To those of you that find some of PeTA's stuff sensational and just plain crazy there are some quite valid reasons for the more sensational stuff.
And even sometimes I am left scratching my head on some issues.
However, if you look at PeTA's membership site and donations page, you can direct your donations to whatever particular cause that interests you. ie - if you have a gripe with the way Iams treat their animals or are interested in that type of activity (cruely to lab animals) you can direct your donation to it.
PeTA had an undercover operative working in Iams and the company did very little to make improvements to it's test animals and still conducted rather horrific and unecessary experiments of it's lab animals.
I am pretty sure most people who have a puppy or kitty wouldn't feel to comfortable feeding their cherished pets Iams food if they knew of the terrible treatment the company allows to happen.
The only *purchase* from a pet store I have made (besides aquarium fish) has been to rescue a mistreated female Red Eclectus parrot that was going to be *sent away* (as in put down) as she had been in the pet store for too long and had missing toes and a nasty temperment.
This supposed pet store had the audacity to charge me to take her off their hands even though they were going to dispose of her. $450.00 later... (they were going to charge the going rate of $950.00 - but I pointed out she wasn't a hand reared baby anymore, had a pretty screwed up temperment and missing toes)
The people in this franchised store probably thought they'd done the deal of a lifetime until they got a visit from the RSPCA - then the police and had their store shut down for various animal cruelty violations.
We all can make a difference.
I called the Red Eclectus 'Erika' and spent a year and a half rehabilitating her till I could find her a new home. She now lives out in the country with a lovely family who regularly send me pictures of Erika and her antics.