chrisjake
Posts: 894
Joined: Thu Jul 15, 2004 11:19 am

Corporate Sponsorships In Sports

Thu Jul 06, 2006 12:10 am

when did all the corporate sponsorships start in sports?

i know corporations have been sponsoring sporting events for quite awhile, usually the result of a $$ donation to a sporting event was commercial time during the event. but when was the 1st corporate name put on a sporting event?

i remember the Orange Bowl college football game being "bought" by FedEx in the late '80s or early '90s and being renamed the FedEx Orange Bowl. was that the 1st U.S. sporting event that had a corporate name added to its title?

and.... what was the 1st sporting venue that had a corporate name added to it and when? how many venues are left that DON'T have a corporate name attached to it? here in Cleveland, we still have Cleveland Browns Stadium.


chris
 
oly720man
Posts: 5743
Joined: Fri May 21, 2004 7:13 am

RE: Corporate Sponsorships In Sports

Thu Jul 06, 2006 12:48 am

Depending on what you define as a sport, it seems that the likes of Castrol and Dunlop were sponsoring motor racing and speed records in the 1920s and 30s.

http://www.americanpopularculture.com/sports.htm
http://www.castrol.com/castrol/multi...tegoryId=8268009&contentId=6003669
http://www.dunloptyres.co.uk/dunlop/history/


Major sponsorship of big events probably took off in the 1960s or '70s when ABC took the lead in sports coverage on tv. Before that sports were covered on radio and teams had contracts with the radio stations.

http://www.thesportjournal.org/2002J...urnal/Vol5-No3/econimic-values.asp

Quoting....

Television contributed to the nationalization of sports by making the prosperity of professional sports dependent on the creation of a broad-based national constituency. When NBC provided the first live network coverage of the World Series in 1949, fewer than 12 percent of U.S. households had television sets. By 1953 fifteen of the sixteen baseball clubs had local television contracts, and ABC introduced the first network game-of-the-week format. The share of U.S. households with television grew rapidly through the 1950s, reaching 67 percent (34.9 million households) in 1955 and 87 percent (45.8 million households) in 1960 (Zimbalist, 1992; Gorman et al., 1994). During the 1950s, none of the networks considered sports programming critical to their overall success. They put far more of their resources and effort into comedies, Westerns, and popular dramas. But in the early 1960s, ABC broke with this pattern. ABC gambled that increased sports programming would give its network greater visibility, bring in new local television stations as affiliates, and improve the audience ratings for all shows.Sports telecasts contributed substantively to ABC's sudden rise from third place in prime-time audience ratings in the 1950s to the top in the 1970s (Rader, 1999). In today, up to 40 hours of professional team sports are beamed to home television sets per week by the major networks, and hundreds of additional hours are provided by cable networks spread across the country.



Marlboro Cup in Horse Racing in 1973... maybe the first big one of the tv age

http://www.secretariat.com/races/marlborocup.htm
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senorcarnival
Posts: 1732
Joined: Tue Mar 08, 2005 4:05 am

RE: Corporate Sponsorships In Sports

Thu Jul 06, 2006 3:15 am

Quoting Chrisjake (Thread starter):

and.... what was the 1st sporting venue that had a corporate name added to it and when? how many venues are left that DON'T have a corporate name attached to it? here in Cleveland, we still have Cleveland Browns Stadium.

Most college venues are still untouched by corporate America (in name only) although that is a changing landscape: Comcast Center in College Park, MD where the Terrapins play and Taco Bell Center in Boise, ID where the BSU Broncos play, for instance.
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S12PPL
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Joined: Wed Mar 17, 2004 5:26 am

RE: Corporate Sponsorships In Sports

Thu Jul 06, 2006 3:23 am

Oregon State has "sold out" I guess you could say. One of their distinguished alumni started Reser Fine Foods. The football stadium was re-named about 6 or 7 years ago to "Reser Stadium", when the Resers donated a boat load of cash to the school. The corporation doesn't own the naming rights as far as I know, but they corporate logo is used. As far as I know, it's simply just the family name that "owns" the naming rights.
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LOT767-300ER
Posts: 8526
Joined: Mon Jan 01, 2001 12:57 pm

RE: Corporate Sponsorships In Sports

Thu Jul 06, 2006 3:26 am

These I think come to mind:

Lambeau Field, Green Bay Packers
Soldier Field, Chicago Bears
Madison Square Garden, NY Knicks
Bridgeview Stadium, Chicago Fire

[Edited 2006-07-05 20:27:42]
 
N1120A
Posts: 26467
Joined: Sun Dec 14, 2003 5:40 pm

RE: Corporate Sponsorships In Sports

Thu Jul 06, 2006 3:32 am

Quoting LOT767-300ER (Reply 4):
Madison Square Park, NY Knicks

Did you really, actually screw that one up?

Quoting LOT767-300ER (Reply 4):
Soldier Field, Chicago Bears

New Soldier Field, sort of like New Comis...I mean US Crapular Field

Others without corporate names:

Los Angeles Memorial Coliseum

Great Western Forum (actually, the name came from Great Western Bank, which hasn't existed since being bought out by WaMu and the name was never changed)

Dodger Stadium

Angel Stadium of Anaheim (it actually had a corporate name, Edison International Field of Anaheim, but lost it after Edison couldn't afford the naming rights after getting Enron'd)

Rose Bowl
Louisiana Superdome
Fenway Park
Yankee Stadium  vomit 
Shea Stadium
Wrigley Field Chicago (isn't named after the company, but the family)
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Greyhound
Posts: 1012
Joined: Fri Mar 11, 2005 1:37 am

RE: Corporate Sponsorships In Sports

Thu Jul 06, 2006 3:48 am

Quoting Senorcarnival (Reply 2):
Most college venues are still untouched by corporate America (in name only) although that is a changing landscape:

There's also Wells Fargo Arena in Tempe, AZ (ASU); Bank of America Arena in Seattle, WA (UW); Value City Arena at The Jerome Schottenstein Center, Columbus, OH (OSU); Easton Softball Stadium, Los Angeles, CA (UCLA softball).... just to name some others...
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