avt007
Posts: 1989
Joined: Mon Jul 10, 2000 4:51 am

Gangster/rapper Promotion.

Wed Mar 03, 2004 11:48 am

OK, I'll start this by saying I'm 43 years old, so I'm hardly in touch with the latest trends. but this one bugs me somehow. Here in Canada, McDonalds is running an ad where this kid is shopping for a car, and ends up with a POS of some sort, while in the background runs this rap commentary, with an LA rapper/gangster style, miles away from your average Canadian kid. This ad uses words and gestures that are so out of place here. I've noticed this in other marketing so maybe it is effective, but do we want a generation looking up to, and imitating a bunch of losers?
Why is it cool (or is it?) to look like a bum from the wrong side of town?
 
ConcordeBoy
Posts: 16852
Joined: Thu Feb 01, 2001 8:04 am

RE: Gangster/rapper Promotion.

Wed Mar 03, 2004 12:35 pm

same happens here all the time...

Anheuser-Busch picks Ludacris as a spokespersona, and already conservatives (particularly O'Reilly) are calling for a boycott.
Faire du ciel le plus bel endroit de la terre c'est impossible sans Concorde!
 
rockyracoon
Posts: 1045
Joined: Tue Oct 14, 2003 3:58 am

RE: Gangster/rapper Promotion.

Wed Mar 03, 2004 1:36 pm

They signed him after the whole Pepsi fiasco went down? I guess they want the publicity.


peace
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freshlove1
Posts: 1245
Joined: Thu Jan 15, 2004 1:38 pm

RE: Gangster/rapper Promotion.

Wed Mar 03, 2004 1:50 pm

LUDACRIS is the man, no doubt about it, he got mad skillz G
 
ProSimTec
Posts: 316
Joined: Sat Oct 25, 2003 12:16 am

RE: Gangster/rapper Promotion.

Wed Mar 03, 2004 10:56 pm

McDonalds has been running very "urban" radio spots too. I heard one on a newsradio show just the other day. I guess the Tupac Happy Meal will be next.
 
KROC
Posts: 18919
Joined: Mon May 08, 2000 11:19 am

RE: Gangster/rapper Promotion.

Wed Mar 03, 2004 11:04 pm

McDonalds "rap music" ads are just horrible. They do rap music NO justice, and only ad to stereotypes of the music. I cannot believe that somewhere, someone gave the go ahead for these ads.
 
CPH-R
Posts: 6070
Joined: Thu May 03, 2001 5:19 pm

RE: Gangster/rapper Promotion.

Thu Mar 04, 2004 12:42 am

Please, we're still stuck with the 'I'm Loving it' ads - get over it Big grin
 
LHMark
Posts: 7048
Joined: Fri Jan 21, 2000 2:18 am

RE: Gangster/rapper Promotion.

Thu Mar 04, 2004 12:43 am

And the urban hip-hop McDonalds "Roller Basketball" TV spot is one of the most retarded and ethnically insulting ads I've seen in years.
"Sympathy is something that shouldn't be bestowed on the Yankees. Apparently it angers them." - Bob Feller
 
DeltaJAX
Posts: 328
Joined: Wed Jan 30, 2002 8:22 am

RE: Gangster/rapper Promotion.

Thu Mar 04, 2004 2:26 am

Coca-Cola/Sprite has some sh*tty ads as well. One that sticks out in my mind is the one I see in the AMC movie theatre all the time, starring this kid, "Delux_247" is his rap moniker, showing people around his house as if he is on MTV Cribs. Totally dumb.
 
CactusA319
Posts: 2822
Joined: Fri Jan 21, 2000 1:51 am

RE: Gangster/rapper Promotion.

Thu Mar 04, 2004 2:58 am

Coca-Cola/Sprite has some sh*tty ads as well. One that sticks out in my mind is the one I see in the AMC movie theatre all the time, starring this kid, "Delux_247" is his rap moniker, showing people around his house as if he is on MTV Cribs. Totally dumb

I think that one is pretty funny. The kid is such a wannabe you can't help but laugh. I see quite a few kids like that in the suburb I just moved into.

The new McDonald's ads suck donkey however.

 
avt007
Posts: 1989
Joined: Mon Jul 10, 2000 4:51 am

RE: Gangster/rapper Promotion.

Thu Mar 04, 2004 3:14 am

And apart from the whole wannabe homeboy crap, no one in my family can figure out the point of the ad. This kid starts looking at a Jaguar, then gets progressively cheaper `til he ends up with an AMC Gremiln, I think. The voiceover says something like "I bought these wheels because I eat McDeals". Huh? What does that mean? Are McDeals the culinary equivalent of a POS AMC? BTW, the car in question breaks down and needs to be pushed. Where is the connection between the car and the "food"? If he didn't spend his money at McDs, could he afford something better? I dunno, it's all lost on me, and more importantly, my kids, who these marketing geniuses are supposed to figure out.
 
nwa man
Posts: 1752
Joined: Mon Jun 07, 1999 3:24 am

RE: Gangster/rapper Promotion.

Thu Mar 04, 2004 3:46 am

A link that everyone pissed off at Mickey D's new ad campaign can appreciate...

http://maddox.xmission.com/c.cgi?u=lovin_it



N-Dub
Create your own luck.
 
ProSimTec
Posts: 316
Joined: Sat Oct 25, 2003 12:16 am

RE: Gangster/rapper Promotion.

Thu Mar 04, 2004 3:50 am

Oh my god! When I saw the graph, I was laughing so hard I was crying!
 
srbmod
Posts: 15446
Joined: Tue Mar 20, 2001 1:32 pm

RE: Gangster/rapper Promotion.

Thu Mar 04, 2004 11:10 am

Anheuser-Busch picks Ludacris as a spokespersona, and already conservatives (particularly O'Reilly) are calling for a boycott.


I'm not a conservative and I'm boycotting A-B. Not because of any spokesperson they've signed, but because they make peewater strength brews and pass them off as beer.

As for companies using the hip-hop/urban style to do commericals, they're trying to pass themselves off as being up to the minute on the pop culture radar, and at the same time, try to give their product(s) some sort of edge by association with the hip-hop/urban culture, regardless of the actuality.

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