when did all the corporate sponsorships start in sports?
i know corporations have been sponsoring sporting events for quite awhile, usually the result of a $$ donation to a sporting event was commercial time during the event. but when was the 1st corporate name put on a sporting event?
i remember the Orange Bowl college football game being "bought" by FedEx in the late '80s or early '90s and being renamed the FedEx Orange Bowl. was that the 1st U.S. sporting event that had a corporate name added to its title?
and.... what was the 1st sporting venue that had a corporate name added to it and when? how many venues are left that DON'T have a corporate name attached to it? here in Cleveland, we still have Cleveland Browns Stadium.