N5176Y
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Norwegian Pm Calls Ikea "Sexist"

Fri Mar 11, 2005 8:46 am

I'm glad this is the only major issue affecting the Norwegian population.

Gender bias in IKEA instructions?

Norway's prime minister says company should alter brochures that show only men assembling furniture.
March 10, 2005: 1:46 PM EST

OSLO, Norway (Reuters) - Swedish home furnishings giant IKEA is guilty of sex discrimination by showing only men putting together furniture in its instruction manuals, Norway's prime minister says.

IKEA, which has more than 200 stores in 32 nations, fears it might offend Muslims by depicting women assembling everything from cupboards to beds. Its manuals show only men or cartoon figures whose sex is unclear.

"This isn't good enough," Prime Minister Kjell Magne Bondevik was quoted Thursday as telling the daily Verdens Gang. "It's important to promote attitudes for sexual equality, not least in Muslim nations."

http://money.cnn.com/2005/03/10/news...tional/ikea.reut/index.htm?cnn=yes
 
OYRJA
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RE: Norwegian Pm Calls Ikea "Sexist"

Fri Mar 11, 2005 8:50 am

Hahahaha!!!

That is the biggest bullshit! They have had females in their instructions since 1987. God damn prime minister. Big grin
He probably never owned a IKEA furniture anyway.
 
tbar220
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RE: Norwegian Pm Calls Ikea "Sexist"

Fri Mar 11, 2005 8:55 am

God that's hysterical Big grin I've seen those "cartoon figures whose sex is unclear", that appears pretty sexist to me  Yeah sure

Pretty funny
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theCoz
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RE: Norwegian Pm Calls Ikea "Sexist"

Fri Mar 11, 2005 9:13 am

brochures that show only men assembling furniture

Just change the illustrations so that the men have man-boobs. Sort of like KROC. Big grin


fears it might offend Muslims by depicting women assembling everything from cupboards to beds

Wait a sec here, this is totally wrong. What they need to do is include the woman behind the man nagging about how it's taken him forever to put the damn thing together.
 
srbmod
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RE: Norwegian Pm Calls Ikea "Sexist"

Fri Mar 11, 2005 9:55 am

What's wrong with being sexy?
 
martinairyyz
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RE: Norwegian Pm Calls Ikea "Sexist"

Fri Mar 11, 2005 9:59 am

B.S.......... I hate political correctness and don't use it! Those cartoon figures are cute little things and this is just stupid now :- Why doesn't he now blame then because half of them aren't coloured black?  Silly hehe
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captaingomes
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RE: Norwegian Pm Calls Ikea "Sexist"

Fri Mar 11, 2005 11:38 am

I agree with the minister, this is plain wrong. Why are men expected to do women's chores, and still have to assemble furniture? If women want us to cook and clean, they have to start assembling furniture too!  Wink

hehehehehehe
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solnabo
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RE: Norwegian Pm Calls Ikea "Sexist"

Fri Mar 11, 2005 5:21 pm

K M Bondevik:

Get a life!!! Eat more Prozac man.....

Micke//SE  Wink
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mdsh00
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RE: Norwegian Pm Calls Ikea "Sexist"

Fri Mar 11, 2005 5:27 pm

Quoting TheCoz (Reply 3):
Just change the illustrations so that the men have man-boobs. Sort of like KROC. Big grin

Man...you are just asking for it!
"Look Lois, the two symbols of the Republican Party: an elephant, and a big fat white guy who is threatened by change."
 
Thom@s
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RE: Norwegian Pm Calls Ikea "Sexist"

Fri Mar 11, 2005 6:16 pm

Quoting Solnabo (Reply 7):
K M Bondevik:

Get a life!!! Eat more Prozac man.....

Don't worry, we'll get rid of him after the election this autumn...  Smile

And for the record, this is not among the headlines in the news in Norway today. A controversial newly appointed bishop accused of being to conservative, two swedish police officers beating up a 60 year old, and people objecting about the fact that an Iraqi citizen (who killed a norwegian woman) has been sentenced to death in Iraq. But no Ikea news...  Smile Never heared of it before.

Thom@s
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solnabo
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RE: Norwegian Pm Calls Ikea "Sexist"

Fri Mar 11, 2005 7:36 pm

I´ll call this "storm in a teacup"....

Micke//SE  wave 
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LifelinerOne
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RE: Norwegian Pm Calls Ikea "Sexist"

Sun Mar 13, 2005 2:15 am

I'm working at the the company and even we didn't noticed it in our press scanning work that we do every morning.

