I think what is possibly killing Star Trek and the Bond series is they are straying from what made them good in the first place. Intellectual galactic problem solving combined with well planned space battles for ST. Bond needs to return to some of its spy movie roots. For one thing the villains have been the same. Evil villain tries to take over/conquer/destroy something...Enterprise/Bond Foils attempt...Evil madman resorts to last ditch effort. Its too bad, those villains could have been so much better. Shinzon from Nemesis started out great, and they could have done so much more with him, but they just turned him into the same mad man. And what strikes me funny is that they have created brilliant villains in the past. Weyoun, Dukat, The Female Shapeshifter/founder were all great villains in the DS9 series. Khan and the Borg Queen were good villains because they were more tied to trek history.
Oh well, I think the root of the problem lies in the fact that the ST folks tried to market the movies to both the action movie audiences and the trekkies together, resulting in a poor movie for both. They seem to have got away from what made people want to become trekkies. I guess it was no secret that Berman and Roddenberry constantly disagreed with each other. Too bad Roddenberry had no chance to get rid of him when he was still alive.