ConcordeBoy From , joined Dec 1969, posts, RR: Posted (8 years 7 months 2 days 19 hours ago) and read 3011 times:
Seriously... I mean, what's this company's problem??
Granted, there's many more significant aspects of life to b!tch about, I know.... but mon dieu!, I'm almost to the point of tossing my TV if I ever have to endure another McD's Chicken Tender Selects commercial.
Their marketing staff must be on Acid, or sheer genius-- i.e., making the things so damn bad that they're talked about in the manner I'm currently doing.
Matt D From United States of America, joined Nov 1999, 9502 posts, RR: 50 Reply 3, posted (8 years 7 months 2 days 18 hours ago) and read 2994 times:
TV commercials that transcend the level from witty and cute to just plain asinine are not new and not limited to just Mickey D's. Just about every TV commercial I see has some element of being obnoxious if not overly risqué in it.
I guess from an advertising standpoint, you gotta do what works. But for me, it's these commercials that are both morally and intelectually devoid of anything useful that is an anathema to me. Hence I watch very, VERY little television.
Now as for the food, yeah, I would strongly advise against eating there with any degree of regularity. But a Big Mac or Quarter Pounder once in a blue moon isn't all THAT bad. And their chicken salads actually aren't half bad if you buy them early enough in the day. Although what you get for what you pay leaves something to be desired.
I get the feeling that McD's did some McResearch and found out that young people are drifting away from McDonalds food. It's the only way to explain desperate attempts to portray their product as "hip" and "cool," that really just looks like spare material from a DARE campaign.
Once the Play-Place and Happy Meal Toy buzz wears off, there isn't a whole lot keeping the 13-30 crowd in their restraunts, especially when Subway is blasting an image conscious age gap with a message we we all knew, but never wanted to admit, about McDonalds food: you might as well eat a stick of butter. Even if Jared isn't getting people into Subway, it's keeping them out of McDonalds.
A not-so-young generation of marketing directors are probably trying to cut back into the young niche, and like all attempts to connect with a younger generation, they miss the mark by miles.
Matt D From United States of America, joined Nov 1999, 9502 posts, RR: 50 Reply 5, posted (8 years 7 months 2 days 18 hours ago) and read 2974 times:
Good points DFW...
I wonder if maybe I should go into marketing? I am in that sort of "black hole" demographic that no one really cares about: I am a 31 year old male. Too old to go after while chasing the Ipod crowd but too young to chase after for second mortgatges and IRA's.
Maybe I'm where I am old enough to be considered for marketing and young enough to still reasonably connect with the younger crowds (Ok...I'd probably be lost on any high school).
But here are some things that have always and always will hold the <21 crowds attention:
1. Anything that pisses off people older than 40
2. If it blinks, beeps, has LEDS and lots of unnecessary buttons and functions
3. It is a lousy value (costs more than it's really worth)
4. It contains scantily clad women (this also works for 40-59 year old men)
5. It is "earth friendly"
6. It entails postponing or dodging responsibility
AirWillie6475 From United States of America, joined Jan 2005, 2448 posts, RR: 1 Reply 8, posted (8 years 7 months 2 days 17 hours ago) and read 2940 times:
Their commercials aren't stupid they are golf alpha yankee.
I do go to McDonalds because it seems like out of all the junk food places they are the only ones where the portions are smaller and don't make you wish you never went to a fast food restaurant like Cars Jr or Jackinthebox makes you feel.
I do have to say that the worst place is JackinBox their food is overpriced and thier meat tastes like it was marinated in milk. I paid 7 bucks for a meal the equivalent of the 3.99 big n' tasty meal at Mcdonlads the other day and I felt ripped because I felt hungry an hour later.
Jetjack74 From United States of America, joined Jul 2003, 7365 posts, RR: 51 Reply 11, posted (8 years 7 months 2 days 15 hours ago) and read 2870 times:
It's McDonalds intense effort to keep with the times. A few years ago, It was, "Did sombody say McDonalds?", and now we're forced to watch this I'm lovin it" campaign. What really amases me is this intense love affair with the urban community. I remember watching a show that satirises the Calvin ads. It was something like this: " Did you see Calvin? I hear he got a job, working at McDonalds" and then the Dave Chappelle's show did the, "Did you know that Calvin got arrested? Yeah I saw him at the police station last week, I heard he's workin at McDonalds again". It was a riot.
