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Airliners Ads? How Are They Shot?  
User currently offlineQslinger From India, joined Apr 2006, 261 posts, RR: 0
Posted (7 years 1 month 2 weeks 4 days 11 hours ago) and read 2937 times:

I am sure many of you must have come across an airliner ad where the ad consists of scenes of a a plane flying generally at high altitude.

Was wondering how are these ad's shot? Is this done during a revenue flight or is the plane in the air for just the ad? If it is a rev flight, are the passengers made aware of it? How is the ATC coordination worked out?

Final question, have you been on one, as a flight crew or as a passenger? Any special instructions while you were being filmed, like, keep shutters closed, or don't take pictures etc..

Looking forward to your answers....


Raj Koona
10 replies: All unread, jump to last
 
User currently offlineOly720man From United Kingdom, joined May 2004, 6843 posts, RR: 11
Reply 1, posted (7 years 1 month 2 weeks 4 days 11 hours ago) and read 2936 times:

I very much doubt such shots would be in revenue service. More likely to be after a repaint when a new image is being unveiled and there's a repainted plane to show off.


wheat and dairy can screw up your brain
User currently offlineAogdesk From United States of America, joined Jun 2004, 935 posts, RR: 3
Reply 2, posted (7 years 1 month 2 weeks 4 days 7 hours ago) and read 2894 times:

From what I've seen, they're all staged flights. I know that Clay Lacy Aviation has at least one specially outfitted Lear that has externally mounted cameras.

User currently offlinePilotboi From United States of America, joined Sep 2007, 2366 posts, RR: 9
Reply 3, posted (7 years 1 month 2 weeks 4 days 7 hours ago) and read 2893 times:

I agree - I highly doubt it would be a rev flight. Because with any filming, you may have to do multiple shots, and if required, go around and do something again. They wouldn't put passengers through that. In terms of actually filming it, another aircraft flying along side can take film. I remember seeing a show a while ago about a Gulfstream V that was equiped to film tihngs in the air. External cameras can also be used. In terms of ATC coordination, if close enough, it may be considered formation flying and they may ask you to just use one squawk code and call sign.

User currently offlineDispatchguy From United States of America, joined Jan 2006, 1253 posts, RR: 2
Reply 4, posted (7 years 1 month 2 weeks 4 days 4 hours ago) and read 2835 times:

A NWA crew and dispatcher got in trouble a few years back for arranging an escort for a retiring B747 pilot into MSP - the escort aircraft just happened to be a B17 or B24 type that the retiring B747 PIC flew during WW II.

His B747 arrives in the terminal area and the WWII bomber flies escort on him for the remainder of the flight.

The dispatcher arranged it with MSP tower and everybody knew except the operating crew.

While the NTSB ALJ didnt uphold what the FAA wanted from the dispatcher, they held inter alia that formation-type operations (they held that this operation didnt meet the definition of a formation flight) in scheduled 121 operations is a big no-no.

I paraphrase a lot, I dont recall all of the details. However, if the airline wants ego pictures of their airplane, it will NOT be done on a revenue flight.



Nobody screws you better than an airline job!
User currently offlineElpinDAB From United States of America, joined Apr 2005, 485 posts, RR: 4
Reply 5, posted (7 years 1 month 2 weeks 4 days 2 hours ago) and read 2783 times:

Quoting Aogdesk (Reply 2):
From what I've seen, they're all staged flights. I know that Clay Lacy Aviation has at least one specially outfitted Lear that has externally mounted cameras.

Yep, as far as I know too, this is the case. I have a book called "Airliners in Flight" that features many beautiful air to air shots by the (sadly late) photographer George Hall. The book also details the specifics of a typical photo shoot. As Aogdesk said, Clay Lacy has 3 Learjets that can be outfitted with a purpose-built, gyro-stabilized upper and lower periscope mount for high quality video cameras. Lacy's system, called Astrovision, required a supplemental Type Certificate from the FAA for the aircraft they can be mounted on. On these media missions, photographers shoot through a specially designed window, and the cinematographer and the photographer will take turns doing their thing in the tiny Learjet cabin, now cramped with heavy equipment and 2 guys who are both trying to position themselves to create the best artwork possible. Boeing, either as a company or at the request of the aircraft's destination airline, has contracted Clay Lacy many times for a session of air to air video and photography work on behalf of a new aircraft's delivery or for some type of ad.

