You and I and about six billion other inhabitants are bombarded, in some form or another, with messages telling us to buy... buy... BUY!
Heck, even in the Third World, commercial ads flash their wares amidst the neon glare. It's unescapable.
Have you ever wondered if there was a method behind the madness of Madison Avenue?
If so, we are fortunate that a bunch of academics have found it in their interest to while away -- that is, to productively spend -- their time analyzing precisely how the consumer's deathgrip on his wallet is relaxed by a million sweet lullabies of commercial seduction.
This study found that tropes, being simple or complex, have no apparent influence on attitude or counterarguing. This result holds true when using subjective measures, as initiated by Toncar and Munch (2003). The results are inconsistent with those of Toncar and Munch (2003), who found complex tropes to be more persuasive.
(From the above.)
Yes, I know: I'm about to fall asleep, as well. But I'm just barely conscious enough to find it incredible that commercial tropes, despite their ubiquity, apparently have no effect on what I buy. That's just great: Yet another excuse, shot all to hell.
Fair use of above excerpts asserted. Notwithstanding assertion, copyright information and usage authorization provided as noted at above-cited Webpage as follows: The excerpts are from a study authored by "Jason Stella and Stewart Adam © 2005. The authors assign to Southern Cross University and other educational and non-profit institutions a non-exclusive licence to use this document for personal use and in courses of instruction provided that the article is used in full and this copyright statement is reproduced. The authors also grant a non-exclusive licence to Southern Cross University to publish this document in full on the World Wide Web and on CD-ROM and in printed form with the conference papers and for the document to be published on mirrors on the World Wide Web."
[Edited 2006-08-06 07:39:10]