sean1234
Posts: 401
Joined: Fri Aug 18, 2000 2:52 pm

Google Ads

Mon Oct 09, 2006 2:52 pm

What is the revenue scheme for google ads? I can't find any answers to it on their webpage.
 
itsjustme
Posts: 2727
Joined: Sun Apr 25, 2004 6:58 pm

RE: Google Ads

Mon Oct 09, 2006 2:57 pm

I have wondered this as well. All I use Google for is a search engine, mapping, and email. I rarely, if ever, even notice any ads on any of their sites, much less click on them. So, how is it that Google's stock is worth so much and the company is doing so well financially when their "products" are free?
 
bill142
Posts: 7861
Joined: Wed Aug 04, 2004 1:50 pm

RE: Google Ads

Mon Oct 09, 2006 4:00 pm

you get $$ per click. How much I'm not sure.
 
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nighthawk
Posts: 4795
Joined: Sun Sep 16, 2001 2:33 am

RE: Google Ads

Mon Oct 09, 2006 4:50 pm

Quoting Bill142 (Reply 2):
you get $$ per click. How much I'm not sure.

It depends on the keyword. Advertisers buy up keywords for anything from about $0.10 to $10.00.

Google will then show an ad on the page that it feels is most relevent to your content. If someone clicks on the ad, you get a share of however much the advertiser payed for that keyword. The share you get is not known, google keeps the rest.

Google also now offers referral schemes, you will see "get firefox now" buttons on some sites, as well as buttons for Picassa, and Adsense. With the first two you recieve $1 when someone downloads and installs firefox/picassa, and with the adsense scheme you recieve $100 when the user signs up, places ads on their page and generates $100 of revenue.
 
RichardPrice
Posts: 4474
Joined: Sat Apr 23, 2005 5:12 am

RE: Google Ads

Mon Oct 09, 2006 5:37 pm

Quoting Itsjustme (Reply 1):
So, how is it that Google's stock is worth so much and the company is doing so well financially when their "products" are free?

Because people do use the Adsense network - massively. In Q1 2006 they reported over $2.1billion in advertising revenues, in Q2 they reported over $2.4billion.

http://investor.google.com/fin_data.html

Make no mistake, their 'free' services are not Googles products, you are their product and you are sold to advertisers.

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