AerospaceFan
Topic Author
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"Droplifting" - A "Subversive" Marketing Technique

Tue Jun 20, 2006 4:54 pm

What if you went into a store and, before you left, placed a product on its shelves that wasn't there before? Would that be reverse shoplifting?

No; according to the following Website, it would be "droplifting".

See:

http://www.droplift.org/guide.html

This practice was also described in an interview carried on BBC World Service.

[Edited 2006-06-20 09:55:51]
What's fair is fair.
 
sccutler
Posts: 5603
Joined: Thu Jan 27, 2000 12:16 pm

RE: "Droplifting" - A "Subversive" Marketing Techn

Wed Jun 21, 2006 9:00 pm

It sounds doomed to fail, but the mild anarchist in me likes the scheme.
...three miles from BRONS, clear for the ILS one five approach...
 
IFEMaster
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Joined: Tue Feb 21, 2006 5:17 am

RE: "Droplifting" - A "Subversive" Marketing Techn

Wed Jun 21, 2006 11:56 pm

I could see that being a successful marketing technique for certain products that often command repeat sales by word of mouth. Things like CDs for unsigned bands or independent movies might work well. It's just an incrediblty expensive way of doing things!
Delivering Anecdotes of Dubious Relevance Since 1978
 
AerospaceFan
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Joined: Thu Dec 22, 2005 1:43 am

RE: "Droplifting" - A "Subversive" Marketing Techn

Thu Jun 22, 2006 4:50 am

The BBC report mentioned that if corporations start doing this kind of thing, it could only eventually turn out to be "uncool", as with most things. In any event, it seems rather impossible for a corporation to deliberately stock things that it didn't mean to stock.
What's fair is fair.

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