this thread is inspired by reading an american fellow airlienrs' comment how much he likes ALDI crisps. this reminded me that, indeed, ALDI operates worldwide.
i am so curious how you perceive aldi for several reasons. the reasons are:
(A) in germany, aldi's image has dramatically changed the last years. whereas before, shopping there was seen as a clear sign for being "lower class" and "without any sense for quality", people now think that it is quite smart to shop there, as in independent tests, many products were proved to be as good as branded products. so literally, many people who yould easily afford to shop in more fancy stores think that its just foolish not to buy there. my own experience is that many producs are excellent while being incredibly cheap.
(B) i really think its interesting that they spit into advertising worlds face. there is no PR
budget (or very little). as a person sick of brands with no substance, i really like the idea. aldi is a brand that shines from within.
(C) in germany, people complain and complain about the little service you experience while shopping in germany - everywehre, not only at aldi. no bags for free, no clerks that pack and carry your goods and so on. no shopping on sundays, not after 8 pm and so on. shopping in the US, OTOH, is always seen as the eldorado. (btw., my own experience in the US tells me that it really depends on where you go. e.g., most of the time when i went for fast food in the us, i was treated like shit compared to what happens to you in germany when you go for it. not that it is brilliant though, but still. i digress..). so the interesting thing is that ALDI exported all those thing that people hate about shopping in germany (no bags, tight shopping hours etc.) to the eldorado of shoppin-service. and it seems to work!
so, this is why i am curious about it.
just let me know what you think!
[Edited 2003-10-31 16:47:17]