Had a friend who worked in a company that delivered Astrology reports in one of their sections. This was in Austria, a fairly civilized country shall we say.
How did they produced these reports? They have a database that contains hundreds and hundreds of these little paragraphs. And every day the girl would just scroll through them, choose one and post it for every sign. The girl was just an office clerk by the way, her job was to select one at random, not do astrology work to decide which one.
However something astonishing is happening to me now. A friend of mine told me many weeks ago that this month will be awesome for me at my work, particularly January 21. I have been working towards moving to a better offer in Austria, and my resignation date, after long meetings and discussions with everyone, turned out to be... January 21!!!
Another thing: I discovered that every woman on this planet reads her horoscope. Every single one. We just have to get used to it.