AeroWesty
Topic Author
Posts: 19551
Joined: Sat Oct 30, 2004 7:37 am

Official World Cup Beer Is American Budweiser?!?

Thu Jun 08, 2006 4:34 am

This is hysterical.

http://www.iht.com/articles/2006/06/07/business/sell.php

Anheuser-Busch's experience shows how much companies will put up with to be part of the World Cup. In Germany, it is not permitted to sell Budweiser under its full name because of a longstanding legal dispute with a rival Budweiser beer brewed in the Czech Republic.
 
But even the company's plan to market its beer under the long-winded name "Anheuser-Busch Bud" ran into trouble when another German brewer, Bitburger, protested that the word "Bud" sounded too much like the shortened name "Bit" that Bitburger uses in advertising.
 
Underlying the dispute is a wider German resentment that an American beer has the exclusive World Cup rights in a country that claims to have practically invented the stuff.
 
German papers have taken potshots at Budweiser's watery flavor, suggesting that the "king of beers" is scarcely a duke.
 
"We had a unique situation in Germany because it is such a beer culture," Ponturo said diplomatically.
 
So Anheuser-Busch cut a deal that will allow Bitburger to sell its beer at World Cup sites, though in unmarked plastic cups.
 
Anheuser-Busch will sell Budweiser in cups stamped with the Bud name, which will also appear on the perimeter boards that surround the playing field.
International Homo of Mystery
 
Newark777
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RE: Official World Cup Beer Is American Budweiser?!?

Thu Jun 08, 2006 4:39 am

Haha, that's great.  bigthumbsup 

Harry
Why grab a Heine when you can grab a Busch?
 
BMIFlyer
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RE: Official World Cup Beer Is American Budweiser?!?

Thu Jun 08, 2006 4:39 am

I'll have some Carling please Big grin


Lee
Sometimes You Can't Make It On Your Own
 
TheSorcerer
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RE: Official World Cup Beer Is American Budweiser?!?

Thu Jun 08, 2006 4:44 am

Yeah i was thinking about making a thread about this.

Disgraceful as far as i'm concerned, so many great beers in germany but they have to bring a shit beer like Bud in.

Dominic

PS i know the only reason Bud are the official beer is cos of money.
ALITALIA,All Landings In Torino, All Luggage In Athens ;)
 
Derico
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RE: Official World Cup Beer Is American Budweiser?!?

Thu Jun 08, 2006 4:47 am

But haven't local German beers become official sponsors?

In other countries, local beers are the sponsors of the World Cup.
My internet was not shut down, the internet has shut me down
 
LOT767-300ER
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RE: Official World Cup Beer Is American Budweiser?!?

Thu Jun 08, 2006 4:56 am

Quoting BMIFlyer (Reply 2):
I'll have some Carling please

Have some Celtic while your at it.
 
WellHung
Posts: 3299
Joined: Mon Feb 23, 2004 8:50 pm

RE: Official World Cup Beer Is American Budweiser?!?

Thu Jun 08, 2006 4:56 am

Quoting AeroWesty (Thread starter):
a wider German resentment that an American beer has the exclusive World Cup rights in a country that claims to have practically invented the stuff.



Quoting TheSorcerer (Reply 3):
Disgraceful as far as i'm concerned

lmao... I can't imagine NASCAR fans are too excited about this, either.  rotfl 
 
chrisjake
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RE: Official World Cup Beer Is American Budweiser?!?

Thu Jun 08, 2006 5:03 am

Budweiser and the word "beer" should not be used in the same sentence.


chris
 
airwave
Posts: 1105
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RE: Official World Cup Beer Is American Budweiser?!?

Thu Jun 08, 2006 5:06 am

Quoting TheSorcerer (Reply 3):
Disgraceful as far as i'm concerned, so many great beers in germany but they have to bring a shit beer like Bud in.

 checkmark  This really is a disgrace, but it is a business. It's really a shame the contract was for exclusive rights.

