Topic Author
Posts: 6990
Joined: Thu Dec 22, 2005 1:43 am

"This Message Was Not Written"

Sun Aug 06, 2006 2:08 pm

...Not really. But the thread title, above, may be deemed an example of "paradox" -- a "trope" used in advertising, according to one scholarly analysis.

You and I and about six billion other inhabitants are bombarded, in some form or another, with messages telling us to buy... buy... BUY!

Heck, even in the Third World, commercial ads flash their wares amidst the neon glare. It's unescapable.

Have you ever wondered if there was a method behind the madness of Madison Avenue?

If so, we are fortunate that a bunch of academics have found it in their interest to while away -- that is, to productively spend -- their time analyzing precisely how the consumer's deathgrip on his wallet is relaxed by a million sweet lullabies of commercial seduction.



This study found that tropes, being simple or complex, have no apparent influence on attitude or counterarguing. This result holds true when using subjective measures, as initiated by Toncar and Munch (2003). The results are inconsistent with those of Toncar and Munch (2003), who found complex tropes to be more persuasive.

(From the above.)

Yes, I know: I'm about to fall asleep, as well. But I'm just barely conscious enough to find it incredible that commercial tropes, despite their ubiquity, apparently have no effect on what I buy. That's just great: Yet another excuse, shot all to hell.

Fair use of above excerpts asserted. Notwithstanding assertion, copyright information and usage authorization provided as noted at above-cited Webpage as follows: The excerpts are from a study authored by "Jason Stella and Stewart Adam © 2005. The authors assign to Southern Cross University and other educational and non-profit institutions a non-exclusive licence to use this document for personal use and in courses of instruction provided that the article is used in full and this copyright statement is reproduced. The authors also grant a non-exclusive licence to Southern Cross University to publish this document in full on the World Wide Web and on CD-ROM and in printed form with the conference papers and for the document to be published on mirrors on the World Wide Web."

[Edited 2006-08-06 07:39:10]
What's fair is fair.

Who is online

Users browsing this forum: Alias1024, bendytendy, mmo and 8 guests

Popular Searches On

Top Photos of Last:   24 Hours  •  48 Hours  •  7 Days  •  30 Days  •  180 Days  •  365 Days  •  All Time

Military Aircraft Every type from fighters to helicopters from air forces around the globe

Classic Airliners Props and jets from the good old days

Flight Decks Views from inside the cockpit

Aircraft Cabins Passenger cabin shots showing seat arrangements as well as cargo aircraft interior

Cargo Aircraft Pictures of great freighter aircraft

Government Aircraft Aircraft flying government officials

Helicopters Our large helicopter section. Both military and civil versions

Blimps / Airships Everything from the Goodyear blimp to the Zeppelin

Night Photos Beautiful shots taken while the sun is below the horizon

Accidents Accident, incident and crash related photos

Air to Air Photos taken by airborne photographers of airborne aircraft

Special Paint Schemes Aircraft painted in beautiful and original liveries

Airport Overviews Airport overviews from the air or ground

Tails and Winglets Tail and Winglet closeups with beautiful airline logos