Cheers!
Only Those Who Sleep Don't Make Mistakes
 
Gary2880
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RE: Norwegian Pm Calls Ikea "Sexist"

Sun Mar 13, 2005 2:25 am

i agree, lucky norway if thats all the prime minister has to worry about. personally ive always wanted a matching knife and fork called kaflooklick and jakrooberbick
Patriotism is the last refuge of the scoundrel :- Samuel Johnson
 
777236ER
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RE: Norwegian Pm Calls Ikea "Sexist"

Sun Mar 13, 2005 2:26 am

I hate political correctness and don't use it!

I'm sure all the wogs, niggers, pakis and gypos hate it too.
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qr332
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RE: Norwegian Pm Calls Ikea "Sexist"

Sun Mar 13, 2005 2:56 am

Quoting 777236ER (Reply 13):
I'm sure all the wogs, niggers, pakis and gypos hate it too.

Come on 777! There is a difference between calling someone a paki and saying a company is sexist because there are no woman in their manuals! The two things are on two different levels.
"The greatest threat to knowledge is not ignorance, it is the illusion of knowledge."
 
777236ER
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RE: Norwegian Pm Calls Ikea "Sexist"

Tue Mar 15, 2005 9:25 am

Come on 777! There is a difference between calling someone a paki and saying a company is sexist because there are no woman in their manuals! The two things are on two different levels.

Really? Given the glass ceiling that exists in nearly every company, calling Ikea sexist is probably true, for whatever reason. The stigma of being female can be just as bad as the stigma associated with being called 'a paki'.
Your bone's got a little machine
 
ltbewr
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RE: Norwegian Pm Calls Ikea "Sexist"

Tue Mar 15, 2005 12:42 pm

Maybe IKEA is suggesting that women are smart enough to get a guy to assemble their furniture. I would also note that many women on average could have some difficult in assembling some furniture (I have assembled a number of items from them) due to the weight of some large wood parts or the entire item itself, as you move the item after assembly  Wink
 
agill
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RE: Norwegian Pm Calls Ikea "Sexist"

Tue Mar 15, 2005 8:28 pm

Well as OYRJA said, IKEA has had women in their instructions since the late 80s. The norwegian PM probably just tried to score some cheap points and failed miserably.
 
lehpron
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RE: Norwegian Pm Calls Ikea "Sexist"

Wed Mar 16, 2005 1:46 am

Quoting N5176Y (Thread starter):
IKEA, which has more than 200 stores in 32 nations, fears it might offend Muslims by depicting women assembling everything from cupboards to beds

While understans the PM's point, what if muslims are a percentage of the customer base, is it worth loosing sales to appease those customers that don't complain as loudly as Norway's PM?

What may this guy gain from having his voice be heard regarding this issue?
The meaning of life is curiosity; we were put on this planet to explore opportunities.
 
Orion737
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RE: Norwegian Pm Calls Ikea "Sexist"

Wed Mar 16, 2005 1:57 am

What the PM should have said, is that IKEA furniture and decor is crap and very ugly and lacking totally in any sort of charm or character.
 
Thom@s
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RE: Norwegian Pm Calls Ikea "Sexist"

Wed Mar 16, 2005 5:34 am

Quoting Orion737 (Reply 19):
What the PM should have said, is that IKEA furniture and decor is crap and very ugly and lacking totally in any sort of charm or character.

But then he certainly wouldn't become PM for another term, as 90% of all norwegian homes have something from IKEA...

Then again, he can say what he will... he's stepping down after his term ends this autumn anyway.  Smile

Thom@s
"If guns don't kill people, people kill people - does that mean toasters don't toast toast, toast toast toast?"
 
daedaeg
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RE: Norwegian Pm Calls Ikea "Sexist"

Wed Mar 16, 2005 5:55 am

Wow, I would think the Norwegian prime minister has better things to discuss.
Leave IKEA alone, I just bought $1000 worth of furniture from there on Sunday.  bigthumbsup 
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BCNGRO
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RE: Norwegian Pm Calls Ikea "Sexist"

Wed Mar 16, 2005 5:58 am

They are definitely sexist! lol eyepopping Maybe some Russian A.net member from can translate it for us.



[Edited 2005-03-15 22:06:45]

[Edited 2005-03-15 22:11:01]
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NorskMan
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RE: Norwegian Pm Calls Ikea "Sexist"

Wed Mar 16, 2005 11:10 am

K M Bondevik:

Get a life!!! Eat more Prozac man.....


100% agree with you!
yeah i know

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