N312RC
Topic Author
Posts: 2584
Joined: Mon Aug 28, 2000 10:58 am

Delta Website

Mon Sep 04, 2000 6:09 am

Just a little tidbit....

Delta officially changed it's website from www.delta-air.com to www.delta.com to reflect the change in management.
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victech
Posts: 541
Joined: Sun Jun 11, 2000 9:46 am

RE: Delta Website

Mon Sep 04, 2000 4:45 pm

Right, the bought the domain from Delta Financial (now at deltafinancial.com), for five years, they didn't bother; I guess the new management wants to appear more "proactive".
 
Guest

RE: Delta Website

Mon Sep 04, 2000 4:55 pm

        
 
matrix
Posts: 9
Joined: Sat Aug 13, 2005 8:08 pm

RE: Delta Website

Fri Oct 13, 2000 9:43 pm

Delta-air.com was changed to Delta.com to be in sync with their new brand campaign that rolled out earlier this year. If you think about it, when most people refer to the airline they say "Delta" and not "Delta Air Lines".
And the change makes remembering the airline's web address a snap. With any business, it's the company brand that people usually remember. The name change makes it easier for customer to recognize the Delta product (flights and fares)

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