paycheck's song Take That Job and Shove It.
These commercials are so stupid, they can't even pander to retarded felines!
http://home.mindspring.com/~easternl1011/_uimages/800twilightzone.jpg The orange tabby is my parents cat named Boodle Baxter. He's most definitely retarded! And the "large, meatloaf" looking tabby is my Mr. Bigglesworth



I'm Zippyjet & I approve of this message!
User currently offlineConcordeBoy From , joined Dec 1969, posts, RR:
Reply 24, posted (9 years 3 months 1 week 6 days 1 hour ago) and read 3207 times:

Quoting AirWillie6475 (Reply 8):
Their commercials aren't stupid they are golf alpha yankee.

...uh, no they aren't.

At least gay marketers would have the sense to put half-naked dudes on there, instead of annoying-ass 40somethings acting as if their life revolves around "new and improved" chicken nuggets.  Wink

Quoting September11 (Reply 10):
McDonald's commercials are for KIDS!

...how many kids you know are concerned with the latest low-carb salad and or calorie-conscious fruit/yogurt lunch?


25 CORULEZ05 : Both McDonalds and BK have terrible commercials. BK's commercials with that king freak me out each time! I guess they don't feel the need to spend muc
26 September11 : yeah, they've modified their menu. I haven't seen recent McDonald's TV ads. Kids probably prefer McFries (supersized, lol) than fruit salad, anyway.
27 Post contains links Checkraiser : I've hated McD's commercials for as long as I can remember. However, Mc D's is one of the largest advertising success stories of this century. It's no
28 ConcordeBoy : ...SuperSized fries were removed from the menu in 2004.
29 Post contains images Espion007 : Supersize this
30 Zippyjet : And lest we forget those horrible commercials for Outback Steakhouse with those off key Aussie singers on the radio.
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