Quoting TheSorcerer (Reply 3):
the only reason Bud are the official beer is cos of money.

It's true. The main reason Anheuser-Busch has plunked down $40 mil for sponsorship rights is to gain brand recognition around the world; only 15% of it's sales currently come from outside the USA. What better place to increase brand recognition than at an event that will have a total of 32 billion cumulative television viewers--almost all of that outside the US?

Quoting Derico (Reply 4):
But haven't local German beers become official sponsors?

Bitburger will be allowed into match stadia in unmarked cups only. As far as I know, that's the only other beer choice allowed.


Airwave  eyebrow 
When you do things right, people won't be sure you've done anything at all.
 
Dougloid
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RE: Official World Cup Beer Is American Budweiser?!?

Thu Jun 08, 2006 5:12 am

Hey...if the German brewers thought this was so god damned important how

come they didn't pony up the cash, huh? Because they're cheapskates is why.

We've got a saying here:

"Money talks and bullshit walks"

The German brewers are walking.
If you believe in coincidence, you haven't looked close enough-Joe Leaphorn
 
airwave
Posts: 1105
Joined: Tue Mar 21, 2006 3:42 am

RE: Official World Cup Beer Is American Budweiser?!?

Thu Jun 08, 2006 5:40 am

Quoting Dougloid (Reply 9):
if the German brewers thought this was so god damned important how

come they didn't pony up the cash, huh? Because they're cheapskates is why.

I don't think it's the German brewers who are complaining--it's the man on the street who's shaking his fist towards Missouri. I think most German brewers are more happy with the expected rise in demand over the next few weeks than disappointed at losing a World Cup service/sponsorship contract. After all, more individuals will be at home watching the matches on TV than at the matches themselves. And besides, they'll still be on store shelves come July 10--Budweiser? Notsomuch.

I think it has more to do with the fact that German brewers and beer drinkers are so freakin' varied. After all, there are more than 1000 brewers in all of Deutschland--and every region has it's preferred brew. How would it be possible for them to come together and select even a handful of brews to sell? And even then, how could they expect to make any money, because they'd need to first bid on the contract and win it (as a single group), then increase production exponentially, supply it...and then they'd be worried that some Germans would snuff their product simply because it's not one they prefer. Let's face it, this whole thing was broadly in favor of larger conglomerate brewers from the first.

Is it a shame that Germans won't be able to watch football and enjoy a proper German brew? Yes. But imagine what would happen if *every* nation participating was allowed to have a beer represented--or even if Germany had 10% of its beers available; my god, it'd be Oktoberfest, not the World Cup. Not that you'd see *me* complaining!  biggrin 
When you do things right, people won't be sure you've done anything at all.
 
deltadc9
Posts: 2788
Joined: Fri Apr 14, 2006 10:00 pm

RE: Official World Cup Beer Is American Budweiser?!?

Thu Jun 08, 2006 5:42 am

Quoting AeroWesty (Thread starter):
Underlying the dispute is a wider German resentment that an American beer has the exclusive World Cup rights in a country that claims to have practically invented the stuff.

The Egyptians invented beer, the Germans perfected it.

Quoting Chrisjake (Reply 7):
Budweiser and the word "beer" should not be used in the same sentence.

The recipe for Bud came from a brewery in what is now the Czech Republic, and was modified slightly for American tastes and the fact Americans like it cold. The beer, which I dont like BTW, is nothing more than one of many formulas from Europe brought to America. There is nothing really American about it.

Also, the Bud in Europe is different than here in the US.

I find it amusing that because Bud is an American company, people assume the beer is too. It seems to be "cool" to trash Bud, but their sales tell a different story.
Dont take life too seriously because you will never get out of it alive - Bugs Bunny
 
chrisjake
Posts: 903
Joined: Thu Jul 15, 2004 11:19 am

RE: Official World Cup Beer Is American Budweiser?

