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Sir Richard To Enter South African Cell Market  
User currently offlineAndz From South Africa, joined Feb 2004, 8451 posts, RR: 10
Posted (8 years 10 months 1 day 7 hours ago) and read 1438 times:
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British entrepreneur Richard Branson is poised to break into South Africa's mobile phone market with his Virgin brand via a joint venture with the country's third-ranked operator Cell C.

Top Cell C executive Jonathan Newman, who is running the deal for the unlisted company, told Reuters the two firms would set up a 50/50 joint venture to market Cell C services under Branson's Virgin airlines-to-mobile phone brand.

"Talks are progressing well," Newman said. "Virgin is perceived as a premium brand here so it will complement Cell C well."

Branson has already set up British, US, Canadian and Australian mobile phone businesses, focusing mainly on teenagers and young adults. But Newman said that in South Africa the brand had a more upmarket appeal, thanks to Virgin's chain of gyms in swanky suburbs.

He declined to say when the deal would be signed, but industry sources have said the brand could be launched within months.

Cell C, which lags rivals Vodacom and MTN with just 12% of the market, targets middle earners and the young, but reckons Virgin will coax some of the bigger spenders away from its larger rivals, boosting its average revenue per user.

Branson was reported as saying that the cost of making a phone call in South Africa was "exorbitant" and he intended to do something about it.


After Monday and Tuesday even the calendar says WTF...
6 replies: All unread, jump to last
 
User currently offlineBanco From United Kingdom, joined Oct 2001, 14752 posts, RR: 53
Reply 1, posted (8 years 10 months 1 day 2 hours ago) and read 1430 times:

Quite amazing how Branson can still position himself as the consumers friend and get away with it.  Yeah sure


She's as nervous as a very small nun at a penguin shoot.
User currently offlineJafa39 From , joined Dec 1969, posts, RR:
Reply 2, posted (8 years 10 months 1 day 2 hours ago) and read 1427 times:

From the title I thought he was going to open "Virgin Prisons"...

User currently offlineN1120A From United States of America, joined Dec 2003, 26426 posts, RR: 76
Reply 3, posted (8 years 10 months 1 day 2 hours ago) and read 1427 times:

Quoting Andz (Thread starter):
Branson was reported as saying that the cost of making a phone call in South Africa was "exorbitant" and he intended to do something about it.

Just a question, how much does it cost in an average month for mobile service on South Africa? I really don't know how Virgin Mobile puts all that much downward pressue on prices as they usually use the more expensive "pay as you go" model



Mangeons les French fries, mais surtout pratiquons avec fierte le French kiss
User currently offlineBHXFAOTIPYYC From Portugal, joined Jun 2005, 1644 posts, RR: 0
Reply 4, posted (8 years 10 months 14 hours ago) and read 1405 times:

Quoting Jafa39 (Reply 2):
From the title I thought he was going to open "Virgin Prisons"...

Me too. Then again, that would have been "virgin" on the ridiculous
 Big grin



Breakfast in BHX, lunch in FAO, dinner in TIP, baggage in YYC.
User currently offlineVonRichtofen From Canada, joined Nov 2000, 4627 posts, RR: 36
Reply 5, posted (8 years 9 months 4 weeks 1 day 8 hours ago) and read 1388 times:

Well Virgin Mobile arrived in Canada recently with a whopping choice of some 3 shitty phones no monthly plans. It's hasn't really taken off here.

Kris



Word
User currently offlineAndz From South Africa, joined Feb 2004, 8451 posts, RR: 10
Reply 6, posted (8 years 9 months 4 weeks 1 day 1 hour ago) and read 1383 times:
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Quoting Jafa39 (Reply 2):
From the title I thought he was going to open "Virgin Prisons"...

I'm sure he could do a better job that the current prison service!

Quoting N1120A (Reply 3):
Just a question, how much does it cost in an average month for mobile service on South Africa?

We have 3 networks: Vodacom, MTN and Cell C. Costs vary widely depending on the contract type or if you have pay as you go. I have a Talk 500 contract with Vodacom, which gives me 500 minutes talk time (billed per second) for R800 a month (about 100 Euro). I also have an SMS bundle which gives me 500 SMS a month for about 3 Euro cents each.



After Monday and Tuesday even the calendar says WTF...
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