kc7mmi
Posts: 834
Joined: Sun Oct 19, 2003 3:15 am

French Connection United Kingdom

Thu Jan 15, 2004 1:33 pm

What do you think of the "French Connection United Kingdom" clothing brand marketing campaign? Using the initials FCUK (which I'm sure a lot of you have seen), is very annoying if you ask me. Some of their products include:
  • FCUK EWE shirt
  • Brief FCUK underwear
  • Short FCUK underwear
  • Long FCUK underwear

    I think it's annoying and horrible especially since they're marketing this products to teens. What do you think?

    -Benjamin

    [Edited 2004-01-15 05:53:01]
  •  
    LH423
    Posts: 5868
    Joined: Sun Jul 11, 1999 6:27 am

    RE: French Connection United Kingdom

    Thu Jan 15, 2004 1:50 pm

    I think it's clever but above all I just find it annoying. And frankly they want the word "f-u-c-k" to come to mind so I play into their ploy and simply call it "fuck".

    Don't own any of their clothes.

    LH423
    « On ne voit bien qu'avec le cœur. L'essentiel est invisible pour les yeux » Antoine de Saint-Exupéry
     
    kc7mmi
    Posts: 834
    Joined: Sun Oct 19, 2003 3:15 am

    RE: French Connection United Kingdom

    Thu Jan 15, 2004 1:56 pm

    LH423, I agree with you and have changed the words in my original post from "vulgar" to "annoying" since that description is more fitting.

    -Benjamin
     
    Sabena 690
    Posts: 6065
    Joined: Sat Feb 02, 2002 12:48 am

    RE: French Connection United Kingdom

    Thu Jan 15, 2004 7:45 pm

    Due to the information overload, and communication overkill, marketeers have to find new ways to draw the attention of their target-group.

    Such a campaign towards adults would be stupid, since adults would take offence to it. But the campaign is aimed towards teenagers, who find this kind of language normal. It draws their attention, and it's 'cool'.

    Clever from the marketeers, but sad it has to go this far...

    Frederic
     
    johnboy
    Posts: 2560
    Joined: Wed Aug 18, 1999 9:09 pm

    RE: French Connection United Kingdom

    Thu Jan 15, 2004 7:55 pm

    On large windows of the SF store:

    "San Francisco's first FCUK"


    Has a certain giggle factor, but to depend on that completely...heaven help us.
     
    gordonsmall
    Posts: 2106
    Joined: Sun Jul 01, 2001 1:52 am

    RE: French Connection United Kingdom

    Thu Jan 15, 2004 11:29 pm

    I have a personal number plate on my car that reads EW D1C  Smile/happy/getting dizzy .

    Slightly off topic but still in the same childish sense of humour.

    Regards,
    Gordon.
    Statistically, people who have had the most birthdays tend to live the longest.
     
    UAL747
    Posts: 6725
    Joined: Mon Dec 13, 1999 5:42 am

    RE: French Connection United Kingdom

    Thu Jan 15, 2004 11:32 pm

    Funny topic, I just picked up my FCUK bookbag to walk to class! LOL.

    UAL
    "Bangkok Tower, United 890 Heavy. Bangkok Tower, United 890 Heavy.....Okay, fine, we'll just turn 190 and Visual Our Way
     
    LHR340
    Posts: 819
    Joined: Tue Apr 29, 2003 1:18 am

    RE: French Connection United Kingdom

    Fri Jan 16, 2004 12:38 am

    I like fcuk I have a couple of there shirts, but I still read it as 'fuck' - stays in your head, pretty clever if you ask me.

    LHR340
    A340 LoVeR! EC-GQK - LHR The Bussiest International Airport & 3rd Bussiest In The World!
     
    Banco
    Posts: 14343
    Joined: Mon Oct 29, 2001 11:56 pm

    RE: French Connection United Kingdom

    Fri Jan 16, 2004 12:52 am

    It's only clever in the same way that you think swearing is clever when you're a teenager.

    Unfortunately, that's the market they aim at, so it works.

    When you're a bit older, it jars a bit - but I'm no prude, I swear as well, just not all the time. I hear teenagers in the street swearing every other word, it feels like someone's hitting you over the head with a rock at times.
    She's as nervous as a very small nun at a penguin shoot.
     
    USAIRWAYS321
    Posts: 1706
    Joined: Wed Jul 11, 2001 4:31 pm

    RE: French Connection United Kingdom

    Fri Jan 16, 2004 1:03 pm

    The funniest part is that my 30-ish gay Sociology teacher wears a lot of FCUK jeans. He's a weird one...

    Brett

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