Aloha717200 From United States of America, joined Aug 2003, 4423 posts, RR: 16 Reply 14, posted (8 years 7 months 1 day 20 hours ago) and read 2795 times:
The only thing I'll eat at McDonald's these days is their salads or Chicken Selects, which are quite good, actually.
The commercial promotion is nothing short of asinine, but this is what we have to put up with, or change the channel. Little anyone can do about it. But, fortunately, like all other ad campaigns they eventually go away after a few years.
As far as Jack in the Box, their burgers are inedible, but much of their menu puts Mcdonald's to shame. Their tacos, potato wedges, salads, and egg rolls are great. Their chicken is getting worse though, and Pannidos give me stomach cramps.
Mir From United States of America, joined Jan 2004, 20466 posts, RR: 56 Reply 19, posted (8 years 7 months 1 day 19 hours ago) and read 2749 times:
Quoting Blackhawk144 (Reply 18): However I will say that BK and McD's commercials are the result when the Marketing people run out of ideas...kinda like rap music.
Or perhaps when they realise that the product they are supposed to be selling is total crap, and everyone knows it, and that by making commercials that everyone remembers as stupid, people will think of McDonalds more.
7 billion, one nation, imagination...it's a beautiful day
Zippyjet From United States of America, joined Sep 2001, 5130 posts, RR: 13 Reply 20, posted (8 years 7 months 1 day 16 hours ago) and read 2719 times:
Mickey Dees is going after the kids and especially the urban poor. I detest hip hop or for that matter country or showtune themes in commercials. Those 3 afore mentioned music genres generally make me want to lose my lunch. And honorable mention for shitty commercials go to Checkers for their hip hop noise and bad English. I want me some lemme have it gotta eat
TedTAce From , joined Dec 1969, posts, RR: Reply 21, posted (8 years 7 months 1 day 16 hours ago) and read 2717 times:
Try having a 6 year old boy and a 3 year old girl..now imagine that every time they hear "McDonald's" they do the "Bu du da da da, I'm loving it' in very good harmony..Then Imagine that when they actually get to McDonald's, they do the same thing over and over again for at least until they are shoving the burgers down their throat!!
Can I have 'Annoying Childhood behaviours' for $1,000 Alex?
AirWillie6475 From United States of America, joined Jan 2005, 2448 posts, RR: 1 Reply 22, posted (8 years 7 months 1 day 15 hours ago) and read 2709 times:
"Mickey Dees is going after the kids and especially the urban poor"
I do have to agree that most of their commercials take place in the "Ghetto" don't they? Besides those office chicken selects commercials. They are not going after the poor they are just going after teenagers (who don't have money anyways) because if they get them then they know that the teens will go to McDonalds when they are adults. Its marketing.
As far as the BK commercials go maybe they are catching on that they need to make lame and colorful commericals to be successful. I mean can you imagine if you woke up and saw a masked king next your bed, I would have a heart attack.
Zippyjet From United States of America, joined Sep 2001, 5130 posts, RR: 13 Reply 23, posted (8 years 7 months 1 day 15 hours ago) and read 2708 times:
Quoting TedTAce (Reply 21): Try having a 6 year old boy and a 3 year old girl..now imagine that every time they hear "McDonald's" they do the "Bu du da da da, I'm loving it' in very good harmony..Then Imagine that when they actually get to McDonald's, they do the same thing over and over again for at least until they are shoving the burgers down their throat!!
Can I have 'Annoying Childhood behaviours' for $1,000 Alex?
I feel your pain. Now, I have no kids (2 legged that is). My kid is a 20 pound tubby tabby with "Cattitude. However "Mr. Bigglesworth" meows I'm lovin it to Mc Donalds; he's never met food he didn't like.
And, there is one commercial that makes Mickey Dees look like Harvard; Applebys "eatin good in the neighborhood." And their latest which is country music a take off on Johnny Paycheck's song Take That Job and Shove It.
These commercials are so stupid, they can't even pander to retarded felines! The orange tabby is my parents cat named Boodle Baxter. He's most definitely retarded! And the "large, meatloaf" looking tabby is my Mr. Bigglesworth