Thu Jun 08, 2006 5:48 am

Quoting DeltaDC9 (Reply 11):
It seems to be "cool" to trash Bud

i dont trash Bud to be cool. I trash it because it tastes like, well, nothing! generally speaking, the mass-produced American beers are worthless to me. the one example i can leave out of it is Sam Adams.

Quoting Airwave (Reply 10):
I think most German brewers are more happy with the expected rise in demand over the next few weeks than disappointed at losing a World Cup service/sponsorship contract

 checkmark 


chris
 
LHMark
Posts: 7048
Joined: Fri Jan 21, 2000 2:18 am

RE: Official World Cup Beer Is American Budweiser?!?

Thu Jun 08, 2006 5:48 am

Quoting DeltaDC9 (Reply 11):
The recipe for Bud came from a brewery in what is now the Czech Republic, and was modified slightly for American tastes and the fact Americans like it cold. The beer, which I dont like BTW, is nothing more than one of many formulas from Europe brought to America. There is nothing really American about it.

There's plenty that's American about it. The rice and corn adjuncts for one thing. These cereals are cheaper than barley and remain the main reason whoy shitty Budweiaser, although a modle of consistency, can never be taken seriously as a world-class beer.
"Sympathy is something that shouldn't be bestowed on the Yankees. Apparently it angers them." - Bob Feller
 
LHMark
Posts: 7048
Joined: Fri Jan 21, 2000 2:18 am

RE: Official World Cup Beer Is American Budweiser?

Thu Jun 08, 2006 5:48 am

Quoting DeltaDC9 (Reply 11):
The recipe for Bud came from a brewery in what is now the Czech Republic, and was modified slightly for American tastes and the fact Americans like it cold. The beer, which I dont like BTW, is nothing more than one of many formulas from Europe brought to America. There is nothing really American about it.

There's plenty that's American about it. The rice and corn adjuncts for one thing. These cereals are cheaper than barley and remain the main reason why shitty Budweiser, although a model of consistency, can never be taken seriously as a world-class beer.

[Edited 2006-06-07 23:07:46]
"Sympathy is something that shouldn't be bestowed on the Yankees. Apparently it angers them." - Bob Feller
 
deltagator
Posts: 6170
Joined: Fri Sep 23, 2005 9:56 am

RE: Official World Cup Beer Is American Budweiser?!?

Thu Jun 08, 2006 5:54 am

I thought Germany had a law where beer can only be sold that is made up of water, barley, yeast, and hops. If so, how in the world are they selling Crapweiser with all the other junk they put into it?

I'm disappointed in you Krauts for allowing such a disgusting beer to enter your country and I'm ashamed that Americans drink the stuff like water. Bring on the Sam Adams!
"If you can't delight in the misery of others then you don't deserve to be a college football fan."
 
MYT332
Posts: 7285
Joined: Mon Sep 08, 2003 7:31 pm

RE: Official World Cup Beer Is American Budweiser?!?

Thu Jun 08, 2006 5:55 am

Quoting LHMARK (Reply 13):
although a modle of consistency



Quoting LHMARK (Reply 14):
although a modle of consistency

You appear to be that alright. Didn't catch that typo though eh?

Quoting LHMARK (Reply 13):
the main reason whoy shitty Budweiaser



Quoting LHMARK (Reply 14):
the main reason why shitty Budweiser

Oh hang on, you managed to get two typo's sorted there.

Until you learn not to post while drunk and learn how to use the 'edit' function properly, you Mark:

Quoting LHMARK (Reply 14):
can never be taken seriously



.  Wink
One Life, Live it.
 
AeroWesty
Topic Author
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RE: Official World Cup Beer Is American Budweiser?!?

Thu Jun 08, 2006 6:01 am

If the rights only cost $40 mil, and gets worldwide exposure, I'm wondering why Heineken didn't buy them. Or does the world already know Heineken tastes tremendous?  yummy 
International Homo of Mystery
 
aa61hvy
Posts: 13021
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RE: Official World Cup Beer Is American Budweiser?!?