There is also at least one B-25 outfitted for windowless air to air photography from the tail gunner's position, although the B-25 would obviously performance limited in speed and altitude, limiting the variety of photography possibilities when compared to a Learjet. However, this unique position has resulted in many beautiful air to air's. There's no telling how many different ways these photo missions can be done. It would be interesting to see who Airbus uses for their air to air work as well.

As far as ATC concerns, the book says that most of these shoots are done below 18,000 feet, where they aren't required to be on an IFR flight plan and talk to ATC, so they can maneuver freely. Occasionally, they will go up to the flight levels for contrail shots though. While the book doesn't say how this is coordinated with ATC, I wouldn't assume that it would be too big of a deal, as ATC usually seems to be pretty understanding about things like this. They also have special procedures already designed to handle military formations and tanker ops, so I wouldn't imagine an air to air shoot being too much different from that, as far as the logistics are concerned.


Here's a website that has samples of some of George Hall's superb photography.
http://www.check-6.com/


User currently offlineViscount724 From Switzerland, joined Oct 2006, 26005 posts, RR: 22
Reply 6, posted (7 years 1 month 2 weeks 3 days 22 hours ago) and read 2696 times:

Quoting Aogdesk (Reply 2):
From what I've seen, they're all staged flights. I know that Clay Lacy Aviation has at least one specially outfitted Lear that has externally mounted cameras.

Here's some Clay Lacy footage of one of AC's first 777-300ERs which made a detour during its delivery flight to YUL to overfly the YVR area for promotional filming purposes using his specially-equipped Learjet.
http://www.youtube.com/watch?v=9kbh-gns06k


User currently offlineDLOnur From United States of America, joined Jun 2007, 290 posts, RR: 1
Reply 7, posted (7 years 1 month 2 weeks 3 days 19 hours ago) and read 2662 times:

Quoting Viscount724 (Reply 6):
Here's some Clay Lacy footage of one of AC's first 777-300ERs which made a detour during its delivery flight to YUL to overfly the YVR area for promotional filming purposes using his specially-equipped Learjet.
http://www.youtube.com/watch?v=9kbh-...ns06k

Beautiful footage. Cheezie music, but the plane is pretty awe-inspiring.



What you believe is what you see.
User currently offlineHa763 From United States of America, joined Jan 2003, 3671 posts, RR: 5
Reply 8, posted (7 years 1 month 2 weeks 3 days 17 hours ago) and read 2626 times:
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Back in 2001 when HA started getting their 717s, HA hired Clay Lacy Aviation to do some air to air filming. This process was documented and shown on a local tv program, Hawaiian Moving Company. It required special ATC clearances and constant communication between the aircraft. They even showed some of the equipment used for filming. If I could get a clip of the segment, I would post it as it was really good and informative.

User currently offlineThai744 From Australia, joined Jun 2004, 303 posts, RR: 0
Reply 9, posted (7 years 1 month 2 weeks 3 days 15 hours ago) and read 2603 times:
Support Airliners.net - become a First Class Member!

Here's a great bit of scenic ad footage.

A TV-ad for the now-defunct TAA of Australia in the very early 80's using one of their "new" A300's.

Very retro!

http://youtube.com/watch?v=rP7KCyL5EDg


User currently offlineSoon7x7 From , joined Dec 1969, posts, RR:
Reply 10, posted (7 years 1 month 2 weeks 3 days 4 hours ago) and read 2536 times:

Air to Air shoots are pre scheduled and carefully preplanned, crew /photographer briefings are a must and a careful plan is followed. Clay Lacey has periscopes installed in his lear chase planes. Very expensive process , Paul Bowen , the Guru of civil and corporate use a B-25 mitchell w/ tail gun turret removed, wind baffles installed and shoots in free air,,,you just fly up to his camera and smile...I was approached by two airlines to record air to air and they wanted to do them during revenue flights, but we reminded them that they can be very risky if flight crew not comfortable flying in tight formation and the liability of pax in that situation was too great...subsequently both carriers backed down as they did not want the additional expense of a non revenue flight.

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