There's one element out there that could make or break sales of the new Mustang... the economy.
Ford could aggressively advertise the new Mustang all it wants, but if the cost of gas skyrockets to $3/gallon, guess what? Affordable (under $30k) sporty cars like the Mustang will sit on the lot.
The main reasons for sluggish sales of the current Thunderbird, Excursion and Marauder were due to little or no advertising, and the fact that these models came out about 2 years later
than they should have. A year before the Excursion came out, $1/gallon or less gas prices was not uncommon. One year later, the price shot up to about $1.50 to $1.60 a gallon. Talk about bad timing on Ford's part.
While many fine GM
products have been given the axe due to lack of advertising, they're not alone. Ford is just as guilty in this area as well.
The 89-97 Thunderbird/Cougar was another example death by being ignored in terms of advertisements over at Dearborn. By the mid-90s, most people didn't know that an affordable rear-drive, mid-sized coupe still existed.
If it weren't for the belligerent and persistent police departments demanding a rear-drive V8
, the Crown Vic would've been long gone by now due to lack of advertising. Although Mercury has done a fairly decent job in continuing to advertise its Grand Marquis.
In regards to the upcoming Dodge Charger: with Chevy possibly considering a V8
-powered rear-drive successor to the Impala and Ford possibly re-doing the Crown Vic (but keeping it rear-drive) in either 2006 or 2007; things could get very interesting
in the large sedan/police car market.
"TransEastern! You'll feel like you've never left the ground because we treat you like dirt!" SNL Parady ad circa 1981