Topic Author
Posts: 3186
Joined: Sun Sep 23, 2001 10:50 pm

Celebrity Spokespersons Advertising A Product

Mon Jul 21, 2003 7:57 am

I watched/listened to a bit of the British Open final round this morning (wow, you folks in Sandwich need some RAIN!) whilst groveling over household chores and thought about the value companies think(?) they are receiving from hiring celebrities to hawk their products.

I can understand how El Tigre might influence a golf club purchase, or even maybe get people to play with a certain brand ball...but, how many of you would give a shit when he shills for the American Express credit card? Would you consider walking into a Buick dealership to test-drive one of those agitating Rendezvooses because he is a "spokesman"?

Also, have any celebrities that piss you off actually KEPT you from buying a certain product? Just curious...Jack
all best; jack
Posts: 5185
Joined: Sat Feb 03, 2001 11:55 pm

RE: Celebrity Spokespersons Advertising A Product

Mon Jul 21, 2003 8:55 am

I would go for a Buick even without Tiger promoting it. Mmmmmmmmm, Buick...

Pacifism only works if EVERYBODY practices it
Matt D
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Joined: Fri Nov 19, 1999 6:00 am

RE: Celebrity Spokespersons Advertising A Product

Mon Jul 21, 2003 9:13 am

You'd be amazed at how brain dead, or at least easily impressed and/or manipulated some people can be. Forget about the fact that brand of shoe you wear has absolutely no impact on your athletic ability. The type of credit card you have will probably not make that much of an impact on your life (unless you spend yourself into bankruptcy with it).

It's all about image....there really is no rhyme or reason to it.

The only thing that will turn me off to a product is if the commercials are incredibly annoying (read: loud and obnoxious) and/or repeated over and over.

I am one of those types that advertising focus groups HATE. I will not buy Nike's because Tiger Woods endorsed them. I will not run down to 7-11 and buy some Budweiser because I'm actually stupid enough to think that a harem of beautiful women will suddenly materialize around me.

Of all the products I use, where I buy them, I'm pretty much split beteen a creatur of habit, and gtting from whoever provides the cheapest and/or easiest availability.
Posts: 9973
Joined: Mon Apr 23, 2001 10:12 pm

RE: Celebrity Spokespersons Advertising A Product

Mon Jul 21, 2003 4:24 pm

I am one of those types that advertising focus groups HATE

They hate me even more. The only thing commercials do for me is tell me what NOT to buy (meaning products for which the commercials are really obnoxious or stupid, which is a lot of them...).

But people like us are the minority.
Many will indeed buy something because their sports hero or favourite actor uses it (or rather says (s)he uses it).
I wish I were flying
Posts: 2141
Joined: Fri Jul 20, 2001 10:56 pm

RE: Celebrity Spokespersons Advertising A Product

Mon Jul 21, 2003 9:34 pm

We will never use AT&T for collect calls because of that idiot Carrot Top

"On spaceship earth there are no passengers...only crew."

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