Thu Jun 08, 2006 6:02 am

All of a sudden a Bud Heavy sounds good right now...
Go big or go home
 
LHMark
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RE: Official World Cup Beer Is American Budweiser?!?

Thu Jun 08, 2006 6:09 am

Thank you, MYT332, for playing "spelling bobby." Sometimes we only have a few seconds to blast a post out. I will be watching your grammar carefully in the future.  Smile
"Sympathy is something that shouldn't be bestowed on the Yankees. Apparently it angers them." - Bob Feller
 
deltadc9
Posts: 2788
Joined: Fri Apr 14, 2006 10:00 pm

RE: Official World Cup Beer Is American Budweiser?!?

Thu Jun 08, 2006 6:09 am

Quoting DeltaGator (Reply 15):
I'm disappointed in you Krauts for allowing such a disgusting beer to enter your country and I'm ashamed that Americans drink the stuff like water. Bring on the Sam Adams!

I think it was a smart move, The WC needs exposure in the US, because where else is there an opportunity for growth?

Bud can do that for them. Can anyone name a company that knows more about sponsering and promoting sports events? They are the masters.

They have single handedly taken obscure sports to the national level in the US, and they can do the same for the WC in the US.

I think the idea is to eventually host the WC sponsered by Bus here.
Dont take life too seriously because you will never get out of it alive - Bugs Bunny
 
Sabena332
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RE: Official World Cup Beer Is American Budweiser?!?

Thu Jun 08, 2006 6:13 am

Quoting DeltaGator (Reply 15):
I thought Germany had a law where beer can only be sold that is made up of water, barley, yeast, and hops. If so, how in the world are they selling Crapweiser with all the other junk they put into it?

German beer must be brewed and can only consist of water, barley, yeast, and hops, if this is not the case the brewery is not allowed to call their drink "beer" but rather "beer likely product". Of course doesn't this law apply for imported beer, Heineken, Bud, etc. are allowed to call their stuff beer despite it contains rice and other stuff.

Patrick
NZ1's mother is a disgusting crack-whore and his father is a worthless alcoholic!
 
MYT332
Posts: 7285
Joined: Mon Sep 08, 2003 7:31 pm

RE: Official World Cup Beer Is American Budweiser?!?

Thu Jun 08, 2006 6:16 am

Quoting LHMARK (Reply 19):
Thank you, MYT332

Call me Alex..

Actually I wasn't getting at your spelling per se, I was getting at your double posting which plays on the, more than likely true, premise that you like a beer or two.

In other words, British Humour. Never mind.
One Life, Live it.
 
chrisjake
Posts: 903
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RE: Official World Cup Beer Is American Budweiser?

Thu Jun 08, 2006 6:17 am

Quoting DeltaDC9 (Reply 20):

I think the idea is to eventually host the WC sponsered by Bus here

it was in the US in 1994.....and although i cant be positive, i HAVE to believe that Bud had a hand in some type of sponsorship.

Quoting DeltaDC9 (Reply 20):
Can anyone name a company that knows more about sponsering and promoting sports events? They are the masters.

as bad as their beer is, this is a very true statement.


chris

[Edited 2006-06-07 23:19:29]
 
AsstChiefMark
Posts: 10465
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RE: Official World Cup Beer Is American Budweiser?!?

Thu Jun 08, 2006 6:17 am

Every time I go to the UK, I see hundreds of normally-sane Britons drinking frickin' Budweiser beer. What the hell is WRONG with you people?

That shit is swill. When I used to drink, I'd order a pint or dozen of British beers and ales. Then...I found that some places charge twice as much for a 12 ounce bottle of Budfuckingweiser than a pint of anything else. And the people STILL bought the shit!

Mark

[Edited 2006-06-07 23:19:33]
Red tail...Red tail...Red tail...Red tail...Red tail...Red tail...Red tail...Red tail...Damned MSP...Red tail...Red tail
 
LHMark
Posts: 7048
Joined: Fri Jan 21, 2000 2:18 am

RE: Official World Cup Beer Is American Budweiser?!?

