I watched/listened to a bit of the British Open final round this morning (wow, you folks in Sandwich need some RAIN!) whilst groveling over household chores and thought about the value companies think(?) they are receiving from hiring celebrities to hawk their products.
I can understand how El Tigre might influence a golf club purchase, or even maybe get people to play with a certain brand ball...but, how many of you would give a shit when he shills for the American Express credit card? Would you consider walking into a Buick dealership to test-drive one of those agitating Rendezvooses because he is a "spokesman"?
Also, have any celebrities that piss you off actually KEPT you from buying a certain product? Just curious...Jack