OK, I'll start this by saying I'm 43 years old, so I'm hardly in touch with the latest trends. but this one bugs me somehow. Here in Canada, McDonalds is running an ad where this kid is shopping for a car, and ends up with a POS
of some sort, while in the background runs this rap commentary, with an LA
rapper/gangster style, miles away from your average Canadian kid. This ad uses words and gestures that are so out of place here. I've noticed this in other marketing so maybe it is effective, but do we want a generation looking up to, and imitating a bunch of losers?
Why is it cool (or is it?) to look like a bum from the wrong side of town?