seb146 From United States of America, joined Nov 1999, 11760 posts, RR: 15 Posted (2 years 7 months 3 weeks 5 days 17 hours ago) and read 1700 times:
If anyone has a better suggestion for a title, feel free to change it.
Looking at flightstats.com, I saw Shuttle America. I then looked for pictures here because, back in the day, different airlines had different tail colors. Shuttle America has eiher DL or UA tail colors. SkyWest does a similar thing. What is the advantage of having a smaller airline, calling it a different name, but keeping all the same colors as the parent airline?
Polot From United States of America, joined Jul 2011, 2312 posts, RR: 1
Reply 1, posted (2 years 7 months 3 weeks 5 days 17 hours ago) and read 1692 times:
I'm a little confused on what you are asking. DL/UA are not Shuttle America's parent company, in fact most legacy carriers no longer have any ownership over any regional carrier. Regional carriers are separate companies operating on behalf of a legacy carrier operating smaller planes at lower costs than what the main airline could afford to fly themselves. The smaller airline gets the benefit of the marketing/network/name recognition of the mainline airline. Regional carriers have various subsidiaries to get around various scope and competition clauses found in their contract with the mainline airline.
pilotpip From United States of America, joined Sep 2003, 3151 posts, RR: 11
Reply 2, posted (2 years 7 months 3 weeks 5 days 11 hours ago) and read 1626 times:
Polot did a good job explaining. The reason our aircraft are painted in UA/DL colors is because of branding. We are contracted by UA/DL to fly passengers that are paying to fly on their airline. We sell no tickets directly. With a multitude of regional carriers flying for the majors, they want a similiar customer service experience.
Ratypus From United Kingdom, joined Apr 2004, 177 posts, RR: 0
Reply 3, posted (2 years 7 months 3 weeks 2 days 18 hours ago) and read 1445 times:
Lufthansa does this pretty well in Europe too - their 'Cityline' brand is a separate airline, and they also pay Augsburg Airways to fly some LH flights in and out of MUC. Augsburg Airways do not sell any of their own flights directly (as far as I know), and the flights operate under LH flight numbers....BUT the plane is owned and crewed by non-LH personnel.
As for the plane, it is branded to look very similar to the LH planes, although it says "Augsburg Airways" on the side rather than LH. Service/miles etc are all equivalent to and based on LH model.