Thu Jun 08, 2006 6:17 am

No, I caught the errors while the page was loading, tried to back up and fix them, but was apparently too late. You'd think I was an A.net noob...
"Sympathy is something that shouldn't be bestowed on the Yankees. Apparently it angers them." - Bob Feller
 
airwave
Posts: 1105
Joined: Tue Mar 21, 2006 3:42 am

RE: Official World Cup Beer Is American Budweiser?!?

Thu Jun 08, 2006 6:27 am

Quoting DeltaDC9 (Reply 20):
Can anyone name a company that knows more about sponsering and promoting sports events?

Several come to mind: Coca-Cola, Nike, and Yahoo!. All of which happen to be marquis sponsors for the World Cup. They have more experience, accessibility, and leverage than Anheuser-Busch insofar as sporting events are concerned. Furthermore, all of the aforementioned companies are enjoyed by people of *every* age bracket--not just the 21+ (or 16+ or whatever it is in other countries) crowd. Brewers and their alcoholic kin lose a pretty good percentage of the available market interest because their accessibility is limited. Not so for Nike. Or Adidas.

Quoting DeltaDC9 (Reply 20):
The WC needs exposure in the US, because where else is there an opportunity for growth?

Bud can do that for them.

No, it can't. Nike could. McDonalds could. Coca-Cola could. Not Anheuser-Busch. Why? For one reason, A-B does not have the influence that would enable people to connect to a secondary. In other words, A-B doesn't carry enough brand weight for most Americans to say, "If Budweiser's sponsoring it, it *must* be good." However, if you replace "Nike" or "Coca-Cola" or even "MasterCard", you'd have a sure-fire increase.


Airwave  eyebrow 
When you do things right, people won't be sure you've done anything at all.
 
LHMark
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RE: Official World Cup Beer Is American Budweiser?!?

Thu Jun 08, 2006 6:29 am

Plus, there's always the backlash. German consumers might view A-B's move as using monetary muscle to strongarm their way into the market. The Germans are funny about their beer, and they don't like arrogance unless it's their own. I'm expecting a noticeable dip in their Budweiser consumption.
"Sympathy is something that shouldn't be bestowed on the Yankees. Apparently it angers them." - Bob Feller
 
airwave
Posts: 1105
Joined: Tue Mar 21, 2006 3:42 am

RE: Official World Cup Beer Is American Budweiser?!?

Thu Jun 08, 2006 6:37 am

Quoting LHMARK (Reply 27):
Plus, there's always the backlash. German consumers might view A-B's move as using monetary muscle to strongarm their way into the market.

Which is, quite simply, exactly what A-B is trying to accomplish. 85% of their market is the USA and right now, they've got some global aspirations. They've also got some free cash laying about and what better way to be in the worlds face than at the World Cup? It's a one stop shop. And I wouldn't be surprised if this was an open-bid contract, so they just kept moving the price of the contract higher and higher until the likes of Guinness, Carling, Carlsburg, &c stepped away from the table.

Quoting LHMARK (Reply 27):
The Germans are funny about their beer, and they don't like arrogance unless it's their own.

Lol! So very true, haha. (NB: I'm part German, so I'm being self-effacing, lol)

Quoting LHMARK (Reply 27):
I'm expecting a noticeable dip in their Budweiser consumption.

Provided any of 'em actually consume it--and really, what self-respecting German would own up to downing it?  Wink


Airwave  eyebrow 
When you do things right, people won't be sure you've done anything at all.
 
vinniewinnie
Posts: 631
Joined: Mon Nov 28, 2005 4:23 am

RE: Official World Cup Beer Is American Budweiser?!?

Thu Jun 08, 2006 7:10 am

Piss off Budweiser!!!!  Wink


Should be Stella Artois...


PS: tried to quicky find the stella slogan, ended up on their UK website, which asks you your age before allowing to enter! WTF? (www.stellaartois.co.uk)

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