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Why Did LiveTV Items Cost B6 $95 Mil In '09?  
User currently offlineLuv2cattlecall From United States of America, joined Sep 2007, 1717 posts, RR: 2
Posted (6 years 2 months 4 weeks 1 day 2 hours ago) and read 3109 times:
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I was reading an article about B6 and ancillary revenue, and came across something...

Non-aircraft Cap Ex includes $95 million related to live TV

How did they manage to spend $600,000+ per aircraft for a system that's been installed in most of the airframes for years?

Is there that much maintenance involved? I remember reading that VX spend about $1.5 million per plane to get RED fully installed, including the Sat dome and wiring...


Thanks in advance!

When you have to breaststroke to your connecting flight...it's a crash!
3 replies: All unread, jump to last
User currently offlinecopter808 From United States of America, joined Dec 2000, 1566 posts, RR: 3
Reply 1, posted (6 years 2 months 3 weeks 3 days ago) and read 2934 times:

Could that refer to the purchase and investment into LiveTV, the company, which I believe is owned by JetBlue?

User currently onlineEMBQA From United States of America, joined Oct 2003, 9431 posts, RR: 11
Reply 2, posted (6 years 2 months 3 weeks 3 days ago) and read 2917 times:

Quoting copter808 (Reply 1):

Correct...LiveTV is a business unto itself. You can't devide the $95 million into the number of airframes jetBlue has.

"It's not the size of the dog in the fight, but the size of the fight in the dog"
User currently offlinenws2002 From United States of America, joined Feb 2008, 1158 posts, RR: 0
Reply 3, posted (6 years 2 months 3 weeks 2 days 20 hours ago) and read 2887 times:

They've made many upgrades to the system and are installing it on other airlines, most notably CO. I know the arrangement with CO is a revenue-sharing model. Basically LiveTV installs the system at no cost, but they gain the majority of the revenue. CO just has to pay for the fuel to cart it around and they get to offer their customers IFE. Win-win, at least that's the idea.

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